http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 박덕병 (검색결과 189 건)
- 무료
- 기관 내 무료
- 유료
-
-
-
박덕병,김경희 한국관광학회 2012 관광학연구 Vol.36 No.1
본 연구는 농촌관광사업 경영주의 사업동기 영향요인을 분석하는 것을 목적으로 하였다. 농촌관광사업 경영주 293명을 대상으로 자기기입식 설문조사를 실시하였다. 요인-군집분석을 통해 농촌관광사업 경영주의 사업시작동기는 낮은동기형(92.9%), 사회적동기 & 자원활용동기형(27.7%), 소득증대추구형(39.4%)의 세 개의 군집으로 구분되었다. 다중로지스틱회귀분석을 통해 어떤 유형이 어떤 동기집단에 속할 확률이 높은지를 분석하였다. 분석결과 농촌관광 사업참여 동기에 영향을 미치는 요인들은 경지면적, 주작목, 농촌관광사업 참여형태였다. 농촌관광개발에서 사업참여 동기의 측면이 중요하게 고려되어야 할 것이다. The study aims to identify the factors influencing rural tourism operators' motivation as a entrepreneurship. On-site survey was conducted for entrepreneurs in the rural tourism communities with self-administered questionnaires. The survey was obtained from 293 questionnaires in the study area. A factor-clustering method identified three distinct segments; low motivated (32.9%), lifestyle and utilize resource (27.7%), and increase income (39.4%). The estimation of a Multinominal logistic regression model determines the characteristics of rural tourism entrepreneurs who are most likely to opt for each type of motivation of participating for rural tourism business. Results indicated that The most important determinants on motivation of participating for rural tourism business were 'farm size', ‘main crop’, 'type of tourism business.' The motivational aspect of entrepreneurs should be considered for rural tourism development.
-
커뮤니티 비즈니스로서 농촌관광마을 공동사업 운영자의 경영역량 특성 분석
박덕병,김소윤 한국관광학회 2016 관광학연구 Vol.40 No.6
커뮤니티 비즈니스 형태로 이루어지는 농촌관광 사업에서 운영자의 경영역량은 성공적인 농촌관광을 위해 중요하다. 이 연구의 목적은 농촌관광마을 운영자의 경영역량을 유형화하고, 그 유형에 따른 경영주의 특성을 분석하는 것이다. 마을공동사업 운영자 132명을 대상으로 자기기입식 설문조사를 통해 자료를 수집하였다. 경영역량을 요인 분석한 결과 인적자원관리, 마케팅/재무관리, 상품개발, 리더십 요인이 도출되었다. 이를 다시 군집 분석한 결과 운영자의 경영역량은 경영역량이 높은 집단(33.3%)과 경영역량이 낮은 집단(66.7%)으로 단순하게 나타났다. 남자이고 소득이 높을수록 높은 경영역량집단에 속하였으며, 이들은 사업의 추진위원장이거나 가공사업을 하는 운영자로 나타났다. 본 연구결과는 농촌관광이나 커뮤니티 비즈니스의 현장 실무자들에게 유용하게 사용될 것이다. Managerial capacity of operators in rural tourism as a community business is important to successful tourism development in Korea. The study examined the typology of managerial capacity among rural tourism operators as a community business and identified the characteristics of operators according to those typologies. A self-administered survey was obtained from 132 operators in one village. As for the managerial capacities of tourism operators, four factors (human resource management, marketing/financial management, product development, leadership) were extracted. Two distinct segments were identified based on managerial capacities: A high level of managerial capacities(33.3%), and a low level of managerial capacities(66.7%). Results showed that high income male operators were more likely to have a high level of managerial capacity throughout the group. Those individuals were more likely to be heads of the organization and operators of agricultural processing businesses. The findings should be of interest to rural tourism and community business practitioners.
-
Determinants Influencing Residents' Perceived Tourism Impact in Rural Communities
박덕병 대한관광경영학회 2009 觀光硏究 Vol.24 No.4
This study uses social exchange theory to investigate the determinants influencing impacts of tourism, as perceived by the residents of rural communities, South Korea. Data were collected via a nationwide survey in rural tourism communities. A self-administered survey was obtained from 348 community residents in the study area. A factor-clustering method identified three distinct segments; positive economic impacts(28.0%), positive social impacts(27.7%), overall negative impacts(44.2%). The estimation of a Multinomial logistic regression model determines the characteristics of community residents who are more length of living, and who engaged in rice farming as a main crops. It was found that residents' perceptions of personal benefits from tourism were not closely associated with their attitudes toward tourism in a positive direction.
-
-
농업지식체계 접근에 의한 농업연구, 지도 연계를 위한 당면과제 : Agricultural Knowledge System
박덕병,이민수 한국농촌지도학회 2002 농촌지도와 개발 Vol.9 No.2
The purpose of this study uses agricultural knowledge system theory to explore how the extension system in South Korea was developed and have worked well. By agricultural knowledge system we emphasized the dynamic networks of actors, processes of negotiation, and the diverse ways in which knowledge is constructed and performed. It was possible that individuals may participate in and utilize multiple knowledge systems. The knowledge systems reflected the idea that the boundaries between knowledge groups were not closed and that there could be considerable overlap between knowledge systems. The constructions of agricultural knowledge systems thus included social interactions, communication, and the diverse processes individuals employ to create, use, and evaluate multiple types and sources of information. As such, there were six priorities to development agricultural extension system; the linkage between agricultural colleges, Rural Development Administration(RDA), branch of RDA, establishing the research institution of research and extension linkage. exchange research agent with extension agent, developing information technology system, bottom-up approach, the linkage between national project and regional within extension projects, enforcement of informal leaning.
-
문화산업 활성화를 위한 농가민박 서비스품질, 만족,충성도의 구조관계- 목적지거리의 조절효과 -
박덕병,김경희 한국관광학회 2011 관광학연구 Vol.35 No.9
This study was to examine the structural relationships between service quality, satisfaction, and loyalty of visitors. Particularly, this study focused on the moderating effect of the distance rural tourism service setting. Data were collected from 442 visitors of twenty three rural farmstay villages. Results of a factor analysis yielded three different dimensions of farmstay service quality(i..e, facility, program, and community resource). Results of a structural equation model analysis showed that the respondents' evaluation on the facility of service quality in the destination communities within two hours distance by car had a positive effect on satisfaction. Results from this study suggests that destinations near to potential visitors should improve different facilities for potential tourists. Also, the local government should enhance public relationship with the potential visitors. 목적지까지의 거리는 관광 목적징의 선택 속성과 관광자의 충성도에 직접적인 영향을 미치는 요소로서 많은 관심을 받고 있다. 본 연구의 목적은 농촌관광의 서비스품질, 만족, 충성도의 구조관계를 분석하는 것이며, 이에 대한 목적지거리의 조절효과를 분석하는 것이다. 본 연구의 자료는 농촌관광객 442명을 대상으로 조사하였으며, SPSS 15.0과 LISREL 8.80 프로그램을 이용하여 빈도, 신뢰도, 요인분석, 확인적요인분석, 구조방정식 분석을 실시하였다. 분석결과 목적지거리가 2시간 이내인 집단의 경우 서비스품질의 시설요인이 만족에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 목적지거리가 근거리인 농가민박 경영주는 시설개선에 중점을 두어야 함을 시사하고 있으며, 공공부문에서는 농촌관광의 잠재방문객들을 위해 프로그램과 마을, 축제 등에 대한 홍보를 강화해야 할 것이다.
-
-
ScienceON연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
