중국 중소기업들의 e-마켓플레이스 활용 결정요인에 관한 연구

문희철(Hee-Cheol Moon),정비(Fei Ding) 중앙대학교 한국전자무역연구소 2009 전자무역연구 Vol.7 No.3

인터넷을 기반으로 하는 무역 e-마켓플레이스는 구매, 판매, 고객지원, 제품서비스 등 새로운 비즈니스의 장이 되고, 전자무역의 시발점이 되는 거래선 발굴단계를 용이하게 해주는 기능이 있다. 따라서 대기업에 비해 상대적으로 불리한 위치에 있는 중소 무역업체에는 무역 e-마켓플레이스의 효용이 매우 크다. 중국뿐만 아니라 전 세계에서 가장 성공적으로 운영되고 있는 e-마켓플레이스는 바로 Alibaba이다. Alibaba는 영문, 중문, 일문 등으로 전 세계 무역업자들에게 서비스를 하고 있으며, 특히 중화권을 중심으로 오퍼등록 검색, 업체 디렉토리 제공 등 다양한 글로벌 B2B e-마켓플레이스 서비스를 제공하고 있다. 따라서 본 연구에서는 Alibaba에 등록된 중국의 중소기업들이 e-마켓플레이스를 활용하는데 결정적인 영향을 미친 요인들과 함께 실제 e-마켓플레이스 활용에 따른 성과에 대해 알아보고 이를 토대로 중국의 e-마켓플레이스 발전방안 및 중국 중소기업들의 경쟁력 강화방안을 제시하고자 한다. More and more Chinese enterprises took part in the trade e-marketplace, and the deals between the enterprises network came to grow. However, due to the defective government policy in China, the regional differences, and the poor digital base, and so on, the enterprises can not sufficiently utilize the potential of e-marketplace for international trade. In this context, this paper analyzes the determinants of the usage of e-marketplace and performances in the Chinese enterprises. Based on the questionnaire which aimed at the enterprises that uses the services of Alibabab.com, the representative e-marketplace of China. According to the results of the empirical research, this paper suggests several useful implications for development of Chinese e-marketplace and improvement of the competitive strength and services of enterprises using e-marketplace.

프리틴 여아의 비만도와 신체이미지에 따른 프리틴 여아와 어머니의 의복구매특성과 의복선호이미지

문희강 ( Hee Kang Moon ) 대한가정학회 2010 Human Ecology Research(HER) Vol.48 No.10

The purpose of this study was to identify preteen girls and their mothers` apparel image preference and apparel purchase behavior. This study was particularly interested in verifying the influencing factors of plus size preteen girls` apparel choice by investigating the correlations between preteens` physical characteristic and their apparel related variables. Data were obtained from the questionnaire by 190 preteen girls and 120 mothers. The influential power of preteens on apparel purchase decision was greater than that of their mothers, and their preferred apparel images were comfortable/neat, cute/girlish, and mature/chic. Comparing to preteen girls, their mothers preferred comfortable/neat and cute/girlish images to mature/chic apparel image. Their physical maturity levels were significantly correlated with apparel image preference. Moreover, plus size preteen girls` interests in appearance and clothing was higher than that of normal weight preteen girls, this implied potentiality in apparel market for plus size preteen.

무역포탈사이트 서비스品質이 中小企業 輸出成果에 미치는 影響에 관한 硏究

문희철(Moon Hee Cheol),임성범(Lim Seong Beom) 한국무역상무학회 2007 貿易商務硏究 Vol.34 No.-

  Trade Portal Site(TPS) is one of the essential tools which can make it possible for small and medium enterprises(SMEs) to perform international trade activity more efficiently using newest information and communication technology including the Internet. Therefore, Korean SMEs need to utilize TPS more actively to enhance their export competitiveness. In this context, this article analyzes the determinants of export performances of Korean SMEs in utilizing the service of TPS based on the Service Quality Model.<BR>  As a result of an empirical research by using regressive analysis, various measures of service quality such as reliability, empathy, and tangibilities have positive effects on SMEs export performance in utilizing TPS. These results provides many useful implications to the TPS managers, e-trade related government agency, along with managers of SMEs using TPS.

전자무역 포탈사이트의 서비스품질과 이용자만족도에 관한 실증적 연구

문희철(Moon, Hee-Cheol),송우용(Song, Woo-Yong),황경연(Hwang, Kyung-Yun) 한국통상정보학회 2004 통상정보연구 Vol.6 No.1

This paper examines the major determinants affecting the user satisfaction on e-Trade portal sites in small and medium-sized exporters. The development of our research model is based on the empirical studies on the service quality of information system, web sites or Internet shopping mall, and on the factors influencing the user satisfaction. With the help of a regression analysis and factor analysis, five hypotheses are derived and tested. The results from regression analysis suggest that the user satisfaction of e-Trade portal sites is affected by information characteristics and ease of use of e-Trade portal sites. In addition, the user satisfaction of e-Trade portal sites is enhanced by support for international trade. The findings in this paper will be useful, especially for those who are planning to build user-oriented e-Trade portal sites.

17세기 김성달,이옥재 부부의 부부생활과 수창 한시의 특징

문희순 ( Hee Soon Moon ) 충남대학교 인문과학연구소 2013 인문학연구 Vol.45 No.3

부부가 일상생활 속에서의 모습을 시로 표현하고 부부시집으로 엮어 낸 사례는 金盛達(1642-1696)ㆍ李玉齋(1643-1690) 부부의 『安東世稿』가 유일한 것으로 파악된다. 이옥재의 경우는 개인문집으로 엮어질 만큼의 작품 분량을 확보하고 있다. 그러나 각각의 개인 문집이 아닌 부부의 시집으로 묶이었다. 이는 이옥재와 김성달의 시가 부부생활 속에서 수창되었고, 작품의 양이 부부의 시집으로 묶일 만큼 방대하기 때문이다. 김성달ㆍ이옥재 부부의 시집 『안동세고』 수록 한시작품은 대부분 오두리에서의 삶이 표현된 것이다. 오두리는 충남 홍성 갈산에 있는 어촌마을이다. 시 속에 빈번하게 등장하는 ‘금오산ㆍ북정ㆍ해수ㆍ해풍ㆍ어주ㆍ어옹ㆍ죽원ㆍ죽서ㆍ해상촌ㆍ동원ㆍ촌벽ㆍ강촌ㆍ강루ㆍ오주ㆍ오두’ 등이 오두리의 어촌 풍경을 가늠하게 하는 시어들이다. 특히 伴鷗軒(伴鷗樓ㆍ伴鷗堂)은 김성달 자녀들의 시에서도 빈번하게 등장하는 문학창작의 공간이다. 김성달ㆍ이옥재 부부의 부부생활은 『안동세고』를 통하여 재구할 수 있다. 『안동세고』에서 표현된 내용을 살펴보면, 부부는 서로 웃고 농담을 즐기며 사랑 표현에도 적극적이었음을 알 수 있다. 취미를 공유하여 술ㆍ바둑ㆍ산책 등을 즐기며 그 과정에서 일어난 감흥을 한시로 주고받았다. 김성달은 벼슬살이로 인하여 가족과 떨어져 있게 되었을 때, 부인에게 시를 보내 자신의 상황과 사랑의 마음을 전달하였다. 이옥재 역시 그리움의 감성을 간절하게 표현하였다. 김성달ㆍ이옥재 부부가 취미를 공유할 수 있었던 가장 큰 힘은 이옥재가 문학으로 소통하기가 가능한 지적 수준과 능력을 겸비한 엘리트 여성이었기 때문이다. 『안동세고』에는 김성달의 시 177수, 이옥재의 시 71수가 수록되어 있다. 본고에서는 크게 김성달이 아내 이옥재에게 쓴 ‘寄內類’, 이옥재가 남편 김성달에게 쓴 ‘元韻類’, 동일 주제를 놓고 부부가 함께 읊은 ‘共吟類’, 김성달이 아내 사후 아내를 그리워하며 읊은 ‘感懷類’로 구분하여 살펴보았다. 『안동세고』에 투영된 김성달 부부의 생활시는 조선시대가 갖는 사회ㆍ문화적 완고함 속에서 건져낸 귀중한 사례로 평가할 수 있다. 김성달 부부의 사랑과 그 사랑의 문학적 결정체 『안동세고』. 부부의 이 시집은 우리나라 문학사상 미증유의 위상을 차지한다고 말 할 수 있다. “Ahn-Dong-Seh-Goh,” which was made by the married couple Seongdal Kim (1642-1696) and Okjae Lee (1643-1690), is the only collection of poems by a married couple and the only case of expressing the features of the daily life of a married couple through poems. Okjae Lee alone secures a sufficient quantity of poems to make a personal collection. However, a married couple poem collection was made instead of an individual collection of each poet. This was because the poems of Okjae Lee and Seongdal Kim were created in their daily lives and a large quantity of poems were created to make a collection of poems. The literary works contained in “Ahn-Dong-Seh-Goh” by Seongdal Kim and Okjae Lee mostly expresses the life at Ohdu-ri. Ohdu-ri is a fishing village at Galsan Hongseong of Chungcheongnam-do. The poetic dictions allowing to imagine the scenery of the fishing village at Ohdu-ri are ‘Geumohsan, Bukjeong, Haesu, Haepung, Eauju, Eauong, Jukwon, Jukseo, Haesangchon, Dongwon, Chonbyeok, Gangchon,’ which appear frequently in the poems. In particular, Banguheon (Banguru and Bangudang) is a place of literary creativity frequently appearing in the poems of the children of Seongdal Kim. The marriage life of Seongdal Kim and Okjae Lee can be restored through “Ahn-Dong-Seh-Goh.” When examining the details expressed in “Ahn-Dong-Seh-Goh,” the married couple laughs, makes jokes, and actively expresses their love. They share hobbies, enjoy alcohol, baduk, and walking, and share the inspiration occurring during such activities through poetry. When Seongdal Kim had to live away from his family due to living as an official, he always sent a poem to his wife to inform her of his situation and to deliver his love. Okjae Lee also earnestly expressed her yearnings for him. The largest power allowing the married couple to share their hobbies was the fact that Okjae Lee was an elite woman having both the intellectual level and ability to communicate through literature. A total of 177 poems of Seongdal Kim and 71 poems of Okjae Lee is contained in “Ahn-Dong-Seh-Goh.” This article largely examined ‘Ginaeryu,’ which Seongdal Kim wrote to his wife, ‘Wonunryu,’ which Okjae Lee wrote to her husband, ‘Gongeumryu,’ which the married couple recited together on the same theme, and ‘Gamhweryu,’ which Seongdal Kim recites by yearning his wife after she died. The poems of the daily lives of the married couple projected in “Ahn-Dong’Seh-Goh” can be evaluated as a valuable case discovered from the stiff social and cultural deconstruction of discourse that the Joseon Era exhibited.

보문 : 백화점 의류구매자의 점포와 상표에 대한 복합적 충성성향

문희강 ( Hee Kang Moon ),이은영 ( Eun Young Rhee ) 韓國衣類學會 2006 한국의류학회지 Vol.30 No.8

한ㆍ중 제3자물류 활용실태 비교분석

문희철(Hee-cheol Moon),문화(Hua Wen),형정(Jing Xing) 한국국제상학회 2007 國際商學 Vol.22 No.4

  Though logistics industries of Korea and China are still less developed compared to those of advanced countries, they are making fast growth recently. One of the most important factors which contributed to the development of international logistics in Korea and China is ever-growing international trade volume between two countries. Thus Third Party Logistics(TPL) industries in Korea and China are growing under the same background. In this context, this study made comparative analysis on the utilization of TPL service in Korea and China based on the brief review on the prior research. In addition, this study provided several suggestions to activate the TPL services in Korea and China from the perspectives of TPL service providers, shippers, and government respectively.

SWAT 모형을 이용한 토지이용변화에 따른 유량 및 유사량 변화에 대한 연구

문희일 ( Hee Il Moon ),김경섭 ( Kyung Sub Kim ) 한국물환경학회 ( 구 한국수질보전학회 ) 2010 공동 추계학술발표회 Vol.2010 No.-

한국수출기업의 공급사슬파트너십 수준과 성과에 관한 실증연구

문희철 ( Hee Cheol Moon ),이진석 ( Jin Seok Lee ) 慶熙大學校 社會科學硏究院 2008 社會科學硏究 Vol.34 No.2

본 연구에서는 기존 문헌들을 토대로 공급사슬파트너십 수준의 핵심 결정요인을 환경특성(환경의 불확실성, 산업 내 경쟁강도), 수출기업특성(수출경험 및 수출지향성), 정보기술(IT)활용 특성(공급사슬 파트너간 정보교환 및 정보화시스템의 활용),관계특성(신뢰 및 몰입) 등으로 구분하여, 이러한 결정요인이 공급사슬파트너십의 수준과 성과에 미치는 영향을 규명하고, 특히 공급사슬파트너십의 결정요인과 성과간의 관계에 미치는 조절효과를 분석하였다. 가설 검정 결과, 관계특성 요인인 신뢰와 몰입이 공급사슬파트너십 수준에 유의한 영향을 미치는 것으로 나타났고, 공급사슬파트너십 수준은 재무적 성과와 전략적 성과에 모두 유의한 영향을 주었다. 그리고 조절효과에서는 수출지향성과 전략적 성과간의 관계에 있어서만 유의하였고, 나머지 가설은 모두 기각되었다. 한국 경제에 있어서 수출의 중요성을 고려할 때, 본 연구는 해외의 거래파트너와 보다 강력한 공급사슬파트너십을 구축하여 수출성과를 제고하고자 하는 한국기업들에 많은 시사점을 주고 있다. Based on the previous researches on Supply Chain Partnership(SCP), this study empirically analyzed the relationship among determinants of SCP including environmental characteristics(environmental uncertainty and competitive intensity within industries), exporting firms' characteristics(export experience and export orientation), information technology utilization characteristics(information exchange between trading partners and use of information technology systems), and relationship characteristics(trust and commitment), SCP level, and performances in Korean exporting firms. The results of hypotheses test revealed that exporting firms' characteristics and relationship characteristics had significant influence on the level of SCP. Furthermore, SCP level also had significant influence on the performance of the Korean exporting firms. However, the results of the moderated regression analysis showed that there were no moderation effect of the SCP level on the relationships between the determinants of SCP and the exporting firms' performances except the case of relationship between export orientation and financial performance. Considering the relative importance of export in Korean economy, this study provides several useful strategic implications to Korean exporting firms which have much interest in constructing stronger SCP with their respective trading partners.

보문 : 청소년들의 전통문화인식에 따른 한국적 패션문화상품에 대한 이미지 연상

문희강 ( Hee Kang Moon ),윤초롱 ( Cho Rong Youn ) 한국의류학회 2011 한국의류학회지 Vol.35 No.1

This study provides guidelines for the development of Korean fashion cultural products. This study identified adolescents` perception of Korean traditional culture and examined their attitudes towards the fashion cultural products of the Korean image with a focus on their image association of those products. For this study, questionnaire data from 447 adolescents was used for statistical analysis. Adolescents were classified into three groups (apathy group, modernization group, and balanced succession group) according to their perception of Korean traditional culture. There were notable differences among the three groups in the image association with the fashion cultural products of Korean image and their value seeking. A large number of adolescents showed positive attitudes towards products with splendid and decorative images as well as simple and refined images. It is important to maintain a balanced strategy in developing cultural products between modernization and the succession of traditional images in order to magnify the market opportunities for fashion cultural products of the Korean image that focus on adolescents.