박물관에 적용된 사용자 중심 디자인에 대한 연구 - 고령사용자를 중심으로 -

마군(Ma Jun),남경숙(Nam Kyoung-sook) 한국실내디자인학회 2019 한국실내디자인학회 학술대회논문집 Vol.21 No.1

With the average life expectancy extended with the development of science and technology, the pace of aging in our society is fast advancing. As such, the focus of attention on culture and art life is expected to continue to develop in the future on the premise of increasing the elderly population, improving economic power and securing the basic standard of living for the elderly according to changes in life patterns. However, museums, more than other public cultural facilities, lack exhibitions, programs or facilities for the elderly. Based on this background, this study analyzes the current situation and problems of representative public cultural facilities in Korea, and presents user-centered design measures that identify the bodies and psychology of the elderly to provide them with facilities that can enhance cultural activities and improve their quality of life. First, through prior research, user-centered design assessment elements were selected based on the principles of universal design. It will also analyze the current state of the museum and its spatial composition to review the physical and psychological needs of the elderly. Second, the selected museum surveyed the satisfaction of the aged and the general users and compared the collected data collected. The National Museum of Korea expects user-centered designs to be generally well applied among public cultural facilities in Korea, but analysis has found that many of them are due to problems with outdated facilities and lack of maintenance. User-centered design, which is intended for older users, requires appropriate improvement and management for the convenience of users to meet their specific needs, away from the perception that focuses solely focuses on procedures.

1인 가구 대응형 레스토랑으로의 재생을 위한 공간 사례분석

마군(Ma Jun),남경숙(Nam Kyoung-sook) 한국실내디자인학회 2018 한국실내디자인학회 학술대회논문집 Vol.20 No.1

As the world`s population ages faster and the birth rate drops, the number of single households is expected to continue to rise. The `single person. will no longer be a special era, and the single-person household is emerging as a huge microcredit. Currently, the one-man market, including finance, home appliances, food and beverage, beverages and leisure activities, is no longer a niche market but one of the largest and most vibrant markets in the distribution sector. One person`s family is now a family type that reflects our social culture and economy. But now, dining spaces lack independent dining space for single households. Research is conducted to analyze the space composition based on the food and beverage space of a person, to examine the satisfaction level of the user, to understand the space and demand of the person who wants, and to examine the need of the food and food space composition. The minute study analyzed the physical environment components and the spatial composition of the space through theoretical consideration, focusing on a single person`s central space. Through the case, we have drawn three conclusions. First, it is important to clarify the cleanliness of the exterior, the color of the facade or the logo of the sign, and the cover of the outer space. Also, clarity of the slogan can give customers a positive image. Second, consider the psychology of customers when using space. When a customer eats alone, a central service space that combines and utilizes the`-`date bar and auxiliary facilities is required. Third, a small portion of the additional service space makes the restaurant less attractive. The kitchen accounts can be confusing to customers. Therefore, it is necessary to ensure independence of the payment space and clarity of the self-service space.

라이프스타일 브랜드 스페이스에서의 사용자 만족도 향상을 위한 디자인 연구

마군 ( Ma Jun ),남경숙 ( Nam Kyungsook ) 한국공간디자인학회 2020 한국공간디자인학회논문집 Vol.15 No.1

(연구 배경 및 목적) 현대 사회에서는 소비의 개념이 점점 변화하고 있다. 소비는 더 이상 구매 행위에 머무르지 않고 자신의 개성을 인식하고 심리적 만족감을 얻는 과정으로 인식된다. 상품의 기능보다 브랜드의 이미지와 가치가 소비행위에 중요하게 작용하고 소비 대상과 사용자 간의 상호작용을 통하여 형성되는 경험은 갈수록 많은 관심을 받고 있다. 이러한 배경을 바탕으로 본 연구의 목적은 브랜드 스페이스에서의 사용자 경험 디자인의 개념과 특성을 살펴보고, 브랜드 스페이스에서 사용자의 행위를 관찰하고 분석하여 해당 공간에 적용된 사용자 경험 디자인 방안을 도출한다. 이는 공간 디자인 계획할 때 공간 사용자 경험 디자인 적용을 통해 사용자의 행동을 예측하고 이에 대응할 방안을 제시한다. (연구방법) 첫째, 이론적 고찰 부분은 사용자 경험 디자인과 라이프스타일 브랜드 스페이스에 대한 선행연구를 분석하고 경험 마케팅의 특성을 파악하여 이를 바탕으로 라이프스타일 브랜드 스페이스에서 적용된 사용자 경험 디자인 전략의 특성을 도출한다. 이와 관련하여 분석 기준으로서 번트 H 슈미트 (Bernd H Schmitt)의 경험 마케팅 분류 방식을 바탕으로 설문조사 항목을 제시한다. 그리고 사용자 관찰법에 대한 이론을 파악하고, 그중에 현장 노트작성법(Field note-taking)을 바탕으로 공간에서 관찰대상자의 행위나 사용패턴을 관찰하는 구체적인 항목을 도출한다. 둘째, 선정된 브랜드 스페이스에서 설문조사를 통해 사용자의 만족도를 조사한 다음 사용자 관찰법을 통하여 브랜드 스페이스에서 경험된 사용자의 행동 패턴을 검토하고 해당 공간에 적용된 공간 사용자 경험 디자인에 대한 의견을 제시한다. (결과) 연구 결과에 따라 3개의 공간에서 사용자 만족도를 높일 영역을 파악할 수 있었고, 각 사용자 그룹별로 요구하는 차이점도 알아볼 수 있었다. 따라서 사용자의 다양한 요구를 충족시킬 수 있는 사용자 경험디자인은 브랜드의 특성, 우세와 신뢰도를 사용자에게 극대화 하여 전달해야 한다. (결론) 현대 사회는 효과적이고 차별화된 브랜드만의 경쟁력이 있다. 그래서 브랜드 스페이스에서 소비자에게 감각적, 감성적으로 만족을 줄 수 있는 공간 경험 형성은 매우 중요하다. 이러한 변화에 맞추기 위해서 브랜드 스페이스에 담겨 있는 브랜드 고유의 가치와 문화를 극대화 발전시켜야 한다. 동시에 사용자 인지도를 높여 브랜드에 충성도를 높일 수 있는 사용자 그룹별 심리를 맞추는 경험 디자인을 활용해야 한다. 사용자 그룹에 따라 다양한 브랜드 체험 공간과 디자인을 제공해야 한다. 브랜드 스페이스의 모든 제품을 직접 만지고 사용해보며 체험할 수 있도록 전시 제품들에 대한 제약을 두지 않아서 한가지 제품이 여러 쇼룸 공간을 통해 반복적으로 노출되면서 제품의 다양한 활용성을 전달 할 수 있다. 제품의 가격, 소재, 픽업 위치 등의 물리적 정보만을 전달하는 제품 디자인이 아니라 제품의 활용 방법, 디자이너 정보 등을 함께 전달하여 차별화된 마케팅요소로 활용해야 한다. (Background and Purpose) Consumption's concept is gradually changing. It is no longer considered a buying behavior, but a process of recognizing one's individuality and gaining psychological satisfaction. The value of a brand is influenced by the interaction between the consumer and the user, a factor that is gaining incasing attention, rather than the function of a product. In this backdrop, this study aims to explore the concepts and characteristics of user experience design and user behavior in brand space to derive user experience design measures applied in that space. The study recommends strategies to predict and respond to user behavior through the application of spatial user experience design when planning space design. (Method) First, the theoretical part analyzes prior research on user experience design and lifestyle brand space and identifies the characteristics of experiential marketing to deduce the characteristics of user experience design strategy applied in lifestyle brand space. In this regard, survey items are presented according to Bund H Schmidt's experience marketing classification as the basis of the analysis. The theory of user observation is understood, and specific items are derived to observe the behavior or usage patterns in the space, based on-field note-taking. Second, user satisfaction is examined through a survey in the selected brand space, and subsequently, through the user observation method, the user's behavior patterns experienced in the brand space are reviewed and opinions are presented on the spatial user experience design applied in the space. (Results) The results of the study highlighted areas in three spaces that would enhance user satisfaction and identified the differences between each user group. Consequently, user experience design that can meet the diverse needs of users should maximize the characteristics, superiority, and reliability of the brand to the user. (Conclusions) Given that modern-day society is competitive with only effective and differentiated brands, it is very important to form a space experience that can satisfy consumers sensibly and emotionally in brand space. To keep up with these changes, we need to maximize the brand's unique values and culture contained in brand space. Simultaneously, it should utilize its user experience design to match the psychology of each group of users to increase loyalty to the brand by raising user awareness. Various brand experience spaces and designs should be provided depending on users. Without restrictions on display products, a single product can be repeatedly exposed through multiple showroom spaces, delivering a wide range of product usability, allowing one to touch, use, and experience the product. The product design, which only conveys physical information such as price, materials, and pickup location of the product, should be used as a differentiated marketing element by communicating the method and designer information together.

브랜드 스페이스에 적용된 사용자의 경험디자인에 관한 연구

마군(Ma Jun),남경숙(Nam Kyoung-sook) 한국실내디자인학회 2018 한국실내디자인학회 학술대회논문집 Vol.20 No.3

The concept of consumption is changing in modern society. Consumption is recognized as a process of no longer staying in the buying behavior, recognizing one"s individuality, and gaining self-realization and psychological satisfaction. Based on this background, the purpose of the study is to look at the years and characteristics of user experience design in brand spaces and to explore strategies that companies are converging products and services through spatial design. The framework of this study is largely theoretical, with two steps to user analysis. The selected brand spaces are surveyed to analyze the user"s experience and satisfaction with the brand space and to provide feedback on the space user experience design applied to the space. This study will select the space for a representative lifestyle brand IKEA and unmanned food product that actively promotes experience marketing. First, modern society is very important in forming a space experience that can satisfy consumers sensibly and emotionally in a brand space. In order to accommodate these changes, the brand"s unique values and culture should be developed to the fullest extent. Second, various brand experience spaces and designs should be provided depending on user groups. Third, the user experience design applied to the brand space maximized brand character, dominance and reliability to the user. Based on the possibilities of user experience design that can be applied in many areas analyzed in this study, further studies on the application methodology of user experience design are expected to be actively conducted.