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노용호,장흥섭,황영찬 한국경영교육학회 2005 경영교육연구 Vol.37 No.-
본 연구를 통해 항공산업 고객들의 지각된 고객가치, 고객만족, 전환장벽을 포함한 고객충성도 형성의 개념적인 모형 개발과 실증분석이 이루어 졌다. 실증분석 결과 경제적 가치, 우수성 및 편리성/효율성의 3가지 하위차원으로 구성된 고객가치가 고객만족의 선행요인으로 작용하였으며, 고객충성도에도 직접적으로 유의한 영향을 미치는 것으로 나타났고, 고객만족이 고객이 지각하는 전환장벽에 영향을 미치며, 이 전환장벽은 고객만족과 더불어 고객충성도에 직접적인 영향을 미치는 선행요인으로 작용함이 밝혀졌다. Service quality and customer satisfaction are well known factors that have influenced customer loyalty. But there are other factors influencing customer loyalty, such as switching barrier and customer value. The purpose of this study was undertaken to identify how the customer value, customer satisfaction, switching barriers influence customer loyalty. The findings of this study was as follows: First, higher level of customer value perception was associated with higher customer satisfaction. Second, higher level of customer value perception was associated with higher customer loyalty. Third, higher level of overall customer satisfaction was associated with higher customer loyalty. Fourth, higher level of overall customer satisfaction was associated with higher switching barriers. Fifth, higher level of switching barriers was associated with higher customer loyalty.
노용호,김준현,조한선,박원희,박성혁,변종훈,한종학 대한신장학회 1994 Kidney Research and Clinical Practice Vol.13 No.4
Multiple primary malignant tumor is the case that one person has two or more primary malignant. Billroth, in 1869, first reported the occurance of different primary malignant tumor. An apparent increase in incidence of multiple primary tumor may be related to successful treatment of the cancer and enlongation of human life. We report one case of multiple primary tumor whieh develop in the lung and kidney. The case is a 70 years old male who had well differentiated renal cell carcinoma and poorly differentiated squamous cell carcinoma of lung. He was done right total nephrectomy and left upper lobectomy.
노용호,이수형,김홍열,안소영,박성우 인간식물환경학회 2008 인간식물환경학회지 Vol.11 No.4
Sustainable development is a key issue in the 21st Century and ecotourism is an alternative area of sustainable development. Ecotourism marketing is also a part of societal marketing which emphasizes social contributions. This study investigated the factors which affected ecotourist satisfaction and behavioral intentions. The sample for this study was composed of 212 ecotourists who visited the Upo area. This is one of the most well-known educational ecotourism sites in Korea and it has been registered at the Ramsar Convention for the conservation of wetlands since 1998. This study demonstrated that expectation factors did not significantly influence satisfaction. Second, the performance factors of physical attributes, eco-interpretation, eco-experience, and usability did significantly influence satisfaction. Third, the expectation factor of accessibility was significantly related to disconfirmation. Fourth, all performance factors significantly influenced disconfirmation. Fifth, it was found that disconfirmation significantly influenced satisfaction. Finally, satisfaction significantly influenced the intention to revisit and recommend the site to others. Managerial implications and future studies are discussed.
노용호 한국관광서비스학회 2015 한국관광서비스학회 학술대회 Vol.- No.26
과학자들에 의하면 지구는 약 46억년 전에 생겼으며 지구는 우주의 많은 행성중 하나이다. 지구에 사는 우리 인간은 약 600만 년 전 침팬지와 분리되었고 약 20만 년 전부터 오늘 날 우리와 같은 모습을 하고 있다고 한다. 자연은 인류에게 먹을 것 과 입을 것 그리고 잠자는 곳을 제공 해주었다. 우리 인간들이 이 지구에 살아가는데 가장 기본 요소인 의식주(衣食住)를 해결해준 고마운 존재인 것이다. 오늘날 우리 인류가 누리는 예술과 문화의 뿌리도 자연이다. 자연을 관찰하고 자연의사는 많은 생물들의 감사해 온 현자(賢子)들은 많은 시, 노래, 춤 그리고 철학 등을 개발해많은 사람들을 즐겁게 해주어 왔다. 그래서 ‘자연은 위대한 스승이’다고 불리 운다.
Analysis of Hampyeong Butterfly Festival from an Ecotourism Goal Perspective
노용호,정강환,김홍열,임충규,임채관 인간식물환경학회 2009 인간식물환경학회지 Vol.12 No.3
The goal of ecotourism is the conservation of nature, creating benefits for local residents, and providing high quality tourism for visitors. This study investigated: (1) visitors' satisfaction about festival activities and (2) the contribution of ecotourism to the region, specifically visitors' understanding of the local culture and visitors' consumption at this festival. The results of this study were as follows. First, spending time with family was the major reason of visiting this festival. The major visiting pattern of this festival was family, too. Developing family oriented experience programs were required. Second, visitors were quite satisfied with the programs of this festival. Visitors were the most satisfied the International Butterfly Room where visitors can see live butterflies. Third, visitors could understand the local culture in this festival and the county's development strategy is related to butterflies. Visitors could see butterflies even on blankets and pillows of motels, and designs at the bus terminal in Hampyeong county. Fourth, in terms of visitors' consumption at this festival, visitors spent more money on lodging, traffic, entrance fees. Finally, managerial implications for the festival staff were suggested.