금(琴)과 거문고의 악기 비교 연구

남인순 ( In Sun Nam ) 한국음악사학회 2003 한국음악사학보 Vol.30 No.-

광고주 유형, 메시지 유형, 자기 검색도, 관여도가 공익광고의 효과에 미치는 영향

남인용(Nam In-Yong) 한국언론학회 2001 한국언론학보 Vol.46 No.1

There were few studies on the effectiveness of public service advertising, compared with product or general service advertising. And those studies could not fully explain the effectiveness of public service advertising. So, conducting the experiment on the effective￢ness of advertiser, message. self-monitoring and involvement in public service advertising, many strategic implications in. public service advertising are recommended. The following hypotheses were formulated and tested. 1. There will be difference in the advertising effects of advertiser in public service advertising. The public service advertisements sponsored by public agency will be more effective than advertisements sponsored by government agency. 2. There will be the interaction effect of ad message type and receivers' self-monitoring in public service advertising. In high self-monitoring group, negative ad message will be effective; in low self-monitoring group, positive ad message will be effective. 3. Receivers' issue involvement in public service advertising will have a positive correlation with advertising effects irrespective of ad message type. Irrespective of ad message type, the higher receivers' issue involvement in public service advertisement is, the greater advertising effects will be. In order to test these hypotheses, 3 (advertiser) X2 (message) factorial design experiment was carried out for 209 university students. In experiment, subjects were exposed to one ad among six advertisements. And then the subjects answered the scales measuring attitude toward the advertisement, advertiser credibility, beliefs in issue attributes, issue attitude, behavior intention, self-monitoring, involvement. The obtained data were analyzed by using ANOVA. As the results, Hypothesis Ⅰ was not supported. The advertising effects of advertisers in public service advertising were not different. Hypothesis Ⅱ was supported. There was the interaction effect of ad message type and receivers' self-monitoring in public service advertising. In high self-monitoring group, negative ad message was effective; in low self-monitoring group, positive ad message was effective. Hypothesis Ⅲ was supported. Receivers' issue involvement in public service advertising has a positive correlation with advertising effects, irrespective of ad message type. Irrespective of ad message type, the higher receivers' issue involvement in public service advertisement is, the greater advertising effects were. Based on the above results of hypotheses testing, therefore, the following conclusion was drawn from this study: (1) the advertising effects of advertisers in public service advertising are not different; (2) in high self-monitoring group, negative ad message is effective; in low self-monitoring group, positive ad message is effective; (3) irrespective of ad message type, the higher receivers' issue involvement in public service advertisement is, the greater advertising effects are.

체감형 비디오 게임 활동과정에서 나타난 유아들의 참여 및 변화 양상

남인석 ( In Seok Nam ) 미래유아교육학회 2011 미래유아교육학회지 Vol.18 No.4

본 연구는 유치원에서 체감형 비디오 게임 중 하나인 위(Wii)를 적용하고 그 과정에서 나타난 유아들의 참여 및 변화양상이 어떠한지를 알아보기 위한 실행연구이다. 연구자는 충청북도 O읍 소재 병설유치원 유아 14명을 대상으로, 2010년 9월 1일부터 시작되어 11월 26일까지 13주 동안 활동을 실시하였다. 연구 자료로 수업계획안, 게임수업 동영상, 활동의 과정과 마친 후 수시의 유아 면담 자료와 대집단으로 유아와 함께 나눈 활동평가 수업 자료, 교사의 수업반성 일지와 관찰일지 등을 수집하였으며, 모아진 자료는 질적 분석 방법인 귀납적 내용분석기법을 사용하여 분석되었다. 분석된 자료는 타당성을 확보하기위해서 유아교육과 전문가와 협의 하였으며, 나타난 결과는 다음과 같다. 게임에 참여하는 양상은 개인 유아에 따라서 다르게 나타났으며, 체감형 게임에 대한 흥미가 높아 과몰입하는 경향도 있었다. 또한 게임세계와 현실세계를 같은 것으로 혹은 서로 보완이 되는 것으로 인식하고 있었다. 그리고 게임과정에서 나타난 유아의 변화 과정을 보면, 게임 속 아바타의 모습을 자신의 모습으로 혹은 되고 싶은 모습으로 만들어가면서 자아의식을 형성해갔고, 게임 과정에서 나타난 문제를 해결하기 위해서 또래와 상호작용이 많이 나타났다. 마지막으로 게임 과정에서 유아는 실제로 운동효과를 나타냈으며, 이를 통해 기본운동능력이 향상 되었고, 운동의 종류, 게임 방법, 게임 용어를 알아가게 되었다. This is an action study to understand how kindergarten children participate in sensory video games. Participants were 14 children aged 3-5 from a public kindergarten in O county, Chungcheongbuk-do. Video game activities were planned and provided to them for 13 weeks from September, 1 to November, 26, 2010. Lesson plans, reflection journals, child observation record, and game activity evaluation by children were collected. And Video game activities were recorded and each child was interviewed. To analyze data inductive content analysis method was adopted. In order to secure the validity of data analysis a consultation with an early childhood education expert was held. The findings of this study were as follows: Children participated in video games in their own ways. Some children highly interested in the games were inclined to overindulged themselves in them. They also perceived the real world and the virtual world as just the same thing or replacement. In the process of playing video games each child formed self-consciousness customizing his/her avatar to suit what he/she looked like or wanted to be. Children interacted one another more frequently to solve problems they encountered. As they made use of physical movements children improved their basic motor skills and knowledge of exercises. They also got acquainted with directions and terminology of the games.

조화도와 유명 옹호인의 광고효과

남인용(Nam In-Yong) 한국방송학회 2002 한국방송학보 Vol.16 No.1

유명 옹호인과 광고상품의 조화도가 광고효과에 미치는 영향에 관한 기존 연구에서 가설모형의 적합도가 상대적으로 낮게 나타난 원인을 광고상품과 유명 옹호인의 선정의 제한점 때문인 것으로 볼 수 있다. 따라서 광고상품을 상품유형별로 다양하게 선정하고 유명 옹호인의 각 속성의 영향이 고르게 반영되도록 유명 옹호인을 선정하여 실험을 실시하였다. 그 결과, 본 연구에서 제시한 가설 모형이 전체집단에서 매우 적합한 것으로, 각 상품유형별로 대체로 적합한 것으로 나타나서 상품유형과 유명 옹호인의 영향이 고르게 반영될 경구 가설 모형이 매우 타당한 것으로 나타났다. 각 변인들간의 인과관계에서는 전체집단에서 유사성이 조화도에 미치는 영향이 유의미하지 않았으며, 상품집단별로는 일부 인과관계가 유의미하지 않게 나타났다. The important role of the degree of match-up between celebrity endorser and advertised product was not spotlighted. That’s the mediating role between celebrity endorser’s attributes and advertising effectiveness. Recently, the hypothetical model on the degree of match-up was proposed and tested by Nam(2001). But the hypothetical model wasn’t perfectly supported because of the limitation in research method. Then, the following hypotheses were formulated and tested. 1. The hypothetical model on the impact of the degree of match-up between celebrity endorser and advertised product on advertising effectiveness will be valid in total group and respective product groups. 2. The causal relationships in the hypothetical model on the impact of the degree of match-up between celebrity endorser and advertised product on advertising effectiveness will be significant in total group and respective product groups. In order to test these hypotheses, an experiment was conducted for 462 university students. The obtained data were analyzed by using LISREL. As the results, Hypothesis I was supported. Hypothesis Ⅱ was partially supported. Based on the above results of hypotheses testing, therefore, the following conclusion was drawn from this study: (1) the hypothetical model on the impact of the degree of match-up between celebrity endorser and advertised product on advertising effectiveness is valid in total group and respective product groups: (2) the causal relationships in the hypothetical model on the impact of the degree of match-up between celebrity endorser and advertised product on advertising effectiveness are largely significant in total group and partially significant in respective product groups.

Downregulation of SGK1 Expression is Critical for TGF-β-induced Apoptosis in Mouse Hepatocytes Cells

In-Koo Nam(남인구),Jiyun Yoo(유지윤) 한국생명과학회 2012 생명과학회지 Vol.22 No.11

Transforming growth factor-β (TGF-β)에 의해 유도되는 세포사멸 과정은 간에서 손상 받은 조직이나 비정상적인 조직을 제거하는데 중요한 역할을 담당한다. 간세포에서 TGF-β에 의해 유도되는 세포사멸 과정 동안 중요한 기능을 담당하는 유전자를 탐색하고자 쥐의 간세포인 AML12 세포를 이용하여 TGF-β 처리 전후에 발현이 변화되는 유전자를 microarray analysis를 통해 확인하였다. TGF-β에 의해 여러 가지 유전자들의 발현이 변화됨을 확인하였는데, 그 가운데 여러 가지 세포사멸 인자들의 활성을 억제하여 세포사멸을 억제한다고 알려져 있는 SGK1의 발현 감소를 확인하였다. TGF-β에 의해 SGK1의 mRNA와 단백질 level이 모두 감소함을 확인하였고, 항상 active한 형태의 SGK1 (CA-SGK1)을 발현시켰을 때 TGF-β에 의한 세포사멸이 억제됨을 확인하였다. 이러한 결과들은 간세포에서 SGK1의 발현 감소가 TGF-β에 의한 세포사멸을 유도하는데 중요한 기능을 담당할 가능성이 높음을 의미하는 것이다. Transforming growth factor (TGF)-β-dependent apoptosis is important in the elimination of damaged or abnormal cells from normal tissues, especially in liver, in vivo. To investigate which gene expressions are critical for TGF-β-induced apoptosis in hepatocytes, gene expression profiling experiments were performed with TGF-β-treated and non-treated mouse hepatocytes AML12 cells. Findings showed that serum and glucocorticoid-inducible protein kinase1 (SGK1) expression is markedly downregulated during TGF-β-induced apoptosis. Findings confirmed that expression of SGK1 protein, as well as mRNA, is also markedly decreased with TGF-β treatment. Infection of adenoviral vector encoding constitutively active SGK1 (CA-SGK1), but not kinase dead SGK1 (KD-SGK1), attenuated TGF-β-induced apoptosis. All of these results suggest that downregulation of SGK1 expression is critical for TGF-β-induced apoptosis in AML12 cells.

대권 예비후보자 관련 신문기사의 네트워크 분석과 홍보전략

남인용(In-Yong Nam),박한우(Han Woo Park) 한국정당학회 2007 한국정당학회보 Vol.6 No.1

본 연구에서는 신문기사의 주요어 분석과 네트워크 분석을 통해 고건과 박근혜 대선 예비후보자의 이미지를 분석하고 이에 근거해서 홍보전략을 수립해 보았다. 신문기사의 분석결과, 고건에 대해서는 조선일보와 한겨레신문이 공통적으로 선거 전에는 열린우리당과의 연대에, 선거 후에는 희망한국국민연대의 출범에 초점을 맞추고 있었다. 박근혜의 경우 조선일보와 한겨레신문이 공통적으로 지방선거 전에는 박근혜에 대한 피습사건, 선거 후에는 한나라당 전당대회에 관심을 보였다. 이에 근거하여 홍보전략을 세워보면, 고건의 경우 ‘실제 국정에 참여한 행정의 달인으로서의 이미지’를, 박근혜의 경우는 ‘위기관리에 능한 안정감 있는 지도자의 이미지’를 일관되게 내세울 수 있다. 고건으로서는 여러 정치 세력과의 연합에 좀더 주력하는 것이 좋을 것이며 박근혜는 지지기반의 확대를 시도하는 홍보전략의 가동이 필요하다. 따라서, 고건은 중장년 보수층에게는 안정감을 일관되게 소구하면서 청년 진보층에 대해서는 여러 정치세력을 아우르는 포용력을 보여줄 필요가 있다. 박근혜는 중장년 보수층에 대한 홍보전략을 유지하면서 미래지향적인 이미지를 강력하게 구축해 나가야 지지층을 넓혀갈 수 있을 것이다. We analysed the image of prospective presidential candidates, Koh Kun and Park Geun- hye, by the analysis of key words in newspaper articles and the network analysis of those words and suggested the PR strategy of prospective presidential candidates. According to the analysis of the newspaper articles, Koh Kun had been anticipated to form an alliance with Uri Party before 531 local election, but he launched Korean People's Solidarity for Hope after 531 local election . Park Geun-hye had been reported as a heroine of attack accident before 531 local election, but she was regarded as a wirepuller in Grand Nation Party national convention after 531 local election. On the basis of these results, Koh Kun could be publicized as a 'Experienced Master in Public Administration' and Park Geun-hye as a 'Stable Leader of Good Crisis Management'. The coalition with a number of political forces is suggested to Koh Kun, Park Geunhye is recommended to extend the base of her support. So, Koh Kun is in need of appealing stability to conservative people in the middle and prime of life and show the progressive young people the image of being tolerant of many political forces. Park Geun-hye can extend the base of her support by building the future oriented image powerfully with maintaining PR strategy to conservative people in middle and prime of life.

인터넷 이용자의 인터넷 공신력 인식이 전자상거래 행위에 미치는 영향

남인용(In-Yong Nam),박한우(Han Woo Park) 한국방송학회 2003 한국방송학보 Vol.17 No.2

이 연구는 인터넷에서 제공되는 구매관련 정보에 대한 공신력의 차이가 인터넷을 통한 구매행위의 양을 예측하는 중요한 선행변인걸 것이라는 가정을 실증적으로 검증해본 연구이다. 인터넷의 공신력에 대한 인식은 사회문화적 상황에 따라 달라지는 것으로 예측할 수 있다. 사회적 상황의 차이가 인터넷 공신력과 인터넷을 통한 구매행위에 미치는 영향의 중요성에도 불구하고, 인터넷 공신력 인식에 관한 대부분의 연구는 주로 미국의 인터넷의 이용자에 대해 제한적으로 이루어졌다. 본 연구는 이러한 제한점을 벗어나 사회적 상황의 영향을 실증적으로 살펴보기 위해 508명의 미국 인터넷 이용자와 434명의 한국 인터넷 이용자를 대상으로 설문조사를 실시하였다. 조사결과 사회문화적 배경에서 서로 다른 특성을 갖는 두 나라의 인터넷 이용자들은 인터넷 공신력에 대한 인식에서도 차이를 보였다. 또한 미국과 한국, 어느 나라에서나 인터넷에 대한 공신력 인식이 인터넷을 통한 고매행위의 경험과 이후의 구매의도에 영향을 미치는 것으로 나타났다. This study starts with such assumption that credibility perception of Internet commercial information can be viewed as an antecedent condition which predicts the amount of e-commerce transactions. The state(or level) of Internet credibility perceptions appears to vary according co given socio-cultural contexts. Despite the importance of different social contexts, most of Internet credibility perception research has so far been limited coward US Internet users. This research conducted a survey with 508 Internet users in US and 434 Internet Users in Korea. The results of the survey showed the effect of Internet credibility perceptions on the e-commerce transaction experience and intention in both countries. They were discussed from the disparity in socio-cultural contexts . In particular, this research revealed how different Internet credibility perceptions are between Internet users in Korea and US. Other main issues are also discussed.

농경지 주변 광산지역 오염토양 생물학적 복원 방법

남인현 ( In-hyun Nam ) 한국환경농학회 2023 한국환경농학회 학술대회집 Vol.2023 No.0

최근 기후변화에 따른 강수패턴의 변화는 국지성 집중호우 등 이상기상 현상을 초래하고 있다. 이러한 현상은 폐광지역에서 오염물질의 확산, 오염발생의 변화 등 지질재해 발생 패턴의 변화를 촉발시켰다. 본 발표에서는 미생물이 농경지 주변 광산지역 토양에서 유기 및 무기 오염 물질의 생물학적 제거를 할 수 있는 몇 가지의 연구결과와 실제 환경에서의 활용 가능성을 소개한다. 또한, 생광물화의 한 예로 식물로부터 추출한 효소와 미생물 기인 효소로부터 생성되는 탄산칼슘의 효과를 비교하였고, 중금속 오염 확산 방지를 위한 실험 결과를 소개한다. The recent changes in precipitation pattern accompanied with climate change have been engendering abnormal weather conditions such as localized heavy rainfall. This phenomenon has triggered changes in geo-hazard occurrence pattern in abandoned mine areas, such as spreading of contaminants and changes in contamination occurrence. In this presentation, several results suggest that a few microorganisms are potential candidate for the biological removal of organic and inorganic contaminants from abandoned mine-impacted soils. In addition, the abilities of crude extracts of Canavalia ensiformis, a plant biomaterial, and microbial urease to produce calcium carbonate (CaCO₃) in heavy metal contaminated soils collected from an abandoned mine area were compared.

장소마케팅과 부산APEC의 도시이미지 제고효과

김일철 ( Il Chul Kim ),남인용 ( In Yong Nam ) 한국PR학회 2006 PR연구 Vol.10 No.2

The purpose of this study is to review the 2005 APEC(Asia-Pacific Economic Cooperation) held in Busan in place marketing perspective. Many provincial governments trying to raise their brand awareness to at-tract tourists, investment to improve economic status. But there are few who meet the expected result and Busan could not be an exception. Why is this happen? We argue there`s a fundamental misunderstanding and mis-adapting in place marketing concept at least on two points. First, as known to all, the original concept of marketing is pretty much supply oriented but place marketing is quite reverse, that is, truly demand market than any other else. Second, it`s very difficult to adapt the marketing concept to place as it does to product or service. And this is more serious in Asia where they put more value and meaning than just geographical land. In Asia, place should be replaced by placeness of which composed of the ``spirit of place`` and ``sense of place.`` In this paper, we suggest place marketing that implies the implication mentioned above. From this place marketing, we reviewed the 2005 APEC in Busan empirically in 3 areas 1) The provincial government as an organizer residents` identity and role, relation between the central and local government, 2) Place as a marketing mix placeness adoption, multi dimensional approach, 3) Customer for targeting who should be the customer? In conclusion, we suggest that the place marketing should be extended to the concept which containing the philosophy of placeness rather than just a physical land with purely customer oriented approach. Finally we propose an Institute or Program, so called ``Place Marketing Audit`` in Busan. The PMA would evaluate and supervise dozens of local events from the place marketing PR perspective.

국가 이미지 확립 및 개선을 위한 문화관광 마케팅 커뮤니케이션 전략

남인용 ( In Yong Nam ) 한국PR학회 2002 PR연구 Vol.6 No.2

First, this study reviewed the present and future of world tourism industry. Based on the review of the present status of world tourism industry, the future of tourism industry in Korea can be predicted very optimistic. Second, the theoretical background on tourism marketing communication was reviewed. Tourism marketing communication should be based on the analysis of the strength and weakness as a destination. Third, this study reviewed several cases on tourism marketing communication. These cases can be utilized in tourism marketing communication for Korea`s national image building and modification. Founded on the research results, several strategic implications can be provide. First, considering the reveivers in tourism marketing communication, consumer market-focused marketing communication should be planned and domestic tourists should not be disregared relative to foreign tourists. Second, focusing the stragety manager, local government should lead Korea`s tourism marketing communication and culture institution should cooperate with central and local government. Third, tourismm marketing media and message should be selected and made for promoting long-term and new image building.