프로배구 팬-팀 관계의 질이 팀 동일시 및 충성도에 미치는 영향

김화복(Kim, Wha-Bok),김애랑(Kim, Ae-Rang) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.2

The purpose of this study was to examine the influence of pro-volleyball fan-team relationship quality on team identification and fan loyalty. The fans who watched at least twice of the pro-volleyball games in 2014-15 season were selected as samples of this study. Through the data screening process, 82 responses were eliminated and a total of 246 responses were analyzed as the final data. The statistical methods such as frequency analysis, exploratory factor analysis, independent samples t-test, one-way ANOVA and regression analysis were used to examine the collected data. The findings of this study were as follows. First, there was statistically significant difference in fan-team relationship quality between different gender. Second, statistical differences were found in fan-team relationship quality, team identification and fan loyalty between the people with different age group. Third, there were statistically significant differences in fan-team relationship quality and fan loyalty between the people with different frequency of watching pro-volleyball games. Fourth, fan-team relationship quality was found to affect team identification. Fifth, fan-team relationship quality also found to affect the fan loyalty. Lastly, team identification was found to affect the fan loyalty.

스포츠조직 지도자와 관리자의 리더십이 조직효율성과의 관계

김화복 ( Wh Bok Kim ),송은일 ( Eun Il Song ) 국제통합대체의학협회 2013 국제통합대체의학회지 Vol.9 No.1

he purpose of this study is to identify the effect of leadership of leader and manager in sports organization on organizational efficiency. A total of 375 people including 175 leader and 200 manager in sports organization were collected through cluster random sampling. Data acquired in this study were analyzed through ANOVA and multiple regression analysis. The results are as follows. First, leadership and organizational effectiveness showed the partially significant difference depending on the background variables. Second, leadership of leader and manager in sports organization affected the relationship with organizational efficiency. Therefore, it was confirmed that leadership of leader and manager in sports organization was the important factor affecting job performance of organizational efficiency, job satisfaction and organizational commitment.

대학스포츠리그 관람제약 요인에 따른 시장 세분화

김화복(Kim, Wha-Bok),김애랑(Kim, Ae-Rang) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.6

This study aims mainly to conduct a market segmentation depending on the spectating constraints of college sports leagues. The second purpose of this study was to identify the characteristics of each segment. The last purpose was to examine the differences of re-spectating intentions of each cluster. In order to measure spectating constraints, 12 items divided into 3 factors, which were 6 items for product constraint, 3 items for information constraint, and 3 items for time constraint were used. This study collected 702 college students with convenience sampling method, and among which, 24 questionnaires were excluded by data screening, therefore, a total of 678 questionnaires were used finally. The statistical methods used for this study were frequency analysis, K-average cluster analysis, chi-square test, and one-way analysis of variance. The findings for this study were as follows. First, the three clusters were identified based on spectating constraints. Second, each cluster was explained by the personal characteristics and spectating behaviors of college students. Lastly, statistically significant differences in re-spectating intentions was found among clusters.

배구선수의 선수성숙과 자기관리 및 자신감의 관계

김화복(Kim, Wha-Bok),송낙훈(Song, Nak-Hun) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.1

The purpose of this study was to verify the relationship among maturity, self-management and sport confidence on Volleyball player. In compliance with the purpose, the nationwide volleyball players were set as population, and 425 copies of data were collected utilized in study, using of random sampling method. To comply with the purpose, the construct validity and the reliability of measured data were verified by using of SPSS 18.0 & AMOS 18.0 program. In addition, for the relationship among maturity, self-management and sport confidence, the difference between self-management and sport confidence according to the level of maturity were analyzed by Independent T test and One way ANOVA with SPSS 18.0 program, and the relationships among the related factors were analyzed by covariance structure analysis. The results were as follows: First, for the difference between self-management and sport confidence, according to the level of maturity. Second, maturity had positive effect on self-management. Third, maturity had positive effect on sport confidence. Forth, self-management had positive effect on sport confidence.

대학생 프로농구 팬이 인지하는 관여도에 따른 시장 세분화

김화복(Kim, Wha-Bok),김애랑(Kim, Ae-Rang) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.2

The main purpose of this study was to segment the college students depending on the involvement of pro-basketball teams. The second purpose was to identify the characteristics of each segment(cluster). The last purpose was to examine the differences of fan loyalty of each cluster. In o rder t o measure the involvement, 15 items divided into 2 factors, which w ere 10 i tems f or behavioral involvement and 5 items for psychological involvement were used. This study collected data from 442 college students with convenience and purposive sampling method, and among which, 116 questionnaires were excluded by data screening, therefore, a total of 326 questionnaires were used finally. The collected data were analyzed with the statistical methods such as frequency analysis, K-means cluster analysis, chi-square analysis, and t-test. The findings for this study were as follows. First, two clusters were identified based on the involvement level of college students. The cluster 1 was identified as high involvement group and cluster 2 was identified as low involvement group. Second, each cluster was explained by the personal characteristics and purchasing patterns. Lastly, statistically significant difference in fan loyalty was found among cluster. The cluster identified as high involvement group showed higher fan loyalty than the cluster identified as low involvement group.

남북스포츠 민간교류 활성화 연구

김화복(Kim Wha-Bok) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.1

The aim of this study is to provide a scheme for sports organizations to activate the non-governmental sports exchange between North and South Korean, based on past sports exchange between two nations. The First, non-political purity must be guaranteed. The consistent policy must be maintained even during the outbreak of political issues between two nations. The Second, the exchange must be orientated by non-governmental organizations and supported by governments. The Third, the legal, systematic restriction for the exchange between North and South Korea must be revised. The contents of 'the agreement on the execution and compliance of Korean cooperation for exchange' based on the 'Inter-Korean Basic Agreement' must be practised continuously and visually and any restriction must be revised to achieve smooth exchange between non-governmental organizations. The Fourth, not only international but local and club-initiated exchanges must be encouraged. The Fifth, the resources for inter-Korean exchange must be prepared. The Sixth, sports facilities owned and managed by both North and South Koran must be established.

배구선수의 스포츠 심리기술과 경기력 및 정서지능 관계검증

김화복(Kim, Wha-Bok) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.5

The purpose of this study was to verify the relationship among emotional intelligence, sport psychological skill, and performance of volleyball player. In compliance with the purpose, 401 copies of data were collected utilized in study, using of purposives sampling method. To comply with the purpose, the construct validity and the reliability of measured data were verified by using of SPSS 18.0 & AMOS 18.0 program. In addition, for the relationships among the related factors were analyzed by covariance structure analysis. The results were as follows: First, for the relationship between emotional intelligence and sport psychological skill of volleyball player, emotional intelligence of volleyball player had positive effect on sport psychological skill. Second, for the relationship between emotional intelligence and performance of volleyball player, emotional intelligence of volleyball player had positive effect on performance. Third, for the relationship between sport psychological skill and performance of volleyball player, sport psychological skill of volleyball player had positive effect on performance.

대학 엘리트 선수의 주의유형과 마음챙김의 관계

장덕선(Duk-Sun Chang),김화복(Wha-Bok Kim) 한국여성체육학회 2016 한국여성체육학회지 Vol.30 No.2

Treadmill 운동부하로 인한 협심증환자의 심기능 변화

이옥경 ( Og Kyoung Lee ),김화복 ( Hwa Bok Kim ) 대한임상검사과학회 1997 대한임상검사과학회지(KJCLS) Vol.29 No.1

마케팅 믹스요소에 따른 한국프로스포츠구단 웹사이트 내용 분석

장윤창(Chang Youn-Chang),김화복(Kim Wha-Bok) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.1

The study aims to provide better service to the home sport consumers who spend a lot of sport related items and to offer essential information on website strategies through the internet. with the comparison of the website of the Korea Pro-sports teams. The research focuses on the comparison of two sport associations in Korea Pro-sports teams First, in view of the internet product strategies, the web sites of the Korea Pro-sports teams League association introduce their own teams. The sites give information on the records of last season. Also, the sites provide information on the supplies and catalogues which can be purchased through the Korea Pro-sports teams association. Second, in the view of the internet price strategies, the websites include Korea Pro-sports teams League association information on the prices and admission ticket types, and purchase. The sites of the Corporations association provide information on the admission ticket types, prices Third, in view of the internet, promotion strategies, opening the conversational sites between the Korea Pro-sports teams League association helps the visitors as well as the associations. Fourth, in view of the internet place strategies, the sites provide information on the training fields and home grounds. Korea Pro-sports teams League web sites of information compared with associations. Fifth, in view of the Others, Museum, Mascot, Sponsor, Korea Pro-sports teams League websites of information compared with associations.