모바일 숙박 애플리케이션 서비스 품질이 지속 사용의도에 미치는 영향: 기술수용모델(TAM)과 기대일치모델(ECM)의 적용

김지흔(Ji-Heun Kim),오민재(Min-Jae Oh) 한국관광연구학회 2024 관광연구저널 Vol.38 No.3

This study analyzed the impact of service quality of mobile accommodation applications on the intention to continue using the application by integrating and applying the technology acceptance model (TAM) and the expectation-confirmation model (ECM). It aimed to clarify how the service quality of mobile accommodation applications influences the intention to continue using them. The empirical analysis revealed the following findings: First, in the relationship between the service quality of mobile accommodation applications and perceived ease of use, perceived usefulness, attitude toward using, and intention to continue using, it was found that the service quality factors (information quality, system quality, and interaction quality) had a positive (+) effect on both perceived ease of use and perceived usefulness. Additionally, perceived ease of use and perceived usefulness had a positive (+) effect on attitude toward using and intention to continue using. Second, in the relationship between the service quality of mobile accommodation applications and confirmation, and their effects on perceived usefulness, satisfaction, and intention to continue using, it was found that both the service quality (information quality, system quality, and interaction quality) and confirmation of mobile accommodation applications had a positive (+) effect on perceived usefulness. Additionally, both confirmation and perceived usefulness positively (+) influenced satisfaction and the intention to continue using. This study is significant in that it integrates and applies the TAM and the ECM to analyze the impact of the service quality of mobile accommodation applications on the intention to continue using the application. This approach contributes academically to the expansion of the related research.

국내저가항공사의 효과성 측정을 위한 측정도구의 개발

김지흔(Ji Heun Kim),이장우(Jang Woo Lee),문재영(Jae Young Moon) 한국관광연구학회 2009 관광연구저널 Vol.23 No.3

The purpose of this study is to develop the methodology for measuring the effectiveness of Korean Low Cost Carriers to use Malcolm Baldrige National Quality Award. We used confirmatory factor analysis testing the validity of the model. A draft of the questionnaire is prepared using the review of the Malcolm Baldrige National Quality Award Criteria Handbook and the previous literatures and this study conduct interviews with LCC experts and managers, and professors who are asked to assess the terminology, the clarity of instructions and the response format. The questionnaire is modified and pretested on some managers so that further problems with the measures and response format could be detected. Therefore we choose 109 questionnaires as follows; The Leadership is measured by nineteen survey questions (q_1-19), the Strategic Planning by twelve survey questions (q_20-31), the Customer & Marketon someby nine survey questions (q_32-40), the Information & Analysis by fifteen survey questions (q_41-55), the Hanan Resource Managend t by twelve-one questions (q_56-76), the Process Managend t by nine survey questions (q_77-85), and the Result by twelve-four survey questions (q_86-109). Questionnaire asked respondd theto indicate on a seven-poi t Likert scaleeto what leadership drives the quality systems that cause the business results. From the data, we received 272 replies from four Korean Low Cost Carries companies, however, 24 of them whose contents were considered unreliable were dropped from the further analysis, and thus a total of 252 were used in the final analysis. As a result, we found out 98 questionnaires in 19 sub-categories from 7 categories.

골프장 이용객의 라이프스타일에 따른 삶의 질과의 영향관계 연구 - 여가만족과 삶의 만족의 매개효과 -

김지흔 ( Kim Jiheun Heun ),정민주 ( Chung Min Joo ) 한국유통경영학회 2017 유통경영학회지 Vol.20 No.2

This study is 切 verify the mediating effect of the golf player7s lifestyle on leisure satisfaction and life satisfaction on the quality of life. The purpose of this study is to provide basic data for establishing a differentiated marketing strategy for each group by dividing golf player7s lifestyles. The results of this empirical study are as follows. The surveys were prepared and collected based on theoretical review and factor analysis and reliability analysis were conducted to ensure the validity of the measurement variables. As a result of the factor analysis for the lifestyle, 5 factors were derived `family oriented type`, `outdoor activity oriented type`, /individualism oriented type`, leisure and culture oriented type`, and `pleasure oriented type`. First, the result to prove the hypothesis that life style has a significant effect on quality of life showed that all 5 factors of life style had an effect on quality of life. As a result of comparing the levels of influences, it was found that there were influences in the order of outdoor activity oriented type, individualism oriented type, leisure and culture oriented type, family oriented type, and pleasure oriented type. Second, the result to prove the hypothesis that lifestyle has a significant effect on leisure satisfaction showed a significant effect on leisure satisfaction factors. As a result of comparing the levels of influences, it was found that there were influences in the order of individualism oriented type, outdoor activity oriented type, family oriented type, leisure and culture oriented type, and pleasure oriented type. Third, the result 切 prove the hypothesis that lifestyle has a significant effect on life satisfaction showed that family oriented type, outdoor activity oriented type, leisure and culture oriented type and pleasure oriented type factors have a significant effect on life satisfaction factors but the individualism oriented type didn`t have a significant effect. As a result of comparing the levels of influences, it was found that there were influences in the order of pleasure oriented type, leisure and culture oriented type, outdoor activity oriented type and family oriented type. Fourth, the result to prove the hypothesis that leisure satisfaction and life satisfaction have a significant effect on the quality of life showed a significant effect.

스포츠문화환경 서비스품질이 만족과 여가태도에 미치는 영향

김지흔(Kim Ji Heun) 한국문화산업학회 2015 문화산업연구 Vol.15 No.4

본 연구는 스포츠문화환경 서비스품질이 만족과 여가태도의 영향관계에 대하여 분석하는데 그 목적을 두고 있다. 구체적으로 본 연구의 목적을 크게 4가지로 나누어 보면 다음과 같다. 첫째, 스포츠문화환경 서비스품질이 만족에 어떠한 영향을 미치는지 규명한다. 둘째, 스포츠문화환경 서비스품질이 여가태도에 어떠한 영향을 미치는지 규명한다. 셋째, 만족이 여가태도에 어떠한 영향을 미치는지 규명한다. 넷째, 스포츠문화환경 서비스품질과 여가태도의 관계에서 만족이 매개역할을 하는지 규명한다. 연구대상은 광주광역시지역의 K수영장, N수영장, Y수영장을 이용하는 일반인을 대상으로 설문조사를 실시하였으며, 200부의 자료를 최종분석에 사용하였다. 자료처리는 SPSS 20.0 프로그램을 활용하였으며, 빈도분석, 신뢰도분석, 탐색적 요인분석, 상관관계분석, 다중회귀분석, 계층적 회귀분석을 실시하여 다음과 같은 결론을 도출하였다. 첫째, 스포츠문화환경 서비스품질의 하위요인인 신뢰확신성, 유형성, 공감성은 만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 스포츠문화환경 서비스품질의 하위요인인 응답성, 신뢰확신성, 유형성 순으로 여가태도의 하위요인인 인지적 요인에 정(+)의 영향이 미치는 것으로 나타났다. 또한 스포츠문화환경 서비스품질의 하위요인인 신뢰확신성, 응답성, 공감성 순으로 여가태도의 하위요인인 정서적 요인에 정(+)의 영향이 미치는 것으로 나타났다. 마지막으로 스포츠문화환경 서비스품질의 하위요인인 응답성, 신뢰확신성, 공감성, 유형성 순으로 여가태도의 하위요인인 행동적 요인에 정(+)의 영향이 미치는 것으로 나타났다. 셋째, 만족은 여가태도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 스포츠문화환경 서비스품질과 여가태도의 관계에서 만족은 매개역할을 하는 것으로 나타났다. The purpose of this study is to analyze influencing relation between service quality in sports culture environment and leisure attitude and satisfaction. Followings are 4 purposes largely classified specifically. First, it clarifies how service quality in sports culture environment affects satisfaction. Second, it clarifies how service quality in sports culture environment affects leisure attitude. Third, it clarifies how satisfaction affects leisure attitude. Fourth, it clarifies if satisfaction plays an intermediary role in the relation between leisure attitude and sports culture environment. Research targets were ordinary people who use K, N, Y swimming pool located in Gwangju and answered the survey, and total 200 copies were used in final analysis. SPSS 20.0 program was utilized for data management and following conclusion was drawn after implementing frequency analysis, reliance analysis, exploratory factor analysis, correlation analysis,multiple regression analysis, hierarchial regression analysis. First, reliance confidence, materiality, sympathy that are subfactors of service quality in sport culture environment were shown to have positive effect on satisfaction. Second, responsiveness, reliance confidence, materiality which are subfactors of service quality in sports culture environment were shown to have positive effect on cognitive factor which is the subfactor of leisure attitude in order. Also, reliance confidence, responsiveness, sympathy in order which are subfactors of service quality in sports culture environment were shown to have positive effect on emotional factor which is the subfactor of leisure attitude. Finally, responsiveness, reliance confidence, sympathy,materiality in order which are subfactors of service quality in sports culture environment were shown to have positive effect on behavioral factor which is the subfactor of leisure attitude. Third, satisfaction was shown to have positive effect on leisure attitude. Fourth, satisfaction was shown to have an intermediary role in relation between service quality in sports culture environment and leisure attitude. 본 연구는 스포츠문화환경 서비스품질이 만족과 여가태도의 영향관계에 대하여 분석하는데 그 목적을 두고 있다. 구체적으로 본 연구의 목적을 크게 4가지로 나누어 보면 다음과 같다. 첫째, 스포츠문화환경 서비스품질이 만족에 어떠한 영향을 미치는지 규명한다. 둘째, 스포츠문화환경 서비스품질이 여가태도에 어떠한 영향을 미치는지 규명한다. 셋째, 만족이 여가태도에 어떠한 영향을 미치는지 규명한다. 넷째, 스포츠문화환경 서비스품질과 여가태도의 관계에서 만족이 매개역할을 하는지 규명한다. 연구대상은 광주광역시지역의 K수영장, N수영장, Y수영장을 이용하는 일반인을 대상으로 설문조사를 실시하였으며, 200부의 자료를 최종분석에 사용하였다. 자료처리는 SPSS 20.0 프로그램을 활용하였으며, 빈도분석, 신뢰도분석, 탐색적 요인분석, 상관관계분석, 다중회귀분석, 계층적 회귀분석을 실시하여 다음과 같은 결론을 도출하였다. 첫째, 스포츠문화환경 서비스품질의 하위요인인 신뢰확신성, 유형성, 공감성은 만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 스포츠문화환경 서비스품질의 하위요인인 응답성, 신뢰확신성, 유형성 순으로 여가태도의 하위요인인 인지적 요인에 정(+)의 영향이 미치는 것으로 나타났다. 또한 스포츠문화환경 서비스품질의 하위요인인 신뢰확신성, 응답성, 공감성 순으로 여가태도의 하위요인인 정서적 요인에 정(+)의 영향이 미치는 것으로 나타났다. 마지막으로 스포츠문화환경 서비스품질의 하위요인인 응답성, 신뢰확신성, 공감성, 유형성 순으로 여가태도의 하위요인인 행동적 요인에 정(+)의 영향이 미치는 것으로 나타났다. 셋째, 만족은 여가태도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 스포츠문화환경 서비스품질과 여가태도의 관계에서 만족은 매개역할을 하는 것으로 나타났다. The purpose of this study is to analyze influencing relation between service quality in sports culture environment and leisure attitude and satisfaction. Followings are 4 purposes largely classified specifically. First, it clarifies how service quality in sports culture environment affects satisfaction. Second, it clarifies how service quality in sports culture environment affects leisure attitude. Third, it clarifies how satisfaction affects leisure attitude. Fourth, it clarifies if satisfaction plays an intermediary role in the relation between leisure attitude and sports culture environment. Research targets were ordinary people who use K, N, Y swimming pool located in Gwangju and answered the survey, and total 200 copies were used in final analysis. SPSS 20.0 program was utilized for data management and following conclusion was drawn after implementing frequency analysis, reliance analysis, exploratory factor analysis, correlation analysis,multiple regression analysis, hierarchial regression analysis. First, reliance confidence, materiality, sympathy that are subfactors of service quality in sport culture environment were shown to have positive effect on satisfaction. Second, responsiveness, reliance confidence, materiality which are subfactors of service quality in sports culture environment were shown to have positive effect on cognitive factor which is the subfactor of leisure attitude in order. Also, reliance confidence, responsiveness, sympathy in order which are subfactors of service quality in sports culture environment were shown to have positive effect on emotional factor which is the subfactor of leisure attitude. Finally, responsiveness, reliance confidence, sympathy,materiality in order which are subfactors of service quality in sports culture environment were shown to have positive effect on behavioral factor which is the subfactor of leisure attitude. Third, satisfaction was shown to have positive effect on leisure attitude. Fourth, satisfaction was shown to have an intermediary role in relation between service quality in sports culture environment and leisure attitude.

웰니스 관광지의 선택속성에 따른 중요도 만족도 연구 : 광주 · 전남 지역을 중심으로

김지흔(Ji-Heun Kim) 한국관광연구학회 2020 관광연구저널 Vol.34 No.11

확장된 계획행동이론을 적용한 웰니스 관광객의 행동의도 연구

김지흔 ( Ji-heun Kim ) 한국유통경영학회 2020 유통경영학회지 Vol.23 No.6

Purpose: This study is independent of subjective norms, perceived behavioral control, and attitude as variables to understand the behavioral intentions of tourists through an expanded planned behavior model for wellness tourists traveling to the Suncheon Bay National Garden Wetland and Jeongnamjin Cypress Forest Woodland. As a variable, visit satisfaction is set as a parameter to verify a clearer decision-making process and influence relationship of tourists. As a detailed research goal for this, first, through a literature review, the relationship between subjective normative factors, perceived behavioral control factors, and attitude factors between behavioral intentions is identified, and then what kind of influencing relationship exists. Second, it is intended to investigate whether the factors of extended planning behavior theory play a mediating role of visit satisfaction among behavior intentions. Finally, based on the results obtained. Research design, data, and methodology: The study conducted survey using a total of 210 questionnaires were distributed using a convenient sampling method for use in the analysis of 196 copies.a Results: The main research results were First, extended planning behavior factors have a significant effect on behavioral intention, the subjective norms, perceived behavioral control, and attitude factors of the expanded planning behavior theory have a significant effect on behavioral intention. Second, extended planning action factors were found to have a significant effect on visit satisfaction. Third, as a result of the study that visit satisfaction has a significant effect on behavioral intention, the visit satisfaction factor has a significant effect on behavioral intention. Conclusions: The It was found that Wellness tour operators and managers provide an active and holistic understanding of health that combines mental, physical, and environmental fusion experiences to promote health and well-being from local tourist destinations by providing programs and effective marketing to increase visit satisfaction to tourists.

COVID-19환경에서 항공서비스 전공자의 자기주도학습, 학습몰입, 자기효능감의 영향 관계 : 호남지역대학을 중심으로

김지흔(Ji-Heun Kim),진철웅(Cheol-Woong Jin) 한국관광연구학회 2021 관광연구저널 Vol.35 No.12

지역축제 서비스스케이프와 지역이미지 간의 관계에서 지각가치의 매개효과

김지흔(Kim, ji-heun) 한국문화산업학회 2016 문화산업연구 Vol.16 No.4

본 연구는 지역축제의 서비스스케이프와 지역이미지간의 관계에서 지각가치의 매개효과를 검증하는 것이다. 지역축제를 참여한 관광객을 대상 으로 실증 분석한 결과는 다음과 같다. 첫째, 서비스스케이프의 시설 및 건물 등의 청결을 요하는 청결성, 행사진행 요원의 원활한 진행 및 친절한 서비스를 나타내는 친절성, 행사장에서 이동의 편의를 나타내는 편의성, 교통 및 안내 시설 등 행사장에 접근이 편리한 접근성 등 지역이미지에 미치는 영향력에 대해서 지역이미지의 하위요인인 인지적 이미지에 미치는 영향력을 비교해 본 결과 매력성, 편의성, 청결성, 친절성 순으로 많은 영향을 미치는 것으로 나타났으나, 접근성은 유의적이지 못한 것으로 나타났고, 정서적 이미지 요인에는 친절성, 매력성, 편의성, 접근성 순으로 영향을 미치는 것으로 나타났으나, 청결성은 유의적이지 못한 것으로 확인하였다. 둘째, 서비스스케이프의 모든 요인은 지각가치에 유의적인 영향을 미치는 것으로 확인 되었으며, 영향력의 크기는 편의성, 청결성, 매력성, 접근성, 친절성 순으로 지각가치에 유의적인 영향을 미치는 것으로 확인하였다. 셋째, 지각가치는 지역이미지의 하위요인 인지적 이미지와 정서적 이미지에 유의적인 영향을 미치는 것으로 확인하였다. 넷째, 서비스스케이프 요인에서 매력성 요인을 제외한 청결성, 접근성, 편의성, 친절성요인에서 지역이미지의 인지적 이미지 간에 매개역할을 하는 것으로 확인되었고, 정서적 이미지 간에 있어서 청결성과 친절성 요인을 제외하고 접근성, 매력성, 편의성의 요인은 매개역할을 하고 있음을 확인하였다. 이러한 연구 결과는 지역축제의 행사 주최자들에게 축제의 프로그램 및 마케팅을 조성하는데 필요한 기초자료를 제공하여 지역경제 활성화와 지역이미지 제고에 기여하고자 하는데 연구의 목적이 있다. The purpose of this study is to verify the mediating effect of perceived value in the relation between service scape in local festivals and local image . The result of empirical analysis of tourists who have participated in local festivals is as follows: First of all, factors of service scape include cleanliness that facilities and buildings should be clean, kindness that smooth process and kind services of personnel for events, convenience that people are convenient to move in event locations, accessibility that people can access event locations conveniently such as transportations, information centers, etc. In this study, influence of sub factors of local image of service scape over cognitive image is compared. As a result, while it affects local image in order of attractiveness, convenience, cleanliness and kindness and accessibility is not significant, it affects emotional image in order of kindness, attractiveness, convenience and accessibility and cleanliness is not significant. Secondly, the study verifies that all factors of service scape have a significant effect on perceived value and its influence has a significant effect on perceived value in order of convenience, cleanliness, attractiveness, accessibility and kindness. Thirdly, perceived value has a significant effect on cognitive image and emotional image that are sub factors of local image. Lastly, cleanliness, accessibility and kindliness of service scape serve a role as a mediator between cognitive images of local image and accessibility, attractiveness and convenience serve as amediator between emotional images. This result of the study is to contribute to revitalization of the local economy and improvement of local image by providing basic information necessary for plans for festival programs and marketing for local festival holders. 본 연구는 지역축제의 서비스스케이프와 지역이미지간의 관계에서 지각가치의 매개효과를 검증하는 것이다. 지역축제를 참여한 관광객을 대상 으로 실증 분석한 결과는 다음과 같다. 첫째, 서비스스케이프의 시설 및 건물 등의 청결을 요하는 청결성, 행사진행 요원의 원활한 진행 및 친절한 서비스를 나타내는 친절성, 행사장에서 이동의 편의를 나타내는 편의성, 교통 및 안내 시설 등 행사장에 접근이 편리한 접근성 등 지역이미지에 미치는 영향력에 대해서 지역이미지의 하위요인인 인지적 이미지에 미치는 영향력을 비교해 본 결과 매력성, 편의성, 청결성, 친절성 순으로 많은 영향을 미치는 것으로 나타났으나, 접근성은 유의적이지 못한 것으로 나타났고, 정서적 이미지 요인에는 친절성, 매력성, 편의성, 접근성 순으로 영향을 미치는 것으로 나타났으나, 청결성은 유의적이지 못한 것으로 확인하였다. 둘째, 서비스스케이프의 모든 요인은 지각가치에 유의적인 영향을 미치는 것으로 확인 되었으며, 영향력의 크기는 편의성, 청결성, 매력성, 접근성, 친절성 순으로 지각가치에 유의적인 영향을 미치는 것으로 확인하였다. 셋째, 지각가치는 지역이미지의 하위요인 인지적 이미지와 정서적 이미지에 유의적인 영향을 미치는 것으로 확인하였다. 넷째, 서비스스케이프 요인에서 매력성 요인을 제외한 청결성, 접근성, 편의성, 친절성요인에서 지역이미지의 인지적 이미지 간에 매개역할을 하는 것으로 확인되었고, 정서적 이미지 간에 있어서 청결성과 친절성 요인을 제외하고 접근성, 매력성, 편의성의 요인은 매개역할을 하고 있음을 확인하였다. 이러한 연구 결과는 지역축제의 행사 주최자들에게 축제의 프로그램 및 마케팅을 조성하는데 필요한 기초자료를 제공하여 지역경제 활성화와 지역이미지 제고에 기여하고자 하는데 연구의 목적이 있다. The purpose of this study is to verify the mediating effect of perceived value in the relation between service scape in local festivals and local image . The result of empirical analysis of tourists who have participated in local festivals is as follows: First of all, factors of service scape include cleanliness that facilities and buildings should be clean, kindness that smooth process and kind services of personnel for events, convenience that people are convenient to move in event locations, accessibility that people can access event locations conveniently such as transportations, information centers, etc. In this study, influence of sub factors of local image of service scape over cognitive image is compared. As a result, while it affects local image in order of attractiveness, convenience, cleanliness and kindness and accessibility is not significant, it affects emotional image in order of kindness, attractiveness, convenience and accessibility and cleanliness is not significant. Secondly, the study verifies that all factors of service scape have a significant effect on perceived value and its influence has a significant effect on perceived value in order of convenience, cleanliness, attractiveness, accessibility and kindness. Thirdly, perceived value has a significant effect on cognitive image and emotional image that are sub factors of local image. Lastly, cleanliness, accessibility and kindliness of service scape serve a role as a mediator between cognitive images of local image and accessibility, attractiveness and convenience serve as amediator between emotional images. This result of the study is to contribute to revitalization of the local economy and improvement of local image by providing basic information necessary for plans for festival programs and marketing for local festival holders.

항공서비스 전공학생들의 교수지지, 진로준비행동, 학업성취도와의 관계 연구

김지흔(Kim, Ji-Heun),정민주(Chung, Min-Joo) 한국상품학회 2020 商品學硏究 Vol.38 No.5

본 연구는 항공서비스 전공학생들의 교수지지와 학업성취도 그리고 진로준비행동에 어떤 영향을 미치는지를 분석하고 그 결과를 반영하여 항공서비스 전공학생들의 학습지도 및 학업성취도의 향상을 위한 교수자의 역할에 대한 시사점을 제시하고 자 하였다. 본 연구의 결과는 다음과 같다. 첫째, 교수지지와 학업성취도에 영향관계에서 정보적지지, 물질적지지, 평가적지지, 정서적지지 모든 요인이 유의적인 정(+)의 영향을 미치는 것으로 나타났으며, 교수지지의 요인과 학업성취도에 미치는 영향력 크기를 비교한 결과 평가적지지, 물질적지지, 정보적지지, 정서적지지순서로 영향을 미치는 것으로 나타났다. 둘째, 교수지지이 모든 하위요인이 진로준비행동 중 탐색행동요인에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 교수지지의 모든 요인이 탐색행동요인에 미치는 영향력 크기를 비교한 결과 정보적지지, 물질적지지, 평가적지지, 정서적지지 순서로 영향을 미치는 것으로 나타났다. 다음으로 교수지지의 모든 하위요인이 진로준비행동 중 준비행동요인에서 물질적지지, 평가적지지 요인이 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 또한 진로준비행동 요인이 학업성취도에 미치는 영향력 크기는 탐색행동 요인 , 준비행동 요인 순서로 영향을 미치는 것으로 나타났다. 넷째, 항공서비스 전공학생들 교수지지와 학업성취도 간에서 진로준비행동의 탐색적 행동요인의 매개효과를 검증한 결과 정보적 지지요인은 완전매개역할을 하는 것으로 나타났지만 물질적지지, 평가적지지, 정서적 지지는 부분 매개효과가 있는 것으로 나타난 결과를 얻었다. 다섯째, 진로준비행동의 준비행동요인의 매개효과를 검증한 결과 정보적 지지와 정서적 지지는 매개역할을 하지 못한 결과를 나타냈지만, 물질적 지지와 평가적 지지는 학업성취도에 부분매개 역할을 하는 것으로 나타났다. The purpose of this study is to analyze the effect on teaching support, career preparation behavior and academic achievement level of students majoring in aviation service, and to suggest the implications on the role of teacher for the teaching guide and the improvement of academic achievement level of students majoring in aviation service based on the result. This study obtained the results as follows. First, all factors of informative support, material support, appraisal support, and emotional support in the relationship of influence on teaching support and academic achievement level were found to have significant effects, and when comparing the size of influence on all the factors of teaching support and academic achievement level, they were found to influence in order of appraisal support, material support, informative support and emotional support. Second, all the sub-factors of the teaching support were found to have significant effects on career preparation behavior Third, the career preparation behavior factors were found to have significant effects in the relationship with academic achievement level. Fourth, as a result of verifying the mediating effect of exploratory behavior of career preparation behavior between the teaching support and academic achievement level of the students majoring in aviation services, the informative support factor was found to play a role of full mediation but the material support, appraisal support, and emotional support were found to play a role of partial mediation. Fifth, as a result of verifying the mediated effect of the career preparation behavior, the informative support and emotional support were found to fail to play a role of mediation, but material support and appraisal support were found to play a role of partial mediation on academic achievement level.

국내저가항공사의 서비스평가기준에 대한 인과관계분석 -말콤볼드리지 국가품질상 모델을 중심으로-

김지흔 ( Ji Hen Kim ),이장우 ( Jang Woo Lee ),문재영 ( Jae Young Moon ) 한국항공경영학회 2009 한국항공경영학회지 Vol.7 No.4

The purpose of this study is causal relationship using Malcolm Baldrige National Quality Award(MBNQA) to estimate the Korean low cost carriers. The survey instrument consists of 98 questions from the seven the MBNQA business criteria. Structural Equation Modeling (SEM) is used to estimates the path coefficients among the seven categories. The result of this study indicates that Leadership drives Foundation, Direction, System, and Results. Conclusively, among 18 hypotheses, 15 hypotheses are statistically significant.