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RISS 인기검색어
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- 저자 : 김종흠 ( Kim Jonghum ) (검색결과 4 건)
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친환경 행동의도 및 친환경 소비의도에 영향을 주는 요인에 대한 탐색적 연구: 규범과 동기를 중심으로
김종흠 ( Jonghum Kim ),박은아 ( Euna Park ) 한국소비자학회 2015 소비자학연구 Vol.26 No.1
This study explored the influence of norms and motivations on pro-environmental behavior and environmental consumerism. Norms were divided into subjective norm and moral norm. The subjective norm is an individual``s perception of whether people important to the individual think pro-environmental behavior should be performed, on the other hand the moral norm means individual``s internalized value about environment. In research question 1, we investigated the relationship between two types of norms and proenvironmental behavior in causal modeling approach. The result showed that the moral norm had more positive influence on pro-environmental behavior than the subjective norm. In research question 2, we investigated the relationship between motivation and pro-environmental behavior. Motivation was divided into implicit and explicit motivation. The result showed that the explicit motivation had no effect on pro-environmental behavior, but the implicit motivation was effective. In research question 3, we analyzed a model integrating variables used in research question 1 and 2 excluding the explicit motivation. The result showed that the relative influence of subjective norm decreased in comparison with moral norm and implicit motivation. This study give an implication that pro-environmental behavior is affected by an individual``s internalized value and psychological satisfaction of environmental protection.
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노스탤지어와 지각된 새로움을 기준으로 분류한 제품유형이 제품태도와 구매의도에 미치는 영향: 과거의 시간적 거리감을 조절변인으로
김종흠 ( Kim Jonghum ),조혜진 ( Cho Hyejin ) 한국소비자학회 2020 소비자학연구 Vol.31 No.2
Recently, there is much interest about ‘Retro’ in various fields such as drama, movie, fashion, food, and product. So, in this study, we tried to verify the effects of retro phenomena. For this purpose, the product types were divided into past oriented product, retro product, and modern oriented product by manipulating the perceived novelty with nostalgia and we examined how the three types of products affect the attitude to the product and purchase intention by interacting with consumer’s temporal distance from past. Results stated that retro product showed a more favorable response to its attitude and purchase intention compared to past oriented or modern oriented product and there was no difference between past oriented and modern oriented product. The interaction effect of product types and temporal distance have also been shown to be significant. It has been shown that retro product or past oriented product are more positive in its attitude and purchase intention than modern oriented product under the condition of distant past event otherwise retro product or modern oriented product are more positive in its attitude and purchase intention than past oriented product under the condition of near past event. But, the main effect of temporal distance from past was not shown. Two implications can be mentioned from this study. First, in order to retro product to generate a positive response from consumer, stimulation of past nostalgia should be accompanied with the utility of the product. Second, the reaction of consumer to retro product depends on the temporal distance from past, therefore the temporal distance of consumer should be taken into account in retro marketing and retro advertising.
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적대감과 사회적 영향력이 일본제품에 대한 태도와 구매의도에 미치는 영향: 암묵적 태도와 외현적 태도의 비교를 중심으로
김종흠 ( Kim Jonghum ) 한국소비자학회 2021 소비자학연구 Vol.32 No.1
This study was conducted to determine how the boycott of Japanese products has anything to do with consumers' hostile feelings toward Japan, their social influence, and their attitude toward Japanese products. The hostile feeling toward Japan was subdivided into intrinsic hostility and induced hostility, and the attitude toward Japanese products was divided into implicit and external attitude. The results of the study are as follows: first, the implicit attitude toward Japanese products was positive, but the size of the effect is small, and the external attitude toward Japanese products was negative. Second, the comparison of the influence of implicit and external attitudes on the intention of purchasing Japanese products showed that explicit attitude was meaningful while implicit attitudes were meaningless. Third, an analysis of the effects of hostility and social influence on implicit attitude showed that they were all meaningless in intrinsic hostility, induced hostility and social influence. Fourth, an analysis of the effects of hostility and social influence on explicit attitude showed that the induced hostility was meaningful, but intrinsic hostility and social influence were meaningless. Fifth, an analysis of the effects of antagonism and social influence on the intention of purchasing Japanese products showed that intrinsic hostility was meaningless, but the induced hostility and social influence have negative effect on purchase intention on Japanese products. This study has a theoretical implication that attitude toward Japanese products that affected the boycott about Japan was investigated dividing into implicit and explicit attitude. This study also has practical implication that the boycott caused by the political conflict between Korea and Japan has to do with induced hostility that is caused by the political conflict between Korea and Japan rather than dissatisfaction with the Japanese product itself. Therefore we can find out the reason for the boycott of Japanese products in that the boycott of Japanese products was concretely investigated in terms of hostility about Japan and social influence and the attitude toward Japanese products was analyzed with implicit and explicit attitude.
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자기해석과 자기감시가 브랜드 가시성에 따라 제품 선호에 미치는 영향
김하예 ( Hayea Kim ),김종흠 ( Jonghum Kim ) 한국의류학회 2016 한국의류학회지 Vol.40 No.3
This study investigated the influence of consumers`` self-construal and self-monitoring on brand product preference by moderating brand visibility. Brand visibility consisted of product typicality and brand salience. The study results showed that respondents preferred products with high product typicality and low brand salience. Respondents with interdependent self-construal and high self-monitoring also showed a higher preference for high product typicality and low brand salience versus respondents with independent self-construal and low self-monitoring. Respondents preferred a product when they recognized a brand name, but brand visibility should be exposed naturally. Based on these results, this study has practical implications for the importance of maintaining brand identity and the appropriacy of brand logo size.
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