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제조업체의 마케팅생산성 향상을 위한 CRM 연구 : S'전자업체를 중심으로
김상종,이범희 한국생산성학회 2005 生産性論集 Vol.19 No.1
While most of researchers studied on the value added performance of CRM (Customer Relationship Management) operation in the field of banking industry, not manufacturing industry, this study is on the performance of CRM operation of S' Electronics Corporation, which produces electronics goods. Conceptually, the CRM of Manufacturing industry should be different from the one of banking industry. Manufacturers usually don't invest much in the CRM activities, because they have many difficulties in gathering the customer's real information. The fact leads us to study the CRM for the improvement of the Marketing Productivity in the manufacturing industry like S' Electronics Corporation. In this study, the main focuses for manufacturers are about how to use a lot of customers' information for CRM operations. First, we divided the customer informations to the three different kinds of groups like the three independent variables RFM (Recency, Frequency, Monetary). And, selected the P (marketing Productivity) as the dependent variable. From the analysis, we could evaluate a lot of regression equations for every individuals, nearly more than 20 million customers' information in S' Electronics corporation. CRM marketers can utilize the regression equations, by using computer system, which can lead to the improvement of Marketing Productivity. The improvement of the CRM activities in manufacturing industry was verified almost the same as the banking industry. And, we found the improved real performance of CRM Marketing Productivities in S' Electronics corporation.
김상종 한국생산성학회 2001 生産性論集 Vol.15 No.3
Since 1960, Korean economy has been established high degree of economic growth under the planned economic system by emphasis on government policy. However, competiveness of small and medium size business has been weakend relatively compared with the large size business. Nevertheless, the weights of employment ratio, value of products, value added and value of exports increased higher than the large size business from 1980 to 1997. Government should intensify the international competiveness and equilibrium development of large size business and small and medium size business through the intensive support and breeding policy. This study aims to suggest the policy alternatives and development directions of small and medium size business(SMB). This study focussed on the definition and characteristics, national economic role and weights, problems and breeding alternatives in SMB. To solve this study aims, the breeding policy alternatives are as follows : 1. To promote continuous knowledge intensification in SMB by efficient allocation of management resources. 2. To increase the professional manpower through the flexibility of labor market and development of demand oriented manpower. 3. To improve the financial structure and to enhance the long term capital investment in SMB. In conclusion, it is necessary to improve the efficient management and put emphasis on the customer oriented product innovation and quality improvement through the SMB own efforts.
Distribution and Activity of Hheterotrophic Bacteria in the Mudflat of Nakdong River Estuary
김상종,홍순우,이윤,최성찬,Kim, Sang-Jong,Hong, Soon-Woo,Rhie, Youn,Choi, Sung-Chan The Microbiological Society of Korea 1985 미생물학회지 Vol.23 No.3
Distribution pattern and activity of heterotrophec bacteria were measured in the mudflat of Nakdong river estuary. In March and June, 1985, community sizes of amylolytic, lipolytic and proteolytic bacteria as well as total viable counts were measured. Vertical distribution of bacterial community size increased a few orders of magnitude from Narch to June. Heterotrophic activity was estimated in turnover time with $U-[^{14}C]-glucose$. Turnover time reduced considerably in June compared to that of March. To sxamine correlations for measured bacterial groups, turnover time and environmental factors, correlation coefficient matrix was obtained. These measured characteristics did not consistently correlate well with one another.
한국연안해역의 (韓國沿岸海域) 석유분해세균 분포에 관한 연구
김상종,장광엽,이건형,이윤 ( Sang Jong Kim,Kwang Yeop Jahng,Geon Hyong Lee,Youn Rhie ) 한국환경생물학회 1985 환경생물 : 환경생물학회지 Vol.3 No.1
Petroleum-degrading bacteria were enumerated from the coastal water near Samcheonpo City and Cheonsu Bay with the Most-Probable-Number method. Number of petroleum-degrading bacteria fluctuated from 2.0×10 exp (2) to 1.1×10 exp (5) cells/litre in the coastal water near Samcheonpo City, and 3.6×10 exp (1) to 1.1×10 exp (4) cells/litre in Cheonsu Bay. The proportions of petroleum-degrading bacteria to total viable counts were in the range of 2.1% to 0.00012%. In both study areas, ratio of petroleum-degrading bacteria at autumn showed the maximal value. Enterobacteriaceae, Vibrio, Bacillus, Pseudomonas, Flavobacterium, Acinetobacter, Micrococcus, Aerococcus and Aeromonas were isolated. Enterobacteriaceae, Vibrio and Pseudomonas were found dominantly. The observed results may be provided for understanding the level of potentiality of microbial petroleum-degradation in the research area.