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손의식 ( Eui-sik Sohn ),이강모 ( Kang-mo Lee ),김사모 ( Sa-mo Kim ) 한국고등직업교육학회 2004 한국고등직업교육학회논문집 Vol.5 No.1
The reform measures to solve the structural problems facing our animation industry were reviewed in view of animation businesses and government support. Korean animation businesses are requested to produce unique animations by enhancing their planning or creative capacity. Second, it is deemed necessary to concentrate the efforts on the TV animation allowing for a long-term stable revenues rather than the theater animation requiring a huge amount of capital. Third, it is essential to advance into niche markets other than theaters or TV. Fourth, in order to induce the investments, producers, broadcasting companies and large corporates need to form a consortium. Fifth, it is necessary to enhance the effect of ’window’ by taking advantage of the nature of animation as public goods and using the 'one-source, multi uses' strategy. Sixth, in order to improve the overseas marketing and distribution, domestic animation businesses are requested to associate themselves with the foreign counterparts strategically. Lastly, the digital animation technology should be more relied upon.
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