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코스닥기업에 있어서 재무제표에 포함된 소비자관련 정보가 매출액에 미치는 영향
金東憲 弘益大學校 經營硏究所 2005 경영연구 Vol.30 No.-
This study examines the effects of product qualities and advertising efforts on the sales. The empirical findings indicate that : ⑴ sales allowances and returns as a proxy of the product qualities are negatively correlated with firms' sales. ⑵ advertizing expenses are uncorrelated with firms' sales. ⑶ the effects of product qualities on the sales are not equal among the industries. ⑷ negative word of mouth on the advertizing does not exist. Our findings suggest that if a firm increases the sales, the improvement of product qualities is more effective than advertising efforts.
Ultimate Uplift Capacity Relation of Plate Anchor Using Model Testing
홍석우,금동헌,서민수 대한토목학회 2022 KSCE Journal of Civil Engineering Vol.26 No.12
Friction anchors are gaining popularity in civil structures. However, the bond length can be increased to use the friction between the ground and friction anchor body. They are often bonded deep in the ground and fixed to the bedrock; this causes problems, including the anchor overlapping the underground structure or invading the lower part of another structure when anchors are installed in downtown sites. Herefore, combination anchors that combine the advantages of plate anchors that resist uplift because of the ground’s bearing capacity with a friction-type anchor have gained attention. However, the ground failure mechanism of plate anchors applied to combination-type anchors has not been accurately analyzed; therefore, various theoretical anchor uplift capacity formulas have been proposed. A model test was performed in this study by forming a sandy ground in a state of plane strain to verify the uplift capacity of the plate anchor installed at a shallow depth and ground failure mechanismPhotos obtained from experiment were evaluated to analyze the shape of the ground failure of the plate anchor. Furthermore, by classifying the depth of the installed anchor, an equation for calculating the ultimate uplift capacity of the plate anchor was proposed according to the classified depth. A model test was performed in this study based on the formation of a sandy ground in a state of plane strain to verify the uplift capacity of the plate anchor installed at a shallow depth and ground failure mechanism. Photos obtained from experimental tests were evaluated to analyze the shape of the ground failure of the plate anchor. Furthermore, by classifying the depth of the installed anchor, an equation for calculating the ultimate uplift capacity of the plate anchor was also proposed according to the classified depth.