http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
항공사의 항공권판매 변화에 따른 여행사 전략 연구 -도매여행사를 중심으로-
이재섭 ( Jae Seob Lee ),공윤주 ( Youn Joo Kong ) 관광경영학회 2010 관광경영연구 Vol.45 No.-
This study is aimed at inquiring into what effect of the environmental changes of airlines have on wholesale travel agencies and suggesting the strategy of wholesale travel agencies to cope00000 with such effects. As for the factors in environmental changes of airlines, this study, on the basis of the preceding research, elicited the three factors web site ticketing sales, reduction and abolition of commission, and e-ticket, etc. By making Exploratory Factor Analysis; as for the factors in travel agencies` strategy elicited the four factors, such as strategic alliance, service fee, development of specialized travel products, and volume incentive. As a result of empirical analysis, the Web site ticketing sales was found to have an effect on strategic alliance, service fee, development of specialized travel products, and volume incentives. Reduction & abolition of commission was found to have no effect on all four factors- strategic alliance, service fee, specialized travel products, and volume incentives e-ticket factor was found to have a significant effect on items of service fee and volume incentives but no significant effect on strategic alliance and development of specialized travel products. This study suggested that the most important strategies of travel agencies include continuous development of a new business profit model in package tours, non-aviation fields, and mergers, or making their business scale into a bigger one through the expansion of distribution networks based on the securement of franchises.
채예병(Yea Byeong Chae),공윤주(Youn Joo Kong),김형식(Hyung Sik Kim) 한국관광연구학회 2011 관광연구저널 Vol.25 No.5
The purpose of this study is, first, throughout previous studies, deduct Hampyeong Butterfly Festival visiting motivation and festival experience satisfaction factor, second, establish visiting motivation and experiences affect the relationship between satisfaction, satisfaction by learning facility and festival loyalty identify whether there is any effect on the relationship. This study handed out and collected 340 survey questionnaire, except the insincere responses of 28, the total of 312 survey questionnaire are used for empirical analysis. To identify visiting motivation factor of Hampyeong Butterfly Festival visitors is used factor analysis, analysis was conducted using structural equation models, and then built a measurement model to determine the structural relationship of the latent variables. Empirical Analysis, except hypothesis H2, H4, visiting motivations of festival visitors will effect the festival experience satisfaction, rest of them were significant. Festival experience satisfaction appeared to influence very significant to loyalty about festive facility satisfaction and festival, festive facility satisfaction showed a very significant impact to loyalty about festival.