관광특구 진흥을 위한 지역 재생 활성화 전략에 관한 연구 -창녕 부곡온천 중심으로-

고계성 ( Kye Sung Ko ) 경남대학교 산업경영연구소 2021 지역산업연구 Vol.44 No.2

The purpose of this study is to find out strategies for urban regeneration at the special tourist zone. STZ is specially designated as tourist destination for foreign tourists with prepared legal devices. Bugok was one of the famous honeymoon destination in the 80’s. Today, this place is one of the depressed area and to stimulate the regional economy. A number of regeneration plans suggests the need for hot-spring tourism and regional economic growth. First, it suggested introduce of CCRC(Continuing Care Retirement Community) that is proposed to have a variety of job opportunity, regional generation, conservation and utilization of hot-spring, and economic growth. Second, this place turns into a special space for campers. Bugok has several unused spaces for parking and camping. To attract campers, its multiple efforts are needed to create space with legal device. Third, it should participate in government-led projects that could introduce budget, people, and residents participation. This paper is suggested several managerial marketing implications and strategies for better hot-spring tourism destinations with urban regeneration. But this paper have several limitations, its follow-up study will be completed with suitable survey and develop methods.

뱃길 활용과 어항의 관광자원화를 통한 해양관광지 개발에 관한 정책적 제언

고계성 ( Kye Sung Ko ) 경남대학교 인문과학연구소 2011 인문논총 Vol.28 No.-

This paper outlines and discusses the development of marine tourist destination with orange cruise line and the ports of Noryuk, Jangheung, and Seongsan, Jeju. A new high-speed ferry to Jeju has changed that paradigm. The ferry cuts down the journey from the time and money to less than two hours and low costs. Several regions are trying to follow this success scenario because its impacts are unexpectable in regional society. Its purpose aims to identify the development of marine tourist destination with two areas, Seongsan and Jangheung. Several suggestions are mentioned such as making fund, new development area between undeveloped field and regional-based industry, multi-complex port with various functions, win-win promotions between two regions to gain tourism competitiveness, cooperation with other tourism resources for gaining synergy effect, and new marine attractions to attract marine tourists and potential visitors. The future research should focus on the guideline about successful model that may be useful in applying the vitality concept in regional tourism planning.

지속가능한 관광자원화를 위한 제주 오름의 개발 방향에 관한 연구

고계성(Kye Sung Ko) 한국관광연구학회 2011 관광연구저널 Vol.25 No.3

The purpose of this study is to investigate the sustainable tourism resource development of Jeju through researching on the Orum(Parasitic volcano). Samples were drawn from the visitors who were visiting Orums. A total of 259 out of 270 participants are required to rate the resource attributes. These resource attributes are grouped into five dimensions; attractiveness, information-service, controlling the climb, legalization, and facility. The results of the study were as follows: First, sustainability in Orum tourism should be suggested with correct information that are creating the valuable environment perception and right participation. Second, the satisfaction of trekkers is commonly the most importantly considered limited facility plan and information service because facility limitation provides sustainable environment. Third, information-service is one of important atrractive power to recomment this resource for potential visitors and encourage sustaiable tourism development. Fourth, revisiting rate will be increased by concentrate on the information-service and comfortable facility service. Even though this paper have some limitations, this result will provide several implications for practitioners.

관광매력물 관리가 방문객 만족에 미치는 영향에 관한 연구

고계성(Ko Kye-Sung),오상훈(Oh Sang-Hoon) 한국관광레저학회 2004 관광레저연구 Vol.16 No.3

스포츠이벤트 서비스품질이 참여선수 만족과 행동의도에 미치는 영향에 관한 연구

고계성(Kye Sung Ko),김기윤(Ki Yoon Kim) 한국관광연구학회 2009 관광연구저널 Vol.23 No.3

This paper examines sport event participants` satisfactions and behavioral intentions about the service quality of ironman triathlon race in Jeju. The items for measuring service quality are developed by previous related sports studies. 17 attributes were applied. A total of 160 out of 190 participants are required to rate the service quality attributes. These attributes are grouped into four dimensions; excitement, facility environment, service, and place. It illustrates through multiple regression analysis, several areas are suggested and recommended. First of all, excitement and place dimensions are positive impact on participants` satisfaction and recommendation to others. Second, all dimensions except service are positive impact on participation again next time. These findings suggests several management policies for better next iron races. First, it needs a variety of exciting programs for them to be happy. Second, it needs present event place to be the best place with better regional value with the brand. Even though this paper have some limitations, this result will provide several implications.

세계자연유산 방문객 인식에 따른 관리정책 방향에 관한 연구

고계성(Kye Sung Ko),임화순(Hwa Soon Lim) 한국관광연구학회 2007 관광연구저널 Vol.21 No.3

관광목적지 질적 도약을 위한 실천적 전략 고찰

고계성(Kye Sung Ko) 한국관광연구학회 2014 관광연구저널 Vol.28 No.2

This paper outlines and discusses the strategies for the development of quality tourism in Jeju Speical Self-Governing Province(Jeju SSGP). The key to quality tourism strategies focuses upon a number of key issues necessary to reposition Jeju(SSGP) as a quality tourism destination, including the promotion of Korean government tourism policies. A number of strategies have suggested the need for quality tourism and business. Firstly, tourism preparation to receive tourists is significant sector in the increasing demands on the part of tourists for quality and value for money. Secondly, global quality tourism market is still growing with other mass-market products. Like any other industry, benefiting from significant co-operation both in terms of tourism industry innovation and high-value strategy is more important to maintain and increase market share and to attract high-spending visitors. Thirdly, the number of illegal tour guides, no-registered travel companies, and low-value products is growing problem in Jeju(SSGP) tourism market. legislation and regulation are needed to control the proper market and tourism quality.

해양관광개발에 따른 관광지 지역주민의 관광영향 인식 차이 연구

고계성(Kye Sung Ko) 한국관광연구학회 2011 관광연구저널 Vol.25 No.2

The current study was designed to investigate hotel customers` environmental friendly decision-making process. This study proposed and tested the conceptual model including the critical components of one`s attitude toward green behaviors, overall image, and loyalty intentions(intentions to visit and recommend) in a green hotel context. A Web-based survey was employed to collect data through an online market research firm`s survey system. A total of 388 usable responses were returned. Following Anderson and Gerbing`s (1988) two step approach, the measurement model was first conducted to assess measurement quality, and then the structural model was estimated to test proposed model. The results of the measurement model verified an adequate level of reliability and validity of the measures. The findings from the structural model indicated that two major components of attitude(i.e., importance of being environmental friendly and perceived level of responsibility of corporations) significantly affect overall image of a green hotel, and this image is positively associated with loyalty intentions. Further, the current study results showed that overall image had a significant mediating effect on the formation of loyalty intentions. This study provides green hotel operators with useful insights about attitudes and image in relation to eco-friendly decisions, which eventually enable them to build up effective marketing strategies. Theoretical and practial implications, limitaitons of the study, and suggestions for future research are discussed.

전염병 위협에 따른 관광산업 위기관리 전략에 관한 탐색적 연구

고계성 ( Kye Sung Ko ) 관광경영학회 2010 관광경영연구 Vol.42 No.-

This paper outlines and discusses a strategic and holistic approach to crisis management for the tourism industry. It`s purpose aims to identify the impact of disease such as the new influenza A(H1N1) infection. The paper provides a brief summary of the key points and considerations for an influenza pandemic suggested with specific strategies from three steps; pre-crisis, crisis, and recovery. To avoid panic and the impact of epidemics, there are several strategies, such as honesty and openness from governments, effective global health surveillance system, ongoing public education programs with campaigns, investigation of cases, protection manual before crisis, tourism safety program with SOS, national call center with public communication plan during the crisis and recovery steps, marketing plan, service managers` awareness, collaborative promotional programmes, task force team, a network of national and regional tourism management centers. The future research should address the flow and impact of tourists` arrivals at the tourism destination while crisis happens.

유교문화자원 개발에 따른 지역주민 선호도에 관한 연구

고계성(Kye-Sung Ko),정종범(Jong-Beom Jeong) 한국산업경제학회 2013 산업경제연구 Vol.26 No.6

본 연구는 유교문화권 중 경남 하동군을 중심으로 유교문화자원에 대한 지역주민 대상으로 자원개발 선호도를 연구했다. 연구목적을 달성하기 위해 하동군민 대상으로 309부의 설문지를 표본으로 SPSS 14.0를 이용하여 검증하였다. 연구결과, 4개의 유교문화자원 개발속성 요인(지역공생형, 체계구축형, 프로그램형, 자연친화형)이 도출되었으며, 인구통계학적 특성별 분석에서 결혼여부, 연령, 학력, 직업, 거주기간 등에서 선호도 차이가 나타났다. 인구통계학적 특성별 지지도간 분석에서도 부분적으로 차이가 있는 것으로 나타났다. 지역주민들은 유교자원이 지역의 정체성과 지역발전의 활성화 초래차원 등으로 유교자원개발에 대한 강한 지지의사를 살펴볼 수 있었다. 그리고 유교문화 관광자원개발 선호도요인이 지지도에 미치는 영향 분석으로 지역주민들은 균등한 지역발전을 초래할 수 있는 문화 및 경제적 가치 추구형 자원개발을 선호하면서 지역근간 농촌산업과의 연계, 체류형 유도가 가능한 개발을 선호하는 것으로 나타났다. 연구결과를 바탕으로 제시된 시사점으로는 자원별 분류에 따른 자원 개발 로드맵 작성, 민-관-산-학 공동운영 기구 구축, 융?복합형 프로그램 개발, 그리고 스토리텔링 통한 문화콘텐츠개발, 지역주민 활용 등을 제시하였다. 그리고 본 연구의 한계점 및 향후 연구방향도 제시하였다. The purpose of this study is to investigate the residents" preference toward regional tourism resources through researching on Confucius culture as Development. A total of 294 out of 330 residents are required to rate the preference attributes on resources. These preference attributes are grouped into four dimensions; regional win-win, system establishment, program use, and nature friendly. The suggestions of this study are as follows. First, practical steps to preserve and use of resources are an importance factor of confucius Tourism development. Second, driving main body is necessary for management about resources and development with other regional organizations. Third, multi-Industry cluster should be built to boost agricultural development with tourism programs for high value-added market. Fourth, silver residents are needed to be with job opportunity and economy empowerment for developing tourism resources. Even though this paper have some limitations, this result will provide several applicable implications to businessmen, decision-makers, and practitioners.