합리적 스포츠경영정보화를 위한 Leaders Bank System 구축 방안 Ⅲ

강준상(Kang Jun-Sang) 한국체육과학회 2007 한국체육과학회지 Vol.16 No.2

'Construction of leaders administration database model for sports management information' was suggested for the development of sports management information database and applicable software by Kang (2003). But this design had difficulty of addition of coding work. So Kang (2007) developed the concrete database model at the 'construction plans of leaders bank database for rational sports management information'. The aim of this study is to develope the application system and to manage the sports leaders rationally through the modification of existing database. 1. The main menu included main scene, pop-up menu and for the convenience of user, correction, deletion, addition, termination, name search and location search were distributed at the right side. Also it was possible to grasp the total sports leaders number. 2. The location was confirmed by the sstab key. Now it was possible to find the Seoul, Busan, Incheon, Daegu, Gwangju, Gyeonggi, Chungcheng, Gangwon, Jeolla, and Gyongsang. This study developed the efficient leaders policy, and application program through the national management of sports leaders. For this, preceding 2 database development articles were corrected and new applicable database program was developed. It is possible to reproduce the storage information. We input the basal data including the member number, name, ID number, e-mail, phone number, item of sports leader, and address. And these were locally distributed by the SQL and DBgrid. The local analysis and estimation of leaders, efficient real-time management of simple system, and suggestion of the basic material of sports leaders policy were possible by these databased information. Moreover subdivided local database could be acquired by SQL. The newly developed database enabled the detailed local sports leaders management, and if it connected to other area, broader meaning rational sports management information would be possible.

스포츠 조직의 팀-구성원간의 교환활동(TMX)이 조직몰입과 고객지향성에 미치는 영향

강준상(Kang, Jun-Sang) 한국사회체육학회 2017 한국사회체육학회지 Vol.0 No.70

This study aims to find out the effect of the TMX of sports center employees on organizational commitment and customer orientation. The subjects of the study were employees in sports centers. A total of 270 surveys were collected and 255 surveys (94%) with credibility were use dfor the final analysis. Survey data were processed using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis and structural equation model. The result states, first; TMX of sports center employees had an impact on the organizational commitment. Second, my support of TMX had an impact on the organizational commitment. But team support of TMX did not have an impact on the organiziaotnal commitment. Third, organizational commitment had an impact on the customer orientation.

스포츠센터의 고객접점서비스가 지각된 가치와 고객충성도에 미치는 영향

강준상(Jun Sang Kang),정동화(Dong Hwa Chung) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.52

The purpose of this study was to analyze the structural relationship among moment of truth of sports center, perceived value, and customer loyalty. To achieve this purpose on the criteria of Han River, 4 sports centers were employeed by classifying into Gangnam, Gangbuk, Gangseo, and Gangdong region. And the subject was selected by sports center members who have been working out more than 3 months. Total 283 questionnaires were analyzed by using SPSS 18.0 and AMOS 7.0. The findings of this study were as follows. First, moment of truth of sports center had effect on perceived value. Second, perceived value of sports center had effect on customer loyalty. Third, moment of truth of sports center had not effect on perceived value.

IPA분석을 이용한 수상레저스포츠시설 서비스품질 평가

강준상(Kang, Jun-Sang) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.58

The purpose of this study was to examine service quality of water leisure sports facility by using IPA in order to provide its improvements and suggestions. For this study, uesrs in their over twenties from 8 water leisure sports facilities were chosen as the sample through convenience sampling method, and 328(93.7%) questionnaires were used for the data analysis. The questionnaire was organized by referring to the study fromC hoi(2007) and Lim & Lee(2010). Cronbach’s alpha was 789-.592, and reliability was verified through factor analysis. The data was analyzed by using SPSS 18.0, and frequence analysis, factor analysis, and IPA(Importance Performance Analysis) were conducted. The results of this study were as follows; The first quadrant have 6 factors of service quality - conveninece, complementary facilities, accommodations, equipment rental fee, latest facilities, using time. The second quadrant showed 4 factors - differences, resting place, safety, professionalism & capacity. The third quadrant also showed 4 factors - guiding attitude, diversity, rate, equipment & supplies. The fourth quadrant showed 3 factors - accommodation fee, amenity, cleanliness.

스포츠센터 서비스품질이 전환장벽과 참여지속의도에 미치는 영향

강준상(Jun Sang Kang),정동화(Dong Hwa Chung) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.56

The purpose of this study was to examine the relationship among service quality, switching barrier, relational immersion and adherence intention in order for sports centers to manage its customers more effectively. For this study, the samples were collected from 4 sports centers which have similar scale and membership fee located in Seoul by using convenience sampling method. 352(94.6%) questionnaires were finally used for data analysis. The questionnaire was revised by using previous studies as follows: Service quality: Kim(2010) and Dabholkar, Shepherd & Thorpe(2000), Switching barrier: Park(2010), Relational immersion: Yang, Jang & Jang(2009) and Gruen, Summer & Acito(2000), Adherence intention: Choi & Park(2011) Reliability and validity were verified by using factor analysis, and Cronbach’s α showed .916~.826. The data was analyzed by using SPSS 18.0. Frequence analysis, factor analysis, correlation analysis, simple regression analysis and multiple regression analysis were conducted. The results were as follows; Firstly, sports center service quality has an influence on switching barrier, relational immersion and adherence intention partly.Secondly, switching barrier and relational immersion have an influence on adherence intention partly.

체육계열 입시 분석을 위한 응용 프로그램 개발

강준상(Jun Sang Kang) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-

We are living in an age of information. We can save time and effort if we can utilize a vast amount of information in a quick and accurate way. The aforementioned computerized self-assessment program (the "CSAP") can provide physical education applicants necessary information in such ways. 1. The CASP sports the respective areas where an applicant should allocate his/her effort for improvement. (e.i. since the csap provides the cumulative score of an applicant whisk include 1) grade point average (GPA), 2) the korean Collage enterance achievement score ("Soo Neung") and 3) the individual performance score, an applicant can maximize one`s chance of college acceptance by increasing one`s GPA and Soo Neung if one`s individual performance is the area of weakness). 2. For education, the csap is an user-friendly tool to conveniently collect necessary data and to analyze an applicant`s achievement so that educators can correctly assess the applicant`s entrance to respective universities in comparison to perior year`s score. in the respect, educators can provide comprehensive entrance data and effective entrance advisory to an applicant. 3. Time is a valued commodity for applicants. by using the csap, an applicant can correctly and quickly assess his/her strength and weakness whithin a minute after the entry of necessary data. 4. Many developed nations have long been providing communication tools via computer network to facilitate the intracampus operation data exchanges and electronic mails have been used extensively as well. Moreover, university lectures can be disseminated via mainframe computer.

데이터마이닝을 위한 기초체력 측정 평가프로그램 개발

강준상(Kang Jun-Sang) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.1

The development of physical strength measurement application program for data mining has emerged as very important subject in the present age. The importance of sports information is based on the development of Software and construction of Database. Sports informationization came to the fore in the policy of sports industry vision 2010 or long term plan of sports industry upbringing. But the system development has been unsatisfied. Therefore I developed the new program in the based on the national strength fact-finding survey from Korean authorization organization. The aim of this study was to develop the software which could efficiently manage the information of senior high school student's strength and construct the database, and ultimately to suggest the information system that is able to data mining. For this study, I operated the program through the theoretical content of visual basic and analysis of database. The results are follows. If we input practical training record into a computer, then point, achievement rate, overall score, mean, the maximal and minimal score of exercise will be stored at each records. The stored data might be the important element for the scientific analysis of basal strength, management of strength, efficient management of improvement system, and standard of administrative policy. Moreover, if it develop with other studies, it could develop to better sports information system.

The comprehensive preceding project for the development of Sports Information standardization, coding, and Infra

Kang Jun-Sang(강준상) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.2

본 연구의 목적은 정보화시대에 스포츠 정보 표준화ㆍ코드화ㆍ인프라 구축을 위하여 중요하게 요구되어지는 것과, 개발의 단계별 과정의 중요성을 규명하는데 있다. 스포츠정보 표준화ㆍ코드화ㆍ정보화 개발을 위한 체계적인 단계가 무엇인지 알아보고 지금까지 연구된 스포츠정보 (한국 체육과학회지, 한국체육학회지, 한국사회체육학회지, 스포츠정보학회지 등)의 논문을 분석하였다. 특히, 표준화 개발을 위한 기준점을 파악하였으며, 코드화ㆍ인프라 구축을 위하여 단계별 과정을 분석하였다. 조사 결과 스포츠 정보 개발을 위한 과정은 매우 미진한 구조를 가지고 있으며, 특히 코드화의 특성을 고려하지 않고, 활용적인 측면만 강조되어 개발이 이루어지고 있었다. 따라서 스포츠 정보 표준화를 먼저 구축한 후 테이블을 구축하여 프로토타이핑 기법에 의한 시스템 환경 등을 설정하면 글로벌 시대에 가장 적합한 스포츠 정보화를 실시간으로 이룰 수 있을 것이다. 따라서 체계적인 스포츠 정보인프라의 개발을 위하여 이론적 영역과 시스템을 개발하여 표준화ㆍ코드화 하는 것이 중요하게 나타났다. 이를 위하여 첫째, 스포츠 정보 표준화ㆍ코드화의 구조적 기틀 확립, 둘째, 스포츠 정보 표준화의 개발과 순차적으로 테이블을 기초로 하는 소프트웨어의 개발, 셋째, 스포츠정보 인프라의 지속적인 개발을 위한 네트워크의 설정과 인트라넷의 콘텐츠 구성 넷째, 계정서비스를 활용한 테이블의 프라이머리 키 설정과 연결 관계 활용, 다섯째, 글로벌 데이터베이스 시스템을 관리하고 통제하는 전문가 양성 등이 있다. 그 동안 스포츠 정보 표준화ㆍ코드화ㆍ인프라의 개발은 활용에 편중되어 지속적인 발전을 이루지 못하여 경쟁력은 상대적으로 낮은 실정이다. 그러므로 스포츠 정보인프라의 지속적인 발전을 도모하기 위해서는 이론적인 요소와 함께 시스템 발전을 단계별로 이룩하고, 타 학문과 연계하고 정보화가 이루어진다면 한 차원 높은 스포츠정보화가 이루어질 것이다.

프로야구구단의 공중관계성이 구단이미지와 충성도에 미치는 영향

강준상(Kang, Jun-Sang),노태협(Roh, Tae-Hyup) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.61

The aim of this study was to investigate public relationship on team image and loyalty. Using convenience sampling method, data was collected at a professional baseball stadium with 500 subjects. This study used SPSS Ver. 18.0 and AMOS Ver. 19.0 to analyze this study’s data, and the results were as follows. First, the public relationship has a positive influence on team image. Second, mutual exchange, which is under public relationship, has a positive influence on team image, and negative impacts on connectedness/satisfaction. Third, team image positively impacts on loyalty.

스포츠용품브랜드의 스포츠제품개발요인이 경쟁우위와 경영성과에 미치는 영향

강준상(Kang, Jun-Sang) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.65

The purpose of this study was to find out the impact of sports product development Factors of sports brand through competitive advantage and management performance. For this paper, the subjects surveyed were 200 staffs of sports brand related development researcher or product development. Survey data was processed by using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis and structural equation model. Frist, sports product development had an impact on competitive advantage. Second, sports product development had an impact on management performance. Third, competitive advantage had an impact on management performance.