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강재정(Jae Jung Kang) 제주대학교 관광과경영경제연구소 2016 産經論集 Vol.37 No.1
This study is to address the resistance of adaption and diffuse of electric vehicle in Korea, based on the socio-technical theory that technological and social changes are interrelated, and can be facilitated by managing of technological niche strategically. We considered the actors and institutions of resistance as the stakeholder such as automobile manufacturers, parts suppliers, oil suppliers, and government policy. In addition, the environment uncertainty such as technological, institutional and market uncertainty is presented as major components to be solved. This paper suggests the importance of modulating and facilitating of government, the cooperative interaction of stakeholders to take the initiative in electric vehicle market.
강재정(Jae Jung Kang),양성국(Sung Kuk Yang ) 제주학회 2004 濟州島硏究 Vol.26 No.-
There are many slogans devised to describe Jeju Island, such as Samdado, Hawaii of the Orient, Honeymoon Island, Beautiful Escape, and Clean Island. The purpose of this study is to evaluate slogans that describe Jeju Island in various ways and to offer recommendation for the development of Jeju image. This study is based on the survey of the experts group such as provincial officers in Jeju, employees in tourism industry, and professors in Korea. There were several key findings in this study. First, Samdado , the island of three abundances(women. wind, and rock), is evaluated as a well-defined slogan, that is easy to remember and differentiate Jeju image and characteristics as unique. Second. A Beautiful Escape is defined as a good feeling slogan, that is impressive and attractive for Korean. American and European tourists. Third, Hawaii of the Orient is considered as a slogan that is impressive and attractive for chinese and Japanese. Fourth, Honeymoon Island that was once perceived as a glorious image of Jeju Island is diminishing in power. Fifth, Clean Island is now becoming a new and striking slogan standing for Jeju island.
부정적인 메시지의 정보특성이 구전에 미치는 영향에 관한 연구
강재정(Jae-jung Kang),조부연(BooYun Cho) 한국인터넷전자상거래학회 2013 인터넷전자상거래연구 Vol.13 No.1
This study investigates the relationships between perceived information characteristics of negative online message and the intention of WOM(Words-of-Month). Furthermore, we try to consider the moderating effect of prior perceived risk towards "electromagnetic waves" of smartphones. Consumers are exposed to the influences of WOM from various information sources, and those influencers recently move to online space with explosive growth of SNS(Socal Network Services). Negative message has been identified as stronger than positive information, and firms will be in danger when it spreads through the SNS by the influencers with the intension of WOM diffusion. Information characteristics have been recognized as main causes to affect the WON diffusion, and we focus perceived usefulness, perceived reliability and perceived salience as the sub-dimension of Information characteristics. Empirical analyses based on 296 respondents were conducted, and the result shows that perceived usefulness, perceived reliability and perceived salience have significant effects on intention of WOM. Also the moderating effects of prior perceived risk were identified for perceived reliability and perceived salience with no influence for perceived usefulness.
의료관광객의 위험지각이 의료관광목적지 선택의도에 미치는 영향
강재정(Kang Jae-Jung),서용건(Suh Yong-Kun) 한국지역사회학회 2011 지역사회연구 Vol.19 No.4
Medical tourism has been recognized a growing sectors of tourism industry in 21st century. Medical tourist will select medical tourism destination according to evaluation of perceived risk about medical destinations. This study is to investigate the effects of medical travelers’ perceived risk on the selection intention of medical tourism destination. For this purpose, we collected survey data from 399 tourists of Chinese and Japanese visiting Jeju island from Dec. 2007 to Jan 2008. ANOVA test results showed that there were significant differences on perceived risk of medical tourism destinations according to demographic characteristics such as nations, ages, education levels, and incomes. Multiple regression result showed that perceived performance risk and perceived social risk have negative impact on the selection intention of medical destination, but perceived financial risk has no significant impact.