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디지털인스톨레이션을 활용한 리테일샵의 스페이스마케팅 현황 분석 연구
강연주 ( Yeon Joo Kang ),이정교 ( Jung Kyo Lee ) 한국공간디자인학회 2013 한국공간디자인학회논문집 Vol.8 No.2
(연구배경 및 목적) 소비문화와 트렌드에 밀접한 리테일샵은 디지털화가 가속화 되고 있는 시대흐름을 반영한 공간으로 변화하고 있다. 디지털 매체를 활용하여 신속한 정보확산과 교류가 이루어지고 문화를 형성하는 쌍방향 커뮤니케이션 방식은 고객과 최접점으로 만남이 이루어지는 리테일 공간에 디지털인스톨레이션이라는 형태로 설치되어 리테일샵을 더욱 활성화시키는 스페이스마케팅 전략요소로 사용되고 있다. (연구방법) 이에 본 연구에서는 먼저 국내 에서 디지털인스톨레이션을 시행하고 있는 업체에서 제공하는 정보와 선행연구 자료를 바탕으로 디지털인스톨레이션의 구성과 특성을 도출하고 둘째, 홍성용이 제시한 스페이스마케팅전략을 바탕으로 공간 전략 요소를 재정립한다. 셋째, 정리한 스페이스마케팅전략에 해당하는 디지털인스톨레이션의 공간적 표현특성을 비교 분석하여 상관 관계를 밝히고 사례분석 틀을 만들어 국내 디지털인스톨레이션이 활용된 리테일샵의 스페이스마케팅 현황을 살펴보고자 한다. (결과) 디지털인스톨레이션은 소비행위에 스토리와 당위성을 부여하는 소비문화를 주도하며, 사람들의 관심과 흥미를 끌어 소비자를 리테일샵으로 유인하는 스페이스마케팅 활성화 요인임을 알 수 있었다. 이러한 긍정적인 결과를 바탕으로 다양한 콘텐츠를 활용하여 스페이스마케팅 역할을 하는 디지털인스톨레이션이 국내 리테일샵에 도입되는 사례가 늘어날 것으로 예상된다. (Background and Purpose)Retail stores have become a typical consumption culture space that goes along the current tendency for digitalization. It is a place where the consumers`reaction to a product can be directly examined. Digital installations at retail stores have become a significant space marketing strategy in revitalizing the mutual exchange of culture and information with applied digital technology.(Method)The research is focused on indicating the components and characteristics of digital installations and on making an effective revision of the space marketing strategy based on information provided by Hong Seungyoung. Finally, with the revised space marketing strategy, the correlation is examined between each spatial expression characteristic of digital installations and the case analysis for the current use of domestic digital Installations.(Result)Digital installations in retail stores comprise an effective space marketing strategy that leads consumption culture and elicits consumers`attention and interest. Based on the positive results wielded so far, it is expected that more retail stores will embrace digital Installations.
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강연주(Kang, Yeon-Joo),김문덕(Kim, Moon-Duck) 한국실내디자인학회 2014 한국실내디자인학회논문집 Vol.23 No.3
The eco-friendly elements are important for new construction and renovation and redevelopment of the buildings. The green buildings are related with minimizing environmental pollution and how to live with nature throughout the entire process of demolishing and building. The purpose of this paper is to study on eco-friendly business buildings in the trend of mandatory green building certification system. The analysis of this paper is comparative studies on practices at eleven domestic eco-friendly business buildings through site survey on design framework of green buildings. The design framework of eleven this buildings is six kinds of skills on technical, renewable, ecological, cultural, healthy, social. The eleven this buildings in the new & renewable energy and IT technology of technical sector are satisfied with the framework. But, domestic most advanced eco-friendly business buildings are placed difference between almost the two times on the lower buildings at comparative evaluation. The three of this buildings are gratified rainwater harvesting and waste recycling systems for renewable and recycle. The buildings have an excellent aspects of technology and ecology. The benefits of this buildings are related with future compulsory zero energy house to take technical advantage of renewable energy. However, the buildings reflecting the regional culture types is insufficient. The buildings should be supplemented as follows. This buildings are need to have the social enhancement programs and design for convenient space of community residents, through health and comfort of on workplace. Moreover, this buildings have features of coexisting with human beings and nature friendly with the aim of realizing the sustainable development. The social enhancement programs through regional cultural aspects with ecology are related with individual and community livings in harmony, non-hierarchical communal lifes. The development of the cultural aspects provide for consensus about the local community and creating sustainable communities. Thus, The buildings are to have energy saving, pleasant and healthy living environment and interactive individual and community livings in harmony.
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강연주(Kang, Yeon-Joo),김문덕(Kim, Moon-Duck) 한국실내디자인학회 2012 한국실내디자인학회논문집 Vol.21 No.6
The “Eco-friendly”, “Green” concepts was began around 1992 after the Rio Environmental Summit, and the need for sustainable development globally widespread. The green building certification system was began around 2000 and the concept of green building was started in the late 1990s. The green building, which welcomes a period of radical change, is for the survival of the Earth “climate change” and reducing energy consumption in building sector. In this architecture of eco-friendly concept, the green building is rapidly expanding and existing as a ecological environment preservation. Moreover, the realization of zero energy house is to mandate for new buildings in 2025. The aim of further eco-friendly is through the prior ecosystems to restore and product energy for the 9 Green Building model houses in this paper. Building in the concept of ecology is to show about change into 7R"s from the 3R"s. The “Reduce”, “Reuse”, “Recycle” consisting of “3R"s” is correlated with the traditional to the present Green Building Design. U.S. NCARB (National Council of Architectural Registration Boards) change into the concept of 7R"s as “Receive”, “Restore”, “Respect” and “Remember”, added to “3R"s”. In this paper, the 9 Green Building model houses do not meet the criteria of 7R"s. But, the Green Tomorrow of Samsung C & T Corporation meet the 6 criteria for 7R"s. This company is most comfortable at low carbon Green Building model houses. Conclusionally, introduction of eco-friendly technologies and amenities for the health of human and natural community life is to advance eco-friendly construction and enhance brand value of housing. By the way, The problem of eco-friendly architecture is initial investment and maintenance. Therefore, eco-friendly architecture and government has to try solving of this difficulty.
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강연주 ( Yeon Joo Kang ) 한국기초조형학회 2015 기초조형학연구 Vol.16 No.3
환경 보호와 관련하여서는 녹색(green)과 생태적(ecological), 지속성(sustainable)이라는 의미가 들어가 있는데, 이는 건축물에 의한 환경 영향의 최소화와 건축물이 건강한 생활의 장소가 되게 하는 것과 관련되어 있다. 즉 건축물이 더 나은 삶을 제공하고 건강과 안락함을 제공하는 터전이 되어야 한다는 것이다. 이에 따라 해외 친환경 건축물들이 에너지효율성과 자원효율성, 디자인적절성, 편의성, 건강성과 어떠한 관련성이 있는지를 분석해 보았다. 그리고 이러한 건축물들이 지속가능한 건축물로서 확실한 대안 건축물의 기능을 하고 있는가와 관련하여 살펴보았다. 사례의 분석 대상은 해외 친환경 건축에서 LEED, BREEAM 등 친환경 인증을 받은 6개이었다. 이들 6개의 해외 친환경 건축의 특성을 종합하여 보면 멜버른 시의회청사(CH2, Council House 2)와 젠자임 센터(Genzyme Center)가 가장 우수한 것으로 나타났다. 해외 친환경 건축의 대부분의 건축물들에 있어서 신재생에너지의 적극 활용, 우수 및 중수 재활용 시스템 등을 통한 물 절약 및 자원효율성 극대화, 세계적인 상징성 및 랜드마크적인 요소 구비, 대중교통과의 편리한 연계성, 실내 공기 질 향상과 유해물질 및 오염물질 저감의 적극적인 노력, 생태계 시스템의 원활한 유지 등이 강점으로 나타났다. 국내 친환경 건축물의 경우에도 세계적인 LEED, BREEAM 등 친환경 인증제도에 부합되는 건축물들이 많이 생겨나야 할 것이다. 이는 단순히 에너지 및 자원 절약적인 측면뿐만 아니라 세계화 시대에 인류의 건강과 편리성 도모로 이어질 것이다. The environmental protection has the meaning of green, ecology and sustainability. This is to minimize the environmental impact of the building which is related to be a place of healthy living. The building has to offer a better life and should be grounds to provide health and comfort. Accordingly, this paper investigates overseas green building`s attributes with regard to has what kind of relation with energy and resource efficiency, design adequacy, convenience, health. And, this building is examined about features of a viable alternative as a sustainable building. Six of the cases analyzed were received eco-friendly green building certification of LEED, BREEAM, etc. abroad. The Council House 2 in Melbourne and Genzyme Center are the best, according to case study on eco-friendly characteristics of the six overseas green buildings. Almost these green buildings have several advantages. They are active utilization of new and renewable energy, rain and gray water recycling systems to maximize efficiency and its conservation, an element of world landmark and symbolic elements, convenient link between public transport, indoor air quality improvement, hazardous substances and pollutants reduction efforts, seamless maintenance of ecosystem services. These buildings of overseas eco-certification of LEED, BREEAM, etc. will lead to energy and resource conservation as well as promoting human health and convenience.
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하정은 ( Jung Eun Ha ),강연주 ( Yeon Joo Kang ),진보형 ( Bo Hyoung Jin ),백대일 ( Dai Il Paik ),배광학 ( Kwang Hak Bae ) 대한예방치과·구강보건학회 2011 大韓口腔保健學會誌 Vol.35 No.1
Objectives. The purpose of this study was to measure the relative tooth abrasivity of the domestic dentifrices marketed in Korea. Methods. The authors measured the relative tooth abrasivity of thirty-two types of dentifrices. Assessment of tooth dentin abrasivity produced by different dentifrices was carried out on extracted bovine teeth in the laboratory and was tested by the surface profile measurement method. Calcium pyrophosphate was used as a reference abrasive and was assigned a score of 1.000 for the profilometry method. Results. The degree of the relative tooth abrasivity of the dentifrices varied from 0.048 to 1.095. The dentifrices were divided into 4 groups according to the Euclidean distance data mining. Conclusions. The abrasivity of all the tested dentifrices was at an acceptable level for consumers.
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