IT 기업이 인수한 골프장의 관계마케팅과 고객만족, 고객신뢰 및 관계성과에 대한 연구

강극주,김현철 한국인터넷전자상거래학회 2023 인터넷전자상거래연구 Vol.23 No.1

In this study, it was designed based on previous studies to understand the relationship between relationship marketing, customer satisfaction, customer trust, and relationship for golf course users. After GOLFZONE acquired the golf course in 2020, an analysis of golf course users was conducted. As a result of reliability and validity analysis, all measurement variables were found to be statistically significant. The hypothesis was verified through path analysis of the structural equation model. Hypothesis 1 on relationship marketing and customer satisfaction was partially adopted. Relationship marketing and customer trust hypothesis 2 were partially accepted. Hypothesis 3 of customer satisfaction and relationship were all adopted. Hypothesis 4 on customer trust and relationship performance was also adopted. This study seeks ways to improve golf course marketing and establish efficient strategies through empirical analysis results. The theoretical implications of this study are to reaffirm the results of previous studies on the relationship between relationship marketing, customer satisfaction, customer trust, and relationship related to the golf course business, and to identify causal relationships by designing and analyzing paths between variables.

이커머스 플랫폼의 정보 제공성이 고객만족을 통해 지속이용의도에 미치는 영향 : 정보 최신성 및 정보 유희성의 조절 효과

강극주,임주영,조영삼 한국경영정보학회 2023 한국경영정보학회 학술대회논문집 Vol.2023 No.06

인터넷 플렛폼커머스 펜션상품의 구전정보특성이 태도 및 이용의도에 미치는 영향

강극주,김원종,김영철 한국경영정보학회 2022 한국경영정보학회 학술대회논문집 Vol.2022 No.6

이커머스 플랫폼의 정보 제공성이 고객만족을 통해 지속이용의도에 미치는 영향: 정보 최신성 및 정보 유희성의 조절효과

강극주,조영삼 한국인터넷전자상거래학회 2023 인터넷전자상거래연구 Vol.23 No.6

This study investigates the relationship between information provision of e-commerce platform, customer satisfaction, and reuse intention of customer. Especially, we pay attention to the moderating roles of information recency and information playfulness and the mediating role of customer satisfaction between information provision and reuse intention. Although there have been some studies on e-commerce platform, the researchers relatively overlooked the multifaceted aspects of information delivered by the platform. In this study, we focused on the customers buying pension products that have been rapidly growing since the recent coronavirus pandemic, in order to scrutinize the effectiveness of information delivery online. As a result of the empirical analysis, there was a positive relationship between information provision and customer satisfaction. Also, the positive relationship between information provision and customer satisfaction was stronger when each information recency and information playfulness was higher, respectively. Finally, customer satisfaction partially mediated the relationship between information provision and reuse intention of customer. The findings of this study provide important theoretical contributions and practical implications for e-commerce platform, customer attitude, and behavioral intention of customer.

펜션 서비스품질이 재방문의도에 미치는 영향에 관한 연구

강극주,김원종 한국문화융합학회 2022 문화와 융합 Vol.44 No.5

This study aims to provide a systematic and comprehensive explanation of the effect of pension service quality on revisit intention for customers who have experienced pension facilities. Interaction quality, physical environment and accessibility had been set as influential variables that might affect customer satisfaction, customer trust, and revisit intention. In order to empirically verify the established hypothesis, data were collected through a questionnaire survey, and structural equation analysis was conducted using SPSS and AMOS programs. As a result, it was confirmed that the relationship between service quality and customer satisfaction had been supported, while the relationship between service quality and customer trust had been partially supported. Moreover, the relationship among the satisfaction, trust and revisit intention had been all accepted. Through the study, we expect this study will help with expanding the scope of future studies on pension management.

국내 관광객의 펜션 이용에 대한 태도형성과 행동의도의 선행변수에 관한 연구

강극주,김원종 (사)한국관광레저학회 2021 관광레저연구 Vol.33 No.3

As the travel industry has been developed for the past a couple of decades, researches on the accommodation industry have accordingly been actively carried out mostly on profitability, service quality, selection attributes, and service scape so far. In addition, researches on consumers’ attitude and behavioral intention affected by service quality and service value have been scarcely carried out in the tourism research field, if it were not for the hotel industry when it comes to the specific accommodation facility. In short, the majority of the studies have been shown focusing on the hotel industry among the all types of accommodation facility industries. In this study, therefore, service quality and service value in the pension industry have been hired as antecedents to identify how the factors affect customer satisfaction, customer trust, revisit intention, and WOM intention. A survey method has been hired for the purpose of empirical study. And 300 questionnaires were collected, of which 243 were finally used for analysis after eliminating the questionnaires with irrelevant answers and missing values. The survey data were analyzed by SPSS22.0 and AMOS18.0. By presenting the results of this study, it is expected to suggest marketing strategies that can enhance the customer satisfaction.

국내 펜션이용객의 소비자태도 및 행동의도의 선행변수에 관한 연구

강극주(Geukjoo Kang),오재신(Jaesin Oh) 한국경영학회 2020 한국경영학회 통합학술발표논문집 Vol.2020 No.8

While researches on the pension industry have been actively carried out mostly on profitability, service quality, selection attributes, and service scape so far, researches on consumers’ attitude and behavioral intention affected by service quality and service value have been scarcely carried out in the tourism research field. In this study, therefore, service quality and service value in the pension industry have been hired as antecedents to investigate the relationship among the factors and customer satisfaction, customer trust, revisit intention, and WOM intention. A survey has been conducted for the empirical purpose, and a total of 373 questionnaires were collected, of which 341 were used for empirical analysis after eliminating the questionnaires with irrelevant answers and missing values. The survey data was analyzed by using Smartpls 2.0 M3 to use PLS-SEM. From the results of the study, presenting the results of this study to the pension marketing managers would make it possible to establish strategies according to all factors directly affecting customers" behaviors. In addition, it can be helpful to suggest a marketing strategy that can enhance the effect of customer satisfaction by emphasizing the hedonic factors and interaction factors in service quality.

웹사이트 이미지가 고객성과에 미치는 영향

강극주(Geukju Kang),정기한(Kihan Chung) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.6

Today, purchasing product and service through the online is not a new concept in the local tourism and hospitality. The core of e-business strategy is a means for forming the relationship between the customer on behalf of a real space in an online merchant. We performed a study to investigate the relationship among pension website image, user satisfaction, revisit intention, and intention of word-of-mouth. Appropriate measures were developed with previous studies and a survey targeting 204 respondents who have experienced the pension website visiting was conducted. We conducted by statistical analysis and structural equation modeling with SPSS 21.0 and AMOS 19.0. The results confirmed that some pension website images have positive impact on user satisfaction. However, these factors is not associated with revisit intention. In addition, user satisfaction has positive affects on revisit intention and WOM, also, revisit intention has positive impacts on WOM.

The Determinants of Continuous Usage Intention for One-on-one Online English Education Program

김원종,강극주,김영철 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.5

Recent development of Information Technology and changes in social paradigm into information society have brought a new vision of education field. Online learning, which is so called e-learning, is one of the new way of learning method beyond space and time. Especially in the foreign language learning field, internet-based learning which is one-on-one setting via computer software has been blowing up in terms of communication-based language acquisition. The main purpose of the study ,therefore, is to figure out the factors of service quality of one-on-one online English education program that may affect learners’ satisfaction and also continuous usage intention which take apart accordingly from the learners’ satisfaction. For this purpose, a survey has been conducted to online users who have experience in online english program from April 16, 2018 to April 29, 2018. The results of the study are as follows. First, the influence of service quality on learners’ satisfaction has been partially adopted. In other words, reliability, responsiveness, assurance, and empathy have shown significant association with learners’ satisfaction, while tangibility has not shown significant association with learners’ satisfaction. Second, the relationship of influence of learners’ satisfaction and continuous usage intention has shown significant association. This study is expected to suggest practical findings and implications for the researchers and practitioners in the industry of one-on-one online English education.