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황혜성 문화사학회 2013 역사와 문화 Vol.26 No.-
The Museum of the American Indian was founded by George Gustav Heye, a wealthy engineer and financier. Heye had collected more than 800,000 Indian objects since 1903 and established the Hey Foundation in 1916 and opened the Museum in 1922. In this study I has tried to relate Heye and the Museum to a larger historical context and to evaluate the Museum of American Indian as ‘a Colonial Museum.’ The late 19th century was the heyday of natural history and anthropology museums, and imperialism and colonialism brought to theses museums objects for study and exhibition in Europe as well as in America. Heye’s museum also modeled those anthropology museums, saying “its sole aim to gather and to preserve for students everything useful in illustrating... and to disseminate by means of its publications the knowledge thereby gained.” Add to these phenomena the 1890s had marked a turning point in the U. S. Indian policy from ‘removal and segregation’ to ‘assimilation’. This change in the policy brought along the assumption that the American Indians were vanishing and their culture was on the verge of extinction. This assumption eventually led Heye to the ‘collecting fever’ seeking out everything related to this ‘disappearing Indian.’ But Heye had little interest in contemporary Indians, it was their past that motivated him to collect. He seems to have embodied some of the larger society’s ambivalence toward American Indians at that time, simultaneously destroying and preserving Indian cultures.Therefore as a typical colonial museum, the Museum of American Indian can be said to be ‘the Museum of Others’, where collector(George Heye) exhibits Others’(Indians’) objects, without mentioning their societies drained of their essence, institutions undermined, land confiscated, religions smashed by white men. Heye made American Indian ‘things’ stuffed in the ‘frozen time.’
브랜드 경험 모듈 기반의 코스메틱 VMD 구성요소에 관한 연구 - MZ세대 소비 특성을 중심으로 -
황혜성,이재규 한국공간디자인학회 2023 한국공간디자인학회논문집 Vol.18 No.3
(Background and Purpose) After the COVID-19 pandemic interest in cosmetics has been increasing, and in line with the change of generation, the need for a new brand experience has emerged, leaving behind the era when brands were simply competing with products or prices. In particular, it is necessary to reorganize VMD based on brand experience according to the MZ generation that shows new consumption characteristics. Therefore, the purpose of this study is to derive a correlation between the two concepts by newly constructing a 'Brand Experience Module' according to the consumption characteristics of the MZ generation and redefining the cosmetic VMD components based on it. (Method) It was judged that the elements of empirical theory were abstract concepts and that there was insufficient part to use as a basis for redefining the components of Cosmetic VMD. Then based on the consumption characteristics of the MZ generation, the funnel structure was redefined, and elements of spatial experience design were additionally constructed to set up the Brand Experience Module by synthesizing these three. Based on these, five cosmetic brand stores were selected, and case analysis were conducted by substituting the newly formed Brand Experience Module and the redefined cosmetic VMD components to derive a correlation between the two factors as a result. (Results) When summarized in the case analysis model, the wider the range of overlapping areas for Brand Experience Module and analysis areas for cosmetic VMD components, the better the brand store was found to be a store VMD that utilized the Brand Experience Module well. For the correlation between the newly established 'Brand Experience Module' and the cosmetic VMD component in this study, the two areas showed quite a high similarity, and this led to the result that the brand experience could be used for VMD in cosmetic stores. (Conclusions) Among the cosmetic VMD components, three factors that best represent brand experience were VP(Visual Presentation), BP(Brand Point), and CP(Customization Presentation). If these three factors are utilized well, the quality and effectiveness of the brand experience can be improved. In addition, the 'personalization/customization' element in the Brand Experience Module can be interpreted as a complementary relationship with the 'relational/social' element, which allows customers to experience personal and social experiences with the brand. Also VP and BP among cosmetic VMD components can be used to create the overall store atmosphere and play a fundamental role in the brand experience. Based on the results of this study, it is expected that research on factors that utilize brand experience in VMD and commercial space design beyond cosmetic VMD will be conducted in the future.
황혜성,김영준,신영재 한국식품과학회 2019 Food Science and Biotechnology Vol.28 No.6
The current study compared the physicochemicalproperties, antioxidant compounds and activities, ofunripe and ripe fruits of three cultivars (Seolhyang, Janghee,and Maehyang) of strawberries grown in Korea. Asfruits matured, their soluble solids content increased andtheir organic acid content decreased. Total phenolic content(TPC) and total flavonoid content (TFC) did not differbetween Seolhyang and Maehyang fruits, regardless ofmaturity, whereas unripe Janghee fruits showed higherTPC and TFC than ripe fruits. Total anthocyanin contentwas higher in ripe fruits than in unripe fruits. For totalantioxidant activity, ripe and unripe Seolhyang fruitsshowed no differences, whereas unripe Janghee fruitsshowed significantly higher activity than ripe fruits. TPCand TFC were highly correlated, as were DPPH and ABTSradical scavenging activities. Thus, antioxidant contentsand total antioxidant activities differed with variety andfruit ripeness at harvest. Unripe fruits show strong potentialfor use in functional food manufacturing.