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      • KCI등재후보
      • 國際마아케팅 戰略硏究

        金鍾英 淑明女子大學校 1982 論文集 Vol.22 No.-

        The organization, the planning and the process of decision making are very important in the international enterprises from the standpoint that the international marketing expands the range of international activity and strengthens the division of labors. The foreign marketing activity is significant in view of national economic development and also self-improvement in most enterprises. The characteristics of international marketing are different from one another due to different market environment in each nation and that environment has an influence not only on marketing but also on total management. Therefore the success of international marketing is dependent upon how exactly the company analyses the foreign market environments of the general environments which are external element of the market and how well it copes with them. Although many international enterprises may have different idea about international management strategies, international market strategy in most cases becomes a basic element among other strategies for international business. In general cases if international enterprises want to develop new foreign markets, in the first place they would go into the market by exporting their goods. Therefore, the international trade is, among other things, the most fundamental strategy in either the development of a new foreign market or involvement of a new foreign market. Nowadays, since the worldwide political and economic situations are very unstable, long-term purchasing strategy is necessary in line with the theory of purchasing policy for the diversification of risks. In terms of cost, this decision may not be advantageous in the short run, however, it is advantageous in the middle and long run because it guarantees a continuous development of the enterprise. Most enterprises shift from domestic investment into foreign direct investment because it has the only possibility to maintain the foreign market. The export trade of enterprise is a barometer of all activities in a foreign market, however, at the same time, the enterprise can increase new supply more stably by constructing assembling plants or attempting production management. The marketing research consists of the analysis for market segmentation and the diversification of the new products. Therefore, this research places an emphasis on the study of a consumer behavior. Although the market differentiation in export relies upon the empirical study of international business fluctuation, the market segmentation depends, among other things, upon the socio-cultural study of the special consumer behavior. The practice and the theory of marketing do not dependently make use of individual means as the special marketing policy, but they would apply to various systematically developed methods which were so called the marketing mix. International strategies are connected with the combination of various methods. So the purpose of foreign marketing mix cooperates with a series of the policy of products planning, pricing, sales and sales promotions policy. Therefore, the enterprise should set up the policy of marketing mix until it finds marketing potential in the foreign market. Under market-oriented economy, the present marketing policy which aims at innovation of the international enterprise does not attain its goal without making advertisement including the innovation. This may be applied to services and investment goods as well as consumer goods. If one wants now products to penetrate into new foreign market, there must be a communication bridge between producers and consumers through an advertisement about the new products. The so-called "Beggar-my-neighbor policy" originated in the age of mercantilism is no longer acceptable. Therefore every country should seek world prosperity by magnifying international trade and developing international marketing through thorougoing economic rationalization. Since Korean enterprises and Korean economy have enough long-term growth potential, the Korean economy system will have great prosperity in the future. However, in order to grow to the level of international enterprises, it is more desirable for the Korean enterprises to make a various and high level marketing strategy for aggressive involvement in the foreign market than to promote export which has already reached its culmination. Also Korean enterprises have to cope with international business environments so that they strengthen international competition, and make a good profit in the foreign market. The various international marketing strategies will not only escape the corporate business from political, economic and social risk elements, but also guarantee foreign goods market and continuously maintain resources market. In this way Korean enterprises will bring about a vast economic growth.

      • EC市場 戰略 硏究 : 특히 對西獨市場戰略을 中心으로 Emphasis on Marketing Strategy of West Germany

        金鍾英 淑明女子大學校 1990 論文集 Vol.30 No.-

        Now EC integration is actively going on. It is very difficult to forecast the effects on our economy after integration EC's foreign policy is not clear. However EC will request strongly to Korea to open Korean market as much as EC. Thus, we have to open Korean market gradually. EC integration will make Korea difficult to trade and economic corporation at first. Thus, we had better prepare for the coming difficulties. The major conclusions of the emperical analysis can be summarized as follows : 1. Most of the Korean firms which are scattered West Germamy and EC market entered from 1970s to 1980s. They are usually small sized selling oriented firms. 2. The reason of foreign market involvement is to secure selling and production base. The barrier of entry EC market is high wages. While West Germany firms in Korea this is reversed. 3. German firms entered Korean market after enough previous research. But Korean firms have many difficulties in gathering sufficent informations because of the complexity of EC market and lack of amole knowledge about EC market. 4. While Korean firms which entered EC market performed their market utilized trust-worthy firms such as Korean Trade Association and German Chamber Commerce and Industry in Seoul. 5. Korean firms which have branches in West Germany and EC market have centered their point at new product development and high quality goods. There are the main points that EC market required. And this is Korean firms's faced homework. 6. Seeing the economic coorporation between Korea and EC, export and import trade recorded the highest and next is technical coorporation and the third is capital trade. 7. The major problems with Eastern, European countries are the lack of information, legal and political barriers and foreign exchange risk. Above all, Korean firms should raise the competiton ability, secure market and increase the various international marketing activeities. And proper informations should be gathered, analyzed, and distributed. In order to attain this, Korean firms should utilize KOTRA, financial firms and foreign branches. And they need systematic information exchange system. Also effective marketing research center should be opened and specialized information should be gathered, analyzed and distributed. This will reinforce the competition. In order to expand the EC market, Korean firms have to try main items and promising new items to EC market. Of course, joint venture as well as M&A(merger and acquisition) is the good form of expanding EC market. These will need the direct and indirect assistance of Korean Government. Nowadays the world is changing rapidly ; EC economic integration, the internationalization of world economy and so on. We have to make use of the advantages and get rid of the disadvantages. In order to perform this, we had better reestimate the What Korean firms are. Under the basis of these circumstances, we can increase the production and reinforce the international competition. Then, EC integration is a good chance for Korean industries to promote economic development.

      • 國濟마아케팅의 文化的 環境에 대한 考察

        金鐘英 淑明女子大學校 1988 論文集 Vol.28 No.-

        Culture influences our way of thinking. Oriental way of thinking is different from that of the Western. These cultures consist of several subcultures and they different styles respectively. They are also useful tools in understanding human behavior and come from behavioral sciences such as Sociology, Psychology, and Anthropology. Culture is a kind of knowledge communicated learned bur a specific language and way of life seen among the members of a specific group. It is the learned characteristic of behavior shared with by them. At this point, international marketers have to recognize not only the thought made by language and cultural homogeneity, but distinctive differences in the language at the same time and give a special attention to the language of silence which individual culture has. Culture in general, influences the circumstance of business-especially international business. Because culture is learend by the relations]lip between members of a group, the most characteristics of all which tell one culture from another are language, art, family rule, individual institution, class mobility, dynamics and social pattern of interaction. It is true that culture is simply a solution of our daily lives in each society. Products and services must solve the problems and satisfy the needs of consumers to exist. At this point, it is important for marketers to understand how much well-known products suffice in some culture and then to notice the fact that cultural differences tends to be more distinguished than cultural similarities, Marketers, however, have to recognize that all the people have same needs. Innovation has both absolute and circumstantial aspects. If some one product is introduced to the world market, it already is not innovation, but the product introduced to some market can be introduced to another and therefore, diffusion study of innovation is proper to international marketers under the various circumstances. But under most circumstances, business managers may not have enough time and money to be familiar with a subtle complication of culture. Above all, culture is the result of interaction of man and his enviornment. Man creates a culture and adopt himself to the one created. Culture is continually transfered from one generation to anotherr. Also culture is changed by something new. And so the modern business manager must recognize multicultural elements and develop accurate handling techinques of cultural differences. Being subtle, cultural influence is apt to be misunderstood. So our own culture often interrupts our understanding of others. The reason is we think other culture by the degree of similarity and difference between them, This is a SRC (self-reference criterion). International marketers not only carefully observe how much SRC makes a problem complicated, but further more by eluminating SRC, they will be able to attempt the accurate analysis of international circumstance. Culture leads man's behavior and his motive. It naturally influences the preference of purchaser and the pattern of product usage. International marketers must try to recognize the cultral diversification and understand its fundament. Beyond several cultures, since it is important for them to understand the scope of the generalization of cultural influences, international marketers should measure cultural similarities and differences. Finally, they need develop a synthetic system in order to identify the goal and avoid difficulties in the alternatives of selection. In other words, in order to sell products and services he should develop the best system for observing cultural influences on consumer's demands.

      • 抽象彫刻 制作 硏究

        金鍾瑛 서울대학교 미술대학 1976 造形 FORM Vol.- No.1

        「추상조각의 제작 연구」는 문화발전과 예술사조에 부응하는 창작과 미술교육을 위한 연구가 될 것이며 우리 나라 미술계의 발전에 이바지 할 것이다. 추상조각은 현대미술의 중요한 부문으로 국제적으로 활발히 연구되고 있으며 우리 나라 국전에서도 추상미술 부문을 따로 두어 그 장려에 힘쓰고 있다.

      • KCI등재

        체적 보존을 고려한 메쉬 간략화 알고리듬

        김종영,장태정 대한전자공학회 2004 電子工學會論文誌-CI (Computer and Information) Vol.41 No.05

        In this paper, a mesh simplification algorithm is proposed which considers the conservation of the volume of a 3D model. In General, most of mesh simplification algorithms use a distance metric. The distance metric is very efficient to measure geometric error, but it causes volume changes between the original model and the simplified model. In this paper, a mesh simplification algorithm which conserves the volume of the original model is suggested. A new vertex, resulting from an edge contraction, takes a position which conserves the volume of the 3D model using the proposed algorithm. Although the new algorithm needs more time than the QEM algorithm, it is shown that it conserves the original volumn of the 3D model during the simplification. 본 논문에서는 3D 모델의 체적 보존을 고려하는 메쉬 간략화 알고리듬을 제안하였다. 일반적으로 다른 대부분의 메쉬 간략화 알고리듬에서는 거리 기준을 사용한다. 거리는 기하학적인 오차를 측정하는 매우 효율적인 기준이기는 하지만 거리 기준만을 적용할 경우 원래 모델과 간략화된 모델 간에 체적 변화가 발생한다. 본 논문에서는 원래 모델의 간략화 과정 중에도 체적의 변화가 없는 메쉬 간략화 알고리듬을 제안한다. 본 알고리듬에서는 에지 하나를 줄이면서 체적의 변화가 일어나지 않는 정점 하나를 찾는 방식을 사용한다. 시뮬레이션을 통하여 제안하는 알고리듬이 비록 계산 시간은 좀 더 걸리지만 체적의 변화가 거의 없다는 장점을 가진 것을 확인하였다.

      • KCI등재후보
      • 정서장애아를 위한 학습공간 구성의 연구 : 교육모델의 검토를 중심으로 Characteristics of Educational Model

        김종영 계명대학교 산업기술연구소 1991 産業技術硏究所 論文報告集 Vol.14 No.2

        This Study is about designing classroom for emotionally disturbed children. To this end study programs (psychological model, behavioral madel, ecological model, general sensory model. etc.) are analyzed and their characteristics are noted. And two floorplans are illustrated. It can readily by seen that the classrooms are arranged so that specific areas are available for work on various levels of the developmental. The results as follows. i)Multivarious study activities are required. ii)A variety of classroom are required. iii)The flexibility of space is essential to study.

      • 통합교육에 대비한 특수교육시설의 연구

        권재웅,김종영 계명대학교 산업기술 연구소 1992 産業技術硏究所 論文報告集 Vol.15 No.2

        The purpose of this study is to find out foundations of reforming special educational facilities for the Mainstreaming Education in Korea. To this end, special education system and barrier point at special school and special class have been analyzed, and thier characteristics have been noted

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