일차배양한 흰쥐의 철수 후근신경절 세포에 존재하는 capsaicin-activated ion channel의 결합부위에 관한 연구

황선욱 서울대학교 대학원 1996 국내석사

現代 聖堂建築의 適正 位置 및 規模設定에 關한 硏究 : 天主敎 서울人敎區를 中心으로

황선욱 檀國大學校 大學院 1994 국내석사

本 硏究는 가톨릭 서울大敎區 내 76개 敎會의 現況調査와 分析을 통하여 現代 韓國 가톨릭 聖堂의 適正 位置와 規模 基準을 제시한 것이다. 따라서 本 硏究를 통하여 합리적인 本堂의 位置 設定으로 체계적인 本堂 新設과 分割의 原則을 세우고 分割地域의 예상을 통해 垈地確保의 어려움을 해결하고자 하였다. 또한 聖堂新築時의 規模 設定에 對한 類型을 제시하여 聖堂建築時의 計劃基礎資料를 제공하고자 하였다. 이를 위해 먼저 現代敎會의 本質과 使命을 考察하였으며(2장), 제2차 바티칸공의회가 敎會建築에 끼친 影響과 近代 以後 西歐 聖堂建築의 變化를 考察하였다. (2장) 또한 現代 聖堂建築의 空間構成과 천주교 서울大敎區 소속 聖堂의 事例分析(2·3장)을 통해 適正 位置와 規模를 設定(4장)하고자 하였다. 이러한 硏究를 통하여 얻은 結論은 다음과 같다. 첫째, 現代 聖堂建築의 類型은, 1) 類型A는 主敎座聖堂인 명동聖堂과 一般聖堂의 中間段階로서 地區의 中心에 位置하거나 歷史가 깊은 本堂 또는 여유있는 垈地와 面積을 지닌 本堂이다. 그러므로 類型A는 各 地區의 物理的·精神的 中心이 될 수 있는 本堂이다. 이 本堂에서는 各種 敎理와 盛事 및 地區別 文化行事등의 共同開催가 可能하도록 한다. 2) 類型B는 서울大敎區의 一般的인 本堂으로서 大部分의 聖堂이 이 範疇에 속하여 小共同體의 活性化와 本堂信者들의 司牧管理를 責任지게 된다. 3) 類型C는 서울 江南地域의 人口密集地域으로 他地域에 비해 信者比가 높고, 現在 信者數가 10,000名으로 聖堂의 分割이 切實하지만 計劃敷地의 確保가 어려운 聖堂이다. 이 경우 적은 敷地에 最小限의 所要施設만을 確保하고 信者數 3,000∼5,000名 水準으로 分割할 수 있게 한 것이다. 類型C는 類型B보다는 聖堂의 分布가 密集된 경우이며 基本的 施設이외는 類型A 聖堂의 施設을 利用할 수 있도록 한다. 둘째, 現代 聖堂建築의 位置 設定은, 1) 立地條件은 住宅街와 같은 常時居住人口가 많은 地域과 接近性과 認知性이 좋은 枝線路에 計劃하는 것이 좋다. 2) 宗敎施設은 地域의 Community-Center로서의 役割을 하는 것이다. 따라서 近隣柱區가 모여 하나의 Community를 이룬다고 할 때 韓國이 西歐보다 2.5培 密集化되어 있으므로 半徑 1km以內에 하나의 聖堂이 있는 것으로 하여 人口 약 100,000名을 對象으로 다음과 같이 類型別 管轄距離를 算出하였다. ◁표 삽입▷(원문을 참조하세요) 세째, 現代 聖堂建築의 類型別 適正 規模는, 1) 延面積은 信者數를 基準으로 하여 算出하였으며 각 類型別 延面積은 類型A는 5,000∼6,000㎡, 類型B는 2,500∼3,500㎡, 類型C는 2,000∼3,000㎡로 算出하였다. 2) 垈地面積은 現行 서울시의 建築法規를 考慮하여 容積率 100%인 것으로 算定하였다. 이에 따른 各 類型別 垈地面積은 類型A는 2,500∼3,000㎡, 類型B는 1,200∼l,750㎡, 類型C는 1,000∼l,500㎡로 算出하였다. 3) 大聖堂의 面積算出은 信者들의 미사 1回當 參席率이 10∼15%이므로 大聖堂 1人當 占有面積을 0.9∼l.0㎡로 하여 각 類型別로 類型A는 900∼l,500㎡, 類型B는 450∼750㎡, 類型C는 270∼450㎡로 算出하였다. 4) 小聖堂 面積은 類型A는 400㎡로 하고, 類型B와 類型C는 平日미사時에도 大聖堂 空間을 使用하는 것으로 하였다. 5) 敎理室 面積은 信者數에 대한 週日學校 學生數의 比率이 8∼9.5%이므로 1人當 占有面積은 0.9∼1.1㎡로 하고 敎室의 크기는 28∼42㎡로 하여 類型A는 720∼l,040㎡, 類型B는 360∼520㎡, 類型C는 216∼310㎡로 算出하였다. 6) 司祭館 面積은 司祭 1人當 寢室 1개와 書齋 겸 祈禱室 1개, 化粧室 겸 浴室 1개를 使用하고 居室·食堂·부엌은 共同生活을 原則으로 하며, 複道面積은 全體의 10%로 算定하였다. 이에 따른 각 類型別의 司祭館 面積은 類型A는 司祭數 3∼4인에 面積 134.8∼163.4㎡, 類型B와 類型C는 司祭數 2∼3인에 105.1∼134.8㎡로 算出 하였다. 7) 修女院 面積은 修女 1人當 8㎡의 방 1개와 4㎡의 化粧室 1개를 使用하는 것으로 하며, 부엌·食堂·居室은 共同使用하는 것으로 하여 算定하였다. 따라서 類型A는 修女數 4∼7인에 面積 80.9∼127.5㎡, 類型B는 修女數 3∼4인에 面積 67.7∼80.9㎡, 類型C는 修女數 2∼3인에 面積 54.5∼67.7㎡로 算出하였다. 8) 運營·事務空間은 類型의 區分없이 冊床 1개당 13.9㎡가 所要되는 것으로 算定하여 事務長 1인, 事務員 1∼2인으로 構成되는 것으로 보고 27.8∼41.7㎡로 算出 하였다. 9) 其他空間面積은 社會奉仕機能空間과 Service-area面積을 合算한 것으로 延面積에 대한 比率을 각각 類型A와 類型B는 42%로, 類型C는 25%로 算定하였으며, 이에 따른 각 類型의 面積은 類型A는 2,300㎡, 類型B는 1,260㎡, 類型C는 500㎡로 算出하였다. 이에 따른 각 類型別 面積 算出表는 다음과 같으며, 각 單位空間들은 最小面積을 基準으로 算出한 것이다. ◁표 삽입▷(원문을 참조하세요) 이상에서와 같이 서울大敎區를 中心으로 하여 現代 聖堂建築의 適正 位置 및 規模 設定에 關한 基準을 提案하였다. 그러나 本 硏究에서는 細部空間들의 面積 調査의 어려움으로 각 機能空間을 크게 묶어 面積 基準을 算出하였다. 따라서 앞으로 보다 效果的인 聖堂 設計指針을 마련하기 위해서는 각 細部空間들의 面積 算出이 必要하며, 이와 함께 각 地域別 特性에 따른 細分化된 硏究가 必要할 것으로 思料된다. This study sets the optimum jurisdiction area of the modern catholic church through the investigation and analysis of the present conditions of 76 parishes focusing on the 'Archdiocese of Seoul'. It solves the difficulty of obtaining the lot area by getting an idea of the next dividing area. And the study is to supply the basic information on the project of building a catholic church and the space organization of the modern catholic architecture. Therefore I have studied the nature and the mission of the modern church are considered. And the effects which the 'VATICAN II' have on the church architecture and the changes in the church architecture after the modern times are considered. And it has been tried to set the optimum location and size through the case study of the churches belonged to the 'Archdiocese of Seoul' and also the space organization of modern catholic architecture. The aims of this study are as follows : 1. To give a desirable direction in the modern church architecture by studying the role and function of them, and understanding the situation and problems of the Seoul catholic church architecture. 2. To give an optimum location and size of the catholic church architecture for a small parish which suits for the "2000's GOSPEL MOVEMENT". 3. To give an allocating guide of the reasonable, sysmatic function and space which suits the role and function of the modern church. The conclusions obtained from the above this study are as follows ; Firstly, the modern catholic church for each type is ; 1) Type-A is, as a middle step of parochia and Myong-dong cathedral that is cathedral a parish church which is situated in the centre of a area and deep -seated history and it also has a comfortable Lot-area and architectural-area. At this parish church is able to hold all sorts of a doctrine the sacraments and also cultiral events of each area, jointly. 2) Type-B which is the most of church became within the category of 'Archdiocese of Seoul' that is as general parish church, take responsibility for revitalize the small community and management of the believers in this parish church 3) Type-C is as a area of mass population or the parish church which has more than 10,000 believers presently, which have urgent problem of division of the parish church, but it has difficult problem of maintaining the planned site. The believers of mother-parish church is the church which divided into the level of 3,000~5,000 believers, at the situation of maintaining the level of general parish church. Secondly, for the location of the modern catholic church, 1) It would be better for the location to be planned near a residential area which has high regidential population, and the area along the road which is easy to be accessed and recognised. 2) It is assumed that Korea is 2.5 times more dense than the western contries. Assuming there is one church within 1.0km of diameter because the religious facilities are doing the role as a community center, the jurisdiction distance is calculated for the population of about 100,000. ◁표삽입▷ (원문을 참조하세요) Thirdly, the optimum size of the modern catholic church for each type is ; 1) Architectural-area is calculated according to the number of believers and the areafor the type-A, type-B, type-C is to be 5,000~6,000㎡, 2,500~3,500㎡ and 2,000~3,000㎡ respectively. 2) Lot-area is estimated as 100% of capacity considering the Architect Act. of Seoul. The lot-area for type-A, type-B and type-C according to that is 2,500~3,000㎡, 1,250~1,750㎡ and 1,000~1,500㎡ respectively. 3) The attendence rate of believers per service is abut 10-15% so that the occupied area per person is estimated to be 0.9~1.0㎡. Therefore the area of the sanctuary is calculated to be 900~1,500㎡, 450~750㎡ and 270~450㎡ for type-A, type-B and type-C, respectively. 4) Chapel-area is calculated to be 400㎡ for type-A, respectively. And type-B and type-C use the sanctuary. 5) The ratio of the number of believers to the number of weekend-school students is 8.0~9.5% so that the occupied area per person is estimated to be 0.9~1.1㎡ and 28~42㎡ for the classroom-area. According to this, the area of the classroom for a doctrine is calculated to be 720~1,040㎡, 360~520㎡ and 216~310㎡ for type-A, type-B and type-C, respectively. 6) It is assumed that one priest uses one bedroom, one prayer-room(or study-room) and one bathroom. And the living-room, a dining-room and a kitchen are set to be a communial living area. The area of the hall is calculated as a 10% of the total area. Considering the above calculations, the house of priest-area is calculated to be 134.8~163.4㎡ for type-A(for 3~4 priests) and 105.1~134.8㎡ for type-B and type-C(for 2~3 priests). 7) It is assumed that a room of 8㎡ and a bathroom of 4㎡ are needed for a sister and a kitchen, a living-room and a dining-room are used as a communial living-area. Therefore, the house of sister-area is calculated to be 80.9~l27.5㎡ for type-A(4~7 sisters), 67.7~80.9㎡ for type-B(3~4 sisters) and 54.5~67.7㎡ for type-C(2~3 sisters). 8) I assume that the office requires an area of 13.9㎡ per desk and is used by one head official and 1~2 clerks. I calculated that the office-area is 27.8~41.7㎡. 9) Other space area is the sum of the social service area and service-area and the ratios of that to the architectural area for type-A and type-B are calculated to be 42% and 25% for the type-C. The areas for each type according to the above calculations are 2,300㎡, 1,260㎡ and 500㎡ for type-A, type-B and type-C, respectively. The table of the area calculations for each type is as below. Note that each unit spaces are calculated based on the smallest area. ◁표삽입▷ (원문을 참조하세요) As above, this study suggested a guide about the optimum location and size of the modern catholic church, focusing on the 'Archdiocese of Seoul'. But in this study I grouped the working spaces to calculate the standard areas because of the difficulties in obtaining the detailed areas. To get a more efficient guide for the church architecture, I need to calculate the area of the detailed spaces. In addition, I think that we need a detailed study according study according to the regional characteristics.

호스피스 말기암 환자에서 NK세포 비율과 몰핀과 펜타닐 패치 사용량에 대한 음이온 흡입의 효과

황선욱 가톨릭대학교 대학원 2011 국내박사

물류공동화를 통한 기업의 경쟁력 제고 방안

황선욱 明知大學校 流通大學院 1999 국내석사

Since professor A. W. Shaw used the term "Logistics" for the first time in 1912, logistics have been changed into various figures mixed with commercial factors in point of viewpoint, shape, meaning. Especially, noticing the fact that a definition of logistics has had its meaning to be wide in proposition and field, whenever it went through particular alteration course, we can't overlook the question "Can we still define the accurate meaning of logistics?" Anyway, nowadays the definition of logistics include action of marketing, transport, storage, loading, packing, movement, and even the field of information act related, and the causes varied like this are logistic time-shortening, cost-reduction for ensuring of competitive advantage. Moreover, the environment of logistics was changed into the shapes of horizontal division, simplification of material resources security, phenomenon of blocking and globalization for ensuring this competitive advantage, ultimately the objectives of logistics were decided by two sides, service improvement for customers and economic operation of cost. The development of communication system and the accomplishment of consolidation of computer and all sorts of systems makes quickness, accuracy, maximization in quantity, and the establishment of outlook, production and sales plan by marketing information of multiple articles intended for more wide levels of customers is possible to us, and also easily outputting complicated logistics cost, we have come to promote rationalization of logistics. However, there happened huge cost in all kinds of organizations and management for logistics, and logistics standardization and logistics-sharing system appeared to correspond to these matters, and it has become a expanding trend gradually among international countries, same type of industries, different type of industries, firms by standardization and unitization. There are several conditions for the success of logistics unitization, and they may be desire for sharing, agreement, opportunity, environmental situation, administrative support. If these conditions would be activated through negotiation, enormous innovations would result through overall society. In this study, under the presumption these conditions had been satisfied I mentioned the unitization of logistics. We can expect the effects of concrete logistics unitization as follows ; reduction of logistics cost, improvement of loading percentage on transport, decrease of non-transport percentage by truck, shortening of movement, non-need for inspection of goods, reduction of facility investment, accuracy of charge system, simplification of calculation, relief of trafic congestion by one line transport system, rstionalization of business process, reduction of environmental contamination, reduction of social cost, improvement of logistics work productivity, improvement of financial status on logistics investent, improvement of efficiency by information system, maintenance and improvement of logistics service. But there are also serious problems as much as the big effect to activate logistics. Like to have been already written, there are problems such as difficulty of composition on participating company, differences in business information system, heterogeneity of firm culture, difficulty in negotiation among firms, matter of profitability by logistics system, keeping secrets, difficulty of service distinction, problem on the transport toll, and so on. But though there are a lot of troublesomeness, logistics unitification have been showing gradual progress, it is because that firms(for exemple, manufacturer, distributor, transporter)are raising the understanding on necessity of unitification step by step. There are successful propositions for firms as follows ; activation of joint transportation, establishment of joint logistics company, constrution of trustful relation among firms, buildup of business competitiveness by positive support on competent logistics firms, supplement of regulations and related laws on operational fund for business basis, appointment and support on wholesale and retail firms, standardization of internal equipment for logistics among companies, building of logistics facilities, administrative support, application of cross-talking form in transportation, establishment of joint transport system, relief of pass and parking restriction in fixed zone, and at the end buildup of cooperation system among distributors, manufactors, transporters. If the logistics system would be extended to this way, epoch-making logistics system breaking from existent system would be accomplished, and it is clear that this would make our many pressing problems solved out. Yet the understanding on joint logistics isn't in high level. But refered above, I expect that activation of joint logistics by increase of understanding would be not so long to be achieved. Therefore, from now on I anticipate that the way of logistics system would be renovated to more shape than now. Hopely this study would be useful to the purpose and many progressive studies to be achieved.

地方財政의 確保方案에 關한 硏究 : 淸州市를 中心으로

황선욱 淸州大學校 大學院 1983 국내석사

Bad financial situations of Korea's local cities are not today's problems but accumulated problems so far. Especially, demand of local administration has been enlarged with the increase of public services such as legional development and inhabitant welfare owing to the rapid economic growth which has been made since 1960s. But, the finances of small-medium cities such as "cheongju" increasingly tend to rely on the central Government because of the tendency of financial centralization and eoncentration of finance on some big cities as well as lacks of their own financial ability. The more the local finance relies upon the central finance, the more local government loses its autonomy. As the local goverment loses its autonomy, it has the difficulty in meeting the demand of local administration and loses the local characteristics. For this reason, it is difficult for small-medium cities such as cheongju city which is weak in finance to practice self autonomy, even though the constitution of the Fifth Republic had a little possibility in practicing it. Therefore, it is necessary those cities to secure their statle finance. Hence, this study aims to establish plans for securing local finance and indicates the problems for the finance of local governments of Korea, focusing cheongju city. The followings are the problems indicated in this study. First, while the rate of financial independence of big cities such as Busan and Taejeon were relatively high in 1981; 93.4% and 73.1% respectively, cheongju city's rate of it was 62.3%, which is a little over nation-wide average. This is a common phenomenon in most small-medium cities in Korea. Second, the reason why small-medium cities like cheongju have relatively low rate of financial independence is that sources of revenue with high elasticity mainly concentrated on the national taxes. And, local taxes consists of taxes which have little income elasticity like property tax. And, the fact that local sources of revenue was much too concentrated on big cities shows the unbalance in the sources of revenue between the regions. Third, because small-medium cities like cheongju are in financial difficulties, the share of general administrative expence in their annual expenditure came out to be higher than investment expence. Therefore, it is difficult for these cities to secure enough sources of tax, for they still remain as comsuming cities, with them not to be industrialized. Fourth, those cities have irrational finance supportion system. In case of cheongju city, the share of legal subsidy in overall revenue is 13.27%. Furthermore, the other smaller cities are less than that. The following plans are required to improve the above problems and to secure enough local finance. First, it is necessary to transfer a few national taxes and Value Added Taxes, which have characteristics of local taxes, into local taxes in order to avoid the poverty of local finance. Second, the rate of local tax has to be readjusted in terms of the economic growth and inflation within the limits not to increase the tax burdens of local inhabitants. And, it is necessary to give the local governments the right to adjust the tax rate in order to regulate themselves more efficently. Third, it is required to find the new potential sources of revenue. That is, it is necessary to secure stable local finance by introducing new tax systems such as regional development tax, invironment preserration tax and tobacco comsumption tax. Fourth, Current rate of local subsidy "13.27%" is not enough to meet the local inhabitants' financial demands. Therefore it is essential to raise the local subsidy rate up to 17.6%, which is the level prior to "August 3 Measurment". Particulary, small-medium cities like cheongju have relatively heavy burden of local taxes, clear-cut lines of business have to be established between national government and local government. And it is also necessary for national government to grant the national subsidy on the basis of current price, not the former year's unit price. This study has investigated problems on the finance of local governments and improving plans for the problems, but it is impossible to expect the effect of revenue guarantee without reasonal expenditure. Therefore, to save annual budget can be regarded as a device to secure local finance. And, it is possible to save expenses by transferring some projects to private enterprises and placin some public service sections under private management. It is also possible to save budget and make the efficient utilization and distribution of national resources possible by establishing post management and evaluation system. In conclusion, it is urgent to make the local autonomy system, which has not been practiced on the ground of weak financial situation of local governments, be practiced as soon as possible by securing the finance of local government. Thus, these approaches are to contribute to the development of politics, economy, public administration, and culture of local community.

상상적 이미지를 통한 금속 조형 연구

황선욱 건국대학교 대학원 2001 국내석사

정서적 측면에서 예술은 언제나 그 시대의 현상을 반영하고자 하는 노력을 해왔다. 과거 산업혁명 이후 일어난 미술공예운동이나 추상표현주의 이후의 현대 작가들에 이르기까지 보여지는 작품들은 항상 그 시대를 대변해 왔고 그 사회의 문제를 조명할 수 있도록 사회적 경향을 표현해왔는데 이것이 가능한 이유는 작가는 예술작품을 창조하는 작업을 하는 사람이자 동시에 한 사회의 구성원이기 때문일 것이다. 작업을 하는 사람에게 그가 속한 사회 성향이 작업 속에서 묻어있는 것은 당연한 일이며 그것은 그 사람이 사회 안에서 살면서 그 속에서 활동을 하는 한 사회적 경험이 작업에 스며든다는 의미이다. 이렇듯 작품과 사회적 성향이 서로 연관지어 진다면 현대의 작품에서 나타나는 모습은 현대의 사회적 성향과 무관하지 않다. 과거의 작품들은 각기 그 나름대로의 독특한 사회적 성향을 시대적으로, 그리고 지역적으로 서로 다른 특징을 나타내고 있다. 바로크, 로코코, 모더니즘, 포스트 모더니즘 등 수많은 특징들이 보여지지만 이러한 것들이 현대 사회성을 대변할 수 있다고는 생각하지 않는다. 현대사회란 복합적인 구성사회이면서 거대사회인 동시에 과거에는 없었던 사회 구성원의 개인주의적 성향과 자아인식의 정도가 깊어졌기 때문이다. 그러므로 현대 사회의 특징적인 경향인 개인주의적 성향과 자아 인식의 신장이 두드러지게 보여지는 문화의 일면으로서 환타지, 즉 환상이라고도 불리는 사회 현상에 관해 서술하였고 이를 작업으로 이끌기 위해 상상세계 안의 주관적인 사회의 모습을 상상적 이미지의 연상을 통해 표현하였다. 따라서 본 작품연구는 위와 같은 의도로 제작된 일련의 작품을 통해 거대하고 복합적인 현대 사회구조 속에서 사회구성원의 자아인식의 깊이를 유발하는 실마리를 제시하고자 한다. Arts have always sought to make an effort to approach the social problem of the times in emotional terms. Artistic works produced by contemporary artists since the art and craft movement and abstract expression after the Industrial Revolution have represented the times when they have lived. They have expressed the social trends to illuminate the problem of their society. The reason that this has been possible is that the artist is at once the person engaging in a work of creating the artistic work and a member of society. For those engaging in an artistic work, it is natural that the disposition of the society to which they belonged is embedded in their artistic work. This means that their social experiences pervade their artistic works as long as they live in society and engage in artistic activity in it. As such, if the artistic work and the social disposition are mutually related to each other, the picture appearing in contemporary works is not unrelated to the contemporary social disposition. Past artistic works exhibit their unique social dispositions that have temporally and regionally different characteristics. Even though they illustrate numerous characteristics such as Baroque, Rococo , Modernism, Post-modernism and many others, it is not thought that they can represent the nature of contemporary society. As contemporary society is alike the multi-valued society and mega-society, the level of individualist disposition and self-consciousness of the member of society have been deepened. Therefore, this study attempted to describe the social phenomenon called fantasy as the cultural facet that the increase of individualistic disposition and self-consciousness, the characteristic tendency of contemporary society, appear to be remarkable and express the subjective picture of society within the imaginary world through association with the imaginary image in order to drive this to work. Accordingly, this study represented as a shape of a member of society and as the plastic work, the imaginary image appearing by forcedly associating the world made up of imagination with the definite range of imaginative power rich in the subjective disposition so as to maximize the individual's free imaginative power as much as possible. By doing so, this study attempted to present a clue to induce the individual member of society to have the depth of self-consciousness in huge and multi-valued contemporary society.

주성분 기법을 활용한 NBA선수 포지션별 선수평가지수 및 연봉예측모델 개발

황선욱 東國大學校 2019 국내석사

The purpose of the study can be divided into two main categories. First, it is to develop a player evaluation index for each position that can replace the existing player evaluation index used in the NBA. Second, based on this evaluation index, it is to develop an annual salary prediction model of players and provide objective evidence on the market value of players. A total of 400 athletes who digested the 2016-2017 season were analyzed based on season performance data. The main component analysis was used to solve the problem of high correlation among the 14 variables, and As a result, the competitor evaluation index of Guard, Forward and Center players were developed three each. In order to see the relationship between salary and salary using the developed competitor evaluation index, an annual salary evaluation model was developed using the regression analysis of main components. As a result, the C_1 variable in all position salary evaluation models could be identified as the variable that affects salary the most. Through this study, we were able to develop player evaluation indexes and annual salary evaluation models for each position, and if these results are applied in the KBL, we hope that they will contribute greatly to the value assessment market for professional basketball players.

자동차 제조업 작업자의 직무스트레스 수준과 근골격계질환 유병률의 상관관계 분석

황선욱 서울대학교 대학원 2009 국내석사

문화예술 스폰서십을 통한 이미지 전이 효과 분석 : 후원목적/기업유형에 따른 기업이미지를 중심으로

황선욱 성균관대학교 미디어문화융합대학원 2020 국내석사

기업이미지가 기업의 성패를 좌우하는 시대다. 기업이미지 관리의 중요성은 아무리 강조해도 지나치지 않고, 기업은 긍정적인 기업이미지를 만들기 위해 다방면으로 노력한다. 본 연구는 기업이미지 관리를 위한 커뮤니케이션 도구 중에서도 ‘문화예술 스폰서십’에 대해서 분석하였다. 또한 ‘이미지 전이 효과’ 이론을 적용하여 그 효과를 확인하고, 문화예술 스폰서십에 참여하는 ‘후원 목적’과 ‘기업 유형’에 따라서 유의미한 차이가 있는지 비교하였다. 본 연구는 문화예술 스폰서십을 통한 이미지 전이 효과를 분석하기 위해 시나리오를 바탕으로 실험 연구 조사를 실시하였다. 후원 목적(영리적/비영리적)과 참여 기업유형(B2C/B2B)을 독립변인으로 하는 2×2 요인 설계방안으로 총 4그룹으로 나누어서 연구를 진행하였다. 총 320명을 대상으로 그룹별 80명씩 성별과 연령대를 동일하게 배분하여 실험처치물과 설문 문항을 통해서 스폰서십 정보 노출 전의 기업이미지, 행사 이미지, 스폰서십 정보 노출 후의 기업이미지를 측정하였다. 설문 항목의 신뢰도 분석을 실시하였고, 문화예술 스폰서십을 통한 이미지 전이 효과를 확인하기 위해서 스폰서십 정보 기사를 제공하기 전과 후 기업이미지와 행사이미지 간의 각 차이값으로 대응표본 t-test를 수행하였다. 또한 후원 목적(영리적/비영리적)과 기업 유형(B2C/B2B)에 따른 차이를 자세히 분석하기 위해서 각각의 조건별로 대응표본 t-test를 실시하였다. 이에 따른 연구 결과를 요약하면 다음과 같다. 첫째, 문화예술 스폰서십을 통해서 이미지 전이 효과가 일어나는 것을 확인하였다. 둘째, 문화예술 스폰서십을 통해서 세부 이미지 속성별로 행사이미지에서 기업이미지로 전이되는 효과가 발생한다. 셋째, 문화예술 스폰서십의 후원 목적이 비영리적일 때, 영리적인 경우에 비해서 상대적으로 이미지 전이가 더 유의한 효과를 나타내는 것을 확인하였다. 넷째, 문화예술 스폰서십에 참여한 기업 유형이 B2C 기업인 경우와 B2B 기업인 경우일 때 이미지 전이 효과에 있어 유의미한 차이가 나타나지 않았다. 위 결과를 종합했을 때, 기업이 문화예술 스폰서십의 특성을 전략적으로 고려하면 이를 주요한 마케팅 커뮤니케이션 수단으로써 활용할 수 있다는 사실을 확인하였다. 본 논문에서는 연구 결과를 통해 기업이 대중을 대상으로 기업이 지향하는 이미지를 구축하고자 할 때, 문화예술 스폰서십이 효과적인 도구가 될 수 있다는 점을 제시하였다. 이러한 결과를 종합하였을 때, 본 연구는 다음과 같은 의의가 있다. 첫째, 커뮤니케이션 이론 중 하나인 ‘이미지 전이 효과’를 ‘문화예술 스폰서십’에 대입해 분석한 연구 사례를 제시했다는 학문적 의의가 있다. 둘째, 기업 홍보/마케팅 담당자 및 문화예술 산업 분야 종사자에게 기업이미지 제고를 위한 실무적 시사점을 제공하였다. ‘문화예술 스폰서십’의 효과를 확인함으로써 기업의 브랜드 전략 수립 시에 검토 가능한 커뮤니케이션 도구를 제시하였다. 문화예술 스폰서십이 기업이미지에 미치는 영향을 이미지 전이 효과를 통해 분석한 본 연구는 이 같은 학문적, 실무적 의의를 지닌다고 볼 수 있다. Corporate Image dictates its rise and fall. The importance of corporate image management can never be overemphasized, and every business makes every effort to improve their corporate image. Among many communication tools for corporate image management, this study focuses on the concept of “Culture and Arts Sponsorship.” By applying the theory of “Image Transfer Effect,” the study verifies the effects of culture and arts sponsorship and compares whether its impacts on corporate image differ according to the “purposes of sponsorship” and the “types of business.” To test for the image transfer effect culture and arts sponsorship on corporate image, the study designed and conducted a survey based on a scenario. The survey was divided into four groups via 2 x 2 factor design method using a) the purposes of sponsorship (either for-profit or non-profit), and b) the types of business (either B2B or B2C) as independent variables. The study divided 320 respondents into sub-groups of 80, where their genders and ages are homogeneously distributed. Then the respondents were given experimental materials and questionnaires to measure the corporate image before disclosure of the sponsorship information, the event image and the corporate image after disclosure of the sponsorship information. Controlling for the validity of survey items, a paired-sample t-test was conducted on the difference of corporate and event image levels before and after providing articles about the sponsorship to verify the image transfer effect on culture and arts sponsorship. To understand the impact of the factor matrix (the purposes of sponsorship and the types of business) on the image transfer effect, the study conducted a paired-sample t-test of each factor. The findings can be summarized as follows; 1. Culture and arts sponsorship does trigger the image transfer effect, 2. Through culture and arts sponsorship, there is an effect where specific features of a certain image transfers from an event image to a corporate image, 3. The impact of image transfer is relatively more significant when the purpose of culture and arts sponsorship is for-profit than non-profit, and 4. The image transfer effects are not significantly different regarding the business type(B2B or B2C) of the sponsor. These findings imply that culture and arts sponsorship can serve as a strategic marketing communication tool in improving the public perception of corporate image. Concluding from the findings, the significance of this study is both academic and practical. The study provides an academic research case on empirically verifying the communication theory “Image Transfer Effect” via “Culture and Arts Sponsorship.” It also serves as a practical evidence for corporate marketers and culture and art industry workers on improving corporate image. “Culture and Arts Sponsorship” can now serve as a viable communication tool in development of branding strategies.

고분자 유전체와 플라즈마를 이용한 플렉서블 유기박막트랜지스터

황선욱 홍익대학교 대학원 2009 국내석사

평판 디스플레이가 사용되기 시작하면서 소형 전자기기인 모바일에서부터 TV와 같은 대형 전자기기까지 짧은 기간 동안 빠른 진보와 함께 인간의 시감을 통한 빠른 인지정보를 제공하는 형태로 발전의 비중이 높게 진행되고 있다. 이러한 발전 추세와 함께 디스플레이의 고해상도를 구현하기 위한 부품의 하나로 능동 소자형 기판과 같은 반도체 소자도 많은 기술적인 발전이 진행되어 왔으며, 응용 분야로 유기 박막 트랜지스터 (Organic Thin Film Transistors, OTFT) 연구도 많은 개발이 진행되어 왔다. 유기 박막 트랜지스터는 아직까지 게이트 절연체로 SiO2와 같은 무기물을 이용한 연구가 많이 진행되고 있는데, 이와 같은 무기물을 플렉서블(flexible) 디스플레이 등에 적용하기에는 한계가 있고 유기 트랜지스터의 이점을 살리기에는 충분하지 못하다. 이러한 한계점을 다소 극복하고자 간단한 공정을 이용하여 박막층을 유기물로 구현하기 위하여 플라스틱 기판의 특성을 플라즈마를 통한 계면 특성화를 활용하였으며, 고분자 물질을 용액화 하였다. 고분자 물질은 Poly-vinyl alcohol(PVA)과 Poly(9-vinyl carbazole)(PVK)를 사용하였다. PVA는 유전상수 값이 크고, 감광성 물질이며, 용매로 증류수를 사용하기 때문에 flexible 디스플레이에 쓰일 유기 박막 트랜지스터 제작에 유용하다. 그리고 Poly(9-vinylca -rbazole)(PVK)는 박막 형성이 잘 되고 HOMO-LUMO 밴드갭이 큰 물질로, 계면특성 향상을 위해 사용하였다. 또한, 가장 많이 쓰이는 소스-드레인(source/drain) 전극인 금(Au)을 비용 절감을 위해 니켈(Ni)과 은(Ag)를 사용하여 금과 유사한 성능을 보이는 소자를 제작하였다. As the interface properties were improved, it was remarkably developed the performance of organic thin film transistors (OTFTs). The basic electrical characteristics of OTFTs which adopted adhesion layer formed by solution process were investigated on the plastic substrate. It was found that PVK buffer layer promoted pentacene crystalline more densely packed than a bare pristine organic dielectrics, because of the characteristics for better morphology, smoother roughness, lower polarity and surface energy. The properties of the pentacene are closely correlated with the morphology of dielectrics and especially, in the case of PVK buffer layer, the roughness of dielectric is a critical factor for determining the growth of pentacene crystalline. Moreover, the surface energy and polarity have a strong influence on the growth of pentacene crystalline. The performances of OTFTs were improved by the modification of interface characteristics which has a more hydrophobic property and better morphology by inserting PVK adhesion layer. Moreover, Ag was suggested as source and drain electrode with Ni as an adhesion film for buffer layer and also as a hole injection film to pentacene layer in this presentation. Ag and Ni is currently available at production line for inexpensive and large size display. Top-contact pentacene TFT was fabricated using Ag as a source drain electrode and C-PVA film as a dielectric layer on the PES Plastic Substrates. To increase of mobility and improving stability between PES plastic Substrate between organic dielectric interface, oxygen plasma pre-reatment is processed. We have obtained a mobility value of about 1.52 cm2/Vs as saturation mobility, The on-off current ratio (Ion/off) is about 106 in a gate voltage span between 1 and -6 V while the drain voltage set at -5 V. It was also found that inexpensive Ag with Ni as a source and drain electrodes and PVK buffer layer can be applicable for fabricating pentacene TFT having a good elelctric characteristics. In this letter, we have demonstrated that Ag electrode itself as a S-D electrodes for OTFTs did not show good electrical characteristics. However, the insertion of the PVK buffer layer and Ni layer buffer layer conspicuously improved the electrical characteristics of OTFTs such as transfer and output characteristics. Moreover, we was found that oxygen plasma pre-reatment can be applicable for fabricating pentacene TFTs having good electrical characteristics. we suggested that commercialization and flexibility of driving circuit devices, the electrical characteristics of OTFTs which have bottom-contact and top-gate structures adopting organic thin film will be kept investigating in the future.