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외식기업의 내부마케팅 활동이 영업사원의 핵심역량과 직무만족에 미치는 영향
하재홍 ( Jae Hong Ha ),허진 ( Gin Hur ),박종혁 ( Jong Hyuk Park ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2012 호텔리조트연구 Vol.11 No.2
The purpose of this study was to provide the Management and HR and Education Managers of Foodservice Industry with basic materials for efficient human resource management as well as to provide basic materials for salesmen of Foodservice Industry`s which have not been studied sufficiently, by reviewing internal marketing activities of Foodservice Industry`s to create profits which is the ultimate goal of the companies, and reviewing the influence of these activities on the core competency and job satisfaction. For the purpose of this study, empirical analysis using SPSS 18.0 was performed.
약선요리전문점의 메뉴선택속성이 고객만족 및 장기관계지향성에 미치는 영향에 관한연구
김경자 ( Kyung Ja Kim ),허진 ( Gin Hur ),최성기 ( Seong Gi Choi ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.1
This study analyzed influential relationships among ``pharmacological action``, ``recipe of medicated diet food``, ``quality of medicated diet food``, ``nutritive components``, customer satisfaction, and long-term relationship orientation as medicated diet restaurants`` menu selection attributes using structure equation modeling to establish marketing strategy for maintaining and securing customers of medicated diet restaurants by investigating influential relationships among medicated diet restaurants`` menu selection attributes and customer satisfaction and long-term relationship orientation. The result shows that pharmacological action about medicated diet restaurants`` menu selection attributes does not have significant influence on customer satisfaction but recipe of medicated diet food, quality of medicated diet food, and nutritive components have significant influence on customer satisfaction. Diversity about medicated diet food as price, freshness, cleanliness and equipment``s quality doesn``t meet customer needs yet. It was analysed that pharmacological action, recipe of medicated diet food and quality of medicated diet food about medicated diet restaurants`` menu selection attributes and long-term relationship orientation didn``t have significant influence on long-term orientation, but nutritive components had significant influence on long-term rela- tionship orientation. It showed that customer satisfaction about medicated diet restaurants`` menu selection attributes had significant influence on long-term relationship orientation. It can be comprehended that having medicated diet food is good for health, and customers are willing to keep long-term and sustainable relationship with medicated diet restaurants regardless of high prices.
창업자 특성에 따른 외식창업 성공요인이 창업의도에 미치는 영향
배혜숙 ( Hye Suk Bae ),허진 ( Gin Hur ),김영길 ( Young Gil Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2012 호텔리조트연구 Vol.11 No.2
This study purposed to identify the characteristics of food service business and entrepreneurship and to analyze empirically and suggest the success factors of new food service businesses. The results of this study are expected to provide implications for the success of new food service businesses to the managers and future founders of food service business, faculty at educational institutions related to food service business, and food service business consultants. In order to enhance content validity, we extracted attributes and variables for empirical analysis from previous studies, and analyzed collected data using SPSS 18.0. The results of among the success factors of new food service businesses, capital power, business concept, location characteristic, store characteristic, and entrepreneurship had a significant positive effect on intention to found a new food service business. In addition, business concept was considered the most important factor, which was followed by entrepreneurship, capital power, store characteristic and location characteristic.
국내 대형마트 이용고객의 소비자 가치가 로하스 의식과 상품구매에 미치는 영향
이수연 ( Soo Yeon Lee ),허진 ( Gin Hur ),류동균 ( Dong Gyun Ryu ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.1
This research is designed to investigate the types of consumer value which exists for the discount store consumer, how much the consumer understands Rohas, which became a trend after the wellbeing era, and what impact it has on buying behavior for displayed products at a discount store. By multiple regression analysis, hypothesis 1-1 showed that it does not have (+) effect since p-value for consumption orientation is 0.065, meaning that it is not significant. On hypothesis 1-2, p-value for individual value and consumption orientation is 0.084 and 0.467, respectively, meaning that it is not significant and does not have (+) effect. On hypothesis 2, individual value is 0.055, which is not significant, and did not have (+) effect on product purchase. And on hypothesis 3, we could understand that it was significant on the environment and purchase, having (+) effect on product purchase.