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      • L.A. 올림픽 柔道競技의 一考察 : 年齡, 身長을 中心으로

        趙在基 東亞大學校 附設 스포오츠科學硏究所 1985 스포츠科學硏究論文集 Vol.3 No.-

        In this study, the writers of the thesis have studied age and height of champions participated in L.A olympic Judo Game, which I believe, will Contribute to the Supply of source of reference, for the planning of selection and training of the Korean National Champions. I have therefore, analyzed age and height of 207 Champions Participated in L.A olympic Judo Game. My finding is as follows: 1) Average age of Champions was 25 years old, the eldest of medalist was 35 years old and the youngest was 18 years old. Those medalist showed younger than average age about 60%. 2) Age of the Korean National Champions showed higher age. Medalist showed too average age 21.5 years Old(4 number) with the exception of Hwang Jung Oh. Therefore these medalist become average age in seoul olympic Judo Game. 3) Average of Champions showed increase according to category and Category-86kg was average height 180cm. These tendency was similar a medalist. 4) Height of the Japanese National Champions showed smaller height, in particular, Light and Heary Category was notable. 5) In the case of Height, the Korean National Champions belongs to tall. 6) In the case of physique index for the medalist, the more Category Division was hight, the more it generally showed increase.

      • 프로스포츠의 경영전략에 관한 연구

        조재기,주동욱 동아대학교 스포츠과학연구소 2000 스포츠科學硏究論文集 Vol.18 No.-

        Currently in Korea, professional baseball is having a hard time owing to the discrepancy of opinions between the players and the team management. In other words, their interests and thoughts are far from consensus. On the contrary, In Japan and the USA, each team management is indulged in a variety of strategies for constant income while the players' yearly salary keeps rising year after year. Both the income distribution system of the USA and the grant system of Japan can guarantee steady income to each professional team, while clearly differentiating the income sources of the federation and those of each team. That is, the federation's assets and income including nationwide broadcasting fees are equally allotted on the one hand, each team's marketing management efforts make a great difference on the other. Especially in the USA, highly-lucrative teams try to make more profits by selling local airing rights, luxury seating, and special spectator seats, among others. According to Bianco (1997), the New York Yankees and other teams endeavor to scout some elite or popular players from Korea and Japan to create a new customer market. Besides baseball, most of American professional sports make use of the naming right. Namely, the cost for a new stadium can be reaped from the companies that post their names to each stadium, almost as much as a third. In conclusion, each team should adopt more positive, proper and target-oriented marketing management strategies in addition to the strengthened relationships among the fans, regional communities, mass media, and sponsors. In this way thinly, can professional teams improve profitability, secure qualified players, and always get the concern and love from the fans.

      • 스포츠를 위한 지도성 행동유형에 관한 연구

        조재기 東亞大學校 附設 스포츠科學硏究所 1995 스포츠科學硏究論文集 Vol.13 No.-

        This study aims to analyze the relationship between leadership styles and situation characteristics of school sports coaches in South Korea. Leadership of coaches in integral in the effective functioning of an athletic group. And also, the situation characteristics dictate leader behavior in the that the leader is required to meet the demands of the situation as a function of the relationship role. The specific variables associated with the characteristics of the situation which were used in the study were sex of coaches , level of schools, types of schools, the age, coaching experience, playing experience, number of team member, types of sports and record of individual and team game. The specific behavior variables which were used in the study were those from the relationship Scale for Sport(Chelladurai and Saleh, 1980). These variables were Training Behavior, Democratic Behavior, Autocratic Behavior, Social Support Behavior, and Rewarding Behavior. A total of 505 coaches from schools in South Korea participated in the study. The data for the situational variables and for the behavioral variables were obtained through a questionnaire by the mail. The statistical method of stepwise multiple regression analysis, in SPSS Statistical Pakage were used to analyze the data. A stepwise regression analysis was performed for each of the five behavioral variables to determine which of the situational variables were related most highly with the behavioral variables being analyzed. The significant relationships from the analysis were as follows : 1. Training Behavior is related to more coaching experience and less losses in the opening part of a game. 2. Democartic Behavior is related to less coaching experience. 3. Autocratiac Behavior is related to more coaching experience, higher age, and more loss in the opening part of a game. 4. Social Support Behavior is related to more wins in team play game. 5. Rewarding Behavior is related to more coaching experience, It was concluded that the results supported the influence of situational variables on behavioral variables.

      • KCI등재

        프로스포츠 선수들의 여가 활동 실태

        조재기,신영균,주동욱,손명준 한국스포츠산업경영학회 2001 한국스포츠산업경영학회지 Vol.6 No.2

        본 연구에서는 현재 각 팀별, 구단별로 극심한 경영악화로 인해 고전을 면치 못하고 있는 우리나라 프로스포츠의 활성화를 위해 한국 프로구단 및 구단에서 활동하고 있는 선수들의 여가 실태와 미래에 대한 전망을 구명하여 보다 안정된 선수생활 속에서 최고의 기량을 발휘할 수 있는 경영전략 수립의 기초 자료를 제공하는데 목적이 있다. 연구의 대상은 2001년 7월 현재 프로야구, 프로축구, 남자프로농구, 여자프로농구 등의 프로 연맹에 소속된 선수를 모집단으로 설정하여 활동종목 및 조사가능성 등을 고려한 유층집락무선 표지법으로 총 403명(야구115명, 축구186명, 남자농구 50명, 여자농구 52명, 성별로는 남자351명, 여자 52명)의 유효 표본을 추출하였다. 조사도구는 Baillie 와 Danish(1992), Gordon(1995), Murphy(1995), Person 와 Petitpas(1990), Grove 와 Lavallee 1997), Blined 와 Stratta(1992)등의 선행연구에서 사용된 설문지를 근거로 하여 본 연구자가 적합하게 재구성하여 설문지를 작성하였다. 설문지의 신뢰도는 Cronbach's α값이 질적 데이터를 제외한 양적 데이터를 대상으로 한 신뢰도 검사에서는 신뢰도계수가 .8298로 나타났다. 자료처리는 회수된 설문지 중 분석 가능한 자료를 컴퓨터에 개별 입력시킨 다음 S.S.R.I(Social Survey Research Information)사의 다변량 통계해석용 프로그램을 이용하여 교차분석법(cross tabulation)을 사용하여 다음과 같은 결론을 얻었다. 첫째, 평일 여가시간은 전체적으로 2시간이상이 39.4%로 가장 많았으며, 이어서 1시간30분∼1시간30분(21.7%), 30분∼1시간(7.2%), 30분 미만(6.4%)의 순이며 유의차 검정결과 p<.05수준에서 통계적으로 유의한 것으로 나타났다. 둘째, 여가동료는 팀동료가 48.6%로 가장 많았으며 이어서 가족(28.3%), 기타 (14.6%), 혼자서(8.4%)의 순으로 나타났다. 이를 다시 종목별로 살펴보면 야구는 가족(38.3%)과 팀 동료(38.3%)가 가장 많은데 비해 축구는 팀 동료(58.6%)가 가장 많았다. 유의차 검정결과 p<.01수준에서 통계적으로 유의한 것으로 나타났다. 셋째, 미래에 대한 자기 전망은 전체적으로는 60.4%의 선수들이 자신의 미래에 대해 낙관적인 전망을 하고 있는 것으로 나타났다. 비관적 전망의 소유자는 9.3%에 지나지 않았다. 성별로는 남녀 모두 낙관적 미래관을 피력하는 속에서도 불안하지만 지금은 생각하고 싶지 않다는 현실도피형이 남성 32.7%, 여성 15.1%로 여성에 비해 남성이 높게 나타났다. 유의차 검정결과 p<.01수준에서 통계적으로 유의한 것으로 나타났다. This paper aims at revealing the leisure activity in the actual condition and a prospect of future by Professional Players in Korea, improving any problems they face now, and producing their better performance. In particular, in terms of making marketing strategy of Korean professional sports, raising players' satisfaction and sound consciousness is essential in controlling players, the central products of professional sports, and improving their athletic performance. Therefore, this job of interpreting the living consciousness of Korean professional athletes and suggesting the various factors leading to their uncertainty is considered to be meaningful for professional sports marketing in korea. The following sums up the conclusions from this research: First, The leisure of a work day, 2 hour and over was 39.4% indicated soon after 1 hour half∼2 hour 25.3%, and 1 hour∼1 hour thirty minutes 21.7%, thirty minutes∼1 hour 7.2%. Second, leisure a fellow worker was team worker 48.6% and family 28.3% soon after the others 14.6%, by oneself 8.4% to appeared. Third, Appraisement oneself of future was Professional Players to take a hopeful view of 60.4% and to take a gloomy view 9.3% to be made known.

      • 2002년 부산아시안게임의 마케팅 전략

        조재기 동아대학교 교육대학원 1996 동아교육논총 Vol.22 No.-

        2002년 부산 아시안게임의 성공적 개최는 부산을 풍요롭고 살기좋은 도시로 변모시키는 계기가 될 것이며 대륙으로 향하는 시발점인 동북아의 관문으로서 21세기 정보화, 세계화시대를 맞이하여 정보와 물류 중심의 도시로 부상 할 수 있는 결정적인 계기가 될 수 있으므로 이 목적을 달성하기 위해 모든 이론적 배경으 정립과 활동이 필요하다. 이러한 이론적 배경의 하나로 부산아시안게임의 활동방안을 마케팅과 연계시켜 생각하는 것은 당연한 귀결이라 하겠다. 경영학에서 마케팅의 영역에 상품과 서비스 이외에 아이디어나 이념까지 포함된 것은 최근의 경향이므로 이념적인 소구(訴求)의 대상인 대형스포츠 이벤트에 마케팅적 사고방식의 적용은 스포츠 마케팅 연구에 새로운 학제간의 접근을 시도한 것이다. 또한, 부산아시안게임의 준비를 시작하는 이 시점에서 아시안게임을 스포츠 마케팅의 한 영역으로 설정하고 전형적인 마케팅 기법인 시장세분화 전략을 토대로한 홍보전략 모델을 개발하여 국내외에 가장 효율적으로 접근 할 수 있는 방안을 제시한점에 그 의의가 있다고 하겠다. 따라서 본 연구는 2002년 부산아시안게임을 하나의 상품으로 간주하면 시간적 배분상 홍보전략은 다음의 결론에 도달할수 있다. 우선 2002년 아시안게임이 한국의 부산에서 개최됨을 알아야하고(attention) 한국과 부산이 어떤 곳인가(interest)에 관심을 갖고 부산아시안게임의 특성을 알고 참여의사를 일으켜(desire) 계속적인 대회준비 사항을 파악하여(memory) 대회의 최종참가를 결정한(acquriment) 다음 실제 대회에 참여하여(utilization)보고 그 결과를 평가하는(post-evalution) 7단계를 거치므로 이에 대응하는 홍보전략이 모색되어져야 한다. The successful holding of the 2002 Pusan Asian Games will work as the turning point to make Pusan affluent, decent and a city good to live in. Also, with the advent of 21c information and globalization era, that could be the critical opportunity for Pusan to emerge information and product circulation-centered city as the gateway for the northeaast Asia which is starting point toward continent. To make this purpose successful, it is needed to set up and activate all theoretical backgrounds and it is natural result to consider together the activity program of the 2002 Pusan Asian Games with marketing. In MBA area, it is a new trend that beyond goods and services, ideas and ideology are included in marketing area. Therefore, we seek the idealogical object which is the application of marketing way of thinking to big sports event. This is a new academic approach toward the research of sports marketing. Also at this point to ready 2002 Pusan Asian Games, it has the meaning that setting up 2002 Pusan Asian Games as one of sports marketing area and develope public information strategy model based on market subdivision strategy, the traditional marketing method, to suggest the way to approach very effectively toward nation wide and internationally. With the above result, if we consider 2002 Pusan Asian Games as one of goods, time-divisional public information strategy comes to this conclusion. Because 2002 Pusan Asian Games goes through this 7-step, they should know 2002 Pusan Asian Games is holding in Pusan, Korea(attention), get attention to know Korea and Pusna(interest), know the special point of 2002 Pusan Asian Games and make desire to participate(desire), continual acknowledgement of the Games readiness(memory), make final decision to take part in(acquirement), participate to the actual Games(utilization) and evaluate the result(post-evaluation), the public information strategy which is comparable to the 7-step should be searched.

      • 해양 레저스포츠 관광상품화 개발을 위한 대학과 지방자치 단체간의 커뮤니케이션 모형개발(Ⅰ)

        조재기,신영균,손명준 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6

        This study utilized antecedent studies and statistics made by local governments and other public organizations in order to obtain objective data necessary for the development of marine-leisure tourism products, and adopted related literature research and descriptive analysis as its primary method of data analysis. Based on the primary research, case study by means of field study in advanced countries was adopted in the stage of the secondary research, which aimed to draw inductive reasoning necessary for understanding the circumstances of commercializing marine-leisure sports tourism. The tertiary analysis intended to understand policies related to marine-leisure tourism product development and to design a tourism product, which takes B! usan as its model. The research results are as follows: 1. It is necessary to construct sustainable and organized policies and systems after the public hearing led by the local government and supported by local universities throughout the whole process of developing a marine-leisure tourism product so that the concept of sustenance can be applied. 2. In order to judge and measure the potential for sustainable development of marine-leisure tourism, an index of sustainable tourism should be developed by academic institutes like universities. 3. An event to publicize investment opportunities in marine-leisure tourism should be held under the joint sponsorship of local governments and universities so that enterprises at home and abroad can take interest in investment and further move on to sign an MOU. 4. As past tourist attraction development caused damage to natural environment and ignorance of profitability, the direction of the future marine-leisure tourism development should be separated into the tourism product developmenmt and tourist attraction development. 5. An academy to train professionals in the field of marine-leisure tourism should be established by the joint supervision of the local government and universities. 6. Korean-style marine-leisure sports should take root in the social system and be standardized. 7. Marine-leisure sports should take root in the social system and be standardized. 8. Tourism products using large-scale cruisers should be developed. 9. Coastal cruise course should be developed.

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