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문화예술 종사자의 인공지능 기술 수용 의도에 영향을 미치는 요인들에 대한 연구
박상욱,조희영,Sang-Wook Park,Heeyoung Cho 한국인터넷방송통신학회 2024 한국인터넷방송통신학회 논문지 Vol.24 No.2
This study intendss to prepare specific support measures for cultural industry practioners and artists to respond to the development of artificial intelligence (AI) based on how they understand and accept AI. To this end, the acceptance attitude of practioners in the arts and cultural sectors toward AI technology was investigated based on the technology acceptance models and theories. The results show that, firstly, personal characteristics and service characteristics, which are influencing factors, have an effect on perceived usefulness, perceived ease of use, and intention to use AI services. Secondly, when there are perceived ease of use and perceived usefulness in AI services, innovative and effective personal characteristics reinforce the intention to use artificial intelligence services. It is expected that this study can be used as a reference for establishing policy measures to support cultural artists related to AI technology.