새벽

김정권 문예운동사 1991 문예운동 Vol.- No.45

한국수출기업의 수출기업 역량, 수출마케팅전략 실행효과 및 수출 경쟁우위가 수출성과에 미치는 영향

김정권 한국기업경영학회 2016 기업경영연구 Vol.23 No.1

The purpose of this study is to establish a research model regarding the causal relationship between the capabilities of export company, export marketing strategy implementation effectiveness, export competitive advantage and export performance and present the improvement measures of export performance through an empirical study targeting Korean export companies. According to the analysis result, the strategic performance has a positive effect on the financial performance, and such analysis result indicates that high satisfaction level of customers on an export product improves brand loyalty, and high brand loyalty leads to high repurchase and sales increase so that high financial performance can be achieved. A hypothesis saying that a competitive advantage would have a positive effect on the financial performance was not supported, but it is shown that the competitive advantage has a positive effect on the strategic performance. The competitive advantage of an export company has a direct effect on the strategic performance but it seems to have an effect on the financial performance through the strategic performance. It is shown that the export marketing strategy implementation effectiveness has a positive effect on the competitive advantage. Therefore, as the export marketing strategy implementation effectiveness of an export company becomes higher, the company can provide a higher value to consumers in foreign markets, improving the competitive advantage. Among the influence factors of export marketing strategy implementation effectiveness, export marketing program capabilities, relationship capabilities and managerial competence except for export marketing strategy formulation capabilities has a positive effect on the implementation effectiveness. Such analysis result shows that export marketing program capabilities, relationship capabilities and managerial competence which enable the company to implement export marketing strategies are specifically important for effective implementation of export marketing strategies. However, the export marketing strategy formulation capabilities has no statistically significant effect on the export marketing strategy implementation effectiveness, because the export marketing strategy formulation capabilities seem to have an effect on the export marketing strategy implementation effectiveness through the export marketing program which is a specific action program of export marketing strategy. Based on the research results, the following strategic implications are presented: First, the export marketing strategy formulation capabilities have no statistically significant effect on the export marketing strategy implementation effectiveness, because the export marketing strategy formulation capabilities have an effect on the export marketing strategy implementation effectiveness through the export marketing program. The relationship capabilities have the highest effect on the export marketing strategy implementation effectiveness among four export company capabilities, and this shows how important the favorable relationship between export company and customers/distributors of export markets is, and the export company should place the most importance on the relationship with customers and distributors of export markets in the long term. Meanwhile, the managerial competence also has a substantial effect on the export marketing strategy implementation effectiveness, and it shows that the reinforcement of manager's leadership and export marketing manager's capability for implementing export marketing strategies can lead to the improvement of export marketing strategy implementation effectiveness. Second, no matter how good export marketing strategy is, it is difficult to expect high export performance without effective implementation. Therefore, the strategy implementation effectiveness should be kept in mind from the stage of export marketing strategy formulation in order to improve ex... 본 연구의 목적은 수출기업의 역량, 수출마케팅전략 실행효과, 경쟁우위 및 수출성과의 인과관계에 대한 연구모형을 구축한 후에, 국내 수출기업들을 대상으로 실증연구를 통하여 수출성과 제고방안을 제시하는 것이다. 본 연구에서는 실증적 연구를 위해 구조방정식모형 분석을 실시하였다. 분석결과를 보면, 전략적 성과는 재무적 성과에 긍정적 영향을 미치는 것으로 나타났는데, 이는 기업이 제공하는 수출제품에 대한 고객의 높은 만족도는 상표충성도를 제고시키며, 높은 상표충성도는 높은 재구매와 매출증가로 이어져 높은 재무적 성과를 창출하게 됨을 의미한다. 경쟁우위는 재무적 성과에 긍정적 영향을 미칠 것이라는 가설은 지지되지 않았지만, 경쟁우위가 전략적 성과에는 긍정적 영향을 미치는 것으로 나타났다. 이는 수출기업의 경쟁우위가 전략적 성과에는 직접적으로 영향을 미치지만, 재무적 성과에는 전략적 성과를 매개로하여 영향을 미치는 것으로 보인다. 따라서 수출기업은 단순히 재무적 성과 제고만을 중요시하기 보다는, 장기적 관점에서 전략적 성과의 제고를 위한 수출마케팅전략의 개발과 실행을 통해 재무적 성과를 제고시킬 수 있어야 할 것이다. 수출마케팅전략 실행효과는 경쟁우위에 긍정적 영향을 미치는 것으로 나타났다. 수출기업의 수출마케팅전략 실행효과가 높아질수록 해외시장의 소비자들에게 보다 높은 가치를 제공할 수 있게 되어 경쟁우위가 제고될 수 있다고 보아진다. 그러므로 수출기업은 수출마케팅전략 실행효과 제고가 수출기업의 경쟁우위의 강화로 이어짐을 인식하고, 수출시장 소비자들의 만족도를 제고시킬 수 있도록 보다 더 높은 가치를 제공할 수 있는 수출마케팅전략의 개발과 실행에 역점을 두어야 할 것이다. 수출마케팅전략 실행효과에 대한 영향요인 중에서 수출마케팅전략개발 역량을 제외한 수출마케팅프로그램 역량, 관계형성 역량 및 경영자 역량이 수출마케팅전략 실행효과에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 분석결과를 통해 수출마케팅전략의 효과적인 실행이 이루어기 위해서는 수출마케팅전략을 구체적으로 실행할 수 있는 수출마케팅프로그램 역량과 관계형성 역량 및 경영자 역량이 중요함을 알 수 있다. 따라서 수출기업은 수출마케팅전략 실행효과를 제고시키기 위해 수출마케팅프로그램 역량과 관계형성 역량 및 경영자 역량 등을 강화해야 할 것이다.

Investigation of extracellular vesicles using mass spectrometry and chromatography

김정권 한국분석과학회 2023 학술대회논문집 Vol.2023 No.5

충남대학교 화학물질특성분석 핵심연구지원센터 소개

김정권 한국분석과학회 2020 학술대회논문집 Vol.2020 No.11

敎育可能級 精神薄弱兒 特殊學級의 效果的 經營을 위한 組織模型 構成

金正權 韓國社會事業大學 特殊敎育硏究所 1979 特殊敎育硏究 Vol.7 No.-

In this study, I have been trying to clarify the changes of special class education, his traits, and problems in Korea, and to build the appropriate management model of special class in Korea. In Korea, the history of special education is short and present status is not satisfactory but the Act of Special Education Enforcement is passed by the Korean National Assembly, 1977. Then special education will develope in Korea. In this study, a analysis of special class status were obtained from paper presentation of special class teacher, principal, consultant. 5 years survey was conducted from 1974 to 1978 and subjects were all special class teachers, principals consultants of special education. Survey papers returned 92% of the special class teachers, 62% of the principals, and 52% of the consultants. To search theoritical model of special class education depending on a review of the literature, I used t-test, χ²-test, corelation as test method. I obtained the result of study as follows. First, Korea special education contained problems as follow: 1) Since perfect system for teacher's trainning is not fully prepared, teachers are shortage of teaching and learning techniques. 2) There are shortage of educational materials and facilities. 3) Curriculum and program is not to properly adequate to the traits of special class pupil. 4) Understanding for mental retardation in community is not enough. 5) Identification of subjects is difficulte, because the instruments of test are short and test techniques are inexperienced. Second, we are going to suggest the model for special class education in this situation as follows: 1) The components of input include special education teacher, and other person, program, student, and facilitating environment. 2) The component of process includes individualized learning strategy. This strategy is a precondition of the mainstream education. 3) We expect the social, vocational rehabilitation of exceptional chidren that is the output of special education. Third, Because those Korean educational situation, special class and school are going to be increased. After these prolbems are solved, the mainstream education will be advanced.

하수슬러지의 효율적인 처리방안을 위한 슬러지 물리화학적 특성에 대한 연구

김정권 한국폐기물자원순환학회 2007 한국폐기물자원순환학회지 Vol.24 No.7

精神薄弱兒學校敎育課程에 關한 一硏究

김정권 한국사회사업대학 1968 대학논문집 Vol.1 No.-

특수교육 교사 양성 과정에 대한 일 조사연구 : 재학생의 태도를 중심으로

김정권,권기덕 한국사회사업대학 학생지도연구소 1973 학생지도연구 Vol.1 No.-

제품 차별화와 지속적 경쟁우위

김정권 한국마케팅연구원 2013 마케팅 Vol.47 No.5

特殊敎育學科 在學生의 專功課程에 대한 態度調査

김정권,여광응 한국사회사업대학 학생지도연구소 1975 학생지도연구 Vol.2 No.-