패션내의류 시장의 포지셔닝 전략에 관한 연구

김문숙,백민숙 한국의류학회 1998 한국의류학회지 Vol.22 No.1

This study is to develope positioning strategy of fashion underwear market through the perceptual map which can analyze the psychological positioning of the existing fashion underwear brand. A positive study has been made on 176 women in their teens and twenties who live in the Seoul area through questionaire. The collected data was analyzed with Multidimensional Scaling Method, Conjoint Analysis and Cluster Analysis and so on. The results of analyzing the competitive relationships for attributes and the ideal points are as follows: The consumers groups are divided into three market segments on the basis of the ideal points about fashion underwear attributes. 「Calvin Klein」evaluated excellent in design and color, brand and function attributes, and also appealed well to the segment market 2. 「Calvin Klein」 has good positioning at the fashion underwear market, and as well as the possibility of growth. 「Body Guard」 appealed well in segment market 1 which highly valued the material and price attributes and 「Body Guard」 competes with 「Benetton Undercolor」 in this market. 「Hunt Innerwear」 has possibilitiy to be appealed in segment market 3. Finally, it is necessary for each fashion underwear company to analyze and develope the segment market 3. Each company has to develope the brand that can appeal in the segment market 3 in which function was highly valued, and has better to make strategies that develope more functional products like sports underwear, bodysuit and bodywear and so on.

食品과 色과의 關係

金文淑,尹鎰燮 이화여자대학교 1959 家庭學報 Vol.- No.7

우리나라 여성의 모피복식에 대한 의식 조사 연구

김문숙 서울여자대학교 여성연구소 1988 여성연구논총 Vol.4 No.-

사회교육 문제점 분석과 활성화 방향

김문숙 서원대학교 교육연구소 1990 敎育發展 Vol.9 No.1

The purpose of this study was to examine the current problems of social education, and to suggest the direction for activating social education. To achieve the purpose, laws and regulations which are the basis of guiding the practices of social education were analyzed several problems discussed in this study were as follows : First, there are a great number of institutions which take part in social education, but the educational activities of these institutions are virtually little. Second, considering the increasing demand for social education, specialized apparatus which serves to coordinate the variety of activities of many institutions need to be established. Third, the activities of many institutions operated by public foundations are not effective, because of poor facilities and a shortege of financial support. Fourth, the educational efforts of many institutions founded by various social organizations are not effective in terms of providing the appropriate educational programs. Fifth, financial support and administrative service by government are poor, and there does not exist integrated laws and regulations which secure the effectiveness of social education. Sixth, incentives provided to working youth who are not enrolled in formal school systems, are not effective in terms of encouraging their educational aspirations. Seventh, government efforts to raise the effectiveness of social education are not successful, because the policy committee of social education under the supervision of the Ministry of Education fails to meet the financial support and administrative service. Finally, there are no special programs to train specialists in social education. The following suggestions can be derived from the foregoing discussions : First, efforts to secure more effective administrative and bureaucratic service must be made by government. Second, to broaden the opportunities of social education and to activate social education, efforts for securing publie sources of educational financing needs to be made. Third, one effective way of planning and coordinating the variety of activities of many institutions which take part in social education is to establish a new policy committee under the supervision of the Prime Minister, instead of supervised by the Ministers of Education. Finally, one way of providing effective programs of social education is to train specialists in social education And to raise the quality of specialists, an incentive systems must be improved.

청소년 소비자의 유명상표 의복 선호에 관한 연구

김문숙 成均館大學校 家政大學 家庭管理學科 1987 家庭管理硏究 Vol.6 No.-

할인점의 패션제품 유통현황과 발전방향

金文淑,金炫我 服飾文化學會 2000 服飾文化硏究 Vol.8 No.4

The purposes of this study are as follows. First it is to review the features of discount stores that are expected to grew rapidly and continuously due to their low price, new costs bulk purchase, and multiple shops, and to pinpoint problems arising from the establishment and position of the stores. Second, it is to analyze relevant issues in regard to the present status of fashion good distribution in discount stores by studying the situation, structure and problems of domestic fashion distribution long with the present status of the distribution in discount stores, and to suggest directions for the development of fashion distribution and discount stores. A positive study was carried but on the buyers of big domestic discount stores through one-to-one interviews focusing on the distribution of fashion products within Seoul and the Metropolitan area. The following is the directions far the development of clothing distribution and discount stores; 1.The relative importance of fashion goods in a discount store will be increased with the tendency of fashionable and differentiated shops; 2.The GMS or category killers will be established from around 2003 when the market is expected to become saturated wish a great deal of discount stores. 3.The distribution channel of the manufacture-supplier-distributor line will become more definite due to the direct purchase of goods by discount store goods. 4.Discount stores will change and reform without being restricted to a certain existing industry or business condition and distribution channels will diversify over the border. The demand and supply system will be balanced based on a global marketing which will be adjusted on the international level.

집단미술치료가 학교부적응 고등학생의 자아존중감과 스트레스에 미치는 효과

김문숙,조돈구 조선대학교 조형미술연구소 2007 조형미술논문집 Vol.7 No.2

[샘터 예찬] 초겨울

김문숙 샘터사 1990 월간 샘터 Vol.21 No.11

우리나라 毛皮依類産業에 關한 硏究

金文淑 성신여자대학교 생활문화연구소 1987 生活文化硏究 Vol.1 No.-

Kores's fur garment industry began in late 1960's in simple garment manufacturing of patched frus. Since then, industry has grown rapidly into an exporting industry in a short period of time. Presently there are about 27 companies exporting over U.S. $171,415,000 yearly. And besides general trading companies, they are three companies that export more than U.S. $10,000,000 yearly and which can be categorized as large company in size. But fur garment industry is still in a low level in its size and organization compare to leather industry and garment manufacturing. Of course, industry entirely depends on imports of row materials as raw fur skin and dressed skins. But also, becauee of our natural condition, wild fur bearing animals are rare and furthermore ranch breeding is difficult. Although world's fur garment maket differ according to each nation's business cycle, but with help of fashionization of fur garment in late 19th century and improved technics of ranch breeding, fur supply is comparatively abundant, fur garment is therefore becoming popular and demand is increasing continuously. On the other hand, because of fur garment industry requires intensive labour, advanced countires are inclined to depend on improths rater than manufacturing within the country. Therefore, with such situation at this point in mind, by analyzing Kores's fur garment industry's present sitation and problems, purpose of this study is to help in anticipating fur garment industry as promising exporting industry. To develop Kores's fur garment industry into promising export industry propose the followings. 1) Smoothness of raw material supply. 2) High quality and versatility of products. 3) Establishing effective competitive system between companies. 4) Raising highly qualkfied technitians. 5) Government's support for tarrif finance. Government and industry both should put their best efforts together to improve the industry.

1979년 3월

김문숙 새가정사 1979 새가정 Vol.- No.-