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      • KCI등재

        成人男子의 衣服行動과 强化統制 및 身體的 滿足과의 相關硏究 : 衣服의 受容,身分象徵性,滿足度를 중심으로

        高愛蘭,姜惠遠 한국의류학회 1983 한국의류학회지 Vol.7 No.2

        The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men(between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptanceof business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.

      • KCI등재SCOPUS

        의류제품에 대한 혜택세분화와 정보원사용 및 상점선택행동 연구 - 제주지역 여성을 대상으로 -

        고애란,홍희숙 ( Ae Ran Koh,Hee Sook Hong ) 한국의류학회 1995 한국의류학회지 Vol.19 No.5

        The purposes of the study were 1) to segment the female apparel market based on clothing benefits sought by female adualt consumer in Cheju, and 2) to develop a profile of each segment concerning lifestyle, use of information sources, perceived store attributes, store preference and demographics. The data(n=228) were collected via a questionnire from adult females of ages over 20`s. Using cluster analysis on benefits sought factors, four groups were identified and labeled as 1) Economic-value oriented users of clothing(24%) , 2) Brand oriented users of clothing(14%); 3) Aesthetics/fashion oriented users of clothing(26%); 4) Easy care oriented users of clothing(36%). ANOVA and Chi-square statistics revealed significant differences among the four groups according to clothing benefits sought factors, lifestyle factors, use of information sources, store attributes perceived on store types, store-type choices, new store-type preferences and demographic variables. A profile of these groups was developed.

      • KCI등재SCOPUS

        신도시와 영등포 거주 소비자의 비거주지 쇼핑행동에 관한 연구

        고애란,박광희,이영숙 ( Ae Ran Koh,Kwang Hee Park,Young Sook Lee ) 한국의류학회 1997 한국의류학회지 Vol.21 No.2

        The purpose of this study was 1) to identify the effects of lifestyle activities and decision -making related variables (shopping orientations, use of information sources and importance of store attributes) on the outshopping behavior of female consumers in Seoul and satellite cities, and 2) to investigate the differences in the effects of those variables on the outshopping behavior among 4 clothing categories (formal wear, separates, casual wear, underwear). The data were collected via a questionnaires from 508 adult females of ages over 20`s living in Seoul and satellite cities around Seoul and were analyzed by factor analysis and discriminant analysis. The results of this study were as follows: 1) Some of the factors of 4 decision-making related variables significantly discriminated the outshoppers and inshoppers. The most influential factors were attitude toward imported products, time-oriented and price-oriented attitude of shopping orientations. 2) There were significant differences in the effects of 4 variables on outshopping behaviors among 4 clothing categories. More factors were effective in discriminating the outshopping behavior for formal wear or separates purchase.

      • KCI등재SCOPUS

        성인남성의 성적지향에 따른 의복행동과 심리적 특성의 관련연구

        고애란,남미우 ( Aeran Koh,Mi Woo Nam ) 한국의류학회 1998 한국의류학회지 Vol.22 No.4

        The purpose of this study were 1) to identify the differences between homosexual and heterosexual men in clothing behaviors(fashion leadership, preference for up-to-date style and sexual attractiveness), lifestyle and sex-role attitudes, and 2) to investigate the relationships between clothing behaviors and lifestyle and sex-role attitudes. The data was collected via self-administered questionnaires from 183 adult men(88 homosexual, 95 heterosexual men) living in Seoul, and was analyzed by factor analysis, t-test, correlations and multiple regressions. The result of this study were as follows: 1. Two factors of fashion leadership were identified: fashion opinion leadership and fashion innovativeness. Four factors of lifestyle were identified: appearance awareness, self-confidence, authoritativeness, and achievement. 2. The result of t-test between homosexual and heterosexual men in clothing behaviors and psychological characteristics, homosexual men showed higher scores in fashion innovativeness, fashion opinion leadership, preference for up-to-date style, and appearance awareness of lifestyle characteristics. 3. From the result of analyzing the effects of psychological characteristics on 4 variables of clothing behaviors, appearance awareness of lifestyle characteristics was found to be the most influential factor for all the clothing behavior variables in both groups.

      • KCI등재
      • KCI등재SCOPUS

        여고생의 의복행동과 자기효능감 및 감각추구성향과의 관련 연구

        고애란,이수경 한국의류학회 1998 한국의류학회지 Vol.22 No.7

        The purpose of this study were 1) to identify the effects of the self-efficacy, sensation seeking and delinquency on female adolescents' clothing behavior, and 2) to identify the differences in self-efficacy, sensation seeking, deliquency and clothing behavior in relation to the demographic variables. The data were collected from 435 high school girls living in Seoul, via a self-administered questionnaires, and were analyzed by factor analysis, Peason's correlation, multiple regression, one-way ANOVA and SNK test. The result of this study were as follows: As the result of analyzing the effects of self-efficacy, efficacy, sensating seeking and delinquency on each of clothing behavior variables, fashion leadership was explained by the factors such as social self-efficacy, delinquency and boredom susceptibility, and psychological clothing dependence by boredom susceptibility, social self-efficacy, and thrill and adventure, clothing exhibition by boredom susceptibility, delinquency, and general self-efficacy, social approval by boredom susceptibility, and general self-efficacy, preference for up-to-data style by delinquency, boredom susceptibility by delinquency, boredom susceptibility. There were significant differences between the two types of school in general self-efficacy, thrill and adventure, experience seeking, delinquency, preference for up-to-data style, and appearance related delinquency. Location of school had the effects on experience seeking, delinquency, fashion leadership, and appearance related delinquency, and socioeconomic status on fashion leadership.

      • 직장상황에서 중년남성의 정장차림이 직업특성지각에 미치는 영향

        고애란,이은미 연세대학교 생활과학연구소 1994 生活科學論集 Vol.8 No.-

        The purpose of this study was to investigate (1)the effects of clothing cues of middle aged man on suits on the perception of occupational characteristics in an office setting, and (2)the effects of perceiver's sex on the perception of occupational characteristics formed by the function of clothing cues. The experimental design of this study was between-subjects 2^3 factorial design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 color photographs of middle aged man wearing suits which were manipulated at two levels for each of three clothing cues (suit color, suit style, necktie color). Each one of the eight sub-samples included 12 subjects from 2 perceiver groups. The questionnaires used to measure perceivers responses to the stimuli were constructed in 34 seven-point semantic differential items representing occupational characteristics. The subjects consisted of 192 male and female college students in Seoul. The data was processed by factor analysis, ANOVA and multiple classification analysis. The results were as follows: (1) The clothing cues of middle aged man on suits(suit color, suit style, necktie color) partially influenced the 3 impression factors of occupational characteristics (individuality·activity, appearance·potency and authoritarian). However, the suit color was the most dominant clothing cue; navy blue suits conveyed a more positive occupational characteristics of the wearer than being suits. (2) The perception of occupational characteristics formed by the function of clothing cues of a middle aged man in suits was partially influenced by the perceiver's sex. Female college students were affected only by the suit color, while male students were affected by all three clothing cues.

      • KCI등재

        한국 코스프레 집단의 문화기술지적 연구 I- 한국의 코스프레 집단의 분석 -

        고애란,신미란 복식문화학회 2005 복식문화연구 Vol.13 No.6

        This study goes into the field of CosPlay that takes place in Korea, and directly observes the people who engage in CosPlays. Based on in-depth interviews, this research identified the reasons why the CosPlay aficionados participate in this practice and their cultural preferences. Ethnography methodology was used to understand the behavior of the cultural entities of CosPlays. Moreover, this research attempted to understand their daily formalities through their own perspective and language instead of superficial language. In general, CosPlay form that they manifest is classified into two main categories: those who enjoy posing by becoming their favorite characters and those like to wear the clothes of their favorite characters and go up on the stage to perform an act of animation or game where the applicable character appears. Some of these groups are: 1) 'Bishojo CosPlay' that CosPlays mostly Bishojo cartoon characters and wants to just stand out, 2) 'Aekyo' group that CosPlays merely for the sake of the enjoyment of wearing costumes instead of having the mania-like characteristics, 3) ‘CosPlayer Group’ who enjoy doing organized team CosPlay in order to present a performance, 4) 'J-Rock CosPlay' group that CosPlay Japanese visual rock groups and prepare to be among a professional CosPlay team, and 5) 'People related to Cospre.com' who try to make CosPlay rooted in as one of new cultures.

      • KCI등재SCOPUS

        의복의 색과 신체 노출이 정숙성인상에 미치는 영향

        고애란,강혜원 ( Ae Ran Koh,He Won Kahng ) 한국의류학회 1992 한국의류학회지 Vol.16 No.3

        The purposes of this study were to investigate 1) the effect of body exposure and color of a woman`s suit on the perception of modesty, and 2) the effect of perceiver`s sex and age on impression formed by the function of clothing variables. The instrument of this study consisted of a response scale and stimuli. Thirteen items of 7-point semantic differential scales were developed to measure the perceiver`s impression on wearer`s modesty. Stimuli were color pictures of a model wearing one of 8 types of suit constructed by a 2 x 2 x 2 factorial design. The manipulation of each level of the clothing variables were: color of the suit by black and red, leg exposure by varying skirt lengths to a Chanel-line and mini skirt, and neck exposure by shirt collar blouse and scarf. Two models, representing typical female college students living in Seoul, were selected to eliminate model effect. The sample include 384 subjects, consisting of 4 groups of male and female college students and middle aged men and women. Eight experimental groups were randomly assigned to one of eight stimuli based on between-subject design. One half of each group responded to model 1 and the other half to model 2 of same stimulus. Responses to the semantic differential scales were factor analyzed (pc model. Varimax rotation) to identify factors constructing impression of modesty. Two factors emerged regardless of subgroups: Elegance and Extroversion factor. The first factor was found to be dominant, accounting for 60 percent of the total variance. The other accounted for just 11 percent. Multidimensional ANOVA (5-way, 3-way) was conducted to test the effect of the clothing variables against two factors identified from the factor analysis. Leg exposure was the most powerful variable affecting the impression of Elegance and Extroversion factor for all perceiver subgroups. Neck exposure had primary effect on the impression of Elegance, whereas it partially influenced that of Extroversion. Color of suit had only partial effect on the impression of Extroversion. Hypothesis I was partially supported from the findings above. The effect of perceiver`s age and sex on impression by the function of clothing variables was tested by comparing the result between four subgroups. In forming an impression of the wearer`s modesty, male college students were least affected by the manipulation of clothing variables, while middle aged males were affected most. In the female groups, there was no age difference and they fell between the male groups in the degree to which they were affected. Hypothesis II was supported only by age difference in two male groups, and by sex difference in two student groups.

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