『선데이서울』의 창간과 대중 독서물의 재편

연윤희 대중서사학회 2013 대중서사연구 Vol.- No.30

1968년 9월 22일 <서울신문>의 『선데이서울』을 시작으로, 11월 17일 <경향신문>의 『주간경향』, 다음해 1월 1일 <한국일보>의 『주간여성』이 창간하는 등, 70년대 ‘주간지 시대’의 도래를 알린다. 창간호를 시작으로 매호마다 이례적인 기록을 내놓았을 만큼 독자들은 『선데이서울』에 열광했다. 『선데이서울』은 초고속 성장과 급격한 도시화, 소비문화의 변화와 여가생활, 문맹률 감소와 독서 시장의 팽창, 초등학교 의무교육과 문맹률 감소 등 1960년대 후반, 한국사회의 복합적인 현상이 발아되어 창간된 대중 독서물이었다. 『선데이서울』에 드러나는 ‘성’과 관련된 서사는 『선데이서울』이 본격적인 성인오락지라는 잡지의 성격을 보여주는 대목이기도하다. 그러나 먼저 선두로 창간된 『선데이서울』은 기존의 잡지와는 다른 독특한 특색을 갖추고 있었다. 『선데이서울』은 기존의 잡지에서 ‘보는 잡지’라는 오락성을 수용하되, 당대 독자들의 구미에 맞는 다양한 코너를 신설한다. 『선데이서울』의 「청춘1번지」는 청춘남녀들에게 음악 감상과 토론의 장(場)을 제공하기도 했다. 『선데이서울』은 독자들에게 도시생활에서 필요한 ‘생활 가이드’로서 그 역할을 톡톡히 해냈다. 특히, 매호마다 주말 여행지를 소개하고, 여름휴가 계획에 관한 정보를 제공하는 등, 독자들에게 일상을 계획하는 방법을 제시하였다. 다양한 성격의 르포(reportage) 기사나 수기는 독자들에게 도시의 일터를 벗어나 달콤한 휴식을 제공하였다. 다양한 사건의 심층 취재에서부터 생활정보까지, 『선데이서울』에 실린 서사들은 각양각생의 취향을 가진 다수의 독자들을 매료시켰다. 1960년대 대중 독서물이 재편되는 그 중심에 『선데이서울』이 존재하고 있었다.

Analysis on the Current Status of Seoul Fashion Week and Study on the Methods of its Mid- and Long-Term Development

Kim Hyun-joo 한국디자인학회 2012 디자인학연구 Vol.25 No.3

Since several years ago, Seoul Fashion Week has been positioned to be recognized as one of the world’s five greatest Fashion Weeks. Though it is true that Seoul Fashion Week has been showing noticeable growth for the last twenty or so years, it is still evaluated to be somewhat insufficient in its qualitative growth. It still exhibits some radical problems resulting from its transitional status and so cannot yet be considered as an international Fashion Week. Therefore, this study aims to examine how to improve Seoul Fashion Week by analyzing its current status and providing mid- and long-term development methods for it to grow qualitatively to be an international Fashion Week. According to the results of this study, Seoul Fashion Week, currently in a transitional state, can realize qualitative growth and mid- and long-term development through the following: first, supporting and sponsoring organizations should be distinguished, and the planning of the events should be freed from governmental initiatives and be independent; second, through a precise SWOT analysis on fashion in Korea, Seoul Fashion Week should reorganize its own original planning and concept; third, it should diversify its channels of publicity and conduct specialized and constant marketing plans; lastly, support of the overseas market should be systemized by centering around the practical affairs of trading, and professional manpower, who can provide more practical support, should be cultivated. If the aims mentioned above can be fulfilled, it is expected that Seoul Fashion Week will establish its identity as its own collection and secure further competitiveness in the global market so that it can exploit a new market to grow as one of the world’s five greatest Fashion Weeks, not simply have the image as Asia’s top Fashion Week.

서울 대도시권 지하철 통행흐름의 요일 간 변이성 분석: 동적 시각화방법을 토대로

이금숙 ( Keumsook Lee ),김호성 ( Ho Sung Kim ),박종수 ( Jong Soo Park ) 한국경제지리학회 2017 한국경제지리학회지 Vol.20 No.2

This study analyzes the time-space variability for the weekly passenger flow of the Seoul Subway system based on the dynamic visualization methods. For the purpose, we utilize one-week T-card transaction databases. By applying data mining algorithms, we extract passenger data for edge flows, on/ off passengers at each subway station per minute interval time. It is practically intractable to analyze such spatio-temporal passenger flows by general statistical techniques. We employ dynamic visualization meth-ods to analyze intuitively and to grasp effectively characteristics of the diurnal passenger flows on the Seoul Metropolitan Subway system during one week. As the result, we found that substantial differences exist on the spatio-temporal distribution patterns among days as well as between weekdays and weekend. We also investigates the time-space variability among eight major centers, and we found wide differences in their spatio-temporal distribution patterns.

7대 디지털 패션위크의 비교분석 연구

윤혜수 ( Hyesu Yun ),고은주 ( Eunju Ko ) 한국패션비즈니스학회 2021 패션 비즈니스 Vol.25 No.3

In the COVID-19 era, globally, companies in the fashion industry are pursuing new convergence methods through digital technology. Conventional fashion shows have become difficult to run exclusively, instead, the shows are run through a combination of offline and digital arrangements. This paper examines the trends of seven digital fashion show weeks in London, Paris, Milan, New York, Seoul, Shanghai, and Tokyo, and presents strategies applicable in Korea's Seoul Digital Fashion Week. We focused on the digital technology used in the digital fashion weeks fashion brands, and the characteristics of the host cities. The study conducted a literature review and case study through corporate and research report data, and the Fashion Week website. Based on the study results, changes in fashion industry calendars like 'See now, Buy now', seasonless, and unified collections for men and women, expansion of D2C system, the rise of short-form contents, and the expansion to the virtual world space and physical limitations can be cited as changed trends. The study provides insight into the incorporation of the Korean Wave and K-Pop singers, industrial structure change, and the establishment of B2B system in the Seoul digital fashion week. The shift to the digital runway is not only an alternative method to cope with the COVID-19 era but also a new “new normal”. Fashion shows are no longer fixed and planned in free spaces. As a venue displaying the creator’s personality, digital fashion week is expected advance in the future.

Korean Street Fashion as Truly Popular Culture: The ‘PAEPI’ as an Interruption in the Discursive Formation of ‘HALLYU’ and the Special ‘K’

마이클 허트,장원호 경상대학교 사회과학연구원 2018 마르크스주의 연구 Vol.15 No.2

Over the past couple decades, much ado has been made over Korean pop cultural forms receiving attention and critical acclaim outside of Korea. Both the pop culture products and the nationalist, media sensation around them have been lumped together and called a “Korean Wave” (hallyu), and coalesced into a “discursive formation” that makes obvious its place in the Korean national project and the culture industry. But as an actual form of truly popular culture, the “K” in the dominant examples of everything from K-POP to K-Cinema, and K-Everything becomes an increasingly meaningless signifier. This paper considers the singularly successful case of Korean street fashion, which has managed to gain worldwide recognition without (indeed, despite) the presence of state or culture industry actors. The paper explains how and why this form of truly ground-up, organically-formed popular culture came to be so successful within the international field before considering the ramifications of a closer look at a truly unique formation of community, consumption, and identity that started in the streets of Seoul. It also argues that street fashion is uniquely interesting in being successful without the major support of other institutions and culture industry actor and has come to constitute an important part of the hallyu phenomenon, yet actually does not resemble other forms of hallyu in terms of origin, execution, or path of critical reception.

『선데이서울』에 나타난 여성, 섹슈얼리티 그리고 1970년대

임종수,박세현 동국대학교 한국문학연구소 2013 한국문학연구 Vol.0 No.44

이 연구는 1970년대라는 시대적 맥락 속에서 여성의 성 정체성과 그를 대상으로 한 섹슈얼리티가 어떻게 응시되고 있었는지를 『선데이서울』을 통해 살펴본다. 이를 위해 1970년대 주간지 ‘보기’ 문화의 탄생과 여성적 주체의 형성에 대해 살펴본 후 『선데이서울』을 개관하고 특별히 여성을 어떻게 바라보고 표상했는지, 그것이 1970년대의 시대적 맥락과 연결해 어떻게 해석될 수 있는지를 해명한다. 이 작업은 많은 점에서 여성학적 관점을 배경으로 하고 있지만 중심적인 접근 방식은 당대의 사회와 잡지 콘텐츠 간의 관계를 읽어내는 저널리즘 비평이다. 분석결과, 『선데이서울』이 표상하는 여성과 섹슈얼리티는 크게 세 가지로 정리될 수 있다 ; 첫째 남편과 자식들을 봉양하며 억척스레 살지만 무성화, 탈성화된 아내 혹은 어머니, 둘째 현모양처 혹은 산업역군으로 예비된 미완의 성으로서 여대생 혹은 여공(혹은 직업여성), 셋째 여성에 대한 관음증은 물론 분절화된 성 육체. 이 같은 분석은 여성을 근대적 주체로 상정하지 못했던 1960-70년대 근대화 프로젝트의 문화적 근대성으로 풀이된다. 남성들에게 나름대로 성적 상상력과 오락성을 제공하기는 했지만 생산적이지 못했다는 점에서 사악함과 허약함을 동시에 내포하고 있었다. 허약한 성적 상상력은 『선데이서울』이 1970년대식 성정치의 공간이었음을 함의한다. This study exams how female identity and sexuality was gazed in 1970s, through Sunday Seoul, the most Korean popular weekly magazine in that time. Preliminary, this article observes the birth of convention ‘seeing’ the weekly magazine and the formation of modernized female as a national subject. After then, article outlines Sunday Seoul contents, and especially remarks how does the magazine represent female and how those can be interpreted in connection with 1970s. This work depends on women"s studies in many aspect, but journalism criticism, reading the relationship of contemporary society and magazine contents, is main approach. In result, Sunday Seoul has represented three female and sexuality discourses; first, stingy but asexualized and de-sexualized housewife and mother as serving husband and their children, second, female college students and little girl laborer(even hostess) prepared as a wise mother and good wife yet unripened sexuality, third, segmented sex body beyond voyeurism to female. It is explained as Korean cultural modernity which had put women to distorted modern subject in 1960~70s. Sunday Seoul, nevertheless providing men a little bit of sexual imagination, was charged with viciousness and weakness in that was not fruitful to him even the nation. Conclusionally, Sunday Seoul implicates that it was a space of sexuality politics and gender politics in 1970s.

An Analysis of the Strengths and Weaknesses of Seoul Fashion Week with a Focus on Organisational Issues

( Hye Eun Kim ) 한국의류산업학회 2015 한국의류산업학회지 Vol.17 No.6

Seoul Fashion Week aims to be the world`s fifth Fashion Week from the year after 2000. This has involved significant labour and investment, not all of which has been successful. This study analyses the strengths and weaknesses of SFW based on the London Fashion Week as a successful model. By identifying its obvious and less obvious characteristics, this analysis aims to diagnose SFW`s current status in order to upgrade the event at an international level. Key factors are organisational body, designers, visitors, sponsors, schedule, venue, main events and supportive events. The following points have emerged from the research: the success of Seoul Fashion Week was based on the combination of separate collections, an appropriate fashion show venue, and the active role of new designers. The problems were: lack of an independent organisation, non-professional staff, lack of diverse visitors, exclusive governmental funding, late timing, excessive distance from the main European and American fashion markets, lack of sustainability of the main events, a limited variety of supportive events, the absence of online promotion and, last but not least, no distinctive features. The study concludes that Seoul Fashion Week has great potential with its fast growth and young designers. This should be complemented with an independent organisation and effective administration and strategy.

An Analysis of the Strengths and Weaknesses of Seoul Fashion Week with a Focus on Organisational Issues

Kim, Hye Eun The Society of Fashion and Textile Industry 2015 한국의류산업학회지 Vol.17 No.6

Seoul Fashion Week aims to be the world’s fifth Fashion Week from the year after 2000. This has involved significant labour and investment, not all of which has been successful. This study analyses the strengths and weaknesses of SFW based on the London Fashion Week as a successful model. By identifying its obvious and less obvious characteristics, this analysis aims to diagnose SFW’s current status in order to upgrade the event at an international level. Key factors are organisational body, designers, visitors, sponsors, schedule, venue, main events and supportive events. The following points have emerged from the research: the success of Seoul Fashion Week was based on the combination of separate collections, an appropriate fashion show venue, and the active role of new designers. The problems were: lack of an independent organisation, non-professional staff, lack of diverse visitors, exclusive governmental funding, late timing, excessive distance from the main European and American fashion markets, lack of sustainability of the main events, a limited variety of supportive events, the absence of online promotion and, last but not least, no distinctive features. The study concludes that Seoul Fashion Week has great potential with its fast growth and young designers. This should be complemented with an independent organisation and effective administration and strategy.

An Analysis of the Strengths and Weaknesses of Seoul Fashion Week with a Focus on Organisational Issues

김혜은 한국의류산업학회 2015 한국의류산업학회지 Vol.17 No.6

Seoul Fashion Week aims to be the world’s fifth Fashion Week from the year after 2000. This has involved significant labour and investment, not all of which has been successful. This study analyses the strengths and weaknesses of SFW based on the London Fashion Week as a successful model. By identifying its obvious and less obvious characteristics, this analysis aims to diagnose SFW’s current status in order to upgrade the event at an international level. Key factors are organisational body, designers, visitors, sponsors, schedule, venue, main events and supportive events. The following points have emerged from the research: the success of Seoul Fashion Week was based on the combination of separate collections, an appropriate fashion show venue, and the active role of new designers. The problems were: lack of an independent organisation, non-professional staff, lack of diverse visitors, exclusive governmental funding, late timing, excessive distance from the main European and American fashion markets, lack of sustainability of the main events, a limited variety of supportive events, the absence of online promotion and, last but not least, no distinctive features. The study concludes that Seoul Fashion Week has great potential with its fast growth and young designers. This should be complemented with an independent organisation and effective administration and strategy.

아파트를 통해 서울을 소비하기: 1960년대~1970년대 초 주간지와 영화에 나타난 아파트의 젠더 표상

신지현 연세대학교 국학연구원 2023 동방학지 Vol.203 No.-

이 글은 1960년대~1970년대 초 한국의 도시화 과정에서 서울이라는 공간을 열망하는 대중이 어떤 이미지를 통해 아파트라는 공간을 상상했는지 분석한다. 1960년대 중반부터 본격화 된 상업 영화와 주간지의 생산과 보급으로 서울의 모습은 더 많은 한국인에게 처음으로 시각적으로 전달되었다. 이 시기 대중매체는 “서울에서의 모던한 삶”을 여러 소비재, 예를 들어 선글라스나 자동차 등을 통해 묘사했는데, 여기서 아파트는 어떻게 재현되었는지를 확인하고 그 이미지를 통해 대중이 서울이라는 공간과 문화를 어떻게 소비했는지 가늠해보고자 한다. 특히 『주간한국』에 연재된 정비석의 소설 「아파트먼트」(1964~1965) 『주간여성』에 연재된 방영웅의 「사계절」(1969) 그리고 영화 『아파트의 여인』(1969)과 『아파트를 갖고 싶은 여자』(1970)에 나타난 서울의 아파트의 표상을 살핀다. 아파트에 사는 것이 1960년대에는 인기가 많은 주거 형태가 아니었으나, 상업 영화와 주간지의 연재 소설은 아파트를 사생활이 보장되고 성적 부도덕성이 허용되며 신분 상승을 약속하는 공간으로 묘사했다. 이러한 묘사는 박정희 정부의 아파트 거주 장려 정책과 함께 작용하여 아파트에 대한 수요를 높이고 그 가격 또한 오르게 하였다. 대중매체에 나타난 서울의 삶은 매우 적은 수의 한국인에게만 허용된 삶이었지만 그 표상은 사람들이 서울로 발길을 향하게 하는 데에 기여를 했을 것이다. 이 글은 아직 연구가 덜 진척된 상업 영화와 주간지의 연재소설을 자세히 고찰함으로써, 대중매체가 한국의 젠더화된 자본주의적 발전과 초기 소비문화에 어떤 영향을 끼쳤는지에 대한 새로운 해석을 제공할 것이다.