인장시험법을 이용한 극세 양면 원형편포의 래더링 측정

김의화,Kim, Eui Hwa 한국섬유공학회 2018 한국섬유공학회지 Vol.55 No.4

The high-density knitted fabrics prepared by using fine filaments have a disadvantage in that laddering occurs even if it is interlock stitching. However, there is no test method currently available for evaluating the laddering of a knitted fabric. Therefore, in this study, I devised a laddering test method and examined what factors influenced its occurrence. As a result, I obtained the following results. It was confirmed that it was harder to generate laddering in a knitted fabric with a thick filament than in a knitted fabric containing a thinner filament owing to contact interference between loops in a knitted fabric having a similar tightness factor. It was also confirmed that the elongation in the course direction is not an absolute factor affecting the occurrence of laddering since the results differed from each other according to the conditions employed in this study. Statistically, a linear correlation was observed between the tightness factor and the laddering strength of the knitted fabric when the yarn count was the same. At this time, it was found that the larger the tightness factor, the smaller was the occurrence of laddering.

임대주택단지 독거노인의 커뮤니티행위를 위한 공간의 필요요소

김동숙(Kim, Dong-Sook),권오정(Kwon, Oh-Jung),이옥경(Lee, Ok-Kyung) 한국실내디자인학회 2016 한국실내디자인학회논문집 Vol.25 No.2

The study aims to furnish the data for the study of invigorating communities of various ages including old people living alone. Furthermore, it seems that the laddering method and kj method can be useful for the study of various attitude survey. This study attempted to extract necessary factors for space for community behavior of elderly people living alone using laddering survey method and KJ rule on a sample of elderly people who live alone in three different rental housings. The keywords that were drawn from the perception survey through laddering were divided into small, middle and large classification using KJ rule. Mostly identical keywords were extracted in the three complexes, implying that there is no difference of perception among the three complexes in this survey. According to the large classification where KJ rule was applied, there were six necessary factors for space for community activity of elderly people living alone in rental housing including spatial consideration, communication, resting space, nature-friendliness, health promotion and Secure identity, which were the same for all of the three complexes.

Means-End Chain과 Laddering을 이용한 컨벤션도시의 브랜드가치 개발에 관한 연구

오창호,육풍림,황재위,강선구 대한경영정보학회 2012 경영과 정보연구 Vol.31 No.2

본 연구는 컨벤션 참가자들의 심리적인 가치추구과정을 분석하여 관광컨벤션산 업을 중심으로 지역 발전을 계획하는 지방정부에게 컨벤션개최지의 이상적인 브랜 드가치 개발에 대한 중요한 시사점을 제시하는데 연구의 목적이 있다. 먼저 본 연구를 통해서 밝혀진 컨벤션개최지의 속성으로는 정보성, 경제성, 관광 매력성, 활동성, 자연성 등이 도출되었다. 아울러 이러한 속성들로부터 컨벤션참가 자들이 얻고자 하는 주요결과(consequences)로는 공유·공감, 인간관계, 조화로움, 안전, 즐거움, 간접 이미지 등 14개가 도출되었다. 마지막으로 컨벤션 개최지 방문 객들이 얻고자 하는 궁극적인 가치들로는 자아발전, 유대감 형성, 자기이익추구, 자존감 고양이 주요 가치(value)요소들로 도출되었다. 연구결과를 살펴보면, 완성된 가치 계층 사슬 지도에서 주요 속성 두 가지(정보성, 활동성)를 선택한 방문객들은 공통적으로 공유·공감을 할 수 있으며 새롭고 나에게 도움을 주는 사람과 인간관계를 형성할 수 있다는 점을 중요한 혜택이라고 응답하였으며, 최종적으로 자아발전과 유대감 형성이라는 가치(value)요소와 직접 적으로 가장 많이 연결되어 있음이 밝혀졌다. 그 외에도 인간관계가 자기이익추구 에 궁극적으로 도움이 되는 중요한 가치로 여긴다는 연구결과도 밝혀졌다.

래더링을 이용한 온라인 매체의 상품구매 요인 분석에 관한 연구

이은석 ( Eun Seok Lee ),최승연 ( Seung Yeon Choi ) 커뮤니케이션디자인학회 2010 커뮤니케이션 디자인학연구 Vol.32 No.-

온라인 쇼핑몰은 다양하게 고객들의 구매를 유도하고 있다. 인터넷이 발달하면서 온라인상에서 새로운 구매행위에 영향을 미치는 요인들이 나타나고 이들에 의해 새로운 속성과 결과를 가져오고 있다. 온라인에서 상품 구매자의 가치체계를 래더링(Laddering)이라는 질적 분석방법을 통해 분석하였다. 래더링을 통한 분석결과를 상품구매 시 고려하는 속성으로는 행위속성과 의도속성이 있다. 행위 속성에서는 가격이 주요 행위 속성 요인으로 작용하였고 의도 주요 속성으로는 브랜드가 많은 영향을 미치고 다음으로는 인터페이스 요소가 체계적인 정보일수록 그 영향이 높다. 이들 속성으로부터 연결된 결과로는 시각적 경험, 공유공감, 기분전환·즐거움이 가장 많이 언급되었다. 특히 시각적 경험은 자아만족과 합리적인 삶의 추구 등의 가치로 이어져 속성-결과-가치의 래더(Ladder)에서 가장 핵심적인 유목으로 정리하였다. 또한 상품구매 행위 속성에 따른 만족-가치의 래더에서 가장 만족시킨 것은 자아만족, 합리적인 삶 등의 가치였다. 이 가치들은 모두 시각적 경험의 결과에 기초하고 있다. 온라인 구매자는 독립적이고 창의적인 소비자로 자아만족과 합리적인 소비로의 온라인 구매를 이용하고 있다는 경향이 있다는 것을 보여준다. 다양한 구매행위에 대한 강한 의도를 파악해볼 때, 상품의 본질적인 특성과 브랜드 속성은 결과와 구매가치 속성의 구성요소를 파악하는 데 중요한 역할을 하는 것으로 파악할 수 있다. Online shopping mall has been inducing the customer`s purchase in many ways. As the Internet develops, many factors that influences the new purchasing act is appearing and this is bringing new characteristic and results. The universe of online product purchaser`s value was analyzed by a quality analysis method called Laddering. The characteristic of using the Laddering analysis result in purchasing can be divided in acting factor and intention factor. In the intention factor area the price was the main action attributable factor and for the intention factor brand was the most influent and the interface elements were the second if it`s systematic information. The results connected with these factors were mostly reported as visual experience, sharing, sympathy, change of mood and joy. Especially the visual experience was continued on self-satisfaction and rational life pursues resuming the main idea of Ladder that is characteristic-result-value. And also in the field of intention factor for purchasing, in the ladder of satisfaction-value, the most satisfactory were values such as self-satisfaction, reasonable life. Those values were all based in visual experiences. Online purchaser is an independent and creative customer that uses the online purchasing for a rational and self-satisfaction way to purchase. Understanding the many purchasing action`s strong intention that attracts the interest, the product`s price or the product`s characteristic plays the main role by helping the understanding of the elements that constitutes the intention characteristic.

래더링 기법 적용을 통한 문화공간 방문객의 가치체계 분석 - 유휴산업시설 재생 문화공간 방문객을 대상으로 -

조연주,신경주 한국문화공간건축학회 2015 한국문화공간건축학회논문집 Vol.- No.49

The purpose of this study is to identify the value system - what is most valued property that cultural space visitorsput their interesting to visit - based on the means-end chain theory using the laddering methods. This study is surveyed withthe data that is collected from 426 visitors of 6 different cultural spaces which were converted from idle industrial facilities withhard laddering. To carry out this study, implication matrix was made by contents analysis and hierarchical value map wasmapped. The hierarchical value map indicates the connections among attributes, functional consequences, psychosocialconsequences and values. The results of this study are as follows: ease and convenience of accessibility to the places,beautiful surroundings, quiet atmosphere, various attractions and originality of the exhibits were the valuable attributes thatvisitors consider as important to choose cultural spaces. The hierarchical value map revealed four major linkages (1) Ease andconvenience of accessibility to the places(A)-enjoying cultural life in everyday life(FC)-refreshment(PC)-heartsease(V). (2) Variousattractions(A)-variety of experiences(FC)-satisfying curiosity(PC)-fun and excitement(V). (3) Quiet atmosphere(A)-relaxation(FC)-emotional stability(PC)-heartsease(V). (4) Beautiful surroundings(A)-relaxation(FC)-stress relief(PC)-heartsease(V).

수단 · 목적 사슬이론 관점에서 본 파크골프 동호인의 가치체계 분석

이혁기(Lee, Hyuk-Gi) 한국사회체육학회 2020 한국사회체육학회지 Vol.0 No.80

Purpose: The study reinterprets from the viewpoint of the Means-End Chain Theory to identify the value system of park golf club members. Method: As a study using the Sudanese purpose chain theory, APT laddreing techniques were used. The steps of APT laddering technique follow ‘the content analysis → implication matrix → hierarchical value map. Data processing was cross-analyzed using the SPSS 23.0 program. Results: The central ladder derived from the hierarchical value map of Park Golf was as follows. First, it was the “low-cost → reduced activity costs →economic value” ladder .Second, it was the “low-cost utility fee → stamina → physiological value” ladder. Third, it was the “a park golf club subscription system → the promotion of friendship → leisure value” ladder. Conclusion: According to the results of the central, Park Golf’s low-co sftee is a benefit for participant to reduce activity cost, which reproduces economic value. In addiiotn, Park Golf’s cheap use encourages continuous participation to meet the benefits of improving stamin,a which reproduces physiological value. Finally, the Park Golf club membership system offers participants the bneefit of “promoting friendship,” which meets leisure values.

수단-목적 사슬이론을 적용한 스크린골프의 가치체계 분석

이혁기,최정웅 한국사회체육학회 2018 한국사회체육학회지 Vol.0 No.72

This study reinterprets the reason why the public is enthusiastic and fascinated by screen golf from the viewpoint of Means-end chain theory in order to investigate its value. To do this, we used the APT (association pattern technique) hard laddering technique. Specifically, research was conducted through the stages of content analysis, implication matrix analysis, and HVM (hierarchical value map). In content analysis, the attributes, benefits, and values of screen golf were derived by considering previous research on screen golf published in the context of service quality, selection attributes, benefits, and value. In implication matrix analysis, the survey was conducted on 300 subjects. In hierarchical value map (HVM), the main ladder was examined. Through this analysis, three central ladders were derived; first, it is “ladder of popularity → social fellowship → psychosocial value”, second is “ladder of convenience → cost saving → economic value”, and third is “ accessibility → time saving → economic value” ladder.

온라인 하드 래더링을 통한 정치인 문재인 지지자의 가치 및 가치 구조

송기인,김은경 한국광고PR실학회 2017 광고PR실학연구 Vol.10 No.2

본 연구의 목적은 정치적 시대정신 개념이 한 사회의 정치적 가치를 나타낸다는 점에 주목하여, 수단ᐨ목적 사슬이론과 래더링 기법을 통해 정치인의 가치와 가치구조를 밝히는것이다. 이는 유권자가 한 정치인에 대해 어떤 삶의 목적을 달성하고자 하는지를 가치단계도(HVM) 구성으로 해석하고 평가하는 것이다. 이 연구를 위해 사용된 조사대상은 현재 강력한 잠재적 대선주자로 평가받고 있는 문재인 더불어민주당 전 대표였다. 연구방법은 수단ᐨ목적 사슬이론의 중심 연구방법 중 하나인 온라인 하드 래더링의 적용이다. 연구대상은 부산지역에 거주하는 문재인 전 대표의 지지자들이며, 편의적으로 표집 된표본의 수는 총 702명이었다. 본 연구가 규명하고자 하는 연구문제는 크게 두 가지다. 첫째는 문재인 전 대표에 대해 지지자들이 생각하는 <속성ᐨ기능적 혜택ᐨ심리적 혜택ᐨ가치> 연결 관계에서 중심 매트릭스 항목과 중심 래더가 무엇인가를 밝히는 것이었다. 더불어, 정치 커뮤니케이션 분야의 시대정신과 맥을 같이하는 정치인의 가치를 해석하는것도 포함한다. 둘째는 도출된 모든 중심적 래더와 두드러지는 속성, 기능적 혜택, 심리적 혜택, 가치 단계의 중요 항목을 사슬로 연결하여 정치인에 대한 가치 지도로 보여주는가치단계도를 구성하는 것이었다. 연구결과로, 정치인 문재인에 대해 지지자들이 고려하는 가치와 가치까지의 단계별 연결 관계를 해석하는 것은 정치 및 정치인에 대한 이해와 유권자의 정치적 행동을 추론할 수 있다는 점에서 의미가 있다. The purpose of this study is to examine the value and value structure of people who support a politician through ‘the means-ends chain theory’ and laddering technique. It means to interpret and evaluate the HVM(Hierarchical Value Map) of a politician. Especially, this study paid attention to the concept of ‘zeitgeist’ which represents the social value in a society. The object of investigation for this study is Jae-in Moon, the former chairperson of the Minjoo Party of Korea, who is strong and potential presidential candidate. The data was collected by online hard laddering for general residents who supports Jae-in Moon in Busan. Sample was 702 by convenience sampling. The research question was as follows. First, what is the main items and ladders of <attribute-functional consequencepsychological consequence-value> ladder? Second, how is HVM constructed with chains and ladders which is the items of attribute, functional consequence, psychological consequence, value level. The results of this study was analysed and explained with HVM which supporters have recognized for a politician with means-end chain theory. This study will have the results that infer and understand the behaviors of supports to a politician through HVM.

수단-목적 사슬이론을 적용한 정치인 문재인에 대한 대학생의 가치구조 해석: 하드 래더링(hard laddering)을 통해

송기인 부산울산경남언론학회 2016 지역과 커뮤니케이션 Vol.20 No.4

본 연구는 수단-목적 사슬이론과 래더링 기법을 이용하여 정치인에 대한 가치, 가치구조, 가치단계도가 한 정치인에 대해 어떻게 나타나고, 대학생들이 정치인을 평가할 때, 어떻게해석하는지를 인지 과정의 관점에서 해석하였다. 이 연구를 위해 사용된 조사대상은 과거대통령 후보였고, 현재에도 정치활동을 하고 있는 문재인 더불어민주당 전 대표였다. 표본은 부산의 모 대학에서 편의적으로 표집 된 275명의 대학생이었다. 본 연구의 결과는 문재인 전 대표에 대해 대학생들이 중요하게 생각하는 속성과 그 속성으로부터 연결되는 가치, 중요하게 고려되는 <속성-기능적 혜택-심리적 혜택-가치>의 래더, 그리고 모든 중심적 래더를 사슬로 연결하여 전체 인지 및 가치 지도로 보여주는 가치단계도(HVM)을 중심으로 제시되었다. 각각의 연구결과는 수단-목적 사슬이론의 내용을 토대로 정치인을 대상으로 유권자인 대학생들이 어떤 위계적 가치지도를 가지게 되는가에 초점이 맞춰져서 설명되었고, 이러한 가치구조가 유력한 대선주자인 정치인에 대한 태도와 후의 투표행위와어떻게 영향을 미칠 것인가로 해석되었다. This study examined how value, value structure, hierarchical value map are presented in applying Means-end chain theory. And also this study examined how college students interpret in view of cognition process when college students evaluate politician. The subject of this study Jae-in Moon who is highly regarded as a strong candidate for the presidency. The sample is 275 college students who are studying in Busan, and they are selected by convenience sampling. The results of this study was showed with the attribute and value which attribute was related into, the ladder of <attribue-functional consequence-psychological consequencevalue>, and the total cognition or value map, the hierarchical value map which is constructed with the important ladders. Each result was explained by which college students have the hierarchical value map for a politician with Means-end chain theory. And this study interpreted how the value structure of college students have an effect on the attitude and the future voting on a politician who is highly regarded as a strong candidate for the presidency.

APT 래더링 기법을 통한 스크린 사격의 가치구조 분석

진종오,이혁기,김용운 한국사회체육학회 2019 한국사회체육학회지 Vol.0 No.77

Purpose: This research attempts to analyze the attitude of participants on screen shooting which is getting popular recently in the context of cognitive structure. Method: In order to analyze cognitive structure popularized by the public, Means-End Chain theory was used in this research. This method was used in the Means-End Chain, which is the method of drawing relations among attributes, benefit, value and individual, social value. Specifically, the data were analyzed sequentially through the content analysis stage, the implication matrix analysis and the process of creating a value system by the open questionnaire and related data collection. Results & Conclusion: First, in order to analyze the value structure of screen shooting through the APT Laddering technique, the study drew a conclusion of the main word of about attribute, benefit, and value of screen shooting through content analysis. There were keywords, entertainment, usability, safety, space transcendence, competitiveness, program diversity. Five keywords such as friendship, beneficial experience, stress relief, cost reduction, and useful time utilization were generated. Four values of screen shooting were leisure value, economic value, psychological value, education value. Second, this research coded three elements, the attribute, benefits, values based on the results of analysis and analyze implied matrix. As a result, the value system was derived by grasping the connection between attribute-benefit, benefit-value of screen shooting. First of all, results related to screen shooting appeared in this order, enjoyment, easy to use, space transcendence, competitiveness, safety, and program diversity. The benefits of screen shooting were a beneficial experience, fellowship, stress relief, cost-saving and useful time management in this order. Based on value system「attribute-benefit, benefit-value」, three core ladders were drawn. Three core ladder were [entertainment → social fellowship → leisure value] Ladder, [convenience of use → beneficial experience → psychological value] Ladder, [space transcendence → stress relief → psychological value] Ladder.