SNS 빅데이터를 활용한 패션모델 인식 연구

양혜란 한국모델콘텐츠학회 2022 한국모델콘텐츠학회지 Vol.3 No.1

This study attempted to analyze the people's perception of fashion models and the change in perception according to the trend of the times by using SNS big data analysis. The purpose of this study was to obtain effective data analysis results by analyzing the people's perception of fashion models for the development of model and activation of the model market. To achieve this research purpose, frequency analysis, TF-IDF analysis, and word cloud analysis were conducted using text mining techniques among big data analysis methods that can supplement the sampling limitations of the existing survey method. The Textom, a big data analysis program, was used to collect and analyze SNS big data. The time range to examine the change in perception according to the trend of the time, 2010 is the time when SNS became active based on year, three years from 2010 to 2012 and the last three years from 2018 to 2020. The main keyword for data collection was set to ‘fashion model’. From the results of this study, the main keywords for 2010-2012 and 2018- 2020 were ‘Model’, ‘Fashion’, ‘Photo’, ‘Fashion Show’, ‘Runway’ and ‘Photoshoot’, which are the words representing the professional characteristics of fashion models. As keywords that appeared in accordance with the trend of the times, ‘Yoon-ju, Jang’ in 2010-2012, ‘Hye-jin, Han’, ‘Senior Model’ and ‘Instagram’ were found in 2018-2020. Keywords that can identify the professional characteristics of a fashion model appeared in the top ranks, and the perception of the fashion model could be known. Key words to understand the trend of fashion model as well as social phenomena such as ‘Yoonju, Jang’, ‘Hye-jin, Han’, ‘Senior Model’ and ‘Instagram’ were found as keywords that could tell the trend of the times. In conclusion, as the area of fashion model activity expands, it is very important to understand the social perspective as a pop culture entertainer, and objective data analysis research to know the perception of fashion model should be continuously progressed. In addition, fashion model contents should be produced by actively utilizing ‘Instagram’, a main keyword that has appeared recently, and various studies related to ‘Senior Model’ should be conducted.

패션 T-commerce 구매의도의 영향요인에 관한 연구: 확장 기술수용모형(TAM)을 중심으로

이승희 ( Seung Hee Lee ),이은옥 ( Un Ok Lee ),우종필 ( Jong Pil Yu ) 한국소비자학회 2011 소비자학연구 Vol.22 No.1

본 연구는 기술수용모형(TAM)을 토대로 패션제품 T-Commerce에 영향을 미치는 요인을 규명하고자 하였다. 이를 위해 기존의 TAM 모형에서 중요하게 사용되었던 선행변인 (자기효능감, 기술혁신성, 즐거움) 이외에도 패션제품의 특성상 유행관여라는 새로운 변수를 TAM 모형에 하여 확장된 TAM 모형이 패션제품 T-Commerce의 구매의도에 어떤 영향을 미치는지 검증하고자 하였다. 제시한 연구모형은 구조방정식모델을 통하여 분석 되었다. 분석결과 자기효능감은 지각된 용이성에 영향을 미치는 것으로 나타났으며, 기술혁신성은 즐거움에 영향을 미치는 것으로 나타났다. 유행관여는 모든 변수에 영향을 미치는 것으로 나타났으며, 지각된 사용용이성은 유용성과 즐거움에 영향을 미치고, 지각된 유용성, 사용용이성, 즐거움 모두 구매의도에 영향을 미치는 것으로 나타났다. 수정 된 연구모형에서도 유행관여가 구매의도에 직접 영향을 미치는 것으로 나타나 유행관여가 T-commerce에 매우 주요한 변인임을 밝혀주었다. 본 연구결과를 토대로 패션 T-Commerce 구매의도의 예측변인들을 밝히고, 구매의도를 높일 수 있는 활용방안을 모색함으로써 향후 패션 T-Commerce 리테일러들에게 T-Commerce기획 및 마케팅전략 에 도움이 되는 실무적인 시사점을 제시하고자 한다. Due to rapid advances in digital technologies, with the development of interactive television, televisions can be transformed into an e-commerce medium into T-commerce. T-commerce is expected to change consumers` shopping styles as a new shopping channel, more specifically on fashion shopping channel. Thus, it is necessary to understand what kinds of variables would affect on consumers` attitudes or purchasing intention toward fashion T-commerce. Therefore, the purpose of this study was to examine antecedents of purchase intention toward fashion T-Commerce based on Technology Acceptance Model (TAM). Also this study attempted to provide a theoretical framework for expanding TAM model for fashion TCommerce based on previous studies which tested on self-efficacy, technology innovation`, ``joyfulness``. In addition, this study added ``fashion involvement`` as a new variable based on Technology Acceptance Model for testing if the fashion involvement variable would be impact on ``perceived usefulness``, ``perceived ease of use``, and ``perceived joyfulness`` significantly. Based on literature review, a research model was proposed with five hypotheses for this study as follows: H1) Self-efficacy is positively related to perceived usefulness, perceived ease of use, and perceived joyfulness in T-commerce. H2) Technology innovation is positively related to perceived usefulness, perceived ease of use, and perceived joyfulness in T-commerce. H3) Fashion involvement is positively related to perceived usefulness, perceived ease of use, and perceived joyfulness in T-commerce. H4) Perceived ease of use is positively related to perceived usefulness, and perceived joyfulness in T-commerce. H5) Perceived usefulness, perceived ease of use, and perceived joyfulness is positively related to consumers` purchase intention toward T-commerce. Two hundreds thirty-seven female participants in age group of 20s - 30s participated in this study. For data analysis, SPSS 12.0 and Structure Equation Modeling (SEM) was used to test the research model and all hypotheses. For this study, stimuli for showing the process of T-commerce shopping were manipulated. Through pre-test, the questionnaires were distributed to respondents. To ensure data validity and reliability, internal consistent validity and discriminate validity were examined. evidence demonstrated satisfactory data for validity and reliability. Also the structural model presented showed adequate overall goodness-of-fit with observed data (χ2=25.25, d.f.=3, p<0.001; GFI=0.972, AGFI=0.737, CFI=0.960, RMR=0.054, NFI=.957). The results are as follows: First, ``self-efficacy`` was positively related to ``perceived ease``, but not ``perceived usefulness`` or ``perceived joyfulness``. Second, ``technology innovation`` was positively related to ``perceived joyfulness``, but not ``perceived usefulness`` or ``perceived ease of use``. Third, ``fashion involvement`` was positively related to all three variables -- ``perceived usefulness``, ``perceived ease of use``, and ``perceived joyfulness``. Forth, ``perceived ease of use`` was positively related to ``perceived usefulness`` and ``perceived joyfulness``. Fifth, ``perceived usefulness``, ``perceived ease of use`` and ``perceived joyfulness`` were positively related to consumers`` ``purchase intention`` toward T-commerce. Finally, based on the revised research model, fashion involvement was positively related to consumers` purchase intention toward T-commerce directly. Based on these results, the proposed model showed that it can be adapted for measuring consumers` purchasing intentions toward fashion using t-commerce with the propositions of Technology Acceptance Model. Perceived usefulness, perceived ease of use, perceived joyfulness and fashion involvement affected consumers` purchase intention toward fashion t-commerce. Especially, when fashion involvement was added to Technology Acceptance Model as a determinant variable, it significantly affected all of the perceived variables such as usefulness, ease of use, and joyfulness as well as purchasing intention toward T-commerce. The results of this study would provide T-commerce retailers or T-commerce marketers with fashion marketing strategies about fashion T-commerce. There were some limitation from this study. For further study, more variety of respondents in different ages or different living areas need to be examined. Also, longitudinal examination of variables which influence consumers` purchase intention using T-commerce is an research area for being examined.

패션모델의 자기표현력, 무대 자신감, 몰입과 만족도에 관한 연구

박근정 ( Keun-jung Park ),김영삼 ( Young-sam Kim ) 한국패션비즈니스학회 2018 패션 비즈니스 Vol.22 No.2

This study investigated the effect a fashion model's self-expression has on stage confidence, commitment, and satisfaction. The differences in stage confidence, commitment and satisfaction were analyzed by comparing the frequency of fashion show experiences. A survey was conducted using convenience sampling of professional male and female fashion models at fashion venues (Dongdaemoon Design Plaza) and model agencies from March 2, 2017 through April 10, 2017. A total of 248 questionnaires were obtained and SPSS 21.0 was used for data analysis. The results of this study are as follows. First, the analysis indicated a fashion model's self-expression factors, including movement, meaning, and individuality, had positively impacted the model’s psychological and physical confidence, while acting ability negatively impacted such confidences. Secondly, movement meaning, expressive impulse, and individuality had positive impacts on behavioral commitment. A model’s expressive impulse was also found to have a positive impact on cognitive commitment. In addition, acting ability negatively impacted behavioral commitment, while it affected cognitive commitment positively. Third, a high level of psychological and physical confidences about fashion shows, as well as a high level of behavioral and cognitive commitment, had a positive impact on fashion-show satisfaction. There were significant differences in cognitive commitment and fashion-show satisfaction by frequency of fashion show experiences. The findings can be utilized to understand the psychological factors that affect a fashion model’s performance in order to increase the model's fashion-show satisfaction. It is also expected to provide useful information to enhance the quality of fashion shows.

패션모델에 나타난 포스트모더니즘적 이미지에 관한 연구

최정은 한국모델콘텐츠학회 2022 한국모델콘텐츠학회지 Vol.3 No.1

This study looked into the fashion trend of postmodernism, and defined and analyzed the postmodernism model image, physical characteristics, and symbolic image through the fashion models that have emerged since 2000. The changes in the image of female fashion model, which manifest themselves in the trends of postmodernism, can be divided into the ideal beauty of extreme realism that presents realistic description, lewd and mystic voluptuous beauty of femme fatal, and the de-ideological dismantling beauty of ugly neuter gender, and furthermore, the model image seen from the standpoint of postmodernism was built on the uncertainty of concept or the conceptualization of the uncertainty. In addition, the excessively ideal or unrealistic elements were emphasized amidst the trends of socio-cultural phenomenon, or the instinctive and sexual aspects were highlighted with the changes in social value. The results of this study showed that those characteristic elements of postmodernism model have shown a clear trends since 2000, unlike the reflection of fashion trends or other artistic and cultural fields, and it could be inferred that such elements could manifest themselves with complex patterns at the same time while they are not strictly distinguished based on each individual model. Thus, the fashion models of contemporary times are not simply the tools that present the apparels and fashion products, but express the ideas and notions of the fashion through formative artistic language, and in that sense, they need to interact with the fashion based on the symbolicity in terms of the role of fashion models. The field, called 'fashion model', will need to take a leading role in the future fashion industry through the sublimation into artistic domain where its images can be expanded sensibly, rather than being confined to the visible vocational domain.

상품의 패션성과 광고모델 매력도 유형의 적합성에 대한 연구

이지현(Lee Jihyun),이동일(Lee Dong-Il) 한국상품학회 2008 商品學硏究 Vol.26 No.1

  최근 패션성이 다양한 상품군에서 상품의 중요한 속성으로 부각되고 있다. 또한 상품의 특성과 광고에 사용되는 모델의 매력도 유형에 대한 적합성이 높아야 광고의 효과가 높아진다는 연구결과가 많이 보고되고 있다. 따라서 상품을 패션성에 따라 분류하고 그에 맞는 매력도의 모델을 선택하는 문제가 광고의 효과에 중대한 영향을 미친다고 볼 수 있다. 이에 본 연구는 상품을 패션성을 기준으로 분류하고, 다양한 유형의 모델의 매력도를 측정해 매력도 유형을 분류했으며, 상품의 패션성과 모델의 매력유형을 인과관계를 살펴보았다.<BR>  상품의 패션성은 유통/생산 패션성과 디자인 패션성의 두 차원으로 구분하였으며, 매력도 유형은 트렌디한, 귀여운, 역량있는, 여성스러운의 네 차원으로 구분되었다. 매력도 유형점수를 독립변수로, 상품의 패션성에 대한 평가에 따라 분류된 상품에 대한 모델의 적합도에 따라 산정한 상품의 패션성 점수를 종속변수로 한 회귀분석 결과, 유통/생산 패션성에는 ‘귀여운’이, 디자인 패션성에는 ‘트렌디한’이 각각 유의한 영향을 미치는 것으로 나타났다. 따라서 유통/생산 패션성이 높은 상품의 광고에는 귀여운 매력의 모델을 , 디자인 패션성에는 트렌디한 매력 유형의 모델을 사용하는 것이 바람직하다는 것을 알 수 있다.<BR>  이러한 결과를 통해 기업이 상품의 광고 모델을 기용할 때 상품의 특성에 맞는 모델을 선정할 수 있게 하는 기준을 도출했다.   Recently, fashionability is regarded as the important attribute of product. Also, many researches support the fact that match-up of product characteristics and model attractiveness type enhances the effectiveness of marketing communication.<BR>  Therefore, selection of the appropriate type of model attractiveness with the product fashionability is crucial to enhance the communication effectiveness. In this study, two research questions are explored. Firstly, various products based on the product fashionability types and the attractiveness type based on measuring various models" attractiveness were classified, secondly causal relationship between the fashionability and attractiveness type was explored.<BR>  The fashionability of product has two dimensions such as retail/manufacture fashionability and design fashionability. And the model attractiveness type was classifed into four dimensions such as "trendy", "cute", "competent", and "feminine". The result of regression analysis shows that the "cute" dimension on retail/manufacture fashionability and "trendy" on design fashionability shows significant effects repectively. Therefore, model with cute type attractiveness is recommended to a product which has high level retail/manufacture fashionability. Also, model with trendy type attractiveness is recommended to a product which has high level design fashionability. The result shows selection of the model attractiveness type has significant effect on the match-up effect of the product fashionability.

패션모델전공 대학생의 신체조성 및 영양상태 조사

류일서,이주형 한국웰니스학회 2023 한국웰니스학회지 Vol.18 No.4

본 연구는 패션모델 전공학생들의 신체조성과 영양상태를 조사하는 것이다. 본연구대상자들은 20대 남녀 서울 소재 대학 패션모델 전공 학생과 비전공 학생을 대상으로 선정하였으며 InBody와 모바일 애플리케이션을 이용하여 각각 신체조성과 영양상태를 조사하였다. 신체조성에 있어서 체중은 남녀 모델군과 비모델군에서 유의한 차이가 나타나지 않았지만 체지방량, BMI, 체지방률은 남녀 모델군과 비모델군 모두에서 유의한 차이가 나타났다. 골격근량의 경우 여자 모델군과 비모델군에서만 유의한 차이가 나타났다. 1일 에너지 요구량은 모든 집단에서 유의한 차이가 나타나지 않았지만 1일 에너지 섭취량은 남녀 모두 모델군과 비모델군에서 유의한 차이가 나타났다. 남자인 경우 설탕, 다가불포화지방, 콜레스테롤, 칼륨 섭취량에서 모델군과 비모델군 간에 유의한 차이가 나타나지 않았지만 여자 모델군과 비모델군은 모든 영양소 섭취에 있어서 유의한 차이가 나타났다. 여성 패션모델 전공학생인 경우 신체조성뿐만 아니라 모든 영양소를 낮게 섭취하고 있어 건강한 패션모델을 수행하기 위한 영양 가이드라인이 필요하다. This study investigated the body composition and nutritional status of fashion modeling students. The subjects of this study were male and female in their 20s, students majoring in fashion modeling and non-majoring fashion models in a University. Their body composition and nutritional status were measured using InBody and mobile applications(FatSecret), respectively. There was no significant difference in body weight, but there was a significant difference in fat mass, BMI, and percent body fat between model group and the non-model group. A significant difference was found only in the female for muscle mass. No significant difference was found in daily energy requirements among all groups, but there was a significant difference in daily energy intake between the model group and the non-model group for both men and women.There was a significant difference in the intake of all nutrients between the female model group and the non-model group. Female fashion model students have a low intake of all nutrients as well as body composition, so nutritional guidelines are needed to perform as a healthy fashion model.

패션모델의 노동경험 : ‘몸 프로젝트’ 및 ‘프로정신’을 내세운 요구와 수용

정은아(Joung Eun Aa),손승영(Sohn Seong Young) 한국여성학회 2010 한국여성학 Vol.26 No.3

몸이 정체성의 표현으로 읽혀지는 현대 한국사회에서, 여성들은 이상화된 미의 기준에 도달하도록 끊임없이 사회화되고 있다. 특히 패션모델과 같이 직접적으로 자원화 되는 몸을 가진 여성들에게 몸 가꾸기 노력은 더욱 가시화되어 나타난다. 이 연구에서는 패션모델의 몸만들기가 직업적 특성과 연계되어 있는 점에 주목하여, 여성들의 몸에 대한 에이전시의 규제뿐만 아니라 모델들의 자발적 노력과 수용 과정에서 작동하는 메커니즘에 대해서도 밝혀보고자 하였다. 2009년 5월부터 7월까지 17명의 남녀 모델들을 면접한 결과, 첫째, 모델 입문시기와 계기에 있어서 뚜렷한 젠더차이가 나타났다. 둘째, 여성 모델들은 지속적인 자기검열과 비교 및 정보 수집을 통해 다이어트, 성형 등과 같은 몸 관리방식을 실천하고 있다. 특히 에이전시나 패션디자이너의 권유에 의해 체계적인 ‘몸 프로젝트’에 가담하게 된다. 셋째, 고용주들은 ‘프로정신’을 강조하는 방식으로 패션모델들의 몸을 통제하거나 명령체계를 형성하고 있으며, 여성 모델들 또한 프로정신을 내세워 스스로의 욕망과 열정을 관리하므로 부당한 대우를 받더라도 저항하기 힘든 상황에 놓여있다. This paper aims to reveal the social structure which controls and forces women to have idealized body by studying fashion models who are under certain pressure to keep their bodies desirable. Because women's bodies are easily objectified and evaluated by gender biases in the patriarchal culture, more women than men are affected by other people who constantly encourage them to be fashion models. This study attempts to find out the underlying mechanism of how women's body project is related to their work characteristics and how female fashion models are willingly regulated by their agencies. Interviewing 17 female and male models between May and July 2009, we could find out the following aspects. First, there were distinguished gender differences in entering time and reasons to work as fashion models. While most of female models started their work as a teenager by persuasion of other people, males joined to work as fashion models in the age of 20s by their own choice. Second, female fashion models practice various methods of making their own body by self-examination and comparison with other models. Especially they participate in 'body project' by demands of agencies or fashion designers. Third, since the female fashion models accepted the 'pro(fessional) spirit' which the employers had emphasized, it was difficult for the fashion models to resist against the orders even when they experience unfair treatments.

패션모델의 패션쇼 참여횟수와 경력에 따른 섭식장애 경향성 분석

유희진 한국모델콘텐츠학회 2022 한국모델콘텐츠학회지 Vol.3 No.2

This study aims to identify a trend for fashion model‘s eating attitudes and eating attitudes and eating disorders from the frequency of fashion show participation and their career. In order to achieve there objectives, authors distribute questionnaires at audition to obtain a qualification for standing on domestic fashion show collection. Additional survey was performed by experienced models who have over 5-10 years of experience in the field at 2016 S/S HERA Seoul Fashion Week held from October 16th to 21st, 2015 hosted by Seoul. Ages of fashion models was limited to 10-30, and groups were classified according to frequency of participation and length of experience. The data collected through a questionnaire of fashion models are shown in descriptive statistics of mean and standard deviation(Mean±SD) using the Microsoft Excel program and analyzed using the SPSS v.20.0(SPSS, Chicago, IL, USA). In addition to physical characteristics of fashion model, One-way analysis of variance (ANOVA) was performed to compare the difference among groups categorized by career and frequency. Post-hoc analysis was performed using Fisher’s least significant difference (LSD). Conclusions are as follows : First, there were no symptoms of binge eating and anorexia disorder in fashion models. Second, there was anorexia only in a group with experience of less than one year. Third, there were no eating attitude disorder, no binge eating and anorexia disorder in all groups categorized by frequency of participation. Considering results drawn from mostly dismissed hypotheses a trend for eating disorder did not appear in a group of fashion models thar appearance management is important. Therefore, this is a study reporting Korean models are at a low risk for eating disorder and their eating attitude become a new modern standard of beauty.

언택트 시대에 나타난 패션모델과 패션산업의 동향

조수빈 한국모델콘텐츠학회 2022 한국모델콘텐츠학회지 Vol.3 No.2

This study examined how the beginning and the full spread of the contactless era influenced the overall fashion industry, including fashion modeling. For this, an in-depth interview was conducted in a semi-structured format with participants consisting of stylists, beauty directors, performance directors, and fashion designers, experts with more than 30 years of field experience in the fashion industry. The general conclusion drawn based on the analysis of in-depth interview content is as follows; It was confirmed that the introduction of a meta-verse in the field of fashion modeling is essential for the development of the fashion industry. The entertainer capability was considered the fashion model's capability to preoccupy the relative dominance in the fierce competition between fashion models. This study confirmed that the contactless era introduced a new paradigm in the field of fashion modeling and the fashion industry. It also confirmed that it is time when the fashion modeling and fashion industry need increased insight into future sustainability and talented people who can extend various convergent and complex ideas and their recognition.

패션광고에서의 고령여성모델이미지 기호학적 분석 -해외패션브랜드를 중심으로-

임민정 ( Im Min Jung ) 한국기초조형학회 2016 기초조형학연구 Vol.17 No.4

광고 속 여성모델이미지는 이상화된 미적가치를 제시하며 독자들에게 감성과 욕망을 자극하여 자연스럽게 소비의 이데올로기를 형성한다. 이 연구는 고령화에 따른 패션전략을 위해 패션잡지에서의 고령여성모델이미지를 기호학적으로 분석하였다. 고령여성을 모델로 한 패션잡지광고를 수집하여 롤랑바르트의 기호학적 분석으로 광고의 외연적 의미와 함축적 의미를 분석한 후, FGI를 수행하고 플로슈의 소비가치유형으로 분류하여 고령여성의 이미지와 스타일을 도출하였다. 연구 결과 패션광고에서 고령의 여성은 독자와 동일시 대상으로서의 미화된 이상적 모델의 이미지가 아닌 현실적인 노인의 실제 모습으로 표현되고 있는 것으로 나타났다. 소비가치유형에 따른 고령여성모델이미지 특성을 요약하면 실존적 가치 유형으로 분류된 모델의 이미지는 고령여성을 사회적 성공이나 전문성의 이미지로 표현하여 사회적 경험과 연륜 있는 고급스럽고, 세련되고, 보수적이며 권위적인 이미지로 표현하고 있다. 실용적 가치유형으로 분류된 모델의 이미지는 편안하고 자연스러운 이미지로 표현, 실용적 디자인과 스타일을 제안하고 나이와 상관없는 활동적인 캐주얼한 여성의 이미지를 표현하고 있다. 비판적 가치유형으로 분류된 모델의 이미지는 세련되고 지적인 이미지로 제시되며 실용적이며 동시에 세련된 도시적 스타일을 제안하고 있으며, 유희적 가치유형으로 분류된 모델의 이미지는 자신의 세계를 추구하는 적극적이고, 자신감 넘치는 개성적 이미지로 섹시하고 도발적 스타일을 표현하고 있는 것으로 분석되었다. Female model images in fashion advertisements naturally forms an ideology of consumption as they present idealized aesthetic values and stimulate readers`` sensitivity and desire. In this respect, this study makes a semiotic analysis of the aged female models`` images in fashion magazines to identify fashion strategy in line with the aging society. It collects fashion magazine ads where aged female appears as a model and analyzes the denotative and connotative meaning of ads by using Roland Barthes`` semiotic analysis and then carries out FGI (focus group interview), sorts the results out into Jean-marie Floch``s consumption value model, and draws the images and styles of aged females. As a result, it is found that the aged females in fashion advertisements are expressed as realistic old women as they are, rather than idealized model who are identified with readers. To summarize the characteristics of aged female model images depending on the type of consumption value, the model image classified as existential value type expresses aged females as socially successful or professional image, that is to say, luxurious, sophisticated, conservative, and authoritative image with years of social experience; the model image classified as practical value type expresses aged females as comfortable and natural image, that is to say, energetic and casual female image regardless of age who proposes practical designs and styles; the model image classified as critical value type expresses aged females as sophisticated and intellectual image, that is to say, the image with practical and sophisticated urban style; and the model image classified as playful value type expresses aged females as the image with highly individual style who pursues her unique world and is very active and full of confidence, that is to say, sexy and provocative image.