2015 광주 U대회 평가속성에 따른 협력효과, 공동체의식이 협력의사에 미치는 영향

백승헌(Baek, Seung-Heon),김기탁(Kim, Gi-Tak) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.63

The purpose of this study is to examine relationship among evaluation attributes, cooperative effect, community spirit, and cooperative intention in the 2015 Gwangju Summer Universiade. Specifically, this study aims to grasp how Gwangju citizens evaluated the 2015 Gwangju Summer Universiade after the event, whether they had intention of cooperating with international sports events through their positive or negative feelings associated with their evaluation criteria, and which factors they felt important in evaluation attributes. The findings will contribute to preparing improved operation of international sports events such as the FINA World Championships. Gwangju citizens who resided in Gwangju and had participated in the 2015 Gwangju Summer Universiade were set as the study population. A convenient sampling method was used. The data of a total of 416 participants were analyzed using SPSS 22.0 and AMOS 22.0. The following conclusions were drawn. First, the evaluation attributes of the 2015 Gwangju Summer Universiade had a positive(+) effect on cooperative effect. Second, the evaluation attributes of the 2015 Gwangju Summer Universiade had a positive(+) effect on community spirit. Third, the cooperative effect of the 2015 Gwangju Summer Universiade had a positive(+) effect on community spirit. Fourth, the cooperative effect of the 2015 Gwangju Summer Universiade had a positive(+) effect on cooperative intention. Fifth, the community spirit of the 2015 Gwangju Summer Universiade had a positive(+) effect on cooperative intention. Sixth, the evaluation attributes of the 2015 Gwangju Summer Universiade had a positive(+) effect on cooperative intention. Accordingly, this study concluded that the evaluation attributes of the 2015 Gwangju Summer Universiade influenced cooperative effect, community spirit, and cooperative intention, and cooperative effect and community spirit influenced cooperative intention.

컨벤션지원서비스업의 협력네트워킹 특성에 따른 성과 및 지속적 협력의도 연구 - 컨벤션기획업(PCO)과의 협력네트워크 관계 중심으로

김수아,주연우,윤유식 한국무역전시학회 2023 무역전시연구 Vol.18 No.2

Considering the advanced service management characteristics of the MICE industry, it is necessary to differentiate between the demand and supply characteristics of the convention industry and to specify the network characteristics of various industries, including the post-industries indirectly linked to event hosting, from the perspective of Professional Conference Organizers (PCOs) that provide key services. It is also important to provide a direction for mutual development. Therefore, this study aims to identify the cooperative network relationships among convention support service industries that have a cooperative relationship for the operation of PCOs, who are service providers in the MICE industry. It also aims to analyze the management and cooperative performance resulting from such relationships and to study the intentions for sustained cooperation in the future development of the convention industry. Based on the hypothesis testing results, it was found that the cooperative networking characteristics of the convention support service industry have a significant impact on both business performance and cooperative performance, as well as the intention for sustained cooperation. The survey respondents in this study were divided into a total of 15 sectors based on the classification of convention support service industries in previous studies and the researchers' judgment. In particular, factor analysis was conducted on the constituent factors according to the cooperative networking characteristics. Out of the initial 28 items, 2 items that were similar or not appropriate were removed, resulting in a final factor analysis with 26 items. Five factors were extracted and named "problem-solving and support," "resource sharing," "information exchange," "trust," and "joint response." In particular, through multiple regression analysis, when examining the relative influence of the constituent factors of cooperative networks on business performance, it was found that "problem-solving and support" has a relatively higher impact on performance compared to other variables. Regarding cooperative performance, "trust" was found to have a relatively higher impact.

The Effects of Expectation Factors of Regional Development for the Local Marina Port on Residents` Satisfaction and Cooperative Intention

( Soo Bong Jung ),( Na Rae Kim ),( Ki Jae Jeon ),( Seung Ho Shin ),( Jae Ryel Seo ) 한국체육학회 2016 국제스포츠과학 학술대회 Vol.2016 No.1

Purpose : The purpose of this study was to investigate the casual relationships of expectation factors of regional development, residents`` satisfaction, and cooperative intention. Methods : For the purpose of this study, the subjects were selected from local residents who lived in Busan Metropolitan city where Suyeong Bay Yachting center was located. 310 questionnaires were collected and 273 questionnaires were used for the final analysis except for 37 insincere responses. For the data processing, the study carried out frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and structural equational modelling. The statistical methods were applied by employing the SPSS Ver. 21.0 and AMOS Ver. 18.0 version for the statistical analysis. Results : The results were summarized as follows. First, economic industry, socio-culture and physical environment of expectation factors of the regional development had no significant effect on the residents`` satisfaction. Second, the socio-culture had a significant effect on the cooperative intention except that economic industry and physical environment of the regional development expectation factors had no significant influence on the cooperative intention. Third, the residents`` satisfaction had a significant effect on the cooperative intention. Conclusions : This study provided empirical evidences which were important for activation of the local marina port. Previous researches showed that residents`` satisfaction and cooperation were one of the significant factors to activate local areas and facilities. However, most of developed or developing local marina ports were invested by local government and private investors who mostly focused on visitors and tourists so they rarely consider local residents. Even though they had pre-investigations for the activation of a local marina port before development, residents`` satisfaction and cooperative intention to a local marina port were easily ignored. Consequently, the findings of this study suggested that to activate the local marina port making strong bond with local residents was one of the most important factors for consistently developing the local marina port. Furthermore, local government and private investors should consider local residents so it can lead residents`` cooperative intention for activation of the local marina port. This effort by local government and private investors will help activation and balanced development of backward areas where visitors will visit this area as tourist attractions.

미용실의 관계형성프로그램과 협력행동, 고객지속의도 간의 영향관계 및 매개효과분석

장지연,지정훈 한국디자인문화학회 2019 한국디자인문화학회지 Vol.25 No.1

Recently, the beauty salon industry has expanded and been segmented according to industry trends. As population decline continues every year, it is important to promote a marketing strategy designed to form a long-term relationship with current customers instead of merely seeking new ones. This study aimed to analyze the influence and mediating effects among the customer relationship formation programs, cooperation behavior and customer continuity intention and provide basic data for marketing targeted to build a relationship between a beauty salon and their customers. For data analysis, frequency analysis, exploratory factor analysis, Cronbach’s alpha, descriptive statistics, correlation analysis, linear regression analysis and 3-step mediated regression analysis were performed. A questionnaire survey was conducted among the customers of beauty salons in Gwangju and Jeonnam, and a total of 364 copies were used for final analysis. Then, both sub-factors had a statistically significant effect on cooperation behavior and customer continuity intention (p〈.01). Specifically, ‘special recognition & treatment program’ was greater than ‘loyalty program’ in terms of influence on cooperation behavior and the customer continuity intention. In addition, a significant effect was found between cooperation behavior and the customer continuity intention (p〈.001). Second, regarding the mediating role of cooperation behavior, a partial mediating effect was observed between ‘special recognition & treatment program’ / ‘loyalty program’ and the customer continuity intention (p〈.001). The above results confirmed that it is necessary to develop and use a differentiated customer relationship formation program to enhance customers’ cooperation behavior and continuity intention and to build and maintain a long-term relationship. 미용서비스업은 시대적 변화에 따른 발전과 함께양적 증가 및 세분화되고 있는 추세이다. 하지만 이를 이용하는 인구의 증가율은 해년마다 낮아지고 있는 상황에서 신규고객을 확보하기 보다는 기존 고객과의 장기적인 관계를 형성하기 위한 마케팅 전략이필요하다. 이에 본 연구에서는 고객과의 관계를 형성하기 위한 프로그램과 협력행동, 지속의도와의 영향력과 매개효과를 분석하여, 미용실과 고객과의 관계형성을 위한 마케팅에 대한 기초자료를 제공하는데목적이 있다. 본 연구의 자료 분석은 SPSSWIN V. 21.0 통계패키지프로그램을 활용하여 빈도분석, 탐색적 요인분석과 Cronbach’s  계수, 기술통계 분석, 상관관계 분석, 선형회귀분석, 3단계 매개회귀분석을 실시하였다. 연구 대상 및 범위는 광주⋅전남 소재에 있는 미용실을 이용하는 고객을 대상으로 364부의 설문지를 최종분석에 활용하였으며, 그 결과는 다음과 같다. 첫째, 미용실의 관계형성프로그램 하위요인 모두 협력행동과 고객지속의도에 유의한 영향을 미치는 것으로 나타났고(p〈.01), 하위요인 중 특별인식⋅우대프로그램이 협력행동과 고객지속의도에 미치는 영향력이더 높은 것으로 나타났다. 또한 협력행동과 고객지속의도와의 관계에서도 유의한 영향을 미치는 것으로나타났다(p〈.001). 둘째, 협력행동의 매개역할은 관계형성프로그램의하위요인별 충성도, 특별인식⋅우대 프로그램과 고객지속의도 간의 관계에서 부분매개 조건을 충족하는것으로 나타났다(p〈.001). 따라서 미용실을 이용하는고객의 협력행동과 지속의도를 높이기 위해서는 차별화된 관계형성프로그램을 적극 활용한다면 장기적인관계를 형성 및 유지할 수 있을 것이다.

2015 광주하계U대회 개최에 따른 기대감과 공동체의식, 협력의사, 지지도와의 관계 분석

최용민(Choi, Yong-Min),황보배(Hwang, Bo-Bae),김공(Kim, Kong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

This study analyzes the relationship among expectation on the opening of 2015 Gwangju Summer U Championship, community recognition, cooperation intention, and consent, centering on the university students in Gwangju, Jeonnam. So, this study leaded to the conclusion as followings. First, as for expectation, the expectation on economic and industrial development had a significant effect on all of the factors such as feelings of satisfaction, feelings of solidarity, and feelings of emotion/affinity, recognition of community, but they showed negative (-) values. They didn’t have a significant effect on belonging/ mutual effect factor and were discarded. The expectation on social and natural development had an affinnative (+) effect on all of the feelings of satisfaction, feelings of solidarity, feelings of belonging/mutual effect, and feelings of emotion/affinity. As for the relationship between feelings of expectation and cooperation, the expectation on economic and industrial development didn’t have a significant effect on cooperation intention and was discarded. The expectation on social and cultural development had a significant affirmative effect on cooperation intention. As for the relationship between feelings of expectation and consent, the expectation on economic and industrial development didn’t have a significant effect on consent and was discarded. The expectation on social and cultural development had a significant affirmative (+) effect on consent. Second, as for the relationship between community recognition and cooperation intention, feeling factor of emotion/ affinity, community recognition, had a significant affirmative effect on cooperation intention, but mutual effect feeling factors of satisfaction, solidarity, and belonging didn’t have a significant effect and was discarded. As for the relationship between community recognition and consent, mutual effect feeling factors of satisfaction, solidarity, and belonging had a significant effect on consent, but mutual effect feeling factors of satisfaction and belonging had a negative (-) value, and feeling factor of solidarity showed an affinnative (+) value. In addition feeling factors of emotion/ affinity didn’t have a significant effect on consent. Third, as for the relationship between cooperation intention and consent, cooperation intention had a significant affinnative (+) effect on consent. Fourth, as for the causal relationship between feelings of expectation and the expectation on economic and industrial development, total effect was lower than direct effect. As for the causal relationship between feelings of expectation and expectation on social and cultural development, total effect was higher than direct effect.

확장된 계획행동이론을 활용한 지역의 관광 분야 협력의도와 지지도에 미치는 영향관계 분석

윤설민,김동한 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.9

The purpose of this study is to verify the extended theory of planned behavior from the perspective of local residents by adding constructs(residence image, support level) and subdividing behavioral intentions in two aspects (residence intention, cooperation intention). To this end, an onsite survey was conducted with local residents living in Daejeon. The analysis results about the structural equation modeling showed that most of research hypotheses were appeared to be statistically significant except for the relationship between some constructs(subjective norm→ residential intention, perceived behavioral control→residential intention, residential intention→cooperative intention). The specific results of empirical analysis are summarized as follows. First, residential image and subjective norm were found to have positively influenced attitude. Second, residential image and attitude appeared to be positively related to residential intention, which in turn influenced support. Third, cooperative intention seemed to have a positive and significant effect on support. Based on findings, implications were further suggested in the conclusion section.

국제스포츠이벤트 개최지역 주민인식이 지지도, 협력의사 및 지역이미지에 미치는 영향

이상범(Lee, Sang-Bum),김형남(Kim, Hyung-Nam) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.5

The study analyzed the effect of support, cooperative intention and regional image of the community perceptions by hosting 2017 Ironman Gurye. To achieve this purpose, 230 questionnaire was distributed in Gurye-gun from June 1, 2017 to July 30, 2017. To analyze the data that was cultivated by the survey, exploratory-confirmatory factor, correlation, reliability analysis using Cronbach"s α  and structure model analysis were using SPSS 23.0 and AMOS 21.0. The conclusions were as follows. First, community perceptions had a significant influence on support. Second, community perceptions had a significant influence on cooperative intentions. Third, community perceptions had a significant influence on regional image. Fourth, support had a significant on cooperative intention. Fifth, support had a significant on regional image. Sixth, cooperative intention had not a significant on regional image.

절차적 공정성 인식이 경찰협력의사에 미치는 영향 : 합법성 인식과 경찰신뢰의 연속 매개효과를 중심으로

전준하,조영일 경찰대학 치안정책연구소 2023 치안정책연구 Vol.37 No.4

본 연구는 절차적 정의 이론에 대한 의의를 시민들이 법집행 기관에 협력하고 법에 순응하는 ‘인지적 그리고 심리적인 경로를 설명’하는 점에 집중하여 절차적 공정성의 증가가 경찰 협력 의사 제고에 영향을 미치는 인지·심리적 경로를 세부적으로 파악하는 것을 목적으로 한다. 이를 검증하기 위해 선행연구에 기반하여 절차적 공정성 인식과 경찰 협력 의사의 관계를 매개하는 변수로서 합법성 인식과 경찰 신뢰를 선정하였다. 또한 절차적 공정성 인식의 증가가 경찰 협력 의사 제고까지 이어지는 인지·심리적 경로를 세부적으로 파악하기 위하여 연속 매개모형을 설정하였다. 연구분석을 위해 SPSS 25.0과 Mplus 8.0을 사용하여 분석하였으며, 분석결과는 다음과 같다. 첫째, 절차적 공정성 인식이 경찰 협력 의사를 예측하는 경로가 통계적으로 유의하지 않았다. 둘째, 절차적 공정성 인식과 경찰 협력 의사의 관계에서 합법성 인식의 매개효과는 통계적으로 유의하지 않았다. 셋째, 절차적 공정성 인식과 경찰 협력 의사의 관계에서 경찰 신뢰의 완전매개효과가 통계적으로 유의했다. 넷째, 절차적 공정성 인식과 경찰 협력 의사의 관계에서 합법성 인식과 경찰 신뢰의 연속 매개효과가 통계적으로 유의했다. 본 연구는 선행연구에서 잘 활용되지 않는 구조방정식 모형을 통해 변수들의 관계를 더 명확하게 검증했다는 점과 연속 매개모형을 통해 절차적 공정성 인식이 어떠한 인지적 및 심리적 경로를 통해 시민의 자발적인 협력 의사에 영향을 미치는지를 경험적으로 검증했다는 점에서 의의를 가진다. The purpose of this study is to focus on the significance of procedural justice theory on understanding the “cognitive and psychological pathways” that increase procedural fairness affects the enhancement of police cooperation intentions. To verify this relationship, based on prior research, the lawfulness and trust in police were selected as dual mediation variables. This dual mediation model was established to understand in detail the psychological pathways that increased awareness of procedural fairness leads to the enhancement of police cooperation intentions. First, the path where perception of procedural fairness predicts police cooperation intentions was not statistically significant. Second, the mediating effect of the lawfulness in the relationship between perception of procedural fairness and police cooperation intention was not statistically significant. Third, the complete mediating effect of police trust was statistically significant in the relationship between the perception of procedural fairness and the police cooperation intention. Fourth, in the relationship between perception of procedural fairness and police cooperation intention, the dual mediating effect of lawfulness and trust in police was statistically significant. The results of this study more clearly verified the relationship between variables through structural equation models that are not well utilized in previous studies. Also, It is significant in that this study empirically verified what cognitive and psychological pathways the perception of procedural fairness affects citizens' voluntary cooperation intentions through dual mediation models.

형평성 민감도가 협력의도에 미치는 영향: 협력/경쟁의 조절효과 및 심리적 과정의 탐색 연구

박승립,서용원 한국산업및조직심리학회 2018 한국심리학회지 산업 및 조직 Vol.31 No.1

An experimental study was conducted to find a possible answer for the inconsistent results of the relationship between the equity sensitivity and organizational citizenship behavior(OCB) in previous studies. Because OCB could be observed only in organizational context, cooperation intention, as a dependent variable, was used for the experiment. The data of 89 students, obtained by the experiment, were used for the analysis. The results showed that benevolents, who were highly cooperative, decreased the cooperation intention when others competed. In addition, even though we did not develop specific hypotheses, by using an survey gauging competition orientation, choice autonomy, egocentrism, fairness perception, rationality and justification on cooperation/competition of other, the differences between benevolents and entitileds, in terms of their attitudes and perception, were investigated. Based on the results, the psychological process of changing cooperation intention and future research were discussed.

논문(論文) : 지역농협과의 금융거래에서 지각된 위험이 거래의도에 미치는 영향

임재정 ( Jae Jung Yim ),김중인 ( Joong In Kim ) 한국협동조합학회 2014 韓國協同組合硏究 Vol.32 No.1

Recently there have been many studies of the perceived risk on IT-based banking such as Internet banking and mobile banking. However, there is little research on the effects of multi-dimensional perceived risk on transaction intention in retail banking. Under this situation, a study of the perceived risk on the transactions with the regional agricultural cooperatives can provide not only specialized implications for the regional agricultural cooperatives but also some implications for the bank industry. Therefore, this study aimed to examine the effect of perceived risk on the intention for financial transactions with the regional agricultural cooperatives. The sample of 369 customers for the nation-wide regional agricultural cooperatives was surveyed and analyzed by structural equation modeling. The result showed that the effect of psychological risk on the intention for financial transactions with the regional agricultural cooperatives was significant. This result is coincident with the results from prior research in other industries. That is, several studies showed that the perceived risk has no significant effects on customer satisfaction, purchase intention, etc. or part of the risk dimensions are significant. Based on the result, we discussed some implications and future research directions.