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박원선(Won Sun Park),이선재(Sun Jae Lee) 한국복식학회 1999 服飾 Vol.43 No.-
This study was aimed to analyze consumers` wearing attitude and the purchase behavior of jeans, and the jean manufacturers` marketing strategies. Subjects were 448 male and female in their teens, twenties and thirties living in Seoul. Data were obtained by self-administered questions and analyzed by SAS package. The main findings of this research are as follows: 1. A result of factor-analysis of the consumers` jeans wearing attitudes variables were typed as 4 factors of fashion pursuit, famous brand pursuit, sexual attraction pursuit, practicality pursuit. 2. In analysis between jeans wearing attitude, type of information source purchase behavior and demographic characteristics showed significant difference partially. 3. The most influential design of jeans purchase was a fitting factor. The consumers preferred low price shops in downtown and colledge area and department store because of it`s variety of jean goods. So the market segmentation and the brand positioning method according to consumers` wearing attitude and purchase behavior should be concerned properly in maketing strategy design include product and advertising strategy.
First ClustalX-MPI for Ultra-fast Protein and Gene Discovery
Teaho Kim(김태호),Jin Han(한진),Jae bum Youm(염재범),Nari Kim(김나리),Won sun Park(박원선),Sunghyun Kang(강성현),Dang Van Cuong,Hyoung kyu Kim(김형규),Tran Min Khoa,Vu Thi Thu,Hyunju Kim(김현주),Hyejin Moon(문혜진),Hyunsuk Lee 한국생물공학회 2005 한국생물공학회 학술대회 Vol.2005 No.10