The Systems Model of Quality Innovation: The Peter F.Drucker Perspective

( M. Minsuk Shin ) 한국품질경영학회 2015 한국품질경영학회 학술대회 Vol.2015 No.1

Korean-Wave as an International Marketing Resource

M. Minsuk Shin 한국콘텐츠학회 2018 한국콘텐츠학회 ICCC 논문집 Vol.2018 No.12

An Investigation of Korean Consumers' Service Quality Perception of Imported Retail Services: Implications of Consumer Ethnocentrism

오은지,Jiwon LEE,M. Minsuk Shin 사람과세계경영학회 2020 Global Business and Finance Review Vol.25 No.1

Purpose: This study analyzes how consumers’ level of ethnocentrism influences their perceived quality on an imported service. Design/methodology/approach: In order to do so, this study firstly utilizes five measurement items to assess consumers’ level of ethnocentrism. Then, SERVQUAL (Tangibles, Reliability, Responsiveness, Assurance, and Empathy) is employed to evaluate consumers’ perceived quality on the imported service. Lastly, consumers’ level of ethnocentrism and their evaluation on the imported service is comparatively analyzed in order to identify the relationship between the ethnocentric customers and their evaluation on the service. Starbucks was used as the sample of an imported service. The data was collected from general Korean consumers and a total of 220 respondents participated in the survey. Findings: As a result, Reliability, Responsiveness, and Empathy factors were empirically proved to have significant relationship between consumer’s ethnocentrism and consumer’s perceived quality of the imported service. Based on the results, this study suggests focusing on localization of Reliability, Responsiveness, and Empathy factors when an international company expands their market to the countries with high tendency of ethnocentrism, such as: South Korea, China and the United States of America. Research limitations/implications: The sample size that was used for this study is rather small and the survey was conducted and analyzed in relatively short time period. Also, if traditional Korean coffee shops can be compared to as Starbucks in the future study, more meaningful result will be drawn. Originality/value: By demonstrating that ethnocentrism influences consumers’ purchase intentions in the decision-making process through Reliability, Responsiveness, and Empathy, this study re-emphasizes the importance of localization when expanding services to countries with high levels of ethnocentrism.

소비자의 가치 인식과 합리적 행위에 기반한 가정에서의 물 절약 행동에 관한 연구

오은지 ( Eunji Oh ),이지원 ( Jiwon Lee ),신민석 ( M. Minsuk Shin ) 한국품질경영학회 2021 품질경영학회지 Vol.49 No.2

Purpose: This study aims to identify effective ways to induce water resources conservation for general water consumers. Methods: In order to find the core factors to motivate water saving behavior for general consumers, this study utilized the theory of reasoned action which is well known as one of the most frequently used theory in consumer’s green behavior analysis. Results: Among six hypothesized relationships in the research model four were proved to be statistically significant. The relationship between attitude toward water savings and the water saving behavior was found to be significant but only through the behavioral intention. Conclusion: Consumers with positive attitude on water conservation will practice water saving behavior with behavioral intention. However, consumers only with high knowledge on water conservation naturally and habitually practice water saving behavior without recognizing the intention to save the water. Thus, both positive attitude on the water conservation and subjective norm must be satisfied since the two factors tend to lead to actual green behavior using different psychological routes.

리더쉽 스타일과 직원의 속성에 따른 변화관리 품질

서일범(Il Beom Seo),Jiwon Lee,신민석(M. Minsuk Shin) 피터드러커 소사이어티 2021 창조와 혁신 Vol.14 No.3

글로벌화, 기술의 혁신, 새로운 경쟁자의 출현 등으로 기업의 환경은 지속적으로 변화하고 있다. 이런 경영 환경의 변화에 대응하기 위하여 기업은 다양한 방식으로 변화를 시도한다.그러나 조직 변화 관리의 70%가 실패한다. 이와 같은 실패의 원인은 조직을 구성하고 있는 변화의 주체와 그 메카니즘에 대한 심도 있는 이해가 부족하기 때문이다. 본 연구는 성공적인 변화 관리를 위한 핵심 요소로 변화의 주체, 변화 의지, 변화의 품질을 제시한다. 변화의 주체로서 조직의 변화를 주도적으로 이끄는 리더와 실질적으로 변화를 수행하는 직원들의 특성에 대하여 설명한다. 변화 의지를 활용하여 리더와 직원의 조직 변화에 대한 태도를 해석한다. 또한, 변화의 품질을 활용하여 조직 변화의 성공 여부를 판단할 수 있는 평가 요소를 제안한다. 본 연구를 통하여 변화의 주체인 리더와 직원은 어떤 준비를 해야 하는가를 알 수 있다. 기업의 상황에 맞는 변화를 위하여 리더와 직원은 어떤 변화 의지를 활용해야 하는지를 보여준다. 또한, 이런 조직 변화의 성패를 변화의 품질로 판단할 수 있다. 이 연구를 위하여 가설을 설정하고, 변수간의 관계를 나타내는 연구 모형을 구성한다. 조직 변화를 크게 겪은 대기업 직원들에게 설문을 실시하여 구조 방정식으로 실증 분석을 하겠다. 이 변화 관리 연구의 핵심 요소인 리더의 수용성, 직원 다양성 허용 수준, 정서적 변화 의지, 규범적 변화 의지, 인지적 변화 품질의 역할에 대하여 알아 보겠다. The corporate environment is constantly changing with globalization, technological innovation, and the emergence of new competitors. In order to respond to these changes in the business environment, companies are trying to make changes in a variety of ways. However, 70% of organizational change management fails to perform desired changes. The cause of such failure is the lack of in-depth understanding of the actors of change and the change mechanism constituting the organization. This study presents the actors of change, commitments to change, and the quality of change as key factors for successful change management.The current study describes the characteristics of leaders who lead organizational change and employees who actually carry out the change as the change agents. This study will use commitment to change as change attitude through which these leaders and employees support and act on organizational changes. In addition, the study suggests the quality of the change as the performance factor that can determine the success of the organizational change. To analyze the relationships among these factors, hypotheses are developed and a research model is proposed. The study, then presents an empirical analysis with structural equations modeling by conducting a survey on employees of multinational corporations, which have undergone significant organizational changes. Managerial and theoretical implications based on the results are presented in the conclusion section.

비즈니스 생태계의 고객참여와 심리적 오너십: 다음카카오와 페이스북의 생태계

주재훈 ( Jae Hun Joo ),신민석 ( M Minsuk Shin ) 한국정보시스템학회 2015 情報시스템硏究 Vol.24 No.3

Purpose By participating in the business ecosystems, customers make both positive and negative impacts in the ecosystem. In particular, users of platform businesses participate in the business ecosystem as partial employees who voluntarily create and manage content. According to the organizational behavior literature, employees`` psychological ownership toward the organization has an influence on the organizational competitiveness. Thus, with an assumption that customers gain psychological ownership toward the business that they participate in, it is important to analyze the process and the factors that influence their psychological ownership. This study proposes a research model that describes the process: customers undertake customer socialization, which then lead them to participate in the business-level and the business ecosystem-level activities. Through the participation, customers gain psychological ownership toward the business. Design/methodology/approach Based on a structural equation model, this study analyzes the data regarding the factors in the research model. Data was collected by surveying college students who represent themselves as Facebook and DaumKakao users. By analyzing the collected data, the relationships are validated between customer socialization and customer participations (i.e., both business-level and business ecosystem-level participation), and between the participations and customers’ psychological ownership. Findings Based on the validation, this study confirms the importance of managing customers`` psychological ownership and offers customers’ participation by their socialization as a solution for increasing customers`` psychological ownership. Also, this study proposes the business ecosystem research model as the general research framework for future research and expands the scope of strategic management from the individual level strategy to the business ecosystem wide perspective.