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재활용 동기 부여에 따른 사회 책임적 의류 처분 행동에 관한 연구
장경혜,박재옥 漢陽大學校 韓國生活科學硏究所 1997 韓國 生活 科學 硏究 Vol.- No.15
Nowadays, with the exhaustion of resoures, the enviromental pollution caused by the utilization and waste of resources is becoming a critical problem. Therefore, recycling and disposition of clothing, because of their characteristics of having short life cycle due to various reasons, is recognized as an important issue. In the field of clothing and textiles, the socially responsible clothing consumption behavior towards natural environment is a comparably quite recent issue. The earlier studies have only focused on understanding of schematic relationship between the activitics of consumers who are deeply concerned about socially responsible clothing consumption and those are not. However, the earlier studies have not tried to develop a solution to measure a degree of socially responsible clothing disposition behavior or to reveal the relationship between the intrinsic factors which are the bases of socially responsible clothing disposition behavior. The purpose of this study is to clearly understand the Korean consumers' attitude for intrinsic and extrinsic incentives toward recycling of clothing and socially responsible clothing disposition behavior through revealing, by use Fishbein's Multi-Attributes Model as a conceptual frame, and the relations of demographic variables involved in. In other words, this study examines the degree of influence and relationships between the variables listed below. 1.The relationship between the attitude for intrinsic and extrinsic incentives toward recycling of clothing and socially responsible clothing disposition. 2.The relationship between demographic variables such as age, income, education level, and marital status and socially responsible clothing consumption attitude. 3.The relationship between demographic variables such as age, income, education level, and marital status and socially responsible clothing disposition behavior. The result of this study is drown from the analysis of the survey, gathered from the adult females reside in the city of Seoul, by using the method of Judgment Sampling. Survey was performed twice during March of 1996 and total 549 sets of answers were used for final analysis. To ensure Validity and the Reliability of the analysis, Factor Analysis and Cronbach were used. Also, for the test of the hypothesis, Multiple Regression Analysis were used. The result of survey can assist to understand the specific relationship between consumer's socially responsible consumption attitude and disposition behavior. The following are the summary of survey results. First of all, in a reference to socially responsible disposition behavior and recycling incentives, the consumers of not favoring intrinsic incentive show that they favor economical disposition. On the other hand, the consumers favoring intrinstic incentive, but not for extrinsic incentive show altruistic disposition. This shows that behavior pattern can be changed based on the consumer's position toward recycling incentives. The result of analysis of relationship between the attitude toward recycling incentives and the demographic variables shows that only education level relates to recycling incentives. The consumers with relatively higher education have strong will for recycling by intrinsic incentive. On the other side, the analysis result shows that consumers with relatively lower education normally practice economical dispotion, while consumers with higher education level do altruistic disposition. Also, elder and married consumers tend to do more altruistic disposition.
교육 서비스 품질에 대한 소비자 인식의 차이에 관한 연구 : 패션 관련 전공을 중심으로
장경혜 한국의류학회 2004 한국의류학회지 Vol.28 No.3,4
By using the formerly established SERVQUAL Model, measurement methods and determinant variables in the other papers for the Service Quality, this study first focuses to find out the difference consumers' evaluation between before-experience and after-experience of the educational service, and second, to examine the difference consumers' evaluation between before-experience and after-experience of the educational service according to pre-recognition degree for the subjected educational service quality. The results are derived as follows. 1. As a consequence of the simulation, the consumers distinctly tend to recognize importance of human concern and visual aspect after experience of educational service. 2. Between the group with more pre-recognition degree and less pre-recognition degree for the subjected educational service quality, have no difference.