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      • KCI등재
      • KCI등재후보

        아파트 규모에 따른 고객의 주택모기지론 거래은행 선택요인 연구 : 경기도 평택시와 그 인근지역을 중심으로

        이호병(Lee, Hobyung) 韓國不動産學會 2016 不動産學報 Vol.65 No.-

        본 연구는 평택시와 그 인접지역 거주자를 대상으로 아파트의 규모에 따라 주택모기지론 거래은행의 선택요인에 대한 만족도 및 재방문 영향이 어떻게 다르게 나타나는지를 분석하였다. 본 연구 결과는 다음과 같이 요약된다. 첫째, 중소형, 중형, 대형 아파트 간에 있어서 거래은행 선택요인 만족도가 점포 이용 만족도 및 점포 재방문에 미치는 총 효과는 매우 상이하였다. 둘째, 중소형 및 대형 아파트 거주자의 경우 주택모기지의 대출 관련한 직접적인 비용 측면을 주로 나타내는 상품내부요인에 매우 민감성을 보인 반면에 중형 아파트 거주자는 직원, 업무 신속/정확성, 브랜드등 금융기관의 신뢰 여건 측면을 주로 나타내는 상품환경요인에 매우 민감함을 나타내었다. 1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze the satisfaction and revisiting influence of selection factor for the main bank of housing mortgage loan by apartment size in the region of Pyeongtak and its vicinity. (2) RESEARCH METHOD This study was based on survey analysis. The data for the analysis were collected from the housing mortgage loan questionnaire for Pyeongtak residents. This study used the statistical analysis techniques such as basic statistics analysis, factor analysis, reliability analysis and structural equation modeling. (3) RESEARCH FINDINGS This study showed that there were significant differences among the three apartment size type’s(60m2~85m2, 85m2~102m2, 85m2~102m2) residents in the satisfaction and revisiting influenting-power of selection factor for the main bank of housing mortgage loan according to structural equation modeling. 2. RESULTS The result of this study proved the following two findings. First, there were significant differences among the three apartment size type’s - 60m2 ~85m2, 85m2~102m2, 102m2~ size type - residents in total effect influencing the satisfaction and revisiting for the main bank of housing mortgage loan by the selection factors – (a) financial product internal factor and (b) financial product environmental factor. Second, 60m2~85m2 and 102m2~ size type residents are sensitive to financial product internal factor, whereas 85m2~102m2 size type residents are sensitive to financial product environmental factor.

      • KCI등재

        백화점과 할인점의 상권특성 분석 - 수원시 사례를 중심으로

        이호병(Lee Ho Byung) 한국부동산학회 2008 不動産學報 Vol.32 No.-

          1. CONTENTS<BR>  (1) RESEARCH OBJECTIVES<BR>  The objective of this research is to analyze the trade area characteristics of department stores and large-scale discount stores on the basis of Boltzmann"s Law. This research selected Suwon city as a case study region. It is the largest city except for Seoul and the 6 major metropolitan cities, Busan. Daegu. Incheon, Gwangju and Daejeon and Ulsan.<BR>  (2) RESEARCH METHOD<BR>  The prim MY analysis techniques of this research are composed of regression analysis and Chow test.<BR>  (3) RESEARCH RESULTS<BR>  This results of this research showed that there existed a difference in the trade area characteristics between department stores and large-scale discount stores located in Suwon.<BR>  2. RESULTS<BR>  The results of Chow test showed that the regression models diaggregated by visiting purpose for the two types of the retail stores were needed. However, they implied that the regression models disaggregated by purchasing item for the retail stores were not needed.

      • KCI등재

        구조방정식모형을 이용한 패밀리레스토랑의 점포 재방문 분석

        이호병(Lee, Ho Byung) 한국부동산학회 2011 不動産學報 Vol.44 No.-

        1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze a structure for the revisiting affect of family restaurant based on its location. (2) RESEARCH METHOD In this empirical study, statistical analysis techniques such as factor analysis and structural equation modeling were used to examine a structure for the revisiting affect of family restaurant based on its location - residential and commercial areas. (3) RESEARCH FINDINGS In the result of this empirical study, there was a locational characteristic difference of family restaurant between commercial area and residential area with regard to store satisfaction. 2. RESULTS The primary results of this study were summarized as follows. 1) There were a significant difference between commercial area and residential area in the factors affecting store satisfaction. 2) There was statistically no difference between commercial area and residential area in the influence of store satisfaction on store-revisiting.

      • KCI등재

        부동산경매정보서비스에 대한 고객의 재이용 영향 구조 분석 -정보컨텐츠를 중심으로 -

        이호병 ( Lee Ho Byung ) 한국부동산학회 2012 不動産學報 Vol.50 No.-

        1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze a structure of the customer's reusing affect for real estate auction information service in the respect of its the information contents using statistical analysis techniques. (2) RESEARCH METHOD This study was focused on survey analysis. The data for the analysis were collected from the questionnaire. This study used the statistical analysis techniques such as factor analysis and structural equation modeling. (3) RESEARCH FINDINGS In the result of this study, the profitability-related factor was the greatest influence on the satisfaction for the information contents of real estate auction information service among the three factors such as object content service, after-bidding service and profitability-related service. 2. RESULTS Each of the three factors did not showed the significant influence on the reuse of real estate auction information service. However, the three factors showed the significant influence on the satisfaction of the information contents of real estate auction information service. Furthermore, their satisfaction affected the reuse significantly.

      • KCI등재후보

        국제자유도시 개발사업에 대한 지역간 주민의 의식차이 분석 - 제주국제자유도시를 중심으로

        이호병(Lee Ho Byung),이형욱(Lee Hyung Wook) 한국부동산학회 2006 不動産學報 Vol.28 No.-

          1. CONTENTS<BR>  (1) RESEARCH OBJECTIVES<BR>  The objective of this research was to analyze the residents" disagreements among the four regions(i.e.. Seogwipo city, Jeju city, Bukjeju county, Namjeju county) for the seven leading projects which are a part of the Jeju free international city development projects.<BR>  (2) RESEARCH METHOD<BR>  The primary analysis techniques of this research consist of Levene test, Scheffe test, ANOVA analysis, which are used to find the residents" disagreements with regard to contribution of the projects to regional development.<BR>  (3) RESERACH RESULTS<BR>  The results of this research showed that there existed the residents" disagreements among the four regions regarding the contribution of the seven leading projects to regional economic development.<BR>  2. RESULTS<BR>  The interesting result of the analysis was that Seogwipo city residents showed greater expectations regarding contribution of the projects relating to their administrative district(i.e., recreation-purposed residential site development project, Seogwipo sightseeing port development project, Joonemun sightseeing site development project) to regional economic development than the residents of the other regions. Excepting for that, there were no big differences among the residents of the four regions in their opinions concerning the contribution.

      • KCI등재후보

        백화점의 선택속성에 대한 소비자 선호도 분석 - 서울특별시 백화점을 중심으로

        이호병(Lee Ho Byung),김영록(Kim Young Rok) 한국부동산학회 2006 不動産學報 Vol.26 No.-

          1. CONTENTS<BR>  (1) RESEARCH OBJECTIVES<BR>  The purpose of this study is to analyze the preference of consumers to the choice attributes of department stores by using the statistical techniques such as factor analysis, ANOVA and discriminant analysis.<BR>  (2) RESEARCH METHOD<BR>  The research methods such as factor analysis, ANOVA and discriminant analysis are applied for the analysis.<BR>  (3) RESEARCH RESULTS<BR>  The results of this study showed that there existed differences in the preference of the users to the choice attributes of the seven department stores(i.e.. Kwanak, Kangnamm Jamsil, Nowon, Cheongryangri, Yeongdungpo and Main Store of the L department store) in Seoul.<BR>  2. RESULTS<BR>  There existed no significant differences among the stores in the factors such as commodity and nearby similar facilities concerning the consumers" preference. However, significant differences among the stores were found in the other factors with regard to the preference : in the factor of subsidiary facilities between Kangnam Store and Kwanak Store ; in the factor of storeroom facilities between Kwanak Store and Main Store, and between Kwanak Store and Jamsil Store ; in the factor of accessibility between Nowon Store and Cheorigryangri Store.

      • KCI등재후보

        커피전문점 선택속성의 만족도에 기초한 점포 입지 및 고객특성별 세분화모형에 관한 연구

        이호병(Lee Ho byung) 한국부동산학회 2014 不動産學報 Vol.59 No.-

        본 논문은 커피전문점 선택속성 만족도를 토대로 점포의 입지 및 고객특성에 의한 세분화 모형을 분석하고자 한다. 본 연구의 주요 결과는 다음과 같다. 첫째, 차우검정 결과, 성남시 중북부지역에서 커피전문점 상권을 분석하는 경우 입지 및 고객특성에 의한 세분화 모형이 필요하다. 둘째, 요인분석의 결과, 6개 요인(커피/서비스, 점포시설, 부가성, 입지, 영업, 승용차 이용편리성)이 커피전문점 만족도와 관련하여 통계적으로 유의미한 요인으로 작용하고 있음을 알 수 있었다. 1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this research is to analyze the segmentated model by coffee shop's locations and its customer characteristics based on the satisfaction of its selection attribute. The data of the research were collected from the customers of the coffee shops in the northern-central region of Sungnam-si. (2) RESEARCH METHOD This study was focused on survey analysis. The data for the analysis were collected from the questionnaire. This research used the statistical analysis techniques such as basic statistics analysis, factor analysis, regression analysis and Chow-test. (3) RESEARCH FINDINGS This research showed that the results of Chow-test rejected the null hypothesis of identity for regression coefficients with regard to store location, gender, age, education, income and franchise/general coffee shop preference at the 5% significance level. 2. RESULTS The result of this research produced the following two findings. First, the segmentated model by location and customer characteristics, as a result of Chow-test, are needed in case of investigating the trade area of coffee shop in the northern-central region of sungnam city. Second, the results of factor analysis showed that the 6 factors such as coffee/service, store facility, additional characteristics, location, store management and car traffic convenience were statistically significant in regard to the satisfaction of coffee shop.

      • KCI등재후보

        백화점과 대형할인점 간 점포특성 비교

        이호병(Lee, Ho Byung) 한국부동산학회 2009 不動産學報 Vol.39 No.-

        1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this research is to investigate how the department stores, in Suwon, differ from the large-discount stores through logistic regression analysis as well as how the two types of stores are differentiated on the basis of multi-regression analysis. (2) RESEARCH METHOD This research was executed by using the statistical analysis techniques such as correlation analysis, factor analysis, logistic regression analysis and multi-regression analysis. (3) RESEARCH FINDINGS The results of this research showed that the department stores, in Suwon, differed from the large-discount stores through the logistic regression analysis and multi-regression analysis. 2. RESULTS The primary results of this research can be summarized as follows. 1)The 4 factors - F1(customer service and store facility:-301), F2(passenger car and shopping item:310), F3(store size and lacation:855) and F4(public transportation and surrounding condition:-631) influenced customers in selecting one of the two store types - department store and large-discount store. 2) The store satisfaction level of the department stores is decided by the variables such as x2, x3, x4, x6, x8, x9, x11 and x14, while that of the large-discount stores is decided by the two variables, x1 and x14.

      • KCI등재후보

        주거지역에 입지한 커피전문점 선택속성의 중요도-만족도 차이 특성 분석 : 성남시 판교를 중심으로

        이호병(Lee, Hobyung) 韓國不動産學會 2013 不動産學報 Vol.54 No.-

        1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze the characteristics of importance-satisfaction gap for the selection attribute of coffee shop in the residential area of Pangyo, Sungnam using statistical analysis techniques. (2) RESEARCH METHOD This study was focused on survey analysis. The data for the analysis were collected from the questionnaire. This study used the statistical analysis techniques such as basic statistics analysis, exploratory factor analysis, confirmatory factor analysis. and t test. (3) RESEARCH FINDINGS This study showed that the three factors such as business management, store-internal facility and location among the five factors considered belonged to the zone of high priority(i.e., doing great, keep it up) according to the result of IP(importance-performance) analysis. 2. RESULTS The result of this study produced the following two findings. First, the importance-satisfaction level of the factors, business management(5.690-5.14 ), store-internal facility(5.425-4.950) and location(5.357-4.793) should be kept up. Second, the importance-satisfaction level of the factors, service/menu(5.043-4.647) and store-external facility(4.830-4.363) should be given a very low priority.

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