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        바비인형 컬렉션에 나타난 앤드로지너스 스타일 특성에 관한 연구

        신정경 ( Shin Jeong Kyung ),이준화 ( Lee Joon Hoa ) 한국패션디자인학회 2020 한국패션디자인학회지 Vol.20 No.4

        This study examined the expressive characteristics of the Barbie doll collection and the flow of the fashion style of the times through comparative analysis of the androgynous style that appeared in the Barbie doll collection, which is a cultural icon that reflects various changes of the times, with the womenswear collection. Base on this, the standard of androgynous style expressed in womenswear was defined as masculine, gender-neutral, and androgynous elements, and as an empirical study, the research compared and analyzed androgynous style appeared on Barbie doll collections and womenswear collections after 2000s (from 2000 to March 2019). These photographs were divided into ten year periods, and representative photographs with design elements (silhouettes, items, colors, patterns, and details) that occupied a high proportion of the style photographs in the 2000s and 2010s were selected and analyzed. The conclusions drawn from this study are as follows. First, the androgynous style is an expression of a perfect, ideal state that integrates masculinity and femininity and has remained a classical fashion trend since its first emergence in the fashion industry. Second, for the identification of the androgynous style in the Barbie doll collection and womenswear collection, this study followed the following criteria: the masculine, gender-neutral, and androgynous elements in womenswear and the silhouettes that do not restrain the freedom of the female body. Third, Barbie dolls, as the objects symbolizing the zeitgeist, have evolved reflecting the standards of the beauty of the times. Through this study, it was established that the androgynous style has been reflected and expressed in various forms in Barbie dolls’ fashion. The research has significance as a basic study in that it examined the meaning of Barbie dolls as a cultural icon reflecting the social, political, economic, cultural backgrounds, and fashion trends of the times.

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