브랜드 웹툰 스토리텔링의 스핀오프 양상 연구

이영수(Lee, Young-Soo) 한국만화애니메이션학회 2017 만화애니메이션연구 Vol.- No.48

홍보용으로 기획되어 포털 사이트 등에 연재된 웹툰을 브랜드 웹툰이라 한다. 브랜드 웹툰은 웹툰의 호소력을 사용하기 위해 기획된 것으로, 브랜드 스토리텔링의 하나로 각광을 받고 있다. 본 연구는 최근 포털 사이트에 다년간 작품을 연재한 작가들이 다수의 브랜드 웹툰을 연재, 완결한 사실에 주목하였다. 그리고 웹툰과 브랜드 웹툰 간에 표현양식과 서사구조, 그리고 캐릭터가 어떻게 공유되는지 비교, 분석하였다. 이를 통해 웹툰 연재 작가들의 기존의 작가 작품과 브랜드 웹툰 사이에 스핀오프 양상이 나타나고 있다고 보았다. 스핀오프란 이전에 발표되었던 드라마, 영화, 책 등의 등장인물이나 상황에 기초하여 새롭게 다른 이야기를 만들어내는 것을 말한다. 외전 형식이 대표적이지만 그 외에도 정서를 만드는 장르, 컨셉, 세계관, 서사를 전개하는 표현방식과 서사 구조 등 정서를 만드는 이야기의 양식이 동일하거나 동일 캐릭터를 활용하는 경우 스핀오프의 양상이 나타난다고 볼 수 있다. 본 연구는 같은 작가가 만들어내는 브랜드 웹툰과 기존의 웹툰 사이에 이러한 양상이 존재하는지 살펴봄으로써 원 전으로서의 웹툰의 스토리텔링과 브랜드 웹툰의 스토리텔링 양쪽을 고찰하려 하였다. 연구 대상으로는 네이버에서 연재한 곽백수 작가의 <가우스 전자>와 <가우스 임파서블>을 비롯한 5개의 브랜드 웹툰, 김양수 작가의 <생활의 참견>과 3개의 브랜드 웹툰, 김진 작가의 <오늘밤은 어둠이 무서워>와 2개의 브랜드 웹툰, 다음에서 연재한 피터몬 작가의 <잉어왕>과 브랜드 웹툰 등을 삼아, 동일한 이야기 양식과 캐릭터를 비교하여 살펴보았다. 또한 같은 시기 연재한 본래의 작품과 브랜드 웹툰 간의 댓글 수 및 별점 개수 등을 비교하여 호응도까지 살펴보았다. 각 웹툰의 표현양식과 서사구조가 브랜드 웹툰에서 어떻게 나타났으며 호응을 얻었는지 분석하고 살펴본 본 연구는 앞으로 브랜드 스토리텔링에 활용될 수 있는 브랜드 웹툰의 스토리텔링에 도움이 될뿐만 아니라, 웹툰 스토리텔링의 특성을 규명하는데 도움이 될 것이다. A brand webtoon is the webtoon to be planned for advertising. It can be appealed like a webtoon, so recently it becomes popular as one of brand storytelling contents. This study looked at the fact that the webcomic artists have released webtoons having apparent style as a series for many years in the online portal site have published multiple brand webtoons. And it analyzed the expression, narrative structure, and character being shared between their webtoon and brand webtoons. Through this analysis, we can look a spin-off phenomenon between their webtoon and brand webtoons. The spin-off phenomenon means a making the other stories basis on character or situation of drama, movie, novel and etc that have already published, like a supplementary story. And we can recognize a spin-off phenomenon in these cases that have the same story style what make an emotion like the genre, concept, world concept, expression style, narrative structure or use the same characters. For this study, It analyzed Kwak baek soo’s <Gaus Electronics> and 5 brand webtoons including <Gaus Impossible> on Naver, Kim yang soo‘s <A Butting in the Daily Life> and 3 brand webtoons on Naver, Kim Jin’s <Tonight, it’s too dark> and 2 brand webtoons on Naver, and Petermon’s <A Carp King>and 1 brand webtoon on Daum. And It analyzed how the readers have accepted it through making a comparison between number of recommendations and reply of brand webtoon and the original webtoon in the same esason. This research will be helpful for study about brand webtoon storytelling and also webtoon storytelling through analyzing how the expression and narrative structure of webtoon are adapted to brand webtoon and get likability.

Quartz fiber post의 물리적 특성에 관한 연구

이영수,강익제,Lee Young-Soo,Kang Ik-Je 대한치과보철학회 2002 대한치과보철학회지 Vol.40 No.1

The post core system has been used for reconstructon of severely damaged crown by caries or trauma. But problems such as crown exfoliation, post core fracture and root fracture have been reported. Ideal mechanical properies of the post require high fracture strength, high elastic limit and high resistance against fatigue and corrosion Modulus of elasticity of the post should be similar with that of dentine. Low hardness is also required for the convenience of post removal in failure. Furthermore, the post itself must be translucent for the esthetical purpose. Several types of the post have been developed to satisfy the criteria above mentioned. The purpose of this study was to find out the mechanical properties of quartz fiber post by comparing with those of gold post and zirconia post. The results of this study were as follows : 1. Maximal fracture strength and stiffness of quartz fiber post were similar with those of gold post and zirconia post. 2. Young's modulus and hardness of quartz fiber post were lower than those of gold post and zirconia post. Mechanical property of quartz fiber post against post fracture was similar with that of gold post and zirconia post. Mechanical property of quartz fiber post against root fracture was higher than that of gold post and zirconia post. Quartz fiber post could be removed easily due to low hardness.

일부 산업장 근로자들에 있어서 스트레스 지각정도와 건강습관과의 관련성

이영수,Lee, Young-Soo 대한예방의학회 1990 Journal of Preventive Medicine and Public Health Vol.23 No.1

This study was conducted to find out the relationship between the stress perception and health habits with 426 industrial workers using the GARS(Global assessment of recent stress) scale. The results were as follows : 1. The mean scores of stress perception were higher in female, more educated and divorced. There were no evident trends of mean scores of stress perception in age, monthly income and years worked. 2. The stress perception by health habits and sex showed significant difference in physical exercise and smoking variables. The higher health bit index, the lower degree of stress perception in male, but higher in female reversely. 3. The health habits and demographic variables were classified by five factors. Factors of sleeping hours, body mass index, and taste containing smoking and alcohol drinking had relatively high relation to stress perception. The explanation power of factors and variables was relatively low as 3.4%.

선하증권의 문제점과 해결방안

이영수,이승훈 ( Young Soo Lee,Seung Hoon Lee ) 한국해운물류학회(구 한국해운학회) 1995 해운물류연구 Vol.21 No.-

미국(美國) 신해운법(新海運法)의 이론적(理論的) 배경(背景)에 관한 연구(硏究)

이영수,Lee, Young-Soo 한국무역상무학회 1992 貿易商務硏究 Vol.3 No.-

히트 파이프를 이용한 폐열회수 이용기술

이영수,Lee, Young Soo 대한설비공학회 1988 설비저널 Vol.17 No.3

동부수도사업소 청사

이영수,Lee, Young-Soo 대한건축사협회 2008 建築士 Vol.2008 No.11

Selective Reduction by Microbial Aldehyde Reductase

이영수,김경순,Lee Young-Soo,Kim Kyung-Soon Korean Society of Life Science 2006 생명과학회지 Vol.16 No.3

Aldehyde reductase was purified to electrophoretic homogeneity from Saccharomyces cerevisiae, and then enzymatic reduction of substituted carbonyl compounds was carried out by using the purified aldehyde reductase as a biocatalyst. Under preparative scale reaction renditions, the enzymatic reduction proceeded in high chemical yield with excellent chemoselectivity. The enzymatic reduction product was identified by TLC, GC, Mass, NMR and FT-IR. Benzoic acid, an inhibitor of aldehyde reductase, also potently inhibited the reduction of substituded carbonyl compounds. This enzyme exhibited a broad substrate specificity , and can utilize both NADH and NADPH as cofactors. The enzyme was strongly inhibited by benzoic acid and quercetin. The apparent Km for 4-cyanobenzaldehyde and 3-nitrobenzamide were 4.894 mM and 0.305 mM, respectively. Saccharomyces cerevisiae 로부터 알데히드 환원효소를 정제하였다. 정제된 알데히드 환원효소를 biocatalyst로 사용하여 치환기가 있는 카르보닐 화합물의 선택적 환원을 시도하였다. 효소를 이용한 환원반응의 생성물의 구조를 TLC, GC, Mass, NMR, FT-IR을 이용하여 확인하였으며 효소를 이용한 환원반응이 높은 선택성을 가지고 진행됨을 확인하였다. 또한 이 반응은 알데히드 환원효소의 억제제인 벤조산에 의해 크게 억제되었다. 치환기가 있는 카르보닐 화합물의 선택적 환원반응은 의약품 제조 분야에서 매우 중요한 반응이며 미생물에서 정제한 알데히드 환원효소가 biocatalyst 로서 선택적 환원반응에 이용될 수 있으리라 사료된다.

n-Hexane 및 Benzene이 백서 경골신경에 미치는 영향

이영수,노재훈,문영한,Lee, Young-Soo,Roh, Jae-Hoon,Moon, Young-Hahn 대한예방의학회 1987 Journal of Preventive Medicine and Public Health Vol.20 No.2

n-Hexane and benzene are organic compounds which have been widely used as industrial solvents. However, they are also increasingly recognized as important pollutants in working environment. The purpose of this study is tp analyze neurotoxicity of benzene and n-hexane. In this study, tibial nerve of Sprague-Dawley rats were observed after exposing them to two different concentrations of these compounds (6000 ppm of n-hexane and 2000 ppm of benzene) which were known to be the levels to cause subacute toxicity for the three different periods; two weeks, four weeks, and six weeks. The following results were obtained from the analysis of variance, Duncan's multiple comparison test, and regression analysis: 1) Myelin sheath thickness of nerve fiber for two n-hexane exposed groups (four weeks and six weeks) were both reduced compared with the control group and the benzene exposed group. 2) There were positive relationships between nerve fiber diameter and myelin sheath thickness for both exposed and control groups. 3) There was no significant difference in myelin sheath thickness from equal diameter nerve fibers between benzene exposed group and control group, but the greater number of thin myelin sheath were observed for n-hexane exposed group compared with control group. Thus, it is concluded that n-hexane tends to reduce the rate of growth of nerve fiber more than the benzene and control group. While these results shed light on understanding the effects of benzene and n-hexane, the duration of exposure was not long enough to apply these results to real working environments. In addition, to further understand the mechanims of nerve degeneration caused by organic solvents, both epidemiological and biochemical studies should accompanied by this kind of study.

해수센싱 방법의 개선에 의한 EPIRB오동작의 최소화방안 연구

이영수,최조천,Lee, Young-Soo,Choi, Jo-Cheon 한국정보통신학회 2006 한국정보통신학회논문지 Vol.10 No.11

EPIRB는 기존의 통신방식에 대한 문제점은 해결하였으나, EPIRB에 대한 제작사마다 취급방법의 상이 등으로 인한 사용자의 취급부주의 또는 설비 의 결함 등으로 국제적으로 실제 조난신호가 아닌 허위의 조난신호가 전체 신호의 약 94%를 차지하는 문제점이 대두되었다. 이에 따라 국제기구 및 제작사 등에서는 오발사를 감소시키기 위한 다양한 방법이 강구되었고 제작사에서는 설비의 특성을 고려하여 초기의 자동이탈장치에서 EPIRB가 분리되면 즉시 발사되는 형태에서 자동이탈장치에서 EPRB가 이탈되어도 해수에 잠겨야만 조난신호가 발사되도록 개선하였으나 아직도 오발사는 크게 줄어들지 않고 있는 실정이다. 본 논문에서는 현행 COSPAS-SARSAT시스템 및 EPIRB의 국내 외 기술기준 및 표준 등을 검토하여 EPIRB의 오발사를 최소화하는 방안으로 브리지 형 해수검출 센서를 연구하였다. The EPIRB overcame the limitations of the conventional marine communication systems, the false distress calls by EPIRB systems internationally account for about 94 percent of the total calls because of the different usages of EPIRB systems with manufacturers, users' errors, and systems' faults. To resolve these problems, international bodies and manufacturers are developing many measures to reduce those error emissions. In conventional systems, the distress call was sent immediately after the EPIRB is removed from the automatic release system. Taking into account the properties of the system, however manufacturers improved the operation so that the distress call is sent only when the EPIRB is released and then immersed into water. In spite of these efforts, the error emissions have not significantly reduced. In this study, the domestic and international technical regulations and standards for the COSPAS-SARSAT and satellite EPIRB systems were reviewed, and a bridge-type water detection sensor was developed to minimize the error emission from EPIRB.