국내외 헤어살롱 브랜드 포지셔닝과 브랜드 확장전략 연구

유애진,장미숙 한국미용학회 2020 한국미용학회지 Vol.26 No.2

This paper reveals the results of extensive research on the importance of two brand marketing case studies in domestic and overseas hair salons. In the past, hair salons had their own distinct character. However, today salons are run by large franchises. The salons have a set standard, such as a high technical ability, good customer service, effective advertising and promotions, etc. The hair salons’ business structure has been well developed and they have built up good business plans. But these successful salons do not make their marketing strategies available to the public. In order for the hair salon brands to develop into a global brand in the future, it is necessary to present future improvements through a detailed comparison of strategy analysis between different hair salon brands. Therefore, this study deals with applications of two brand marketing theories which have helped four different hair salons: Sassoon, Tony & Guy, Juno Hair and Lee Chul Hair KerKer. These salons have a competitive edge because of their brand positioning and brand expansion which has led to greater public awareness and a stronger customer loyalty. This obviously means greater profits for these companies. This research is significant in providing basic data that can be presented and utilized in competitive brand marketing, including measures to address those relevant issues by an improvement in developing future effective marketing strategies.

교수자의 커뮤니케이션 스타일이 학생의 학습 효과에 미치는 영향: 커뮤니케이션 만족 및 학생의 학습 주목도의 매개효과를 중심으로

유애진 한국미용예술경영학회 2020 미용예술경영연구 Vol.14 No.3

본 연구는 대학 교육현실에서 교수와 학생 간 소통과 관련된 이론적 논의와 활용방안에 대한 적극적 모색이 필요하다고 보고 교수자의 커뮤니케이션 스타일이 학습효과에 미치는 영향력과 커뮤니케이션 만족과 학습 주목도의 매개효과를 검증하였다. 설문대상은 서울, 경기권 대학과 대학원의 뷰티관련 학과에 재학 중인 대학생이며 자기기입식 설문을 실시하였다. 조사기간은 2020년 6월15일부터 7월5일 까지 20일 간 진행하였다. 320부의 설문이 수거되었으며, 불성실 응답을 제외한 313부가 최종분석에 사용되었다. 수집된 자료의 통계처리는 SPSS 18.0 통계패키지 프로그램을 활용하여 회귀분석을 실시하였다. 분석결과, 커뮤니케이션 스타일의 구성요인인 비언어적 즉시성, 타인배려는 학습 효과의 구성요인인 인지적 효과와 정서적 효과에 유의한 영향을 미쳤으며, 매개변인인 커뮤니케이션 만족과 학습 주목도에도 유의한 영향을 미쳤다. 자기주장의 경우는 인지적 효과와 학습 주목도에서만 유의한 영향관계를 확인할 수 있었다. 커뮤니케이션 만족과 학습 주목도의 매개효과를 검증한 결과 유의한 영향관계를 보였다. 본 연구는 커뮤니케이션이 교육효과를 위한 결정적인 요인임을 규명하였고 적절한 커뮤니케이션 만으로도 학습효과를 높일 수 있는 학습 환경을 구축할 수 있으며, 학생들의 만족도를 높이기 위한 커뮤니케이션 전략의 필요성을 시사하고 있다.

초현실주의 데페이즈망을 응용한 헤어아트 형태연구

유애진 ( Ae-jin Yoo ),양은진 ( Eun-jin Yang ) 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.2

One of the noticeable features of hair art in early 21st century was the introduction and application of the objects which were found. A creative and innovative hair design was created by introducing a variety of objects which were not even imagined before to the hair. The complicated features created by mixture of multiplicity and simplicity of human beings pursue surrealism as a way to escape from the illogical and sensual thinking system. This study investigated the concept, background, development process and features of surrealism, The trends of arts as the source of design concept, ideation and background of depaysement. Furthermore, this paper examined the expression techniques and features of depaysement. One of expression techniques of surrealism in moderntimes, concept and background of hair art. Finally analyzed the features of surrealistic hair art works. The Hair art expressed the depaysement techniques via exaggeration and change of silhouette, concealment of a body and deformed form to embody the frameworks of thinking and idea. It broke the order of simple form and conventional concept. This study will be the opportunity for continuing communications with formative arts. It is expected that the works by many artists are analyzed and investigated in artistic aspects, a diversity of methods to create hair art will be developed and researches on them will be activated. Moreover, The methods to create hair art required for producing the forms in the field and a variety of motivations need to be investigated more. The suggestion of this paper will help further study and to strengthen the academic theories in hair industry.

영화 마리앙투와네트에 나타난 헤어아트연구 - 스토리텔링을 중심으로 -

유애진 ( Hae-jin Yoo ),양미숙 ( Mi-sook Yang ),양은진 ( Eun-jin Yang ) 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.1

This study considers the hair art represented in the movie Marie Antoinette by focusing on the storytelling, the storytelling point of view, the hair art can be valued as a visual language which overcomes the limit of narrative development through language by closely dealing with human experience and psychology. The hair art using this kind of visual storytelling technique enables the observer to understand and remember the scene easily and the author to stress on the opinion he or she wants to express through metaphor of visual languages that form the scene intentionally. Observers can be immersed and experienced through expectation and indirect experience with story development through visual language. Therefore, the hair art in storytelling involves visually multiple simultaneous and changeable various features. This study, for such a reason, aims to characterize the relationship between hair art and storytelling, and rococo hair which is categorized into hair art is a bourgeois art which features vivid color and delicate ornaments expressed in light-mindedness succeeded from magnanimous taste of baroque era. From a representative movie of rococo era, Marie Antoinette, I arranged the themes and functions involved in the hair art in timely order following the main character’s hair art, and three elements of storytelling, character, event and background, and the five-step structure of storytelling, the beginning, development, crisis, peak and end of an event. In this way, an observer can be immersed in the story and have indirect experience with visual language through hair art.

멀티채널 환경에서의 소비자 혼란이 소비자 반응에 미치는 영향: 뷰티산업을 중심으로

유애진 ( Ae-jin Yoo ) 한국미용예술경영학회 2020 미용예술경영연구 Vol.14 No.4

본 연구는 정보탐색 채널에 따라 소비자 혼란 수준의 차이와 뷰티서비스를 이용하기 위한 정보탐색 과정에서 소비자 혼란으로 인한 인지적, 감정적 반응에 미치는 영향관계를 실증분석하였다. 정보탐색채널은 온라인채널, 오프라인채널, 중립채널로 구분하였고, 소비자 혼란은 과잉혼란, 불신혼란, 과부하혼란, 모호혼란으로 세분화하였다. 표본의 특성은 최근 6개월 이내 뷰티서비스 이용 경험이 있거나 뷰티서비스 이용을 위해 정보탐색 경험이 있는 20대 이상의 남녀이며, 조사 기간은 2020년 8월1일부터 8월 10일 까지 10일 간 전문 서베이업체를 통해 온라인으로 진행하였다. 총 360부의 설문 불성실 응답을 제외한 358부를 최종분석하였다. 분석 결과 온라인과 오프라인은 과부하 혼란과 불신혼란의 수준이 가장 높았고 중립채널은 불신혼란과 모호혼란의 수준이 가장 높게 나타났다. 정보탐색 채널 별 소비자 혼란과 인지적 반응과의 관계에서는 과부하혼란과 모호 혼란에서 상호작용 효과가 나타났으며, 정보탐색채널 별 소비자 혼란과 감정적 반응과의 관계에서는 불신혼란과 모호혼란에서 상호작용 효과가 나타났다. 본 연구를 통해 현재 뷰티서비스 시장의 소비자 정보환경은 과장된 정보와 대안들 사이에서의 어려운 선택상황에 직면해 있음을 알 수 있었다. 무엇보다 소비자들의 혼란을 야기하는 잘못된 정보들을 구별할 수 있도록 믿을 수 있는 채널과 그렇지 않은 채널에 대한 정보가 제공되어야 하며 객관적 판단을 할 수 있는 중립적 정보채널 활성화 등을 제안해 본다. This study empirically analyzed the differences in the level of consumer confusion according to the information search channel and the influence on the cognitive and emotional responses caused by consumer confusion in the information search process for using beauty services. Information search channels were divided into online channels, offline channels, and neutral channels, and consumer confusion was subdivided into excessive confusion, distrust confusion, overload confusion, and ambiguous confusion. The characteristics of the sample are men and women in their 20s or older who have experience in using beauty services within the last 6 months or have experience in searching information to use beauty services. It was conducted online through a company. The final analysis was 358 copies, excluding the total 360 questionnaire responses. As a result of the analysis, the levels of overload confusion and disbelief confusion were highest in online and offline channels, and the level of disbelief confusion and ambiguity confusion was highest in the neutral channel. In the relationship between consumer confusion and cognitive response by information search channel, interaction effects were found in overload confusion and ambiguity confusion, and in the relationship between consumer confusion and emotional response by information search channel, interaction effect were found in disbelief and ambiguity confusion. Through this study, it was found that the consumer information environment in the current beauty service market faces a difficult choice between exaggerated information and alternatives. Above all, it is necessary to provide information on reliable channels and channels that are not so that false information that causes confusion among consumers can be provided, and it is suggested to activate a neutral information channel for objective judgment.

미용서비스업 종사자의 특성에 따른 인적자원관리 연구

박정은,유애진,박은준 한국피부과학연구원 2019 아시안뷰티화장품학술지 Vol.17 No.3

Purpose: The present study investigates human resource management in the beauty service industry based the characteristics of workers. Methods: Data were collected from the beauty service industry and analyzed using Statistical Package for the Social Sciences (SPSS) 22.0. Frequency analysis, factor analysis, reliability analysis, independent sample t-test, and one-way ANOVA were used for data analysis. Results: There were significant differences in human resource management based on gender, age, marital status, education, position, salary, work experience, company type, number of employees, and specialty. Conclusion: The study results can be used as basic data for the development of the beauty service industry. In the beauty service industry, systematic human resource management should be based on the characteristics of workers and be planned and managed to achieve the organizations goals. 목적: 본 연구는 미용서비스업 종사자의 특성에 따른 인적자원관리 연구 알아보고자 한다. 방법: 미용서비스업 종사자를 대상으로자료를 수집하였고, Statistical Package for the Social Sciences (SPSS) 22.0을 이용하여 분석하였다. 분석방법은 빈도분석, 요인분석, 신뢰도분석, 독립표본 t-test, 일원변량분석(one way ANOVA)이 사용되었다. 결과: 인적자원관리는 성별, 연령, 결혼여부, 학력, 직급, 급여형태, 근무경력, 회사형태, 직원 수, 전문분야에 따라 유의미한 차이가 있는 것으로 나타났다. 결론: 본 연구결과가 미용서비스업의 발전을 위한 기초자료로 활용되기를 바라며, 미용서비스업에서는 조직의 목표달성을 위하여 종사자의 특성을 고려한체계적인 인적자원관리를 계획하고 진행하여야 할 것으로 사료된다.

선과 면을 활용한 헤어 스타일링 연구

양미숙 ( Mi-sook Yang ),유애진 ( Ae-jin Yoo ),박상국 ( Sang-kook Park ) 한국미용예술경영학회 2010 미용예술경영연구 Vol.4 No.2

Hair design, to create various forms of emphasis should be placed on line and plane. Typically, when hair design, and any good thinking head line goes to the specific. In this study, researchers obtained the conclusion follows. First, the line is felt in the body, as well as a number of objects or landscapes can be found at the lines can represent a variety of hair styling design. Second, the hair styling lines on the side of the head to enhance three-dimensional plane and three-dimensional flat surface shape was found to be harmonious. Third, (I) feel a straight line, without creating any volume to plummet like a specific line of a static feel, (J) to the hair feel the end of the straight line curves gently into the create a volume to plummet into the curves like a specific line, combined to make me feel the static, (C) to create a soft volume curve falls vertically, like a bow puts a specific line in a dynamic sense used to express that we found. (O) O Curl is a round circular. Using mainly the brush roll and the roll diameter torque to close the two wheels can be expressed. (S) using curl brush roll on roll diameter, and two-wheel torque to close half the depth to give the wave given femininity and softness can be expressed in more mature look. Fourth, the hair designer, hair styling to make his thinking side of the line and the experience of the plastic zone may have to be conducted actively, hair styling aspects of the previous paper, the wonder of this part or not as a result of this study, the width of a hair styling for those who can help to broaden the reference is considered to be.

유용미생물(EM) 처리에 의한 호소수 수질 변화

허준 ( Jun Heo ),김영규 ( Yung Kgu Kim ),유미숙 ( Mi Suk Yu ),유애진 ( Ea Gin Yu ),김영식 ( Yung Sik Kim ) 한국토양비료학회 2010 한국토양비료학회 학술발표회 Vol.2010 No.1

유용미생물(EM) 처리에 의한 호소수 수질 변화

허준(Jun Heo),김영규(Yung-Kgu Kim),유미숙(Mi-Suk Yu),유애진(Ea-Gin Yu),김영식(Yung-Sik Kim) 한국토양비료학회 2010 한국토양비료학회 학술발표회 초록집 Vol.2010 No.10