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        토픽 모델링을 활용한 모바일 증강현실 앱 사용자 리뷰 분석

        홍정림(Junglim Hong),유미림(Mi-Rim Yu),최보름(Boreum Choi) 한국디지털콘텐츠학회 2019 한국디지털콘텐츠학회논문지 Vol.20 No.7

        While the interest of industry and academia in mobile augmented reality has increased recently, research on it has been lacking. Previous research on mobile augmented reality mainly focused on technology itself, and most of user research was conducted in the game field. This study aims to elicit satisfaction and dissatisfaction factors of mobile augmented reality app users by expanding the scope not only to games but also to beauty and education fields. A total of 57,738 mobile augmented reality app user reviews collected through crawling were analyzed by dividing the data by positive and negative. As a result of the analysis by applying the topic modeling technique, in the positive review, five topics were derived from each field, such as augmented reality character in the game field, natural makeup in the beauty field and novel class material in the education field. In the negative review, five topics were drawn from each field, including ‘location manipulation’ in the game field, ‘face recognition error’ in the beauty field and ‘frequent advertisements’ in the education field.

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