도덕적 정체성이 낮은 그들도 기부를 하는가? - 카르마 신념과 박애주의 인식을 중심으로

오민정 한국소비문화학회 2019 소비문화연구 Vol.22 No.1

Recently, many studies related to donation have been studying with spread of donation culture. It has already been shown that high moral identity positively influences donations However, there have been few studies on the effect of moral identity on donations, although there is only a positive effect in a situation where moral identity is high. Therefore, in this study, the purpose of the study is to identify the factors that may be positive for the donation even in the low moral identity group. Therefore, the first purpose of this study is to confirm that moral identity affects donations. Second, we want to confirm that karma belief can have a positive effect on donation in low moral. Finally, it confirms that the philanthropic awareness mediates when moral identity and karma belief affects donation. First, in order to confirm the purpose of the research, ANOVA analysis of moral identity and donation intention was conducted. As a result, we confirmed the results of the study in agreement with previous studies. Next, we confirmed the interaction effect between the 2x2 groups in which the moral identity and karma belief lead to positive donation roads. The results of the ANOVA showed that main effects of the karma and moral identity significant, and the interaction effect between variables was also significant. Finally, we examined the mediated moderation effect (PROCESS model 8) through bootstrapping to understand the mechanism that philanthropic awareness mediates moral identity, karma belief, and donation intention. As a result, The effect was confirmed. In conclusion, even if the moral identity is low, it can be positively influenced on donation intention if the karma belief is high, and it is confirmed that philanthropic awareness plays a mediating role as altruistic motivation factor. Based on these empirical analysis results, And suggests limitations and future research directions. 최근 기부문화 확산과 더불어 기부와 관련된 다양한 연구가 진행되고 있다. 그 중에서도 도덕적 정체성이 기부에 긍정적인 영향을 미친다는 사실은 이미 밝혀진바 있다. 그러나 아직까지 도덕적 정체성이 높은 상황에서의 긍정적 파급효과만 있을 뿐 도덕적 정체성이 낮은 상황에서 기부에 미치는 효과를 살펴본 연구는 거의 없는 실정이다. 따라서 본 연구에서는 도덕적 정체성이 낮은 집단에서도 기부에 긍정적일 수 있는 요인을 밝히고자 한다. 본 연구의 목적은 첫째 도덕적 정체성이 기부에 영향을 미친다는 사실을 재확인하고, 둘째 도덕적 정체성이 낮은 집단에서 카르마신념이 기부에 긍정적 영향을 미칠 수 있음을 확인하고자 한다. 마지막으로 도덕적 정체성과 카르마 신념에 박애주의 인식이 매개역할을 하고 있음을 확인한다. 연구목적을 확인하기 위해 먼저 도덕적 정체성과 기부의도와의 일원배치 분산분석을 실시한 결과 기존 선행연구와 일치된 연구결과를 확인할 수 있었다. 즉 도덕적 정체성이 높은 참가자들이 높은 기부의도를 보여주고 있었다. 다음으로 도덕적 정체성과 카르마 신념이 긍정적인 기부의도로 이어지는 2x2 집단 간 상호작용 효과를 확인하였다. 구체적으로 카르마 신념이 높다면 도덕적 정체성이 낮은 집단도 기부의도에 긍정적인 영향을 미칠 것이라는 사실을 확인하기 위해 일변량 분산분석을 실시한 결과 도덕적 정체성과 카르마 신념의 주효과는 모두 유의하게 나타났고 두 변수간 상호작용 효과 역시 유의하게 나타났다. 마지막으로 박애주의 인식이 도덕적 정체성과 카르마 신념 그리고 기부의도를 매개할 것이라는 매커니즘을 확인하기 위해 붓스트래핑을 통한 매개된 조절효과(PROCESS 모델8)를 검증하였고 그 결과 박애주의 인식의 매개효과를 확인하였다. 이러한 실증분석 결과를 바탕으로 본 연구가 갖는 의의와 시사점을 제시하고 한계점과 향후 연구방향을 제언하였다.

Prenatal Down Syndrome Screening

오민정 대한가정의학회 2003 Korean Journal of Family Medicine Vol.24 No.9

프로젝트 담당자의 역량이 사업성과에 미치는 영향에 관한 연구

오민정,주형준,이민호,김승철 대한경영학회 2019 대한경영학회 학술발표대회 발표논문집 Vol.2019 No.1

고령소비자의 소비패턴과 브랜드선택에 영향을 주는 매커니즘에 관한 연구동향

오민정,정진철,전상철 공주대학교 KNU 기업경영연구소 2011 기업경영리뷰 Vol.2 No.2

The increasing of older people will change on the marketing market. So many studies have been done on older consumers's behavior. But there's not much in the marketing field, furthermore the studies hold divergent opinions. Earlier studies have a focus on the low economic standard and low education level of older people. The background was based on disengagement theory, but times have changed. The purpose of this study is reviewing the previous studies then understanding the character of older consumers and organizing systematically the conclusion. Therefore this study is comprised of mainly three topics. First, what is the older consumer market? Second, through the analysis of the aging theory, social and emotional aspect of older consumer's consumption then understands their buying habits and complaint behavior. Third, this study is explaining mechanisms on the effect of brand choice and the preferred age brand characters. Finally on the based of results of this study, the author suggests some theoretical and managerial implications. 고령소비자의 중요성은 다양한 분야의 연구업적에서 살펴볼 수 있다. 하지만 아직까지 마케팅 분야에서 고령소비자에 대한 체계적이고 통일된 결론을 보이고 있는 논문은 그리 많지 않은 실정이다. 고령소비자에 관한 초기 연구들은 고령인구의 낮은 경제수준, 저학력 등 유리이론에 기초한 고령소비자를 대상으로 연구가 진행되어왔다. 하지만 시대가 바뀌고 있으며 가치관이 변하고 있다. 앞으로 고령화 사회의 구성원이 될 베이비부머들은 높은 경제수준을 가지고 있으며, 학력수준이 높아지고 있고, 가족이나 자식에 대한 희생에서 자신을 개발하고 풍요롭게 하기 위한 독립적인 소비의사결정의 주체로 변모하고 있다. 따라서 본 연구는 블루칩으로 떠오르고 있는 고령시장의 새로운 잠재소비자인 고령소비자의 특성을 이해하고 소비패턴을 분석함으로써 마케터들에게 전략적 시사점을 제공해 줄 수 있을 것이다. 그동안 연구되어왔던 선행연구를 고찰하면서 그동안 우리가 잘못 알고 있던 고령소비자들의 특성을 제대로 이해하고, 고령소비자들이 가지는 그들만의 특성을 분석해봄으로써 나이가 듦에 따라 변화를 겪는 고령소비자들을 이해하고, 고령소비자의 행동을 예측할 수 있을 것이다. 이를 바탕으로 브랜드선택에 영향을 주는 메커니즘을 정리하고 ‘고령브랜드(age brand)’의 종류와 각 종류별 특성에 맞는 브랜드전략방법을 제시하고자 한다. 따라서 본 연구에서는 기존의 선행연구를 바탕으로 첫째, 고령소비자의 연령분류에 따른 마케팅 접근법, 둘째, 노화이론과 고령소비자들의 특성을 분석해보고, 그들의 소비패턴과 제품구매 후 보이는 불평행동을 고찰해본다. 마지막으로 브랜드선택에 영향을 미치는 메커니즘과 고령소비자들이 선호하는 브랜드특성을 파악함으로써 마케터들에게 이론적 실천적인 제언을 하고자 한다.

고식적 검사가 불가능한 외상손상 환자의 대안 Water’s 촬영 각도 분석

오민정,조민지,이민영,박상조,허영철 대한영상의학기술학회 2022 대한영상의학기술학회 논문지 Vol.2022 No.-

COVID-19 팬데믹 초기 단계의 상품소비 SNS 키워드 분석 연구

오민정,정진철 한국상품학회 2023 商品學硏究 Vol.41 No.5

This study analyzes the results of a consumption-related keyword search on YouTube from January 2020 to March 2021, the early stage of COVID-19. The COVID-19 pandemic limited social interaction and contact between people and investigated the "consumption" keyword response in these psychological confusion, anxiety, and uncertainty situations. YouTube comments and videos were for data analysis, and the Pagerank analysis identified five keyword categories: First, 'Retaliation consumption' was searched for investment and stocks as related keywords. It is 'coupon consumption,' there are cash, subsidies, low-income families, taxes, and discounts as related keywords. Second, As a "smart consumption," they are interested in the consumption of coupons at marts, and the income reduced by the pandemic has led them to be interested in discounted products at marts. Third, one of the characteristics of consumption during COVID-19 is eating out consumption, such as delivery and discounts. Consumers choose delivery services over stores due to social distancing and psychological fear and prefer eating out at a discount. The last keyword category was travel consumption, and there are low-income class, dining out, coupons, and discounts as related keywords. It is due to the restrictions on traveling with reduced income or social distance and instead is interested in eating out to provide coupon discounts. This keyword analysis suggests consumption interests in pandemic situations. In the early days of a pandemic-like situation that has created uncertainty in the future, it can be helpful for information to understand what consumption behaviors consumers will be interested in at the corporate level. This study presented theoretical and practical implications for retaliatory consumer behavior and coupon consumption shown in the search results and limitations of the research conclusions.

스트레스에 의한 구강안면증상의 발혀에 관한 역학적 연구

오민정,한경수 대한안면통증구강내과학회 1997 Journal of Oral Medicine and Pain Vol.22 No.2

Stress is recognized as a major predisposing and/ or precipitating factor in long-lastig intractable chronic pain, such as temporomandibular disorders, headache, and other psychophysiological disorders. So it is necessary to detect physical and psychological changes induced by stress as soon as possible for positive treatment outcome. This study was performed to investigate the occurrence rate of stress symptoms according to anatomic region, type of symptom, and other personal and social factors. 859 subjects from general population answered the stress symptom questionnaire devised by the author and composed of 50 items. Data from the questionnaire were analyzed statistically with SPSS program and the results obtained were as follows : 1. Oral symptom which showed the highest frequency rate of 38.8% was vesicular lesion of the lip and cheek. The other symptoms with more 20% occurrence rate were ulcerative leion of lip and cheek, toothache, paresthesia of teeth, eruption of tongue, tongue coating and taste change in descending order. 2. In extraoral symptoms, ?데 disturbance was the item which showed the highest frequency rate of 62.0%, and the items for stiffness of suboccipital region and neck, headache, facial swelling, furuncle of face were answered more than 45% of the subjects whereas only 14.0% of the subjucts complained jaw pain under stress. 3. The better one who thought his or her health status was, the fewer items were answered and the difference of symptom frequency by dwelling place and by having hobby were shown in extraoral symptoms only. 4. For relief of stress symptoms, 79.2% of the subjects replied only to take a rest whereas not more than 13, 5% of the subjects visited dental clinic. Correlationship between symptom sites were very high.

증례토의 : 산과학 ; 임신 24주에 진단된 양수과소증 산모 / 조산의 위험이 높은 산모에서 자궁경부 길이 측정 및 처치

오민정,박교훈 대한산부인과학회 2004 교육강연 Vol.2004 No.-

부산 대연우암공동체 주민들의 구술을 통해 본 주민조직의 의미

오민정 한국문화융합학회 2023 문화와 융합 Vol.45 No.9

The purpose of this case study was to review the process of forming a community in an unlicensed residential area in Busan, focusing on its re-territorialization and thereby, define its space academically and further, examine the significance of community organization playing an important role in this process. The method for this study was dictation of ‘oral life history’. The residents’ experiences were meaningful as ‘counter-history’. Thus, 5 residents were interviewed in-depth. The community’ organization was meaningful in the following aspects. First, it was meaningful as a litige-community the conflictual cooperation and secondly, it helped its member residents to perceive from ‘village’ to ‘community’ through education. Lastly, it encouraged its member residents to perceive their community activities and outside solidarity not as efforts for housing rights for village but as inter-connected sphere for their community.

관광세(숙박세)도입의 지역경제파급효과 분석

오민정,고태호,송재호 한국지역경제학회 2017 韓國地域經濟硏究 Vol.15 No.2