럭셔리 패션브랜드의 패션소재에 나타난 디지털-미디어화 -루이비통, 구찌, 프라다를 중심으로-

예민희,임은혁 한국디자인문화학회 2023 한국디자인문화학회지 Vol.29 No.3

본 연구는 새로운 사화문화 현상인 디지털-미디어화의 관점으로 루이비통, 구찌, 프라다 컬렉션에 나타난 패션소재의 표현적 특성을 분석하였다. 그리고 이를 위해 질적 연구와 양적 연구를 병행하였다. 현상분석의 기반이 되는 이론적 틀을 마련하고자 문헌연구를 통해 디지털-미디어화를 고찰하였고, 이에 따라자료를 수집하였다. 그리고 이를 분석함에 있어 주관적 판단을 경계하고자 정량적 데이터를 체계적으로분류할 수 있는 친화도법을 이용해 귀납적으로 연구결과를 추론하였다. 그 결과 본 연구는 패션소재의디지털-미디어화 특성을 스펙터클화, 정면위주의 평면화, 로고 및 레터링, 촉각적 시각화로 도출하였다. 첫째, 스펙터클화는 디지털 화면에서 주목성을 높이기 위해 선명한 컬러의 조합, 패턴 온 패턴, 과도한장식적 소재 등으로 나타난 디자인을 말한다. 둘째, 정면위주의 평면화는 이차원 화면에서 눈을 사로잡을수 있도록 복잡한 구성보다는 평면적인 소재 자체에시선을 집중시키는 것을 의미한다. 셋째, 로고 및 레터링은 디지털 화면에서의 가시성과 디지털 네이티브세대의 과시적 특성에서 비롯된 것으로 보여 지기 위해 혹은 특정한 메시지를 전달하기 위해 나타난 프린트 디자인으로 이는 주로 굵고 명료한 폰트로 나타났다. 넷째, 촉각적 시각화는 디지털 화면에서 느껴지는소재의 시각적 감각을 강조한 디자인을 말한다. 본연구는 패션소재의 변화와 특성을 디지털-미디어화라는 새로운 관점으로 조명함으로써 패션산업에서 차별화된 소재 기획의 접근을 제시한다는 점에서 의미가 있다. This study explores the expressive aspects of fashion textiles within Louis Vuitton, Gucci, and Prada collections through the lens of digital-mediatization, employing both quantitative and qualitative methodologies. The research establishes a foundational framework of digitalmediatization for structural analysis, incorporating case studies. To mitigate subjectivity, the findings are systematically categorized using affinity diagramming to analyze quantitative data. The outcomes reveal four distinct expressive features within fashion textiles: spectacularization, characterized by vibrant colors, intricate patterns, and ornate materials to captivate digital screens; flattened fashion, emphasizing the material itself over intricate compositions to engage two-dimensional displays; brand logo and lettering designs tailored for visibility on digital screens, capitalizing on the ostentation of the digital-native generation; and tactile visualization, prioritizing the visual impact of textiles on digital screens. This study offers a novel perspective on textile design within the fashion industry, underlining its significance within the context of digital-mediatization.

국내 섬유·패션 박물관의 현황 분석 및 방향 모색 -서울과 대구를 중심으로-

예민희,임은혁,Minhee Ye,Eunhyuk Yim 한국의류학회 2024 한국의류학회지 Vol.48 No.3

This study investigated the current statuses of and challenges faced by 19 textile and fashion museums in Seoul and Daegu. Through interviews conducted via email, phone, and face-to-face meetings with museum officials, this research analyzed the prevalent difficulties encountered by the museums based on the concept of the new museum. The results indicate that domestic museums experience different difficulties depending on operating organization rather than collection or exhibition content. This is related to the distribution of museums by operating institutions, as most textile craft museums are private establishments, and, the majority of dress and fashion museums are university-affiliated institutions. Accordingly, this study explored the major problems confronting textile craft, dress and fashion, and accessory museums with a consideration for operating institutions. It proposes improvements in domestic textile and fashion museums through a comparative analysis with overseas museums as new museums.

패션 인텔리전스 실천을 위한 글로벌 캡스톤 디자인 교과목 운영 사례 연구

예민희 디자인융복합학회(구.한국인포디자인학회) 2025 디자인융복합연구 Vol.24 No.2

본 연구는 패션 인텔리전스의 개념을 교육 과정에 적합하도록 설정해 <글로벌 캡스톤 디자인> 교과목의 강의안을 개발하고, 교과목 운영에서 학생들이 제작한 최종 결과물을 제시하였다. 이론적 배경에서 패션 인텔 리전스의 개념을 고찰하고, 관련 교과목의 강의안 개발 사례를 조사하였 다. 그리고 이를 기반으로 교과목 운영을 위해 목표 및 내용을 설정하 고, 구체적인 과정을 거쳐 강의안을 개발하였다. 패션 인텔리전스는 사 용자의 패션 가치와 행동을 인정하는 개념으로 사용의 관행에 대한 긍정 적 인식을 확산하고 지속가능성 패션의 실천을 가능하게 한다. 교과목에 서 학생들은 이론적 지식을 습득하고, 디자인 프로세스를 통해 사용의 관행을 적극적으로 실천 및 공유함으로써 패션 인텔리전스를 실현하였 다. 최종 결과물은 학생들이 스스로 실천할 수 있도록 촉진하고, 학제 간 융합과 국제적 교류를 바탕으로 팀별로 문제를 제기하고, 분석 및 해 결을 논의하여 제작하였다. 그 결과 6개의 최종 결과물을 제작하였으며, 이를 패션 인텔리전스의 사례로 제시하였다. 패션 인텔리전스의 개념을 접목한 교과목은 다음 세대의 디자이너들에게 지속가능성 같은 복잡한 문제를 해결할 수 있는 통합적인 사고와 책임감을 가질 수 있게 한다. 본 연구는 사용의 관행에 대한 긍정적 인식과 패션 인텔리전스 실천을 위한 교과목 운영 사례에 대한 자료를 제공하는 데에 의미가 있다. The purpose of this study is to develop and implement a sustainable fashion design curriculum, focusing on 'practices of use' defined as 'fashion intelligent' This study aims to provide the concept of sustainable fashion and to present the process of finalizing the results of the class. Fashion intelligence encourages users to have a positive perception of sustainable practices. First, this study figured out the concept of fashion intelligence and investigated design education as a case study subject. Next, this study integrates the concept of fashion intelligence into education and develops the curriculum in fashion and textile design. In the curriculum, students are challenged to make creative designs based on the understanding of different departments and global exchange. Also, students are encouraged to practice on their own and to support to use of creative design press. Finally, this study analyzed the final works as examples of fashion intelligence. This study introduces the concept of fashion intelligence to the next generation of designers through design education.

패션투어리즘에서의 패션박물관의 역할

예민희,임은혁 한국패션비즈니스학회 2019 패션 비즈니스 Vol.23 No.2

Fashion can be regarded as an effective marketing tool for the promotion of urban tourism. Since fashion is attractive in itself, it can work as a resource which fascinates people and attracts many tourists to the city. This study examines fashion tourism based on the close relationship between fashion and tourism. This study focuses on analyzing the positive effect of the existence of a fashion museum on the advent of fashion tourism, in particular. A fashion museum can be classified in the same category as an art museum, whereby the museum exists as specializing in fashion and is considered a fashion brand museum. Thus, this study examines the current trends and characteristics of fashion museums and analyzes roles of fashion museums in fashion tourism by types, which are based on advanced researches of general tourism including trends in the fashion tourism industry. The results of this study are as follows: First, a fashion museum can help spread the word and educate tourists about fashion culture. Second, a fashion museum can increase the value of its brand by strengthening the city's identity. Lastly, the presence of a fashion museum would encourage tourists to spend more money in the city, which causes a ripple effect on the city's economy such as creating more jobs within the fashion.

박물관 패션전시의 유형화

예민희,임은혁 한국의상디자인학회 2019 한국의상디자인학회지 Vol.21 No.3

Fashion exhibitions in museums are an important media to deliver ideas of fashion. Although it still arouses controversy, museums have become an ideal platform for fashion exhibitions since some fashion exhibitions have garnered successful results in mega museums. This can be considered as a cultural phenomenon and a new paradigm since fashion exhibitions in museums are closely related to new museums and fashion museology. Thus, this study examines the definition of 'fashion exhibitions in museums' based on new museums and fashion museology, and then lays the groundwork for its typology through an analysis of preceding research about fashion exhibitions from the 1970s to the present day. In consequence, fashion exhibitions in museums are categorized into five types; retrospective exhibition, survey exhibition, fashion photography and film exhibition, and consider both virtual exhibitions and fashion brand exhibitions.

패션광고에 나타난 예술작품의 혼성모방

예민희 ( Minhee Ye ),임은혁 ( Eunhyuk Yim ) 한국의류학회 2016 한국의류학회지 Vol.40 No.6

Over the years, the relationship between fashion and art has received significant attention in fashion studies. This study seeks to research and inquire on the relation of pastiche strategies with art-works in fashion advertising with a focus on luxury fashion brands. Pastiche means `the exhaustion of creativity` and can be represented in fashion advertising`s borrowing of art-works. This study examines the concepts of fashion advertising and pastiche, focusing on the relation between fashion and art. Based on this as a framework, this study examines cases of art-work in fashion advertising, then reveals the effect that luxury fashion brands achieve through art. Unfortunately, every case cannot be confined to pastiche, but drawing on the strategy of pastiche allows us to show how art is being used in advertisement as well as how fashion and art are being changed.

패션 디자이너의 페르소나 마케팅

예민희 ( Minhee Ye ),임은혁 ( Eun Hyuk Yim ) 한국의류학회 2015 한국의류학회지 Vol.39 No.3

Many fashion designers now regard themselves as part of a visual medium that reveals their persona to the masses. They are willing to stay in the spotlight, which influences brand publicity. Designer-as-brand is an important marketing factor in regards to profits. This study combines a literary survey and case analysis of persona marketing as well as inquires on the persona of fashion designers drawing on the theory of persona. This study classifies the persona of fashion designers into four categories that proceed from what has been established above: freak, dandy, duo, and anonymity. The persona of fashion designers has attracted considerable attention over the past decade. This study provides useful information for the persona marketing of fashion designers.

현대미술과 패션에 나타난 섬유 및 소재의 물질성

예민희(Min Hee Ye),정지숙(Ji Sook Chung),임은혁(Eun Hyuk Yim) 한국복식학회 2014 服飾(복식) Vol.64 No.5

Fashion has been compared to art since Japanese avant-garde fashion designers expanded the thoughts about conceptual fashion in late 1970s. The fashion designers focused on the materiality of fashion textiles by placing more importance on it than the shapes. This bears a striking resemblance to contemporary art of 1960s and 1970s as many artists used soft materials like felt, fabric, rubber to emphasize themselves. This study establishes the materiality of fabric, which can be found in both contemporary art and fashion. The classification of materiality consists of flexibility, humanizing and temporality. In this work, there is a significant disparity between contemporary art and fashion.

럭셔리 패션브랜드의 예술 전략

예민희 ( Min Hee Ye ),임은혁 ( Eun Hyuk Yim ) 한국의류학회 2014 한국의류학회지 Vol.38 No.2

This study represents an artialization of fashion that may be regarded similar to art with a focus on luxury fashion brands. In the 20th century, fashion began to share a similar language with art and became a central part in popularizing art. Fashion and art were drawn to each other in mutual fascination. Fashion studies arouse from disciplines like anthropology, sociology and art history as well as from aesthetic experiences and commercial characteristics. Fashion is very complicated phenomenon; therefore, a study on the artialization of luxury fashion brands needs to be approached for aesthetic and commercial aspects simultaneously. This study combines a literary survey with a case analysis of the relation of fashion and art as well as inquires on the artialization of luxury fashion brands based on discoureses. The discourses are: first, fashion is an art, second, fashion and art differ in relation to the intention, third, fashion and art have mutual-borrowing. In view of the results achieved in this study, luxury fashion brands can achieve increased effectiveness through art. This study reveals the effects that luxury brands achieve through art versus a dis cussion on if fashion is art or not and if the relationship is moral or not.

답전윤환 적합품종 선발을 위한 유기농 풋옥수수의 윤환밭과 연속밭의 병충해, 생육 및 수량 특성

유제빈,윤성탁,楊景,예민희,이길준,조수빈,이영경,한광섭,백승우,김병련,김순일,김건우 한국유기농업학회 2017 한국유기농업학회지 Vol.25 No.2

본 시험은 논으로부터 밭으로 윤환한 2년차인 답전윤환밭과 연속밭에 풋옥수수 찰옥4호 등 8품종을 사용하여 윤환밭과 연속밭의 병충해 발생, 생육 및 수량특성 차이 구명은 물론 풋옥수수의 체계적인 유기농 답전윤환 재배기술을 위한 기초자료를 확립하고자 수행한 결 과는 다음과 같다. 유기농 답전윤환 시 주요 병해는 전반적으로 연속밭에 비해 윤환밭에서 발병률이 높았으며, 시험품종 중 저항성 품종으로 발병률이 2% 미만인 흑진주찰과 대학찰 로 판단되었다. 유기농 답전윤환 시 주요 충해인 조명나방 유충 피해는 전반적으로 연속밭 에 비해 윤환밭에서 피해주율이 높았으며, 시험품종 중 저항성 품종으로는 피해주율이 낮 은 찰옥4호와 흑점2호로 판단되었다. 유기농 답전윤환 시 수량은 윤환밭에서 연속밭의 85 % 수준으로 감소하였으며, 답전윤환밭에서는 찰옥4호가 789.0 kg/10a로 가장 수량이 많았 다. 내병성, 내충성, 수량을 종합 평가하면 유기농 답전윤환 시 적합 품종으로는 찰옥4호, 흑진주찰, 흑점2호로 판단된다. This study was performed in order to investigate disease, insect damage, growth and yield characteristics of green maize by organic paddy-upland rotation system. This experiment also was to select optimum variety for organic paddy-upland rotation cultivation. This experiment was conducted at Anseong-si Gyeonggi province of Korea in 2016. The varieties used in this study are green maize of total 8 varieties. Green maize was planted at rotational upland field and continuing upland field and tested for comparison. In case of average occurrence of 4 major disease for green maize, rotational upland field was higher than that of continuing upland field. Heukjinjuchal and Daehakchal were the lowest occurrence by less than 2% among 8 varieties. Average damage of 8 varieties by Ostrinia furnacalis larva, which is the main pest in green maize was higher in rotational upland field than that of continuing upland field. Chalok 4 and Heugjeom 2 were judged to be resistant varieties to 4 major disease among 8 varieties. The average yield of green maize per 10a in rotational upland field decreased to 85% level of continuing upland field and Chalok 4 showed the highest yield by 789.0 kg/10a among 8 varieties. The most suitable varieties in organic paddy-upland rotation system were judged to be Chalok 4, Heukjinjuchal and Heukjeom 2.