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프랜차이즈 헤어살롱“준오헤어”의 심볼내러티브, 브랜드이미지, 고객 감정반응의 관계
신병철,염효선,김성창,박은준 한국미용학회 2022 한국미용학회지 Vol.28 No.4
This study was conducted to verify the symbolic narrative, brand image, and customer's emotional response of hair salon Juno. The subjects of this study were 450 customers who use beauty salons, and data were collected through self-response questionnaires about the symbol mark narrative, brand image, and customer response. The results of this study are as follows. First, there is a significant positive correlation between symbolic narratives and brand images. Second, symbolic narrative had a significant positive (+) effect on customer's emotional response. Third, it was found that brand image had a mediating effect on customer's emotional response. Based on the results of this study, a plan to increase the revisit intention of beauty salon customers was suggested.
신병철 한국중국소설학회 1999 中國小說論叢 Vol.9 No.-
作者未詳的≪燕丹子≫就是創作漢代以前, 代表較早中國文言小說。 主要內容是戰國時代末期燕太子丹, 爲報仇派遣刺客荊軻實行暗殺秦王(卽秦始皇)的故事。 這個故事記載了≪戰國策ㆍ燕策≫、 司馬遷≪史記ㆍ刺客列傳≫、 張華≪博物志ㆍ史補≫和王充≪論衡≫。讀≪燕丹子≫的時候, 應該注視俠文化和天人相應的觀點。 因爲這些觀念包括民間傳說了, 所以근敍述歷史文章不一樣。 敍述歷史文排除了荒唐的故事, ≪史記·刺客列傳≫的文章中沒有黃金投蛙、殺馬進肝、 玉盤盛手的故事。 但是, ≪燕丹子≫包括敍述歷史和民間傳說。≪燕丹子≫篇幅較長, 結構完整, 雖然受了敍述歷史文的影響, 添加民間傳說的虛構性了。 ≪燕丹子≫不屬於小說家類, 屬於小說。
신병철 한국중국소설학회 2003 中國小說論叢 Vol.17 No.-
袁枚寫作的文言小說集≪子不語≫就是暴露18世紀中國社會現實和矛盾。書名取於≪論語·述而≫“子不語怪力亂神”一句, 是專講志怪、神異類故事。袁枚生於寒門, 因此他自幼追求文行出處。他任做縣令時, 力持操守, 以淸官稱。但是, 他不能迎合社會矛盾, 辭退官職, 專做了文學寫作。 ≪子不語≫一書中他針對迷信崇拜、禁欲主義、封建主義、科擧制度、理學和考證學的弊端。在滿洲族統治下, 他不能解決社會腐敗現狀。我們知道≪子不語≫中有不少篇幅表達知識人的苦惱。 袁枚通過寫作≪子不語≫, 表達自己的苦惱。如果我們應該了解18世紀中國社會, 一定硏究≪子不語≫一書。
신병철,김동언,정태석,전종하,최순,김지호 한국해양환경·에너지학회 2014 한국해양환경·에너지학회 학술대회논문집 Vol.2014 No.5
최근 각종 기후변화 협약 및 IMO 규정과 같이 온실 가스 및 배기 배출물을 억제하려는 움직임이 전세계적으로 확산되고 있으며, 오일에만 의존하고 있는 선박의 에너지 패러다임의 변화를 위해 각 조선선사들은 관련 기술 개발에 힘을 쏟고 있다. 본 연구에서는 고온고압의 증기를 활용하여 높은 출력의 에너지를 발생시키는 청정에너지 원자력을 주 동력원으로 활용한 원자력 추진선박에 대해 AHP(Analysis Hierarchy Process) 및 LCC(Life Cycle Cost)기법을 적용한 경제성 평가를 통해 개발 타당성을 확인하였다. 또한 설계선에 대한 충돌 및 운동해석을 통해 외부 충격으로부터 안전할 수 있는 원자력 추진제 설치 구획에 대한 검토 및 설치 위치에 따른 선박 운동성능 평가를 통해 선급 규정 만족여부를 확인하여 이를 반영한 원자력 추진선박의 개념설계를 수행하였다.
어린이 놀이시설의 안전성 평가 -시설물의 시공관리 상태를 중심으로-
신병철 한국조경학회 2000 韓國造景學會誌 Vol.27 No.5
This main study was the subject of the play facilities of children picnicking place which was installed in apartment complex. As to the production period of the facilities, the materiality and the materials of the play facilities, we examined the safety estimation about them. And we drew up a plan which could build and manage the children play facilities improved the better. According to the installation place, the result of safety estimation, the safety of play facilities in Ga-Kyeong-dong apartment complex which built up after 1997 years was the most excellent, the play facilities of Sa-Gik-Dong apartment Complex which built long ago have showed even poorer in all items of safety estimation. According to the materiality of play facilities, though the safety of association play rod in the safety estimation was the most excellent, the safety of swing was the very poor. According to the materiality of materials, the association of wood, stainless in the safety estimation was the safest. Especially, even though wood is soft and kind materials, as it has a shortcoming, the practical use depreciates. If iron materials like stainless associates with wood, we have thought that they have the good effect of the practical use. We have judged that the distance of contiguity facilities and the safety of corrosion or rottenness within the item of safety estimation as a subordination variable were the poorest. The arrangement of play facilities and the selection of materials happened to these problems. And we have known that they should get accomplished the construction work to make a plan thoroughly from it early.