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Public Acceptance of a Health Information Exchange in Korea
박하영,박종손,이혜린,김수민 대한의료정보학회 2018 Healthcare Informatics Research Vol.24 No.4
Objectives: We assessed the public acceptance of a health information exchange (HIE) and examined factors that influenced the acceptance and associations among constructs of the Technology Acceptance Model (TAM). Methods: We collected data from a survey of 1,000 individuals in Korea, which was administered through a structured questionnaire. We assessed the validity and reliability of the survey instrument with exploratory factor analysis and Cronbach’s alpha coefficients. We computed descriptive statistics to assess the acceptance and performed regression analyses with a structural equation model to estimate the magnitude and significance of influences among constructs of TAM. Results: Eighty-seven percent of the respondents were willing to use the technology, and the average level of agreement with the need for the technology was 4.16 on a 5-point Likert scale. The perception of ease of use of the technology significantly influenced perceptions of usefulness and attitudes about the need for HIE. Perceptions of usefulness influenced attitude and behavioral intention to use HIE, and attitude influenced intention. Age showed a wide range of influences throughout the model, and experience with offline-based information exchange and health status also showed noteworthy influences. Conclusions: The public acceptance of HIE was high, and influences posited by TAM were mostly confirmed by the study results. The study findings indicated a need for an education and communication strategy tailored by population age, health status, and prior experience with offline-based exchange to gain public buy-in for a successful introduction of the technology.
한 도시 대학병원 자료를 이용한 입원환자의 의료서비스 이용량 변이에 관한 연구
박하영,신의철,맹광호,Park, Ha-Young,Shin, Eui-Chul,Meng, Kwang-Ho 대한예방의학회 1990 Journal of Preventive Medicine and Public Health Vol.23 No.4
The variation in resource utilization for hospitalized patients who had a group of similar diseases -- a Korean Diagnosis Related Group (KDRG) -- among the same type of hospitals was studied to assess the utillization variation due to the practice pattern of hospitals. Information about inpatients who were beneficiaries of the medical insurance for teachers and government officials discharged from 20 large university teaching hospitals in Seoul during 1986 and information about the hospitals were analyzed to achieve the study objective. A total of 20,223 non-outlier patients in 100 most frequent KDRGs were included in the analysis. Case charges after the review and length of stay (LOS) were used as measures of resource utilization during a hospitalization. A substantial variation among hospitals was found in most KDRGs : o the ratio of the maximum and the minimum among the mean case charges of hospitals was greater than 2 in 83 KDRGs ; o the difference between the maximum and the minimum among the mean case charges of hospitals was greater than 100,000 Won in 94 KDRGs : o the ratio of the maximum and the minimum among the mom LOS of hospitals was greater than 2 in 82 KDRGs ; o the difference between the maximum and the minimum among the mean LOS of hospitals was greater than 3 days in 94 KDRGs. The practice pattern of hospitals explained more than 20% of charge variation in 49 KDRGs and more than 20% of LOS variation in 43 KDRGs. The study results indicated need for a new health policy initiative for cost containment and quality assurance.
브랜드 액티비즘의 구현방식 연구: 브랜드 담당자의 심층 인터뷰를 중심으로
박하영,이철한 한국콘텐츠학회 2021 한국콘텐츠학회논문지 Vol.21 No.10
코로나 바이러스의 확산으로 인한 불확실성의 시기를 겪으며 소비자들은 예전보다 기업에 대해서 적극적인 사회공헌활동을 요구하게 되었다. 즉, 기업 브랜드에게 공익 추구 성향을 기대하는 경향이 두드러지고 있다. 소비자들은 사회공헌활동에서 한단계 넘어서서 회사가 사회문제라고 인식하는 것에 대해서 적극적으로 해결하려 하고 이를 추구하는 브랜드에 대해서 적극적인 지지와 소비의사를 나타내자 기업들도 이에 화답하여 브랜드 액티비즘(brand activism)이라는 새로운 사회적 마케팅을 적극적으로 시도하고 있다. 부연하면, 기업들은 브랜드 자체를 하나의 인격체로 설정하여 이슈가 되는 사회문제에 대해서 해결방식을 제시하고 지지를 이끌어내는 브랜드 전략을 사용한다 하겠다. 이번 연구에서는 브랜드 액티비즘 관련 브랜드 캠페인 수행 경력이 있는 다섯명의 브랜드 담당자와 인터뷰를 통해서 브랜드 액티비즘이 가장 잘 나타나있는 사례를 선정하고 이에 대해서 어떠한 특징이 소비자의 적극적인 지지를 이끌어냈는지에 대해서 논의하였다. 그 결과, 소상공인에 대한 지원, 인종차별 반대, 젠더 다양성과 평등, 지속가능성의 특징이 도출되었다. With the spread of Corona virus l spreading to the uncertainty of society, consumers request more active social responsibility programs. In other words, it is manifest that corporate brands are required to pursue the public interests. Consumers go beyond the corporate social responsibility programs and support corporate’s involvement to solve the social problems and they consume the brand accordingly. Thus, the companies respond to the consumers’ request as a form of brand activism, or the new social marketing form in which the companies set the brand as an individual and seek the solutions of social issues. In this study, five experienced experts in the area were recruited to conduct in-depth interviews and how brand activism was practiced worldwide. The results reveal that brand activism is actively practiced with the support of consumers in the area of support for the small business, anti-racism efforts, gender diversity and equality, and sustainability.