Examining the College Students’ Perceived Fast Food Restaurant Selection Attributes

박근순,박나랑,김정은,허욱재 한국소비문화학회 2018 소비문화연구 Vol.21 No.3

Fast food restaurants are one of the world’s fastest growing food types and are quick, priced reasonably alternatives to home-cooked food that are available readily. Following fast food restaurants’ complex and improved development of marketing tools, the market situation needs to be understood as part of family and consumer sciences education. Specifically, the college market is important for restaurant chains, as it is becoming larger. Therefore, college students cannot be prevented from purchasing fast foods. Therefore, a better educational strategy might be to make college students aware of what fast food contributes, rather than attempting to encourage them not to purchase fast foods. The objectives of this study were to examine and compare the attributes of five fast food restaurants―Burger King, McDonald’s, Subway, Taco Bell, and Wendy’s―as they are perceived by college students. To achieve these objectives, a questionnaire examining the attributes of fast food restaurants was developed. The data were collected through a survey completed by 275 college students. Importance-performance analysis (IPA) showed that across the five fast food restaurants, some common attributes were perceived. The specific objectives of this study were to (1) examine and compare food attributes across five fast food restaurants, and (2) identify fast food restaurants’ relative positions in college students’ minds with respect to their food attributes using IPA. The analyses also indicated that each fast food restaurant was perceived to have its own particular characteristics. This study found both common and unique attributes among the five restaurants evaluated. Location and menu variety were two common attributes that college students perceived important across all five restaurants. First, restaurateurs understand the common and unique characteristics of fast food restaurants and provide practical information to develop their service quality. The fast food restaurant industry should identify what service attributes college students consider most important and how well the fast food restaurant is performing relative to its competitors with respect to each of those attributes. This will allow restaurant managers to focus their operations and activities on college students to a greater extent to maximize consumer satisfaction. Second, consumers can learn the way college students perceive these fast food restaurants. Specifically, family and consumer sciences educators, practitioners, and policymakers should understand consumers’ perceptions of fast food restaurants. By understanding this, it is possible to set a pathway to better education and policies.

Sustainable Franchise Restaurant Intranet Systems: An Extension of the Technology Acceptance Model

박근순,이승우,이규민 (사)한국관광레저학회 2018 관광레저연구 Vol.30 No.11

This study examined factors that affect the extended theory of technology acceptance model (TAM) in the context of franchise restaurant intranet use. Additional constructs, system quality (SQ) and information quality (IQ), were included to test the theory’s applicability. A self-administered survey was sent to 3500 quick service franchise restaurants in the U.S. in which franchisors and franchisees use the intranet system to communicate currently. The findings indicated that most of the respondents use the intranet system more than once a week (92.6%), which represented an adequate sample for the study. Structural equation modeling (SEM) was employed to test the hypotheses, and the results demonstrated that the extended TAM was valid and that intranet quality (SQ & IQ) must be improved to increase its validity. Business implications are addressed.

편성물의 원통형 좌굴에 관한 연구

박근순,노정익 한국섬유공학회 1991 한국섬유공학회지 Vol.28 No.1

This is a study on the application of cylindrical shell buckling to weft plain stitch-knit fabrics made of cotton ems, which are related to bending deformations affecting textile products, especially hands and wrinkles of shell type apparel. Following conclusions were derived from the studies of cylindrical shell buckling under axial compressions and from the considerations of applicability of buckling theories to typical orthotropic knit fabric supposing as thin homogenous isotropic shell. 1. An apparatus for preparing and clamping specimens, and experimental methods were designed to be possible to measure cylindrical shell buckling properties under the action of uniform axial compression with a general strength tester. 2. Comparing the tendencies of critical buckling stresses to the various yarn numbers and cover factors of weft knit fabrics with the theoretical critical buckling stresses, the absolute values were found to be about 60℃ of theoretical values. 3. Bending stiffnesses calculated with the young's modulus obtained from buckling experiments were found to be fitted approximately with the results form pure bending tester.

Independent Restaurant’s Expansion Strategies to a Chain Restaurant Enterprise

박근순,문경진,김인신,현성협 한국외식산업학회 2012 한국외식산업학회지 Vol.8 No.2

This study researches the operations of major restaurant chains in the United States in order to identify successful strategies that could be utilized by independent restaurants interested in developing into multi-unit restaurant chains. The successful strategies of chain restaurants were identified through the literature review. The problems of independent restaurants were identified through the interviews with owners and managers of the failed independent restaurants that attempted to expand its operations from an independent restaurant to a multi-unit chain. The successful business strategies of chain restaurants that can be applied to the independent restaurants were explained.

XML 기반 소프트웨어 아키텍쳐 재구성과 명세 모델

박근순 한국컴퓨터산업학회 2002 컴퓨터産業敎育學會論文誌 Vol.3 No.1

소프트웨어 개발에 적합한 설계는 하나 이상 존재할 수 있고, 소프트웨어 아키텍쳐는 설계 과정 동안 수정, 갱신, 대체로 인해 변경될 수 있으므로, 다양한 관점에서 설계된 아키텍쳐의 서로 다른 버전들을 유지 관리 할 수 있는 방법과, 아키텍쳐의 변경 요소들을 효율적으로 명세할 수 있는 방법이 요구된다. 이 연구에서는 기존에 이미 정의되어 있는 아키텍쳐와, 이를 재사용하여 설계한 새로운 아키텍쳐를 통합된 구조의 소프트웨어 아키텍쳐로 재구성할 수 있는 방법과, 재구성 아키텍쳐 명세에 필요한 명세 요소와 명세 구조에 대해 정의하고 있다. 제안된 통합된 구조의 명세 방법은 아키텍쳐 설계 과정에서 다양한 개발자 관점 에서 정의된 아키텍쳐들을 참조 및 재사용할 수 있는 방법을 제공하고, 아키텍쳐의 수정, 대체, 갱신과 같은 변경 요소에 대해 유연성 있는 명세 방법을 제공한다. In software development process, appropriate design can exist more than one. And software architectures can be restructured by modification and update during design processes. Therefore, the method that specify efficiently the modification elements of architectures, and manage different versions of architecture designed through various aspects is required. In this study, we propose software architecture restructuring mechanism that can restructure legacy architecture and a new software architecture designed with reuse of it in integrated form, and define specification elements and structure of the proposed restructured architecture specification. It provides the method that can reference and reuse architectures designed with various aspects of developers in architecture design processes. In addition, it supports flexible specification method for specification of modification elements such as revision, substitution, update of legacy software architecture.

[기획연재]컴퓨터 과학 산책(14) : Gateway 서비스 제공자와 게시판 운영의 저작권상 법적 책임

박근순 한국정보과학회 1996 정보과학회지 Vol.14 No.11

발파진동의 크기가 양생콘크리트의 강도와 물성에 미치는 영향

박근순 ( Keun Soon Park ) 대한화약발파공학회 1998 화약발파 Vol.16 No.4

가소성 선형 성형폭약 제조를 위한 설계변수에 관한 연구

박근순(Keun-Soon Park),임한욱(Han-Uk Lim) 한국암반공학회 2003 터널과지하공간 Vol.13 No.3

보문 : 특공 APT 발파해체 시공사례

박근순 ( Keun Soon Park ),김광태 ( Kwang Tae Kim ),정영민 ( Young Min Jung ) 대한화약발파공학회 1997 화약발파 Vol.15 No.4

기술사례 : 교각구조물 발파해체 시공사례

박근순 ( Keun Soon Park ),이준석 ( Joon Seok Lee ),박상수 ( Sang Soo Park ) 대한화약발파공학회 2007 화약발파 Vol.25 No.2