http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 나상현 ( Austin Na ) (검색결과 4 건)
- 무료
- 기관 내 무료
- 유료
-
스키리조트 워터파크에서의 개별적 체험간 관계가 리조트 재방문의도에 미치는 영향
나상현(Austin S. Na),박재환(Jae Whan Park) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.44
The purpose of this research was to investigate effect of a consumers satisfaction, revisit intentions and sensory, emotional and cognitive experience through the analysis of Structure Equation Model(SEM), focusing on the theoretical structure. The subjects of this research were customer in ski resort water park. Out of 250 samples, 237 samples through convenience sampling method, were used in the final analysis, excluding 13 less reliable sample. This data was processed by using SPSSWIN Ver.15.0 and AMOS 7.0, Individual hypothesis was verified after reviewing a model adequacy by data processing. The results were as follows; First, sensory experience had exerted a useful positive influence over emotional experience. Second, sensory experience had exerted a useful positive influence over cognitive experience. Third, emotional experience had exerted a useful positive influence over cognitive experience. Forth, sensory experience had exerted a useful positive influence over consumers satisfaction. Fifth, emotional experience had exerted a useful positive influence over consumers satisfaction. Sixth, cognitive experience had exerted a useful positive influence over consumers satisfaction. Seventh, consumers satisfaction had exerted a useful positive influence over revisit intentions.
-
스포츠센터 소비자의 멘토링이 스포츠몰입과 소비자행동에 미치는 영향
김종래(Jong Rae Kim),나상현(Austin S. Na) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.45
The objective of this study was to explain the influence of mentoring for sports center participants on their sport commitment and consumer behavior. Data were collected using a survey via convenience sampling method, and multiple regression analysis was utilized to yield the following results. First, partial difference in sport commitment was found according to mentoring of sports center consumers. When sports center consumers perceived to experience mentoring in the dimensions of role model and friendship, they showed higher level sport commitment. Second, partial difference was found in consumer behavior according to the mentoring of sports center consumers. When sports center consumers perceived to experience mentoring in the dimensions of exposure, friendship, and counseling, they showed higher levels of intention to re-participate; and when they perceived to experience mentoring in counseling, acceptance, exposure, and guidance, they showed higher levels of intention to recommend. Third, partial difference was found in consumer behavior according to sport commitment of sports center consumers. The increase in the level of sport commitment paralleled that of the intention to recommend.
-
스쿠버다이빙에 대한 위험지각과 지도자신뢰가 재참여의도에 미치는 영향
오선택(Sun Taek Oh),이승철(Seung Chul Lee),나상현(Austin Na) 한국여가레크리에이션학회 2011 한국여가레크리에이션학회지 Vol.35 No.2
The purpose of this study was to investigate the effect of perceived risk and instructor trust on re-participation intentions in scuba diving. Both correlation and regression analyses were performed to analyze self-administered surveys collected from 243 scuba diving license holders. The results of analyses were as follows: First, overall perceived risk was found to have negative effect on instructor trust. Among observed variables of perceived risk, personal risk had greater effect on instructor trust than physical risk. Second, overall perceived risk was found to negatively effect intention to re-participate, and the level of its effects among observed variables were as follows in the descending order of; personal risk, social risk, and physical risk. Third, instructor trust had positive effect on intention to re-participate, and the order of its effects among observed variables of instructor trust were as follows in the descending order of; altruism, competency, openness, and consistency.
-
이승철 ( Seung Chul Lee ),이준원 ( Jun Won Lee ),신충식 ( Chung Sick Shin ),진승태 ( Seun Tae Jin ),나상현 ( Austin Na ),홍석표 ( Seok Pyo Hong ),권민혁 ( Min Hyuk Kwon ) 한국스포츠산업경영학회 2011 한국스포츠산업경영학회지 Vol.16 No.5
이 연구는 목적은 국내·외 체육단체들의 윤리경영 의식조사에 대한 비교를 통해서 향후 체육단체들의 윤리경영에 대한 비전과 효율적인 실행방안을 제시하고자 한다. 현재까지 국내에서 체육단체들의 윤리 활동에 대한 체계적인 연구와 보고서가 미진하기 때문에 정확한 실태파악이 어려운 현실이다. 구체적으로 선진국 체육단체들과, 국내체육단체들의 윤리경영제도의 특성, 실천 및 현황 파악을 비교분석하고자 한다. 이러한 비교분석을 통해서 윤리경영 도입 및 정착을 위한 인프라요소, 기본적인 윤리경영 운영시스템과 윤리경영 추진 로드맵을 작성하는데 기여할 수 있을 것이다. 이 연구를 위해 조사대상 단체들의 정관 및 공개자료 등을 통해 윤리경영 현황에 관한 문헌연구를 실시하였고 윤리경영 인식도와 실천도를 파악하기 위해서 윤리경영 담당자를 대상으로 심층 인터뷰를 실시하였다. 이러한 연구결과를 종합하여 보면 윤리경영 실천의지 차원에서 국내 체육단체의 경우 국민체육진흥공단과 프로스포츠팀(SK와이번즈) 제외한 대부분의 단체들이 조직 내부적인 자정운동 등 소극적인 수준에 그치고 있으며, 대외적인 접근은 아직까지 이루어지지 못하고 있는 것으로 나타났다. 윤리강령에 대한 보유 및 이행여부는 공공체육단체(대한체육회, 국민생활체육협의회, 국민체육진흥공단, 대한장애인체육회)와 모 기업을 기반으로 하는 프로스포츠팀(SK와이번즈)의 경우 윤리강령과 행동규범에 대한 내용이 비교적 잘 이행되고 있는 것으로 나타났으나 일반 연맹이나 협회들의 경우에는 윤리강령 자체를 보유하고 있지 않거나 상위단체의 강령을 따르고는 있지만 이행여부는 잘 되고 있지 않은 것으로 나타났다. 윤리경영의 실천정도 역시 국민체육진흥공단이 공공기관 내에서도 평균 이상의 윤리경영을 실천하는 것으로 나타났고 프로스포츠팀(SK와이번즈)은 구성원 전체가 강한 실천결의를 보이는 것으로 나타났다. 그러나 일반 연맹이나 협회들의 경우에는 형식적인 차원에 그치고 있는 것으로 나타났다. 그러나 외국 단체들의 경우 실천의지, 강령보유 및 이행 그리고 실천정도의 모든 측면에서 높은 수준의 윤리의식을 보이고 있었다. 따라서 국내 체육단체들의 윤리경영을 발전시키기 위해서는 형식적인 비전 제시와 강령제정이 아니라 실질적으로 관리·감독할 수 있는 조직 및 인력 배치, 예산 편성 등을 통해 실효성을 거둘 수 있는 시스템을 갖추는 것이 필요하다. There has been a lack of research on the assessment of business ethics among domestic sport organizations. Therefore, the purpose of this study was to conduct comparative analysis on the level of awareness for business ethics between domestic and foreign sport organizations, and to provide a vision and a roadmap for effective implementation of business ethics among domestic sport organizations. Corporate documents, public information, literature review, and in-depth interview of executives were utilized for the analysis. The analysis showed that, with the exceptions of Korea Sports Promotion Foundation(KSPO) and SK Wyverns(professional baseball team), the level of implementation efforts for ethical business practice were minimal among majority of the domestic sport organizations. Also, public sector sport organizations (e.g., KOC, The National Council of Sport For All, KSPO, KOSAD) and corporate-owned professional sports teams (e.g., SK Wyverns) are currently enforcing the code of ethics within their organizations but all other sport organization did not even possess code of ethics or other policies that are similar in nature. While foreign sport organizations reported comparatively high levels of awareness, implementation, and future intentions for implementation, such existed only in cursory form among many of domestic sport organizations. Therefore, based on the identified infrastructure, manpower and financial requirements, we suggested specific action plans and a roadmap that can facilitate effective and practical implementation of business ethics systems.
KCI연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
