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외식프랜차이즈 가맹점의 가맹본점에 대한 만족요인에 관한 연구
김근종,송호철 한국산업경영학회 2007 한국산업경영학회 발표논문집 Vol.2007 No.2
외식프랜차이즈 산업은 매년 급속하게 확산되고 있다. 특히 국내 외식분야관련 창업의 열기가 높아짐에 따라 경험이 없이도 쉽게 창업을 할 수 있는 외식업은 다른 업종에 비해 프랜차이즈가 인기를 끌고 있다. 그러나 가맹점의 중도탈퇴와 재계약취소 등 가맹본점에 대한 가맹점의 불만족으로 인해 문제가 제기 되고 있다. 이에 본 연구에서는 수도권 중심의 외식프랜차이즈가맹점을 대상으로 가맹점주가 기대하고 실제로 가맹계약을 하면서 경험한 서비스품질이 가맹점주의 만족도에 영향을 미치는 변수에 대해 선행변수라고 가정하고 지각된 서비스품질, 가맹점만족, 재계약의도 등 사이의 관계를 규명하고자 연구되었다. 연구의 목적을 달성하기 위하여 가맹본점의 서비스품질요인에 영향을 미치는 요인들을 분석한 후 이들 각 요인들에 대해 독립변수로 인적서비스, 물리적서비스, 매뉴서비스, 편리성으로 종속변수로는 가맹점의 만족도를 회귀식으로 하는 상관관계분석을 하였다.
환경변화에 따른 의료관광활성화 방안연구 : 의료환경을 중심으로
김근종,이주연 한국무역연구원 2013 무역연구 Vol.9 No.3
The purpose of this study is to activate medical tourism in korea. This study analyzed the circumstances of asian medical tourism As you know, the flow medical tourist is from the US, Canada, Western Europe to India, Thailand, Malaysia, and Singapore. Through Medical Tourist, Asian medical tourism has generated 4.4billion dollars for a year until 2012. Korea have a strong strengths in global medical tourism, for example, high quality personnel & technology, reasonable cost, JCI accreditation, good accommodation. However, korea have some weakneses global medical tourism market, for example patient food, visa, language, religion activity. In order to activate medical tourism in korea, The korean Government will be examine the environment asian country, and has to develop medical tourism products.
외식사업의 입지선정에 관한 연구 : 유사방법론을 중심으로 focus on Analogue Method
김근종 문화관광연구학회 2000 문화관광연구 Vol.2 No.2
There are many kinds of the location Selection in the Food Service-Industry. Even though Someone is good at location selection, It is very difficult for him to make a decision location selection in the Food Service-Industry. Because of The Food Service-Industry, personality, style of service, menu price, and management call for particular critera in site selection, It is difficult to make a decision in site selection. First of all, Before we make a decision in site selection, we have to study on location selection of the Food Service-Industry. Generally speeking. There are three kinds of method in the location-selection. The first is the location break-even analysis. The Second is the Checklist method. The method of this study is an analogue method. With this objective, the first pert of this study is a theoretical examination of the locatiom selection. For the purpose of the study, we examine the most profit Z restaurant. And then, we are looking for Z restaurant (similiar to Z restaurant). For the analysis in this study, we make use of the many situational factors, such as age, income, location, accessibility and so on.
호텔관광 산업체 현장실습이 현장실습생의 만족도와 진로결정에 미치는 영향에 관한 연구: 제주, 강원권 중심의 호텔을 대상으로
김근종,박근영 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.3
This study is to investigate whether on-site training in industries affects the satisfaction and career decision of field trainees, and a questionnaire was distributed to hotel experiences and trainees in Jeju and Gangwon in consideration of COVID-19. As a result of multiple regression analysis with three components of field training, field training satisfaction factors, and career determinants, H1 was adopted as it was found that among the field training components, the company program had a significant effect on the training satisfaction of hotel trainees. H2 was found to have a significant effect on career decision-making among the components of field practice, and H2 was adopted. In H3, it was found that the satisfaction of field trainees had a significant effect on career decision-making. Therefore, as a result of this study, it is found that the correlation between field practice and career decision is very high, so universities need to strengthen field practice more in the future.
의료관광의 활성화방안에 관한 연구: 대전․충청지역을 중심으로
김근종,김경한 한국호텔관광학회 2011 호텔관광연구 Vol.13 No.2
The purpose of this paper is to revitalize the medical tourism of korea. The previous studies showed that medical tourism had some merits which gave cheap medical treatment as well as sightseeing or relaxation in the area. Through documentary records and making of models and hypothesis of this research, we used variables of quality of medical service relating to physical part and also we used SPSS/WIN12.0 as a statics program considering the whole characteristics of samples. The results of this study are as follows: The quality of medical service of physical service environment(hospital facilities, location, hospital medical equipment) may have a positive effect on medical customer satisfaction. And the medical customer satisfaction may have a positive effect on revitalizing medical tourism. Finally, The success of Medical Tourism is influenced by physical invironment in hospital. Therefore, The operator of hospital has to be investment on hospital facilities.