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- 저자 : 권숙희 (검색결과 113 건)
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권숙희 대구효성가톨릭대학교 1997 연구논문집 Vol.55 No.1
本稿は, ブランド エクイテイを 活用し, また, それを 高めるための ブランド 擴張に 注目し, まず, ブランド エクテイとは 何か その槪念, および ブランド エクイテイを 考慮した ブランド 管理の 問題について 檢討した 次いて ブランド 擴張の 槪念を 檢討した. ブランド戰略 今日的課題を明らかにすることによつて ブランド擴張の意味を探ガしまして. そのような 基本的な 理解を踏まえた後, ブランド擴張の 展開が ブランド エクイテイに いかなるイソバトを?(여)えるを檢討しました. 最後には ブランド擴張をどのように 進めていくべきかを 提示するだめに ブランド擴張の成否に 影響を及ほす主要變數についての考察をしました
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權淑熙 효성여자대학교 산업경영연구소 1986 경영경제 Vol.3 No.-
The study of learning has a thorough and rigorous foundation. There are mrny ways of catagorizing learning, but two of the most foundamental various are classical conditioning and instrumental learning. The principles underlying classical conditioning are useful in understanding how brands, products, and other symbols take on heaming for consumers : how stimuli that are neutral or unconditioned take on the meaning of other stimuli. The principles of instrumental learning help to explain problem-solving activ-ities of consumers and deal with the ways specified response patterns are incre-ased in their frequency or occurance from among the variety of responses that might be chosen by a consumer.
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권숙희 대구효성가톨릭대학교 1996 연구논문집 Vol.53 No.1
As the world changes rapidly, componies which once won great reputation may face a critical situation if they fail to grasp consumers' needs. To make constant growth componies should grasp the change in the market envirtonment in advance, and deal with it successfully. As consumers have become not only more individualized and diversified but more complicated, companies should be able to make goods which meet particular consumers' demand. In addition the criteria to select goods have changed: people bought things with criteria of reason in the past, but they buy things with those of sensitivity now. Companies, therefore, should recognize it and need to work out marketing strategy for it. Purchasing also are required to have their own characteristics and unque atmosphere. Companies have to make maximization of quality of goods based on the idea of conservation of resources and natural protection, and many advanced countries are trying to make technical improvement toward this objective. Great efford should be made to achieve technical improvement to produce pooution-free goods. We can see such change of market in the new businesses and dwingdling businesses in the circulation field where competion is very severe. The businesses which try to catch up with the changing value of consumers cannot help deteriorating due to the limit of market size. As the society achieves more divelopment and offers more service, consumers tend to be more diversified and indivedualized, and conesquently the market is divided into many parts. In order to cope with the market in the advanced society, to correspond with consumers' way of thinking is more impotant than to consider the size of demand for goods. Companies, therefore, have to recognize the change in the market and produce goods to corespond with change in value, life style, and taste of consumers.
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권숙희,김미경 대구효성카돌릭대학교사회과학연구소 1999 사회과학논총 Vol.1 No.-
As new Communication technique have been developed and the number of personal computer users are very rapidly increased. Internet becomes the innovative communication tools of our life. There are 6.5 millions internet users in korea at the end of 1999. The rapid development of internet results a lot of changes in our modern society. Therefore internet shopping mall is the one of these changes. It is the new marketing channel to cut the cost of marketing. The most of internet shopping mall in Korea are at the early stage of development and its performance is questionable. Therefore the new management for the internet shopping mall in our country studied and improved. This study is to analyze the environment of internet shopping mall, and to suggest the method for overcoming the barriers. In chapter 3 we analysed and compared internet shopping mall in domestic market with the international markets. In chapter 4 we identified the barriers to internet shopping mall and dicussed the methods to overcome these barriers and suggested stratigies to manage internet shopping mall.
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권숙희,곽보선 효성여자대학교 산업경영연구소 1998 경영경제 Vol.16 No.-
Service industries continue to grow in importance to the economy while at the same time service quality is generally perceived to be declining. For the customer, the observable symptom is decreasing quality in what has been termed the "service encounter", or the moment of interaction between the customer and the firm. Many times that interaction is the service from the customer's point of view, yet front-line employees are not trained to understand customers and do not have the freedom and direction needed to relate to customers in ways that ensure effective service. Shostack(1985) defines the service encounter somewhat more broadly as "a period of time during which a customer directly interacts with a service." Her definition encompasses all aspecta of the service firm with which the customer may interact, including its personnel, its physical facilities, and other visible elements. For service firm managers seeking to improve customer satisfaction in service encounters, this study addressed unresolved issues in customer satisfaction at service encounter. This study has provided a variety of theoretical and practical suggestions. Especially, it was suggested that service firms should develope programs and strategies for including customers to be actively involved in service delivery process.
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權淑熙 대구효성가톨릭대학교 1984 연구논문집 Vol.28 No.1
Sociological factros and forces are as important as any in determining and shaping buyer. Society has a way of getting consumers to conform and make approved purchases. Group pressures are effective. Products are purchased not only for inheret functional benefits but also for social utilities. Items selected are usually similar to bought by other members of the groupboth physical and reference groups. Groups leaders ;influentials, and gate keepers are often responsible for the acceptance of products by others. Social class, the classification of groups of consumers on the basis of class standing, helps achieve an understanding of buyer reactions.
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