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홍부일 ( Bu-il Hong ) 한국미용예술경영학회 2008 미용예술경영연구 Vol.2 No.1
Considering today's well-being trend, general perm products and hair treatment products were compared and analyzed. In this study, “virgin” hair samples and perm products generally used in modern day hair salons were selected. Perm Product “A” contains thioglycolic acid as main ingredient, “B” with Cystein, “C” with hair amino acid. Testing with these products, the damage on the sample hair particles were closely measured by perm frequency of procedures in terms of physical and shape change. Following conclusions were derived from the test. General perm products and the hair treatment perm products were compared. The result displays more decrease in tensile strength of general perm products than the hair treatment perm product. As the frequency of procedure increased, test sample “A3” decreased by 16.69%, “B3” by 45.68%, and “C3” by 8.73%, “A3” showed the most variation. When absorbance rates were compared, control group 31 O.D. increased more than test sample O.D. General perm product showed increased O.D. compared to hair treatment perm product. As the frequency of procedure increased, test sample “A3” increased by 25.8%, “B3” by 13.9% and “C3” by 6.5%, “A3” showed the most variation. When hair surface was measured, general perm product caused stronger damage to hair than the hair treatment perm product. As the frequency of procedure increased, stronger damage were observed. After considering all the test results of this study, one can conclude that the hair treatment perm product's wave forming ability is lower caused less damage to hair than general perm product. The sole purpose of this study is to minimize the damage to the hair while performing perm procedure, to develop a perm product that creates natural looking waves, and to suggest appropriate standard in selecting a perm product for end-users and beauty industry workers through educating them with knowledge of perm contents. Considering the purpose of the study, the test results were satisfying.
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洪富吉,朴在興 梨花女子大學校 法政大學 1986 社會科學論集 Vol.6 No.-
The Environment ot the firm is changing with ever increasing speed to more complexity. For the firm to maintain its existence and to sustain the growth, should adapt itself to the changing environment. In the case of electronic industry of Korea, the present pressure from developed countries for the opening of its market is threatening its existence and growth. Under the circumstance, it is urgent to review the local industry's competition and to arrange the way to promote its competition. This study is aimed to find out the correlations of environment, strategy, structure, quality control activity, innovation and competition of electronic industry of Korea and to give a new way of raise-up of competition, suitable of the country. To attain these objectives, we used interview and survey method on the 33 firms in the electronic industry. The statistical handling of the data was made by Spss and Pearson correlation analysis and multiple regression analysis etc. were used. The findings of the study are as follows: First, there are differences in terms of product cost, special and technical manpower, conditions of payment and transportation system between foreign investment firm and domestic firm. Second, the higher the complexity and change rate of environment, the more progressive strategy and the more organic structure result in the higher degree of innovation. Third, the better quality control activities result in the better competition, power in terms of image improvement of the firm and its goods and establishment of sales network. Fourth, the major factors to promote the competition power of the firm are progressive strategy and organic structure system. Therefore, we find that to promote the competition power of the electronic industry of Korea, first it is needed to invest in the research and development department and for a firm to do its best to adopt and maintain high level technical manpower. It is also needed. to provide an organic structure for the maintenance of smooth communication among the departments of the firm, and to establish a progressive strategy for adapting itself to changing environment and quality control system of its goods.
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洪富吉 梨花女子大學校 法政大學 1980 社會科學論集 Vol.1 No.-
As a socity grows more wealthy, the consumer grow more complex and thus more and more management is affected by consumer behavior. Therefore knoeledge of the consumer is central to the study of any marking system and to the development of marketing theory.Modern marketing begins and ends with the consumer. This study is designed to examine the consumer behavior model developed by Francesco M. Nicosia(Englewood Cliffs, N.J.:Prentice-Hall, Inc.,1966). The results of this study are summarized as follows. 1. Summary of Nicosia Model 1) (dB(t))/(dt)=f_b〔M(t),B(t)〕 2) M(t)=f_m〔A(t)〕 3) (dA(t))/(dt)=f_a〔B(t),A(t);C(t)〕 4) C(t)=C￣ where:t=time B=the level of buying M=the level of a consumer's motivation A=the level of a consumer's attitude C=the level of the communication 2. Contributions 1) This model describes the consumer behavior by a structural approach. 2) It is a comprehensive model. The comprehensive view set forth in this model conceptualizes consumer behavior as a decision process. rather than as the result of a decision process. 3) It made up of four fields and of their funtional relations.Each field could be used as a subproam of the over-all computer program. 4) The concepts of predisposition, attitude, and motivation have been operationalized in order to apply to the consumer behavior model. 5) This model can be used to inquire into both general and detailed properties of consumer decision making and it offers guidelines for applications by specific firms to specific products and brands. 3. Problems 1) It is not sufficient as a structural model. 2) This model assumes that a firm that has control over the content and timing of its messages and type of consumer who is exposed to no other stimulus except one of the firm's massages. However hese assumpptions are unreal. 3) The role of Field Four(feedback)is relatively weaker than that of the other three fields. 4) The relationship of consumer's attitude and motivation is obscure.
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