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      • 靑田 李象範의 山水畵 構圖에 關한 硏究 : 完熟期를 中心으로

        황선모 韓國敎員大學校 1994 국내석사

        RANK : 247694

        Cheong Jeon was an artist who showed his unique affection for our tradition and left behind him works which were filled with Korean emotions and local lyricism in spite of hard time when our country was under the domination of the Japanese empire. He set the goal not at. the change but. at, self deepening and developed the painting into his own style based on realism which was the traditional spirit of Nam-Hwa.(a branch of chinese paintings) In addition, he led tbe tradition of Sil Kyung San Su(paintings describing natural scenes such as mountains, rivers, and so on) and his works described the deep emotions of grass roots. Summary about, the research of the main text is as follows; In second chapter, I summarized the previous works and analyzed the previous opinion through Kwak Hee's three distance method that Cheong Jeon's composition consists only of Pyung Won composition during his ripening period. Three distance and plain distance. hi the point. of the fact. that his works made during his ripening period were achieved by the sight of high distance, the insistence that his works consist only of plain distance composition is seen as partial insistence. In third chapter, I looked into his works with explanation centered around his mature position. First of all, I summarized composition before 50s' During his practice period, he showed composition of Shin Jeon bung's high distance and deep distance composition and arranged sceneries by the form ol right and left repetition and crossing. During his developing period, he also unfolded sketching style and expressed it from the deep sight. The difference from the searching period is enlargement of the deepeness and space deception by developing the far sceneries into Won San Yeon Bong( continuation of mountains). This point reflects Cheong Jeon's nostalgia for tis hometown embedded in his mind and affection for his country. It follows the characteristics ol style during his ripening period only showing his formal difference. He unfolded the near scenaries openly and showed trees and wood appeared as changeable element in the peaceful sceneries. His nature shows folloing characteristics during his ripening peroid when he established his unique world. Fist, he emphasized the peaceful country town by painting distant sceneries with slow flow. Second, he partitioned the canvass properly into several outside flow. Third, he amplified the deepness and spacious feeling by repetition of wod, grss, and slanting lines and the method of Jek muk( the silent effect of Indian ink). It has the effect of infinity enlarged from two dimensional surface to three dimensional space. Fourth, he arranged house with thatched roof and figures concordantly and set the house with thatched roof as nucleus and he expressed nostalgia for hometown by a person returning home. Fifth, he showed his view point of human frailty by contrasting the great nature and figer by size. Sixth, he combined high distant view and near view. Seventh, Though he showed the negative side of flatness by arranging his pictures with several main prototypes(mooring arrangement, mooring bridge crossing arrangement, hill small raod crossing arrangement). I think it was the endeavor from Cheong Jeon to deepen his will of mind. In fourth chapter, I summarizes his composition conclusively and looked around it's meaning. Elements shown during his ripening period, that is, house with thatched roof, trees and small hill appeared themselves through his searching period and developing period. It means he formed his ripening based on his searching peiod and ripening period and he unfolded his direction of painting consistently. And, in the point of flow of period of composition he showed unfoldment of high distance and deep distance by crossing composition of right and left repetition during the practice period before 50s'. During searching period, he treated mainly mountains with high distant view by composition connecting diagonal line and triangle. During developing period, he showed mainly deep distant composition by dealing far distance with arrangement of continuous mountains. During ripening period, distinctive features I mentioned previously and composition of three types formed most part of his paintings and added high distant unfoldment to them. As I mentioned before, Cheong Jeon made consistent theme of country sceneries of Korea through canvass and established his style of recreation based on tradition. In addition, he suggested new method in the point of arrangement of modern Korean painting. He emphasized the characteristics of Korean mountains which low and familiar to our eyes and whose line is slowly arranging the canvass properly with horizontal line, slow slanting lines, and vertical lines. He showed his eternal affection for his hometown with emphases on infinity by the method of repetition and the silent effect of Indian ink choosing steady composition on the whole. And he repeated several types of composition, which is related to characteristics of Korean mountains. I think it can be attributted to Cheong Jeon's consistent self deepening. In my opinion, Cheong Jeon's composition is one of the proper method to describe the Korean lyricism and country sceneries. And I think that he handed down a treat deal of meanings and teachings to Korean paintings of landscape. Especially, his attitude of consistent self deepeninf is a good example for modern artists to follow.

      • 靑田 李象範의 揷畵제작의 변화과정 연구

        정현수 계명대학교 교육대학원 2005 국내석사

        RANK : 247662

        청전 이상범은 1897년에 태어나 1972년에 생을 마감하기까지 시대의 격변기에서 성장하고 활동한 화가이다. 그의 산수화는 한국의 향토적 특색을 작품 속에 나타내고 있으며 정확한 전개와 부드러운 필치 그리고 서정적인 표현의 분위기가 두드러진다. 청전의 화풍은 중국전통산수에서 벗어나 한국적 산천을 표현하였고 답습에 머물지 않고 자신만의 독특한 양식을 완성하였다. 이러한 그의 노력은 이후 현대화단에 관념적 형식적 표현과 시각에서 벗어나 보다 실제적 현실적인 화풍을 이루는데 영향을 끼쳤다. 이러한 청전의 화풍의 변화상은 청전이 자신의 생애에서 25년의 기간을 할애한 삽화제작에서도 뚜렷이 나타난다. 靑田의 삽화기자활동은 1925년 「시대일보」를 시작으로 1927년 「조선일보」를 거쳐 그 해 10월 「동아일보」에서 1936년 8월 손기정 일장기 사건까지 10년간과 이후 1950년에서 1965년까지 15년 동안 계속되었다. 이 적지 않은 세월동안 그는 60여 편이 넘는 연재소설의 삽화를 제작하였고 이 소설들은 그 시대상을 담고 있는 귀향소설,계몽소설,시대극,역사극,번역소설,소년소설등으로써 그 시대 최고의 문사들이 집필한 것을 읽고 그림으로써 표현한 것이다. 이러한 활동을 통해 靑田은 간접적으로 다양한 삶을 접하고 인생과 사회에 대한 인식을 넓히는데 도움을 받았으며 민족정서를 공감하여 자신의 화풍에 배경이 되는 향토적 자연성을 체득하는데도 많은 영향을 받았을 것이다. 또한 이러한 다양하고 방대한 양의 삽화제작은 청전화풍의 완성기의 대상 하나하나의 충실한 묘사의 기반을 넘어선 대상의 특질 파악의 힘을 길러주고 사실성의 묘사를 능가하여 서정성의 발현을 이루게 한 것이다. Chung-jun SangBum Lee was an artist who has lived through the times of upheavals from 1897 to 1972. His landscape paintings reflect typical landscape of Korea through precise spreading, soft stroke, and mood of emotional expression. Chung-jun's unique style of painting was perfected by his effort to express Korean landscape, besides that from a mere following of the Chinese traditional landscape painting. Through his effort, modern artists were able to escape from conceptional, formal way of expressing and viewing, which made it possible to focus on the realistic style of painting. The change in Chung-jun's style of painting is distinct even in his illustration works he has done for 25 years of his life. Chung-jun worked as an illustrating reporter for 10 years, 1925 with <Sidae Ilbo>, 1927 with <Chosun Ilbo>, and the same year of October till August of 1936 when 'Kijung Son's Japanese flag incident', plus 15 additional years from 1950 to 1965. Not a short time. And during these years, he illustrated more than 60 serialized novels, which reflected the times. He drew illustrations relating to the works of the finest writers of those days. And they include novels about returning home, enlightment novel, historical play and drama, translated novel, novels for young, etc. Through these activities, it is safe to say that Chung-jung was influenced by them. He was able to experience various lives indirectly, was able to broaden his view about life and society, plus comprehend national emotion from the activities. And it helped him acquire folk spontaneity which becomes background in his art. At the era of perfection in Chung-jun's art work, he was able to express the subject beyond faithful depiction, revelate emotion by emphasizing the characteristic of the subject. It was possible through variety and vast amount of illustrations he has done.

      • 장대터널 시공 구간에서의 변위계측연구

        李相範 강원대학교 산업대학원 2009 국내석사

        RANK : 247647

        본 연구에서는 신북∼북산(배후령) 국도 개량공사 중 터널 굴진 공사(NATM 공법 및 TBM공법)에 있어서 건설공사의 안정성 확보 및 질적 향상을 도모하기 위하여 지반조사 자료를 바탕으로 계측 계획을 수립하고 계측 기기의 설치 이후 계측을 실시하여 그 결과를 분석하였다. 계측 항목으로는 내공변위측정 천단침하측정 지중변위측정 Shotcrete 응력측정 RockBolt 축력측정 을 실시하였다. 계측기는 본선 종점부 상반 STA.6+610부터 STA. 5+725지점 까지 굴착 중지하고 하반 STA.6+500부터 STA.5+965지점까지 설치 완료 후 계측 중에 있으며, 수렴 상태는 상반 STA.6+610부터 STA.5+945까지 이고 대표 단면은 STA.6+610, STA.6+580, STA.6+540, STA.5+925지점을 선정하였다. 본선 시점부 상반은 STA.1+715부터 STA.2+020지점 까지 설치완료 후 계측하였으며, 대표 단면은 STA.1+715지점에 설치하였다. 암질 변경으로 숏크리트 응력계는 STA.1+857 부터 1+861지점까지와 STA.1+860과 STA.1+879지점에 설치하였다. 서비스 터널은 STA. 1+615부터 STA.3+435지점까지 설치하였으며 시점부 본선 일상계측과 서비스 터널의 계측은 최대 -5.00mm로 나타나 관리기준 보다는 미세한 변위 양상을 보이고 있어 안전 하다고 판단된다. 최종 Data를 분석하여 보면 모든 계측Data가 관리등급 안전 범위 내에 있으며 그래프의 선형이 초기 변위 이후 미소한 증감의 반복이 발견 될 뿐 거의 변위가 없는 안정된 추이를 나타내고 있다. 모든 계측 데이터 결과 관리 기준치 이내의 변위량을 보이고 있으며 본 연구 대상 터널은 안정적인 터널 굴진 작업 중에 있다고 사료 된다. On this study, for the assurance of safety and the advancement of the quality of the construction, I planned the measurement schedule and analyzed the result of measurement of the Shinbuk~Buksan (Baehuryung) National Road Improvement Construction's Tunnel excavation(Both NATM : Main Tunnel & TBM : Sub Tunnel). Contents of the measurement are internal deformation(convergence displacement), crown settlement, displacement under the ground, shotcrete stress, rock-bolt axial force and all of these were measured. The measurement instrument is installed at the lower half of STA.6+500∼STA.5+965 and measurement has been done. Upper half excavation had been stopped from endpoint of main tunnel, STA.6+610 to SAT.5+725. Converged zone is Upper half of STA.6+610∼STA.5+945 and representative cross sections STA.6+610, STA.6+580, STA.6+540, STA.5+925 were selected. Startpoint part of main tunnel, measuring instruments were installed and measurement has been done at the upper half of STA.1+715∼STA.2+020 and representative cross section was selected at STA.1+715. Due to the change of rock condition, shotcrete stress measuring instrument was installed STA.1+857∼STA.1+861 & STA.1+860∼1+879. In service tunnel, the measuring instruments were installed STA.1+615∼STA.3+435 and the results of daily measurement of both main and service tunnel are max. -5.00mm and these are less than the management standards, so there'll be no problems for the tunnel's safety. All the DATA measured are in the stable level of the measurement management standard and the linear graph shows only repetition of fine rise and fall after initial displacement and there's little displacement. The amounts of displacements are in the range of the management standard level, therefore, the subject tunnels could be assumed being excavated in a safe manner.

      • 靑田 李象範의 예술세계

        정혜승 강원대학교 교육대학원 1994 국내석사

        RANK : 247646

        Modern art of Korea had begun gloomily under the colonial rule of Japan. Born during the unfortunate times, Cheong-Jun Lee Sang-Beom had achieved his own world. Born in 1897, Lee Sang-Beom enrolled in Sowhamisulwon, the first modern educational facility of arts, and there he is affected by the typical Chinese style and Sim-Jun Ahn Jeung-Sik. Gradually adopting the new formative way of western art and the Japanese painting, he painted the landscape of Korea using realistic technique. The characteristic of Cheong-Jun's landscape painting is using the lyric and local color. In this way, he expresses humble commonality of the people. In addition, he painted the everyday, real landscape, apart from the traditional, ideal one. Cheong-Jun completed the new style of landscape-painting with the use of the characteristic, local view and technique. And he changed the common landscape of Korea into his unique calmness and commonality. Cheong-Jun completed his own style of painting by traditional way. And he tried to find legitamacy of Korean art by succession and recreation of Korean landscape painting. Cheong-Jun's unique formative sense and his world of arts give significant meaning to contemporary art of Korea.

      • 초등학교 학생의 제자리 멀리뛰기 동작에서 사지간.사지내 협응형태

        이상범 韓瑞大學校 敎育大學院 2004 국내석사

        RANK : 247631

        The purpose of this study was to investigate inter and intra coordination pattern during standing long jump of elementary school students based on dynamic pattern theory and to clearly identify motor development pattern of them. The six 2nd grade group and the six 6th grade group among elementary school students were recruited. The subjects performed standing long jump while filming with a Panasonic 6mm digital video camera at the right angle to the sagittal plane of the movement. The 10 anatomical landmarks of the body were digitized from the beginning moment of knee joint flexion to take-off. With the two dimensional positional data the angles of ankle, knee, hip, shoulder and elbow joint were calculated. For the inter coordination pattern, the angle to angle diagrams of shoulder versus hip joint, shoulder versus knee joint, shoulder versus ankle joint were tested and for the inter coordination pattern, shoulder versus elbow joint, hip versus knee joint and hip versus ankle joint and knee versus ankle joint were tested. The qualitative analysis methodology of Winstein and Garfinkel(1989) was used to interpret the results of this study. For the inter coordination pattern, the shoulder versus hip joint of the 2nd grade group showed uncoordinated pattern in the lack of consistency, however, that of the 6th grade group showed transitional in-phase coordinated pattern. The shoulder versus knee joint of the 2nd grade group also showed uncoordinated pattern in the lack of consistency, however, that of the 6th grade group showed in-phase coordinated pattern. The shoulder versus ankle joint of the 2nd grade group also showed uncoordinated pattern in the lack of consistency, however, that of the 6th grade group showed coordinated pattern. For the intra coordination pattern, shoulder versus elbow joint of the 2nd grade group didn't show any coordinated pattern. Hip versus knee joint of the 2nd grade group showed uncoordinated pattern, however, that of the 6th grade group showed in-phase coordinated pattern. Hip versus ankle joint in the both groups showed in-phase coordinated pattern. Knee versus ankle joint of the 2nd grade group showed small change especially in the ankle joint.

      • 물리·화학적 처리에 의한 멸균 초콜렛 우유 및 요구르트 오염균의 생육억제효과

        이상범 부경대학교 산업대학원 2008 국내석사

        RANK : 247631

        1. 멸균 초콜렛 우유 오염 균주 분리 및 동정 멸균 초콜렛 우유로부터 분리된 균주에 대한 API 50CBH kit 분석 결과, 총 18종의 당 발효능을 보여 동정확률 93.2%로 Bacillus lentus로 동정되었으며, Bacillus lentus M1으로 명명하였다. 2. 요구르트 오염 균주 분리 및 동정 요구르트로부터 분리된 균주는 API 20C AUX kit 분석 결과, Kloeckera sp.(동정확률 : 99.9%)으로 동정되었다. 균체 세포막 지방산 분석 결과, 유사도 0.347로 Hanseniaspora uvarum (Kloeckera apiculata)으로 동정되어 두 결과를 종합하여 최종적으로 Hanseniaspora uvarum Y1으로 명명하였다. 3. 열처리 3-1. Bacillus lentus YM 1 105, 110, 115 및 120℃에서 15분간 가열 처리 한 후 생육의 유무를 판단 한 결과, 110℃ 이상의 온도에서는 15분간 가열 시 모두 사멸하였다. 3-2. Hanseniaspora uvarum Y1 70℃ 및 80℃에서 15분간 가열 처리한 후 생육의 유무를 조사한 결과, 70℃ 및 80℃ 모두에서 15분간 가열처리 하였을 때 사멸하였으나, HTST(79.5℃, 4 초) 및 LTLT(60℃, 30 분) 조건에서는 생육하는 것으로 나타났다. 4. pH 처리 4-1. Bacillus lentus YM 1 Bacillus lentus M1은 pH 6-8에서 최적 생육을 보였으나 pH 9에서는 성장이 느려졌으며, pH 5이하 10 이상에서는 생육이 완전히 억제되었다. 4-2. Hanseniaspora uvarum Y1 Hanseniaspora uvarum Y1는 pH 2~9의 아주 넓은 pH 범위에서도 성장하였으며, 최적 성장 pH는 5-6이었다. pH 2, 3, 9 에서는 균의 증식이 다소 억제되었으며, pH 1이하 10 이상에서는 생육이 완전히 억제되었다. 5. 전해수 처리 5-1. 전해수의 제조 무격막 방식으로 제조한 전해수의 pH는 9.12로 약알칼리성이었으며, HClO함량은 332.09 ppm 이었다. 5-2. 전해수의 항균활성 Bacillus lentus M1과 Hanseniaspora uvarum Y1 에 대한 전해수의 항균활성 측정결과, 두 균주 모두 생육 저해 환이 5 mm 이상으로 나타나 전해수에 대해 매우 높은 감수성을 보였다. 6. 오존가스 처리 6-1. Bacillus lentus YM 1 Bacillus lentus M1의 초기균수가 102 CFU 일 경우 약 10분간의 오존 가스 처리로 균주가 완전히 사멸하였으며, 초기 균수가 103인 경우에는 30분간의 처리 시 완전히 사멸한 것으로 나타났다). 6-2. Hanseniaspora uvarum Y1 Hanseniaspora uvarum Y1의 초기 균수가 102 CFU 일 경우, 약 10분간의 오존가스 처리로 균주가 완전히 사멸하였으며, 초기 균수가 103CFU인 경우에는 20분간의 오존 가스 처리로 완전히 사멸하였다. 7. Microwave 처리 7-1. Bacillus lentus YM 1 초기 균수가 3.07×107 CFU인 Bacillus lentus M1은 열의 작용을 배제하기 않을 경우, 1 min 간의 microwave 처리로 모두 사멸하였다. 그러나 열의 영향을 배제하며 Microwave를 처리한 경우, 처리 시간에 상관없이 약 105 CFU 가량의 생균수가 검출되었다. 7-2. Hanseniaspora uvarum Y1 초기 균수가 4.05×106 CFU인 Hanseniaspora uvarum Y1에 microwave를 처리한 결과 1 min 간의 처리로 모두 사멸하였다. 그러나 열의 영향을 배제하며 Microwave를 처리한 경우, Hanseniaspora uvarum Y1는 처리 시간에 상관없이 약 105 CFU 가량의 생균수가 검출되었다. 8. 방사선 처리 8-1. Bacillus lentus YM 1 Bacillus lentus M1의 경우, 1 kGy 조사 시 생균수가 1.61×103 CFU로 초기 균수에 비해 4 log cycle 가량 균수가 감소하였으며, 이후의 선량에서 지속적으로 감소하다가 7 kGy 조사구에서 완전히 사멸한 것으로 나타났다. 8-2. Hanseniaspora uvarum Y1 Hanseniaspora uvarum Y1는 조사선량에 따라 균수가 감소하는 것으로 나타났는데, 1 및 3 kGy 조사시에는 약 2 log cycle, 5 kGy 조사구에서는 3 log cycle, 7 kGy 조사구에서는 5 log cycle 정도 감소한 것으로 나타났다. This study was conducted to investigate the cause of the microbiological contaminant of the aseptic chocolate milk and yogurt and evaluate the effects of physicochemical treatment(heating, pH, electrolyze water, ozone gas, microwave and gamma irradiation) on the growth inhibition of isolated strains. As the results of identification thorough API kit and cellular fatty acid analysis, the bacteria and yeast isolated from aseptic chocolate milk and yogurt were identified as Bacillus lentus and Hanseniaspora uvarum, respectively. Such strains were named Bacillus lentus M1 and Hanseniaspora uvarum Y1. And also, in effect on growth inhibition of Bacillus lentus M1 and Hanseniaspora uvarum Y1 by physicochemical treatment, the following changes were observed. In susceptibility of the isolated strains to heat, Bacillus lentus M1 survived the heat treatment at 105℃ for 15 min but not survived the heat treatment at 110℃ over for 15 min. Hanseniaspora uvarum Y1 was killed at 70℃ and 80℃ for 15 min, yet survived at condition of HTST (79.5℃ for 25 sec) and LTLT (60℃ for 30 min). In growth inhibition by pH conditions, Bacillus lentus M1 had optimal pH between pH 6 and pH 8 while growth of Bacillus lentus M1 was inhibited at under pH 5 and over pH 10. Hanseniaspora uvarum Y1 survived at the wide ranging from pH 2 to pH 9, but not survived under pH 1 and over pH 10. On electrolyzed water(pH 9.12, HClO contents 332.09 ppm)treatment against Bacillus lentus M1 and Hanseniaspora uvarum Y1, 5 mm over of growth inhibition zone were observed. It suggest that Bacillus lentus M1 and Hanseniaspora uvarum Y1 have high susceptibility to electrolyzed water. The effects of ozone gas on growth of Bacillus lentus M1 and Hanseniaspora uvarum Y1 were evaluated by viable cell count. When initial number of Bacillus lentus M1 and Hanseniaspora uvarum Y1 were 102 CFU, they completely removed by ozone gas treatment for 10 min. When initial number of Bacillus lentus M1 and Hanseniaspora uvarum Y1 were 103 CFU, they were completely removed by treatment for 10 min and 30 min, respectively. With regards as the microwave treatment, Bacillus lentus M1 and Hanseniaspora uvarum Y1, initial density of popular were 3.07×107 CFU and 4.05×106 CFU each, were sterilized through microwave treatment for 1 min. As the results of Gamma-irradiation against Bacillus lentus M1 and Hanseniaspora uvarum Y1, number of them were decreased as the gamma-irradiation dosage increased. Bacillus lentus M1 and Hanseniaspora uvarum Y1 were killed by radiation at 7 kGy and 50 kGy, respectively.

      • 프로야구 여성 관람객의 팀 충성도가 기업이미지와 제품구매의도에 미치는 영향

        이상범 서강대학교 교육대학원 2012 국내석사

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        본 연구는 팀 충성도가 기업이미지와 제품구매의도에 미치는 영향을 여성의 경우 어떠한 차이가 있는지 규명함으로써 프로야구 활성화와 구단의 마케팅 전략의 수립을 위한 자료를 제공하는데 그 목적이 있다. 연구의 대상은 프로야구 참가 팀 4개의 경기를 직접 찾은 모든 프로야구 여성 관람객을 모집단으로 설정하여 편의표본추출을 이용하여 2011년 9월 30일부터 10월 19일까지 4개의 경기장에서 프로야구를 관람하는 400명을 대상으로 표집을 실시하였고, 실제 분석은 불성실하거나 조사내용의 일부가 누락되게 응답한 자료를 제외한 362명의 설문지를 사용하였다. 프로야구 여성 관람객의 팀 충성도가 기업이미지와 제품구매의도에 미치는 영향을 알아보기 위하여 조사를 통해 획득한 자료를 컴퓨터에 개별 입력(coding)한 후 각 문항간의 신뢰도 검증을 위해 신뢰계수인 Cronbach'&#593;를 산출하고 SPSS 19.0 version을 활용하여 자료분석의 목적에 따라 처리하였다. 통계적 검증을 위해 유의수준은 .05로 설정하였다. 자료 분석을 위해 사용된 통계기법으로는 조사대상자들의 일반적인 배경 및 특성 파악을 위해 빈도분석(Frequency Analysis)을 사용하였고, 인구통계학적 특성과 기업이미지, 제품구매의도의 차이를 알아보기 위해서 독립 t-검정(Independent samples t-test)과 일원변량분석(One-way ANOVA)를 실시하여 사후분석을 위해 Scheffe의 방법을 사용하였다. 그리고 프로야구 여성 관람객의 팀 충성도가 기업이미지와 제품구매의도에 미치는 영향을 살펴보기 위하여 Pearson의 적률상관계수를 산출하여 상관관계를 확인하고 회귀분석(Regression analysis)을 실시하였다. 이상과 같은 연구방법과 자료분석을 기초로 하여 얻어진 연구결과는 다음과 같다. 첫째, 프로야구 여성 관람객의 인구통계학적 특성의 요인 중 교육 정도와 운동 참여 여부를 제외한 연령, 소득, 결혼 여부에서 팀 충성도, 기업이미지, 제품구매의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 프로야구 여성 관람객의 팀 충성도는 기업이미지와 제품구매의도에 부분적으로 유의한 영향을 끼친다. 행동주의적 팀 충성도는 기술신뢰적이미지와 제품구매의도와 높은 상관관계가 있었고, 태도주의적 팀 충성도는 경영이미지, 기술신뢰적이미지, 제품구매의도와 높은 상관관계가 있는 것으로 나타났다. 셋째, 프로야구 여성 관람객의 기업이미지는 제품구매의도에 모든 부분에서 유의한 영향을 미치는 것으로 나타났다. 즉, 경영이미지, 국가사회적이미지, 기술신뢰적이미지가 모두 제품구매의도와 높은 상관관계가 있는 것으로 나타났다. The purpose of this study is providing information for the invigoration of profession baseball and team's marketing strategy by identifying how the team loyalty of female spectators affects the corporate image and product purchase intention. The populations of this study are female spectators who watched four professional baseball games. The questionnaires were collected from 400 female spectators who watched the professional baseball games at baseball park from September 30th, 2011 to October 30th, 2011. 362 questionnaires were used for this study except questionnaires which were undependable and questionnaires which had been left off. To examine how the team loyalty of female spectators affects the corporate image and product purchase intention, I coded the collected-data independently on computer. After that I calculated the Cronbach' a to verify the reliability of the questionnaire. And I processed the collected data with SPSS 19.0. The statistical verification significance level was set as .05. For statistic techniques, I did Frequency analysis for the general backgrounds and characteristics of the people surveyed, independent samples t-test and One-way ANOVA for identifying the differences between demographic factor, the corporate image, and product purchase intention. And for post hoc study I used Scheffe's method. To examine how the team loyalty of female spectators affects the corporate image and product purchase intention, I calculated the Pearson's product-moment correlation and did regresion analysis. The results of this study are as follows: First, among the demographic factors of female spectators, age, incoming, marital status, except standard of education and sport participation, had meaningful effect on the team loyalty, corporate image, and product purchase intention statistically. Second, the team loyalty of spectators of professional baseball game partially affects the corporate image and product purchase intention. The behavioristic team loyalty had high correlation with the image of technique reliability and product purchase intention, and the attitude-based team loyalty had high correlation with the management image, image of technique reliability, and product purchase intention. Third, it was discovered that the corporate image of female professional baseball spectators affects every part of product purchase intention. In other words, the corporate image, country social image, image of technique reliability had high correlation with product purchase intention.

      • 제도와 운영에 기초한 지구단위계획의 문제점과 개선방안

        이상범 충북대학교 산업대학원 2006 국내석사

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        As the district unit planning would be broadly applied in terms of designating targets and geographical scopes, the proposed research focuses on the systemic analyses of institutional and operational issues. Secondly, it tries to present a series of alternative measures in the same bipolar dimensions. To observe the status quo of the district unit planning, this study depends on existing cases in and abroad. Here, the emphasis is given to the former, which includes cases from Seoul, Cheongju, and Chungju. Based on the problems and issues derived from the first stage, this study carries out expert questionnaire surveys. In the institutional dimension, the theoretical and empirical results imply that the most urgent task is given to how to revise the standardized guidelines which might reveal relative weakness in reflecting the spatial characteristics. In contrast, the study finds that the lack of citizen participation and administrative experts are the two pressing factors in the operational dimension. As alternative improvement measures in applying district unit planning, this study suggests that the itemization of legal guidelines would be more preferable as it may easily accommodate the regional variations. In the similar contexts, this study recommends that the authority should pay attention diverse resources to enlarge and reeducate administrative personnel as well as various means to activate citizen participation.

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