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목차 (Table of Contents)

CONTENTS
List of figures = ix
List of tables = x
List of contributors = xi
1 Sport mega-events : managerial dimensions / STEPHEN FRAWLEY = 1

CONTENTS
List of figures = ix
List of tables = x
List of contributors = xi
1 Sport mega-events : managerial dimensions / STEPHEN FRAWLEY = 1
2 What makes an event a mega-event? Definitions and sizes / MARTIN MULLER = 8
3 Theorizing the governance of sport mega-events : a Principal-Agent perspective / ARNOUT GEERAERT = 24
4 Risk management for the Olympics and Football World Cup / WILL JENNINGS = 37
5 The hosting of sport mega-events : a cost efficient perspective / HARRY ARNE SOLBERG ; EVA LECHNER ; JENS ALM = 54
6 Managing the finances of sport mega-events / PAUL KITCHIN ; ROBERT WILSON = 73
7 Broadcasting sport mega-events / HUNTER FUJAK ; STEPHEN FRAWLEY ; ASH LEE MORGAN = 89
8 Sponsorship and sport mega-events / ASHLEE MORGAN ; STEPHEN FRAWLEY ; HUNTER FUJAK ; SARAH COBOURN = 105
9 New media development and strategies for sport mega-events : the Olympic Games and the Football World Cup / ADAM KARG ; DANIEL LOCK = 121
10 Event leverage and sport mega-events / NICO SCHULENKORF ; KATIE SCHLENKER ; ALANA THOMSON = 139
11 The social and environmental consequences of hosting sport mega-events / ALANA THOMSON ; KATIE SCHLENKER ; NICO SCHULENKORF ; ELIZABETH BROOKING = 150
12 Legacy and sustainability aims and outcomes at the Olympic Games and the Football World Cup / RICHARD CASHMAN = 165
Index = 178

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온라인 서점 구매 정보
서점명	서명	판매현황	종이책			전자책 구매링크
서점명	서명	판매현황	정가	판매가(할인율)	포인트(포인트몰)	전자책 구매링크
	Managing Sport Mega-Events	판매중	324,430원	291,980원 (10%)	14,600포인트 (5%)

포인트 적립은 해당 온라인 서점 회원인 경우만 해당됩니다.
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자료제공 :

Managing Sport Mega-Events

Managing Sport Mega-Events identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these mega-sport events. The book draws on leading international sport management scholars, each whom have expertise in the organisation of mega-sport events. It makes valuable contribution to the existing literature.