근,현대 올림픽 포스터 디자인의 의미와 이데올로기 표현 = Expressions on Ideology and Semantic of Poster Designs in Modern Olympics

다국어 초록 (Multilingual Abstract)

The visual text of poster designs of Olympics forms structure layers of various meanings as it contains meanings and values of politics, economics, society, and culture of the country or areas. As an action subject, Olympics posters forms official meanings (implicating meanings) and external meanings (surface meanings) through thecooperation between factors that symbolize the host country and factors that symbolize the Olympics as well as the relationship among internal and external sentiment and political cooperation, the obstruction, confrontation, and the conflict of the host country. Those layers can be divided into inter-combined fusion type, conflicttype that connects implicating and surface meanings, and separated and independent type that delivers the meaning independently and directly. The poster designs that are made by those meanings can imply amalgamative ideology, conflict ideology, and separated ideology by fusion, conflict, or hiding the basic spirit of the Olympics.

참고문헌 (Reference)

1 Zhang Wu, 2007

2 죤 바나콧, "포스터 역사" 시공아트 2008

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7 백선기, "광고 기호학" 커뮤니케이션 2010

8 김철주, "고대와 근대올림픽경기 정신에 관한 현대사적 고찰" 한국스포츠리서치 18 (18): 65-74, 2007